Tracking an artist/band throughout their career
Tracking an artist/band throughout their career
Avril LavigneI have chosen to look at a pop artist to track
their career as it is similar to what I would like to create in my
final construction of a music video.Early life in music:Avril
Lavigne- Began her career as a singer song writer at quite a young
age. When she was 15 she first performed on stage alongside Shania
Twain, after winning a contest on the radio. By the age of 16 she
had signed a two album recording contract with Arista Records,
worth more than $2 million. In 2002, a year later, she was entering
the music industry with he debut album let go. After this she
became a well known very popular female pop punk artist in the
music industry. With her popular representation as a pop punk
artist she picked up a few common nicknames such as skater punk
which she revealed in her single sk8er boi and pop punk princess
which she used in girlfriend; a number one single. By featuring her
nicknames within her persona within her music videos showed her
connection with her target audience using their nicknames as her
own brand within the music industry.Music career: (number
ones)Lavigne has had a total of six number ones throughout her
music career, complicated in 2004 after her second album, under my
skin, was released in the USA and reached number one in many
counties around the world. This album also reached number one in
the US billboard 200, she sold over 10 million copies. Her other
five number ones alongside complicated include; girlfriend, sk8er
boi, Im with you, My happy ending and nobodys home. As an American
Artists she is one of the top selling artist selling 11 million
copies certified by the RIAA. Her forth album release Goodbye
Lullaby released in march 2011 gave Lavigne her forth top 10 album
on the US Bill board 200, it further developed her progress in her
music career by three months later she began working on her titled
fifth studio album, which was released by Epic Records in 2013.
I'm the motherfuckin' princessShowing that she included the
brand name given to her by her target audience she included it as
part of her lyrics within her number one girlfriend
As well as recording her own albums she also donated two cover
songs to the 2012 Japanese animated film One Piece Film: Z: How you
remind me (originally recorded by Nickelback) and Bad Reputation
(by Joan Jett).Lavignes Music Career (2012- present)Fifth
Album:April 2013 Lavigne released her lead single from her fifth
studio album Heres to Never Growing Up (produced by Martin Johnson
of the band Boys like Girls); it reached top 20 on the Billboard
hot 100 as well as one of the top singles in both Australia and the
UK. Her fifth album eponymously titled Avril Lavigne was released
in November 2013 and sold 125,000 copies in the US and Canada. It
was certified gold and received a Juno Award nomination for POP
album of the year. In 2014 Lavigne opened for Boy band Backstreet
boys in a world like this tour and played the music festival Summer
Sonic in Tokyo, Japan.
Evaluate the artistHow as their image changed over time as they
have got older? - When Avril Lavigne won the radio contest when she
was 15, she had plain Jane image, however once she started to
progress in her music career and grew a fan base her image began to
change. For instance her vocals were very rustic and raspy here
fore giving her a punk look especially when she performed using an
electric guitar gave her a punk pop look. After a while her punk
pop image received nicknames to represent her image, things such as
pop punk princess and punk skater. She used these nicknames as her
brand image while performing and in her lyrics where in one of her
number one singles girlfriend she used the princess nickname within
her lyrics. What does this suggest about them?-By her using
nicknames given by her audience and fans shows she appreciates them
and acknowledges them as part of her career by using their ideas to
brand herself as an artist. She also uses her audience as critical
feedback to their reactions to her music to what kind of things she
does in order to brand herself and sell records.What does this
suggest about their audience?-By Lavigne using her nicknames as her
brand image by her audience suggests they mean a lot to her and by
doing that she involves her audience. The likability of her music
suggests that her audiences are varied due to her varied music
choices such as sk8er boi is very punk like however it contrasts to
songs such as innocence where she plays piano and her vocals are a
lot softer, this suggests that her audience may also vary in choice
of music.How do they represent gender?-She represents genre in a
very modern sense. She uses the juxtaposition of being both punk
and being a princess to show both sides to a girl, showing variety
and difference between types of females.
