VISIONTO BE THE MOST TRUSTED
BRAND AMONG MILLENNIALS IN THEIR QUEST FOR
PERFORMANCE.
WHY
WE BELIEVE IN CHALLENGING THE STANDARD IN DAILY NUTRITION.
HOWOUR PRODUCTS ARE DESIGNED
BY ELITE ATHLETES AND MADE WITH REAL INGREDIENTS AT
OPTIMAL LEVELS.
SOLUTION
COMBINING THE BEST QUALITIES OF A SPORTS GEL AND AN ENERGY SHOT, WE CREATED
TRUENERGY
SOLUTION
USING PREMIUM INGREDIENTS, WE CAN MAKE THE FOLLOWING CLAIMS
*Still need certifications, but our ingredients are within all of these guidelines.
GLUTENFREE VEGAN NON-GMONOARTIFICIALSWEETENERS RECYCLABLE
PROBLEM w/competition
OVERLOADED WITH VITAMINS
ARTIFICIALLY CAFFEINATEDCHEMICALLY SWEETENED OUTDATED MARKETING UNORIGINAL DESIGN
MARKET
2015 USA SHOT REVENUES $1.054B
5 HOUR ENERGY
NEXT 9 COs
$75.4MSource: Statista
GROWTHIn2014
+6.4%ForVolume
Sold
ENERGY DRINKS
SPORTS DRINKS
ExpectedGrowth
+8.3%CAGRFrom2015-2020
DESIGN
SIMPLICITY IS THE ULTIMATE FORM OF
SOPHISTICATION
-LEONARDODA VINCI
Prelaunch TRACTION
Collected $17,569
Units Sold2,792
Backers262
INVESTMENT
PRE-SEED$25,000 @
$1.03M Pre-money
CLN$25,000 @ $2.5M Cap
SEED$300,000 @
$2.2M Pre-money
FOOD-X Accelerator $25,000 cash
+$42,000 Services
SOS Ventures $25,000
Crimson Capital $25,000
Still Available $275,000
COSTS
Set up & ToolingPlate FeesBottle MoldsFormula RevisionsBrandingMarketingWarehousingShipping
OTHERCOGS
$.52/unit @50k Run
$0.50/unit @100k Run
$0.48/unit @1M Run
CHANNELS
2. RETAIL1. ECCOMERCE
Amazon.comFreshdirect.comDrinktru.comOutgrow.meIndiegogo.com
Convenient StoresGas Stations
Sporting GoodsRunning Retailers
Vitamin Stores
60%40%
2. EVENTS 3. DEMOS
MARKETING STRATEGY
1. SOCIAL MEDIA
InstagramFacebookYoutubeTwitter
SnapchatLinkedin
InterBevJune 21-23 (IL)
Expo EastSep 22-24 (MD)
BevNet LiveDec 5-6 (CA)
RetailersTough MuddersSpartan Races
MarathonsTriathlons
Tournaments
PREMIUM CONTENT
PROJECTIONS
Year Year1 Year2 Year3 Year4 Year5 2016(6m) 2017 2018 2019 2020
Drink(OnlineSales) NumberofUnits 18k 54k 120k 300k 600k
Priceperunit $2.75 $2.75 $2.75 $2.75 $3.00 Total $49.5k $148.5k $330k $825k $1,800k
Drink(RetailSales) NumberofUnits 12k 36k 80k 200k 400k
Priceperunit $3.75 $3.75 $3.75 $3.75 $4.00 Total $45k $135k $300k $750k $1,600k
TotalUnitsSold 30k 90k 200k 500k 1,000k NetRevenue $94.5k $283.5k $630k $1,575k $3,400k
STEVE LONG CROSSFIT TRAINER & ATHLETE
APPROVED BY
ATHLETES
LISA WANG FORMER OLYMPIC GYMNAST
TJ WRIGHT FORMER NFL PLAYER
TRUENERGY IS THE SPORTS DRINK OF THE FUTURE
TRUENERGY IS PERFECT FOR CROSSFIT ATHLETES. WE ARE ALWAYS LOOKING FOR A NATURAL EDGE
ATHLETES NEED A DRINK LIKE THIS…
RobertAvakianCo-Founder,BizDev
PeterDarrowBizStrategy
MathiasKaufmannResearch
TomHererSocialMedia
GrantLaningSales
TEAM
JackMcNamaraCo-Founder,Operacons
AndrewIveDirector,Food-X
JeffBinderCEO,CLSHoldingsInc.
BenjaminHincksAgorney,MintzLevin
StephenMalleyCo-Founder,CrimsonCapital
MiguelMoureCEO,enImaxdi
ADVISORS
PolarBeveragesInc.
JOIN OUR TEAM