Midem IntroductionJan 2010

What is GoMix?

GoMix is aninteractive music format

> It lets people remix and share songs by major artists

> GoMix’s mission is to build a world beyond the play button

> We’re the missing link for music to unlock the value of social media

GoMix- Mixing

GoMix: Community & discovery features

Where is GoMix?

Artists Websites

Artists feature GoMix on their profiles

Their fans discover GoMix, then share mixes on their own profiles

GoMix: Social networking

How does it work?

A GoMix song

1. Label provides audio stems and artwork

2. GoMix creates song, and hosts it on our servers

3. Song distributed via social networks, artists sites or album bundles

4. GoMix player is 100% web browser based. No downloads, no piracy

GoMix users

Average GoMix user session lasts 16 minutes

The most engaging music product online?

Users finished mixes are extremely viral- many exceed 100k plays

Built an initial audience of 125,000 active remixersfrom just 25 songs

We’ll be adding 50 new songs a month by late 2010

GoMix captures detailed user stats, name, age, sex, e-mail and country

Metro Station ‘Shake it’ now the most remixed song of all time

2 distinct models for monetization

GoMix Monetization 1- Advertising

Advertising and SponsorshipGoMix user engagement and affiliation with major artists is popular with advertisers:

Burger King, USA Flo Rida and 5 other artists received $100,000+

Vodafone, EuropeLa Roux, Placebo, Empire of the Sun, Pixie Lott, Florence and the Machine

Dr Pepper, USAFlo Rida. 850,000 plays of fan made mixes in 6 weeks

Lionsgate Pictures, USA + UKPlacebo/Kate Bush. Significant cash payment plus massive lift in sales of song

GoMix Monetization 2- Virtual Goods

A massive opportunity exists for music in social games &virtual goods

These already dwarf music traffic and revenues on MySpace and Facebook

Over 400 million people play social media games each month

Sector generates $1 billion in revenue, and is growing fast

Where is music in all this?

GoMix- Virtual Goods model

Feb 2010, GoMix launching a virtual goods style retail store

Products

Access Buy access to mix a song £1/€1

MP3 Buy your mix as an MP3 £1.25/€1.25

Gift Gift or dedicate mixes to friends £1.25/€1.25

Bundle Access a song with one mix or gift £2/€2

> Label/GoMix rev share approx 60/40%

> Store to feature in GoMix application on MySpace and Facebook

> 2 majors labels on board, 2 more incoming plus several large indies

Where next?

User Generated content

Millions of videos exist of people playing along to artists songs on YouTube

Combined, these videos are significantly more popular than official video

March 2010, GoMix will become the new home for this audience

Mobile

Q3 2010

• Olly Barnes: CEO and founder

Creative technology and record production

• Harry Richardson, CTO

Cambridge Computer Graduate, Silicon Valley developing security tools used by US military

• Nick Ashley Cooper, COO

LSE MBA Graduate 2009. Terra Firma/EMI Digital Strategist

• Sylvan W Clebsch, Software Architect

Stanford University,Founder of Roger Wilco™ voice-over-IP application plus numerous games

• Jeremy Marsh, Chairman

Former president BMG Music. Currently Vice-Chairman Warner Bros Records

GoMix Team