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My team had to make this challenger brand relevant to the marketplace.
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TUCKSHealy | McClure | Dorbad |
Jackvony
Over 100 million people suffered from hemorrhoids.
10.3MM16.1MM
20MM24MM
60MM 62MM
Let’s put that number in perspective
Numb
er o
f Pe
ople
(M
illi
ons)
100MM
Beating the physical pain is only 1/2 the
battle.
Soothe the mind first.Strategy:
Current Website
Our New Website
How will we get them to the website?
Cost: Website Re-Vamp, Adwords & Optimization
$5.0MM
Cost: Universities, Blogs, & Books
$4.5MM
Cost: Print
$5.5MM
Cost: T-shirts
$1.0MM
Media Spend Re-Cap
Thank You.