123 GO!BY: SHEILA LI

BUSINESS MODEL• Indoors • Inflatables and Military Style• Place to hang out• Excitement for adventure

seekers• Different• Late hours• One building• Holiday themed• Most importantly, FUN!

• LLC• Aimed to make profit in the 2nd

year• Major costs will be equipment

and spacing

MARKET OVERVIEWTARGET

MARKET• Ages 18+, under 18

must be accompanied by an adult

• Families, friends, colleagues, and etc.

• Young adventure seekers

NEED• Leisure activity• Bonding with friends

and families• Convenient (1 building)• Physical activity

PRICING

• Obstacle and Missions• $15 for easy each• $20 for medium each• $25 for hard each• Holiday prices will vary

• Group discounts• Group of 6: 5% off• Group of 8: 7%off• Group of 10+:10% off

StrengthsEmploy highly trained staff

Indoor facilityGaming equipment according to

age groupsLocation is accessible

WeaknessesFinancial constraint in the first 5

yearsEquipment prone to wear off and

tearLimited available space in NY

OpportunitiesGrowing trend for gaming

activitiesExercise and fun activities

Reaction industry is growingWill not be affected by seasonal

elements

ThreatsFast growing entertainment

market will lead to more entrants

Trends in changing technologies (Wi-Fi)

Health and Safety regulations

SWOT Analysis

BUSINESS OPPORTUNITY

CAPITAL REQUIREMENT• Obstacle Equipment=

$9,000/year• Office Furniture= $7,000/year• Building/Lease= $606,000/year

(12,000sq. Ft.)

FINANCING REQUIREMENT• We are seeking for $600,000• This will be enough to cover

the first 8 month• Expect sales to cover expenses

• From banks and investments from shareholders

ARE YOU READY FOR THE CHALLENGE?

123 GO!