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Page 1: Trademark and Unfair Comp

Trademark and Unfair Comp.

Boston College Law School

March 5, 2008

Types of Confusion, Trademark Use

Page 2: Trademark and Unfair Comp

Infringement

• Types of confusion– Initial interest confusion– Secondary confusion– Reverse confusion

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Mobile Oil v. Pegasus

PEGASUS

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Banner Advertising

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Sponsored Links

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Internet Uses

• Sponsored Links

• Meta-tagging

• Cybersquatting

• Typosquatting

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Mastercrafters v. Vacheron

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Luxury Brands

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Harlem Wizards v. NBA

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Amazon v. Amazon.com

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1-800-Contacts v. WhenU

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Keyword Buys

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Keyword Buys

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Administrative Details

• Next Assignment– VI.B – Contributory Infringement– VI.C – Statutory Defenses

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