TRADUM Go-Europe Presentation

Go-Europe!International Expansion Options for U.S. Growth Companies

Hey, you!

…founder of some great startup who…

… successfully launched your product in your market…

…and who is starting to receive requests for your products and services from the other side of the Atlantic?

Dec.2016 © TRADUM GmbH 2016 3

…you are aware of the copy-cat trap…

…as you know about ´the European startup scene watching closely what is created in the Valley and ready to copy-cat this – like the Samwer brothers are doing it in Berlin with Rocket Internet …


…and you want to be first to market, not second…

…as you know that squeezing into an occupied market comes more expensive than being first…


…here is your opportunity to get started…

…with an experienced team of professionals who know their way around Europe and the regional differences, advantages and disadvantages.


What you have to keep in mind to go international:

1. Vision• Understand the Why – why do you want to expand?

2. Products & Service Adaptions for international Markets• Define the What – what’s necessary to fit to new markets?

3. Go-to-market / Internationalization Strategy• Be clear about the how – how to approach the go-to-market?


What else you have to keep in mind to get started:

4. Location• Find the Where – where will be the best starting point?

5. Budget• Understand the How Much – how much budget is required?

6. People• Identify the Who – who will be your best ambassador to start with?


Let‘s have a look at geography and numbers…

…the USA have double the size of land mass compared to Europe…

…a federation of 50 states…

…with 320 million people generating …

…a GDP of 18 trillion USD…

…an average household income of 44 thousand USDhttp://www.oecdbetterlifeindex.org/countries/united-states/


USAoverEuropehttp://thetruesize.com

…and understand why it makes sense to Go-Europe…

…as the European Union has 27 member states...

…with about 450 million people...

...generating a GDP of 13 trillion USD…

...with an average household incomes reaching from13‘ USD (Latvia) to 39‘ USD (Luxembourg)…

…mostly using one currency - the EURO…

(all numbers already w/o the 64 million Brits)

à The EU is the largest market after the U.S., still more than 2 times larger than China!


…but where to go to within Europe?


London

Dublin

Paris

Barcelona

Madrid

Lisbon

Helsinki

Baltics

Warsaw

Prague

Budapest

Bukarest

Rome Athens

…you could go to Austria Switzerland, or Germany…


CGN

BER

MUC

ZRH

VIE

FRA

FRA- Frankfurt

CGN– Bonn/Cologne

BER- Berlin

MUC- Munich

ZRH- Zurich

VIE- Vienna

Germany

SwitzerlandAustria

...which is the German-speaking part of Europe…

Austria, Switzerland, Germany (ASG) represent

≈ 100 million population

≈ 4.4 trillion USD GDP

≈ 2.5 million companies

≈ 33,0000 USD avg. household income

à The German speaking market represents the economically most important area within Europe.


…for example the CGN region in right the middle…


CGN

NorthRhineWestphalia(afederalstateofGermany)

CGN

CGN=airportcodeof

Bonn/Cologne

…CGN is the airport for two cities: Bonn and Cologne…

…15 miles apart and founded by the Romans over 2,000 years ago…

…with the Köln-Bonn international airport located just 20 minutes away…

…with headquarters of corporates such as Bayer, DHL, Deutsche Telekom (T-Mobile)…

…with Bonn being home to 18 secretariats of the United Nations…

…and several federal agencies being located in Bonn due to its former capital status.

Join the Club:

The federal state of North Rhine Westphalia is home to over 1,600 U.S. companies…

…such as 3M, Amazon, FedEx, Ford, Johnson Controls, Medline, QVC, and UPS…


…so what does it take to get started…

a) …a product which is adaptable to the foreign market…

b) …maybe first customers, dependent on your strategy….

c) …or a partner company with access to your target market…

d) …an address to register, a phone line and some marketing…

e) …a legal entity, typically a limited (GmbH)…

f) …a managing director to represent you with signing authority…

g) …sales and marketing folks or support to conquer the market…


… get it all done with the TRADUM Go-Europe Package


go-to-marketstrategy

companyaddressandpostbox

legaladviceandentitysetup

interimmanagingdirector hiringsupport

taxadviceandstructuring

initialsales&marketing

Bizdev/partneracquisition

productadjustment

…and - oh, yes – we do have 24 official languages…


Български

Čeština

dansk

Deutsch

eesti keel

Ελληνικά

English

español

français

Gaeilge

hrvatski

Italiano

latviešu valoda

lietuvių kalba

magyar

Malti

Nederlands

polski

português

Română

slovenčina

slovenščina

suomi

svenska

…but you don‘t have to go to London to speak English!


Contact Details


AndréPannéManagingPartner

[email protected]

Mobile:+49-171-7821869Skype:andre.panneTwitter:BizDevAngel

Documents

TRADUM Go-Europe Presentation