Preferred Marketing Tour | Overview

PLANNING OVERVIEW

P R E F E R R E D M A R K E T I N G

Best In Town

AGENDAThis is the brief overview for the opening preferred marketing session. We’ll go through a simple process to align your goals with customer’s preferences before breaking out by Ecommerce, B2B, & Local Business tracks of round table discussions led by experts.

Storytelling

Measurement Plan

Customer Voice

Action & Optimization

Breakout Tracks5

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Storytelling

StorytellingEffective storytelling is a fine and beautiful art. A well-developed and presented story can cut through clutter and the experience will be remembered long after other orations. Applying the basics of storytell-ing will strengthen the way you describe your business across channels.

Get close to your audience

Keep it brief and simple

Stimulate the senses

Aim your story at young audiences

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MEASUREMENT PLAN

Measurement PLANWe start our plan with our end goals. Structured thinking about why you are marketing and what you want to measure will organize your plan.

What are your business objectives?

What are the goals for each objective?

Define key performance indicators

What are the targets for KPIs?

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What are the outcomes we need? 5

Measurement PLANFill out the following chart to define your business’ measurement plan.

Business Objectives: Why do you exist?

Acquisition Behavior OutcomesHow are you planning on acquiring foot traffic, web visitors, etc?

GOAL:

KPI:

TARGET:

SEGMENTS:

What is the behavior you are expect-ing when people arrive?

GOAL:

KPI:

TARGET:

SEGMENTS:

What outcomes signify value deliv-ered to the business bottom-line?

GOAL:

KPI:

TARGET:

SEGMENTS:


CUSTOMER VOICE

Customer VoicePREFERRED MARKETING OVERVIEW

What is customer voice?

How can you listen effectively?

How can you use customer voice?

Customer voice as marketing

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ACTION & OPTIMIZATION

Action & optimizationPREFERRED MARKETING OVERVIEW

D.U.M.B.

52 Week Multichannel Plan

Budget

Action & Optimization

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Breakout Tracks

EcommerceThis track will focus launching a store and how to use preferred tactics to grow site traffic with search, mobile and social, personalize email and convert web visitors into check-outs!

1 month web & mobile store

$50 in Google Adwords & Twitter

1000 free personalized emails

Preferred Marketing & Analytics Tools

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Get some free stuff

B2BThis track is for marketers with longer sales cycles who need to utilize personalization and marketing automation to nurture sales leads and grow website traffic.

Mobile optimized site

$50 in Google Adwords & LinkedIn Ads

1000 free personalized emails


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Get some free stuff

Local BusinessMom & Pop this track is for you. Learn how to save time, money and actually measure a return from your marketing. We’ll give you a 5 hour per week plan to increase SEO, Social and customer loyalty.

Mobile optimized site

$150 in Google, Facebook & Twitter Ads

1-year free email newsletter


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Get some free stuff


REGISTER TO ATTEND We're taking Preferred Marketing coast-to-coast with 10 stopover locations across this glorious nation. It's only $35 to attend!

Check out the tour dates: http://preferredmarketingtour.com