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Top 5 Social Media Tips
13.08.20
1. Identify and understand your audience
The first step in creating a successful campaign is getting to know your audience. Social media is broad and diverse. You have finite resource so you can’t manage and provide content for every social media channel. • Focus on those social networks that provide a good
opportunity to connect with your target audience. • The specific nature of your business and industry will have
a big impact on where you’ll find your audience.
• This doesn’t mean you need to limit yourself to a single social media platform.
• Understanding your audience and focusing your efforts on the most relevant sites is more efficient and is likely to deliver better results.
• Look at your existing ‘social’ audience by using the analytical tools for each platform.
• Take what you know and have verified with your own social channels and build a persona.
https://www.hubspot.com/make-my-persona
2. Talk WITH your audience
• Its important to engage your audience otherwise you’re simply talking AT them
• Interaction is key strength of social media and that’s its real value.
• Generating conversations and attention so that people are talking about you
is the goal. • Be willing to engage directly with your customers regardless of whether they’re offering you praise or complaining about
your products and services.
• Negative feedback doesn’t have to result in creating a poor or negative
image of your business, but it can if you ignore it.
3. Be active
Few things move faster than the speed of social media so you MUST post frequently and consistently because:• Half-hearted commitment to social media is the same
as no commitment at all.• Humanizing your brand is a necessary step to ensure
your company’s success with a social media.
• It’s the key to creating a strong emotional bond with your audience, strengthening relationships with your customers, and creating a powerful base of brand advocates.
• If you fail to connect with your customers on a personal level – they won’t connect with you.
Source: Socialsprout
4. Plan: Content, Frequency, Timing
Create a social calendar to ensure you’re sharing quality content across your channels to engage your audience and attract new followers rather than scrambling about at the last minute.• Figure out what content resonates with your audience.
• Decide on how often to post to each social network and profile.• Create or source great content to share.
• Fill up your content calendar with a social publishing tool like Hootsuite.
4. Plan: Content
• Don’t rely on exciting things happening to dictate what you post and when – have a plan to stay active during quieter times.
• Audit what you’ve posted in the past that received high engagement.
• Or, audit a competitor – Search for hashtags or keywords and identify the accounts with the highest engagement.
• Think about theming your content: Educational; News; Events; Thought leadership etc.
• Set up a news feed and re-purpose/share other peoples’ content.
• Remember that content should fit with your social media policy and brand guidelines.
• Always accompany posts with imagery, video, animated gifs for better engagement.
• Utilise hashtags (#) to be seen by more people.• Ask colleagues to share content to amplify your
reach and engage a wider audience.
Source: Socialsprout
4. Plan: Frequency
• Audit your past posts or competitors’ posts.
• Look at what days and times they were posted and on which platforms that achieved the most visibility.
• Use this information to create a posting schedule.
• Some recommend posting as regularly as possible to stay top of mind. Others suggest only posting if you have high quality and valuable information to add to the conversation. Whatever you do, BE CONSISTENT.
• The most up-to-date research suggests the following for maximum visibility:• Facebook pages: 1-2 per day• Twitter: 3-10 times per day• Instagram: 1-3 times per day• Instagram Stories: 2-5 times per day• Pinterest: 3-20 times per day• LinkedIn: 1-2 times per week
4. Plan: Timing
Channel Best Times Best Day Worst Day
Facebook 11:00 – 14:00 Wednesday Sunday
Twitter 09:00 Wednesday, Friday Saturday
LinkedIn 08:00 – 10:00; Midday – 14:00 Wednesday, Thursday, Friday Sunday
5. Set goals and measure, measure, measure
If you don’t measure it, you can’t manage it:• Impressions: The number of times an individual saw your message.
• Engagements: The number of times an individual has interacted with your message, including:• Likes• Favourites• Shares• Retweets• Clicks• Replies• Follows
• Engagement rates: The number of engagements divided by the number of impressions.
• Visits: The number of times someone visited your profile page.• Mentions: The number of times your handle or brand was
mentioned on social.• Followers: The number of individuals who follow you on social,
usually shown as an increase or decrease over time.• Don’t forget: Reviews; Leads; Reputation; Customer Service.
Source: Socialsprout
Summary
• Identify and understand your audience
• Talk with your audience
• Be active
• Plan: Content, Frequency, Timing
• Set goals and measure, measure, measure
…and finally
• Follow us on Twitter: @ConsensusScotla
• Find us on Facebook: Consensus-Collaboration-Scotland
• Follow us on LinkedIn: Consensus-Collaboration Scotland
Strategic Marketing Objectives
• Encourage more Collaborative Practice cases by building awareness of its benefits amongst the general public.
• Build awareness of Collaborative Practice and its benefits amongst professional and referrer services (Legal, Financial, Councillors, HR, Health and teaching professionals).
• Encourage new member applications by promoting the benefits of Collaborative Practice as an alternative revenue stream amongst Legal, Financial and Councillor professions).
