VISIONTO BE THE MOST TRUSTED

BRAND AMONG MILLENNIALS IN THEIR QUEST FOR

PERFORMANCE.

WHY

WE BELIEVE IN CHALLENGING THE STANDARD IN DAILY NUTRITION.

HOWOUR PRODUCTS ARE DESIGNED

BY ELITE ATHLETES AND MADE WITH REAL INGREDIENTS AT

OPTIMAL LEVELS.

SOLUTION

COMBINING THE BEST QUALITIES OF A SPORTS GEL AND AN ENERGY SHOT, WE CREATED

TRUENERGY

SOLUTION

USING PREMIUM INGREDIENTS, WE CAN MAKE THE FOLLOWING CLAIMS

*Still need certifications, but our ingredients are within all of these guidelines.

GLUTENFREE VEGAN NON-GMONOARTIFICIALSWEETENERS RECYCLABLE

PROBLEM w/competition

OVERLOADED WITH VITAMINS

ARTIFICIALLY CAFFEINATEDCHEMICALLY SWEETENED OUTDATED MARKETING UNORIGINAL DESIGN

MARKET

2015 USA SHOT REVENUES $1.054B

5 HOUR ENERGY

NEXT 9 COs

$75.4MSource: Statista

GROWTHIn2014

+6.4%ForVolume

Sold

ENERGY DRINKS

SPORTS DRINKS

ExpectedGrowth

+8.3%CAGRFrom2015-2020

DESIGN

SIMPLICITY IS THE ULTIMATE FORM OF

SOPHISTICATION

-LEONARDODA VINCI

Prelaunch TRACTION

Collected $17,569

Units Sold2,792

Backers262

INVESTMENT

PRE-SEED$25,000 @

$1.03M Pre-money

CLN$25,000 @ $2.5M Cap

SEED$300,000 @

$2.2M Pre-money

FOOD-X Accelerator $25,000 cash

+$42,000 Services

SOS Ventures $25,000

Crimson Capital $25,000

Still Available $275,000

COSTS

Set up & ToolingPlate FeesBottle MoldsFormula RevisionsBrandingMarketingWarehousingShipping

OTHERCOGS

$.52/unit @50k Run

$0.50/unit @100k Run

$0.48/unit @1M Run

CHANNELS

2. RETAIL1. ECCOMERCE

Amazon.comFreshdirect.comDrinktru.comOutgrow.meIndiegogo.com

Convenient StoresGas Stations

Sporting GoodsRunning Retailers

Vitamin Stores

60%40%

2. EVENTS 3. DEMOS

MARKETING STRATEGY

1. SOCIAL MEDIA

InstagramFacebookYoutubeTwitter

SnapchatLinkedin

InterBevJune 21-23 (IL)

Expo EastSep 22-24 (MD)

BevNet LiveDec 5-6 (CA)

RetailersTough MuddersSpartan Races

MarathonsTriathlons

Tournaments

PREMIUM CONTENT

PROJECTIONS

Year Year1 Year2 Year3 Year4 Year5 2016(6m) 2017 2018 2019 2020

Drink(OnlineSales) NumberofUnits 18k 54k 120k 300k 600k

Priceperunit $2.75 $2.75 $2.75 $2.75 $3.00 Total $49.5k $148.5k $330k $825k $1,800k

Drink(RetailSales) NumberofUnits 12k 36k 80k 200k 400k

Priceperunit $3.75 $3.75 $3.75 $3.75 $4.00 Total $45k $135k $300k $750k $1,600k

TotalUnitsSold 30k 90k 200k 500k 1,000k NetRevenue $94.5k $283.5k $630k $1,575k $3,400k

STEVE LONG CROSSFIT TRAINER & ATHLETE

APPROVED BY

ATHLETES

LISA WANG FORMER OLYMPIC GYMNAST

TJ WRIGHT FORMER NFL PLAYER

TRUENERGY IS THE SPORTS DRINK OF THE FUTURE

TRUENERGY IS PERFECT FOR CROSSFIT ATHLETES. WE ARE ALWAYS LOOKING FOR A NATURAL EDGE

ATHLETES NEED A DRINK LIKE THIS…

RobertAvakianCo-Founder,BizDev

PeterDarrowBizStrategy

MathiasKaufmannResearch

TomHererSocialMedia

GrantLaningSales

TEAM

JackMcNamaraCo-Founder,Operacons

AndrewIveDirector,Food-X

JeffBinderCEO,CLSHoldingsInc.

BenjaminHincksAgorney,MintzLevin

StephenMalleyCo-Founder,CrimsonCapital

MiguelMoureCEO,enImaxdi

ADVISORS

PolarBeveragesInc.

JOIN OUR TEAM