Everyone Is An Artist

Marketing plan: Make your chewing gum into a painting

Good4Noob

Goal

Happiness

Sales Volume

Recycling

Customers will get happiness from painting and the competition

Encourage people recycle chewing gum

Competition and the happiness from painting would be the incitement to buy more chewing gum

Chewing gum & ArtChewing gum as the material of drawing.

Plan• It’s a plan for an year

Step Time Plan Who

0 1 month Make plan.(Design chewing gum and the drawing board)

Good4Noob

1 2-3rd month

1. Produce colorful chewing gum and drawing board. 2. Invite experts(artists) to be the judges. 3. Make a website for the competition.

Good4Noob& Supplier

2 4-5th month Propagandize Good4Noob & Super markets

3 6-11th month

Customers upload their paintings to the website and vote.

Good4Noob & Customers

4 12th months

1. Experts and the vote decide who are the winners. 2. Award the winners.

Good4Noob

Step1- Preparation• Produce colorful chewing gum• Invite experts (artists) to be the judges• A website ( for Propagandizing, uploading

the paintings and voting)

Everyone Is an Artist

1232 likes 1232 likes 1232 likes 1232 likes

Sign in

Step2- Propagandize• Propagandize the sales promotion activity– Give the drawing board as a present . We have appointed

ones and white board for UGC (User Generated Content) – Tell Customers about the competition– Advertises on internet

Super market

Step3- Competition• People upload their paintings to the website• Vote to the paintings they like

Adult Group

UGC

Appointed

Children Group

UGC

Appointed

Step-4 Award

• Award the winners

Group Adult Children

Appointed UGC Appointed UGC

The best Creative Award

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First Prize √ √ √ √

Second Prize √ √ √ √

Third Prize √ √ √ √

The best color Award

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