THE TRIBE ADVANTAGE

AIMED AT SMART, SAVVY WOMEN OF AFRICAN

AND LATIN DESCENT, TRIBE CALLED CURL IS

AN AWARD-WINNING AND INFLUENTIAL GLOBAL

DIGITAL MEDIA AND PRODUCTION COMPANY.

WE DEVELOP, CURATE AND SYNDICATE

ORIGINAL INTEGRATED CONTENT TO FACILITATE

AUTHENTIC CONVERSATIONS AND CONSUMER

ENGAGEMENT AROUND

BEAUTY, STYLE AND LIFE.

LEVERAGING 25+ YEARS OF COMBINED

MULTICULTURAL MEDIA, MARKETING &

COMMUNICATIONS EXPERIENCE, OUR MISSION

IS TO EDUCATE, INFORM, ENTERTAIN, AND

INSPIRE WOMEN OF COLOR, EMPOWERING

THEM TO CELEBRATE THEIR UNIQUE BEAUTY.

AS SEEN ON…

EYES ON THE TRIBE INSIDE THE TRIBE ADVANTAGE Engaged by smart, funny and frank content with a culturally

authentic and distinctive point of view, the Tribe audience actively

participates in our curated water-cooler conversations, and

returns daily to interact with other intelligent, successful and

discerning women of color across the Tribe’s multiple platforms.

By continuing to deliver on our brand mission and establishing

genuine connections with this underserved market, our company

continues to see significant audience growth and retention rates.

As such, we partner with top brands to build awareness and drive

loyalty through high-quality consumer engagement and integrated

content.

BRAND AUDIENCE: 200K+

E-MAIL NEWSLETTER SUBSCRIBERS: 5,000+

FREQUENCY: 1X PER MONTH

MEDIAN HHI: $65,000

MEDIAN AGE: 31 Source: Tribe Called Curl Media, Inc. Proprietary Data, 2015.

SOCIAL MEDIA FOOTPRINT FACEBOOK: 51,000+

INSTAGRAM: 37,000+

TWITTER: 12,500+

YOUTUBE: 7000+

IMANI A. DAWSON

FOUNDER & PRESIDENT

AN AWARD-WINNING WRITER AND DIRECTOR

WITH A PASSION FOR STORYTELLING AND

NEARLY 20 YEARS OF EXPERIENCE WORKING IN

MEDIA, HER EXPERIENCE SPANS PRINT,

TELEVISION AND DIGITAL.

SPECIALIZING IN ENTERTAINMENT, CULTURE AND

POLITICS, IMANI HAS WORKED FOR A DIVERSE

ARRAY OF MEDIA OUTLETS AND BRANDS

INCLUDING BET, MTV, VH1, FUSE, THE

ASSOCIATED PRESS, MACY’S, GREY GOOSE

AND L’OREAL.

AS THE FOUNDER OF TRIBE CALLED CURL, HER

AUTHENTIC VOICE AND CREATIVITY HAS

CONTRIBUTED TO THE RAPID GROWTH TO OVER

200,000 UVPM ACROSS ALL DIGITAL

PLATFORMS.

ABOUT THE FOUNDER

DIGITAL CONTENT

AS A MEDIA AND PRODUCTION COMPANY, WE ARE FULLY

DEDICATED TO OUR CLIENTS’ GROWTH AND SUCCESS. WE DELIVER

CUSTOMIZABLE TURN-KEY SOLUTIONS FOR OUR BRAND

PARTNERS, FROM ORIGINAL CONCEPT IDEATION TO PRODUCTION

EXECUTION SUPPORT.

ANCHORED BY OUR ORIGINAL WEB-SERIES LAZY NATURALS® AND

“TRIBE ON THE ROAD” WE SPECIALIZE IN BEING A COMMUNICATION

CONDUIT, OFFERING BRANDS KEY RELEVANCE TO A MUST-HAVE

AUDIENCE WHO ENGAGES, RECOMMENDS AND INFLUENCES

PURCHASE BEHAVIOR WITHIN DISCRETIONARY CONSUMER

CATEGORIES OF HAIR, BEAUTY AND FASHION.

PREVIOUS PROJECTS INCLUDE:

HAIRPLAY: NYC (EDEN BODYWORKS)

TRIBE SUMMER LOOKBOOK (SHEAMOISTURE)

SHEAMOISTURE PRESENTS HAIR RAISING

#STYLESTALKING: 8TH ANNUAL ROOTS PICNIC

EDEN BODYWORKS LAZY NATURALS® 15-SEC PROMO

TARGET GIVEAWAY 15-SEC PROMO

EDEN BODYWORKS KINKS AND DRINKS™ 15-SEC PROMO

*PRODUCTION & SPONSORSHIP RATES AVAILABLE UPON REQUEST

S ISTER TO S ISTER

OUR SIGNATURE EVENTS EFFECTIVELY

CELEBRATE DIVERSE BEAUTY,

PROMOTE TRIBE-ENDORSED BRANDS

AND HIGHLIGHT UNIQUE APPROACHES

TO BEAUTY AND STYLE FOR ALL

MEMBERS OF THE COLLECTIVE

“TRIBE”.

AUTHENTICITY OF “THE TRIBE” LEADS

TO WOMEN AND GIRLS ENRICHED AND

EXCITED ABOUT THEMSELVES AS WELL

AS OUR SPONSORS.

WE OFFER CUSTOMIZED BRAND-

BUILDING ACTIVATIONS FOR BEAUTY

AND FASHION BRANDS INTERESTED IN

CULTURALLY-RELEVANT ENGAGEMENT

WITH OUR AUDIENCE.

CONTACT THE TRIBE IMANI DAWSON

IMANI@TRIBECALLEDCURL.COM

646-549-1130

WWW.TRIBECALLEDCURL.COM

LIKE US, FOLLOW US, OR SUBSCRIBE!

IG/TWITTER: @TRIBECALLEDCURL

WWW.YOUTUBE.COM/TRIBECALLEDCURL

WWW.FACEBOOK.COM/TRIBECALLEDCURLMEDIA