Traducere Business Plan (1)

7/31/2019 Traducere Business Plan (1)

1/3

1) General description

2) Products and Services

3) Marketing Plan

4) Operational Plan

5) Management and organization

6) Costs

7) Financial Plan

8) Tips

1) General description:- Was established on 06.01.2012 with a registered capital of 100,000 euros, Trade

Register

- Company Name: SC. "Pension KOSLAND". Ltd

-The main objective: providing the highest quality service in tourism so that it will

become one of the most attractive pension in the area.-Objectives: attracting customers, area knowledge, familiarizing with traditions

and habits, history of the area, etc..

- The pension is located in Poiana Brasov and has 4 stars

- 20 rooms

2) Products and Services-the main product is represented by the high quality specific to a high touristic

level

-all rooms are equipped with carefully finished mahogany furniture, Internet,bathroom, TV, hot water . This product includes services offered by local guides

who will provide traditional means of transport. They will also help tourists get

involved in all sorts of activities such as hiking, fishing, hunting, camp fire.

Useful services: postal service, telecommunications, internet, advertising.

Comfort services: rental radios, refrigerators, extra beds, TVs, etc.

Recreation services: practicing sports (renting bicycles, canoes, boats, tours, travel,

gymnastics, volleyball, football, mini golf, horse riding), etc.

3) Marketing PlanAlthough domestic and international tourism recorded a sharp downward trend,tourism in our rural areas has recorded a slightly grown after the year 2000.

This situation is largely due to involution of the hotel system, endowments and

obsolescence of equipment, the high prices charged and inadequate services.

At a higher rate, pensions offer some additional services: telephone, bath or

shower, washing / ironing, sport, sports equipment rental, etc.

According to our National Association of Rural Ecological and Cultural Tourism

in Romania (ANTREC),nowadays in our country there are over 2,500 approved

pensions, summing up to 75,000 rooms but on the other side the number of spaces

is much higher.

Recently constructed pensions have higher standards due to a total investment of


2/3

10 million euros.

This project is intended for people who enjoy relaxing, having fun and

accumulating knowledge, regardless of age. Its also intended forforeign tourists

who want to visit these tourist areas and learn about its traditions.

Given that the pension has 4 stars, it is addressed to people with an income above

average as the service quality has one of the highest standards

An important method to promote tourism consists in the quality of the service

itself which determines customer satisfaction, so they can create an indirect

advertisement of the pension by recommending it to others. Of course, promotion

will be done using the website and travel portals in Romania, advertisements,

magazines, Internet, media, radio, etc.

A classical method for increasing the service quality at a pension would be one

where an employee will go to train station and expect customers and take them tothe pension. An advertising method could be a collaboration with a travel agency

that will provide discounts for children and loyal customers, but also gratuity on

the go.

4) Operational Plan

- A manager, four cooks (2 under-cooks), 5 chambermaids, a travel guide.

- The building consists of 20 rooms with each with 2 beds, TV, private bathroom

equipped with shower and WC, refrigerator, cabinets; a large living room for

meetings and parties, a kitchen, laundry, arable land for growing vegetables and fruit,

private bathroom equipped with shower and WC, refrigerator, cabinets, etc.

- Each bedroom has an area of 20 square meters, equipped with high speed internet

and TV

5) Management and organization

Management shall be executed by the firm manager who is the only associate. He has

graduated The Faculty of Economics and the Faculty of Business and General

Economy

Meals will be served 3 times a day. Service hours of meals are: breakfast between 08,

00-10, 00 lunch between 13, 00-15, 00 and dinner between 18, 00-20, 00 with the

possibility to adapt depending on the length of trips or each tourists individual
http://hallo.ro/search.do?l=ro&d=en&query=under-cookhttp://hallo.ro/search.do?l=ro&d=en&query=under-cook


3/3

program.

5) Costs

Most people who start their own business in tourism are those who transform their

house into a hostel or pension. Onset phase costs would include items determined by

the surface or size of the house and creating decent conditions or extending existing

facilities, arranging rooms and annexes, etc.

Documents

Traducere Business Plan (1)