Trademark and Unfair Comp.

Boston College Law School

March 5, 2008

Types of Confusion, Trademark Use

Infringement

• Types of confusion– Initial interest confusion– Secondary confusion– Reverse confusion

Mobile Oil v. Pegasus

PEGASUS

Banner Advertising

Sponsored Links

Internet Uses

• Sponsored Links

• Meta-tagging

• Cybersquatting

• Typosquatting

Mastercrafters v. Vacheron

Luxury Brands

Harlem Wizards v. NBA

Amazon v. Amazon.com

1-800-Contacts v. WhenU

Keyword Buys

Keyword Buys

Administrative Details

• Next Assignment– VI.B – Contributory Infringement– VI.C – Statutory Defenses