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Mattel v. MCA
• I’m a Barbie Girl, in a Barbie world; life is plastic; it’s fantastic
• You can brush my hair, undress me everywhere …
• Imagination; Life is your Creation …
• I’m a blond bimbo girl, in a fantasy world ...
Examples
• Gucci• Jordache• Energizer Bunny• Enjoy Coke• Spam• Don’t Leave Home Without It
• L.L. Bean Back to School Catalog
• Dom Perignon• Godzilla• Michelob
• GucchiGoo (diaper bag)• Lardache (large jeans)• Leslie Nielsen (Coors)• Enjoy Cocaine (t-shirt)• Spa’am (muppet)• Don’t Leave Home Without It
(condoms)• L.L. Beam Back to School Sex
Catalog (adult magazine)• Dom Popignon (popcorn)
• Bagzilla (big garbage bags)
• Michelob Oily (spoof ad)