Tour Operation and Marketing

7/31/2019 Tour Operation and Marketing

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Indian Institute of Tourism

and Travel Management


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ON THE JOB TRANING PROJECTREPORT

Tour Operation & MarketingAt

SAND PEBBLESTour n travelsHYDERABAD

By

Ajit Kumar SharmaProgramme: PGDM (TT)

Roll No: 03


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Objective

To promote Orissa most sought afterdestination.

To promote sand pebbles tours & travels

all over India& abroad. To operate tours with value.

To establish the new market for sand

pebbles tours & travels in Hyderabad. To gain better experience of tourism

operation.


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Executive Summary

Marketing of Tourism Services in India A Study With Special Reference to Orissa Tourism marketing is nothing but it is a game of expectation and satisfaction. As for

as my experience in marketing is concerned it is a very hectic job. People inHyderabad areNot very much aware of Orissa tourism. So first of all i made a mantle notes how topromote Orissa tourism. In this connection i visited many tours &travel Agency.

I arrange meeting with local guides those approved by APTDC. I do suggest theappropriate authority to promote Orissa tourism first then it will get better market inHyderabad region.

Marketing of services means the marketing of different intangible service needs ofcustomers. This is nothing but the sale of some services.

In this paper, a trial has been made to study thestate of marketing of tourism services in India :- the state of foreign and domestic

tourists and the related trend, the share of India in the world tourism business, theemployment opportunities rendered by this industry along with the availability ofdifferent infrastructural facilities like hotel, transportation etc. The paper ventilatessome of the problems of Indian tourism market andsuggests some improvements.


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The company

SAND PEBBLES TOUR&TRAVELS located in the heart of Orissa ,the most beautifulstate of the Indian union .It has branch office in Puri ,New Delhi ,Kolkata,&Hyderabad.. It is tie up with Orissa tourism in Hyderabad. It is the leading travelagency & Tour operator providing sincere & qualitative service to their guests .It hasbeen serving since ten glorious and meaningful years in arranging wide range ofactivates such asproviding inbound and outbound tour ,transportation ,chauffeurdriven car ,accommodation ,preparing special interest guided tours ,makingconvenient booking of both Domestic& international Air Tickets ,VIS A and othertravel formalities and arrangement of diversified events. It is a complement home fortravel and tour management. It offer something unique &Special in its tour IT NEVEROPERATE TOUR BUT OPERATE VALU ADDED TOURS.

Over the years , sand pebbles has carved a niche for itself because of itsexpertise in handling tourist from all over the world coming to ORISSA a about theindustry and its knowledge about the industry as a whole. Being more than a decadein the field, of tourism, it knows the pulse of Orissa tourism hence it has opened itsoffice in Puri, Bhubaneswar, two most important and frequently visited destinationsof the State and branch office at DELHI&KOLKATA.

IT PROVIDES HOSPITALITY TO THEIRGUESTS, INSTEED OF SERVICE TO THECLIENT.


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TOUR SECTION

Tour operation

Tour guiding

Package tour Tour promotion

Itinerary preparation

Tour costing Car rental


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MARKETING SECTION

Marketing of Tourism Services in India A Study With Special Reference to Orissa Tourism marketing is nothing but it is a game of expectation and satisfaction. As for

as my experience in marketing is concerned it is a very hectic job. People inHyderabad are

Not very much aware of Orissa tourism. So first of all i made a mantle notes how topromote Orissa tourism. In this connection i visited many tours &travel Agency.

I arrange meeting with local guides those approved by APTDC. I do suggest theappropriate authority to promote Orissa tourism first then it will get better market inHyderabad region.

Marketing of services means the marketing of different intangible service needs ofcustomers. This is nothing but the sale of some services. In this paper, a trial hasbeen made to study the

state of marketing of tourism services in India :- the state of foreign and domestic

tourists and the related trend, the share of India in the world tourism business, theemployment opportunities rendered by this industry along with the availability ofdifferent infrastructural facilities like hotel, transportation etc. The paper ventilatessome of the problems of Indian tourism market and

suggests some improvements


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Marketing activity

Area covered by me are as follows:

Travel agencies-Sahara global Deccanworld travelsTravel spice . Tanzy tours

Plus holidayPremier DestinationOmmerworldHorizon TravelsGrace TravrlsTravelPointNeo toursLand AirIsha travels

hotel:ex:Green park hotels,hotelprinceresidency.log on hotel

MNC:ex:financial software systums


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COMMUNICATIONSIN THE FIELD OF TOURISM

In this new millennium it is necessary to build a new model of development intourism which is based on quality, competition and sustainability.

Quality and professionalism are fundamental elements in the tourism industry. Theseelements also regard the communications sector, which must be transparent andhonest when promoting tourism.

Competition between countries is inevitable. To be competitive the information givento tourists cannot limit itself to the simple monumental and landscape aspects.

Therefore, it is necessary that the information given is not superficial, but culturallyvalid and fulfils the expectations of the clients. Today we hope that this type of attention is given to communication. As a matter of

fact, the present course of globalization has caused even more various demands. The "on-line" tourist market which is in constant growth requires more tourist

promotion abroad. The "web" offers the possibility to "travel" virtually; to visitreceptive locations and structures.

Dynamism and specializations are the future for communications in tourism. For thisreason, the users of internet look for qualified and updated answers to their requests.They look for fast and specific navigation sites and they look for tips, advice andproduct comparisons.


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Communication in the world of tourism cannot become deflated onsuch a perspective: tourism is a moment of formation of the personand must feed on ideas and content. It involves interests andexpectations that go way beyond the simple desire of getting away.The tourism industry, for example, presents itself nowadays as thesector potentially the most fit to contribute positively towards the

struggle for the reduction of poverty in the so-called "Third WorldCountries". It is hoped that there will be a renewed enthusiasm bythe international community which has been always involved in thefront line of the struggle against poverty on Earth.

Through aimed strategies and specific policies, the tourism sectorcan become the turning key to this struggle, which must absolutely

be won.


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Data collection

PRIMARY DATA: Bto B ,B to C visit andpilot test.

SECONDARY DATA: Internet, Book,Journal, tourism magazine.

TECHNIQUE USED: Questionnaire,Observation, telephonic interaction, Internate.


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Constraints & limitations

There are some limitation in the tour operationbusiness &Marketing which are as follows

.Lack of its own tourism law.

There is less commission. . Dependency on other industry.

Extra interference of other departments

Lack of mass awareness regarding tourismprogrammed.

Lack of government interest in promotingOrissa in HYDERABAD REGION.


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Findings and &Conclusion

TOURISM IS a smokeless industry. Recent trends are only reaffirming that touristseeking newer, unexplored destinations. so tour operator plays an important role tocreate awareness about the potential and the offering the area.

By doing this project we have realized that these are the suggestive ways of TOUROPERATION:

Offer the TOUR OPRATOR a monetary incentive to sell the product. This worksespecially well when a TOURIST can choose between several products that will meet

his or her needs. Sometimes it is almost miraculous how fast PRODUCT can movewhen TOUR OPERATOR are provided with the proper incentive. Advertise the availability of this material to other suppliers. Consider placing ads in

industry publications listing the products youre planning to PROMOTE.. Brainstorm and get creative. One TOUR OPERATOR lost a TOURIST contract to

supply a certain, custom-made product. When the contract was signed there was aONE-month to deal the business supply of the item to the tourist Instead of takingthe typical non-action of ignoring the situation, one took assertive action. He called

his competitor who won the contract, and sold his entire package of the product B to B operations: Sell the products to another business house on discounted rates. Internet selling Different promo schemes


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Recommendations

Tourism is the largest service industry in the world. Touroperator plays a crucial role in ru this industry .There aresome measures to be taken into the consideration whichare as follows;

Incentives and rewards to state recognized touroperators should be given by the state.

. There is a great need to have an information bankbetween government origination and travel agency.

.A strategy should be taken to put together of travelagency and non tourism organization.

A separate tourism law should be enacted.

It is need to mass awareness programmed in tourism


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Thank you

Documents

Tour Operation and Marketing