Gordon Mayer

The N

ew

s Su

n

Social Media, the News & You

Association for Women in CommunicationsMadison, Wisc.

Oscar’s LawThe only thing worse than being talked about is not being talked about.(from “The Picture

of Dorian Gray”)

CMWho?

Social Media

Bob

Bla

ck f

or

CM

W

The News…

Tribune and Sun-Times, 1986-2008

Source = Newsbank, March 2009

The NEW News of 2009

The NEW News this month

Old and new side by side• Aggregators

• Curators

• Opinionators

• Others?

Disagree

Agree

…and YouHow has communications changed? (summer 2009)

TurnoutAttendance at an event

Why We Communicate

AwarenessUsually traces back to

moneyAdvocacy Best to engage audience

Listening

Audi Q7 Saint Beast Dashboard by jiazi on fickr

Three rules for building buzz• Find your crowd• Listen• Imagine your audience

Talking about me?

Why I love twitterName @ Who/What Followers

Adam Wilson Uwbci Brain-Computer Interface Laboratory at UW

323,504

Penelope Trunk penelopetrunk author, blogger, entrepreneur 27,573

Matthew Carlson MatthewDCarlson

Philosopher, mystic and entrepreneur. Internet Marketing, SEO

12,804

Kathleen Slattery Moschkau

KathleenShow Talk radio host and filmmaker (“Side Effects” w/Katherine Heigl). After a decade of schlepping drugs for big pharma, I finally got the ovaries to…

7,889

The Progressive Magazine

Theprogressive A voice for peace and social justice since 1909.

7,665

Brazen Careerist BrazenCareeristKeeping members of the Brazen Careerist Community connected through Twitter. If you're not already a member come join us!

7,538

http://www.twellow.com/geo_search?city_id=11875

Twitter, another takeName @ Who/What Follower

sUW Health

uwhealth Represents the academic health care entities of the University...

3,928

Nick rumadisonRead thoroughly 3,121

NBC15 nbc15_madison

NBC15 in Madison, Wisconsin: Coverage You Can Count On!

2,933

The Capital Times

captimes Madison's progressive news source since 1917.

2,516

John Pederson

Ijohnpe-derson

Specializing in the eUtilization of people networks throughout the midwe...

2,500

WISC TV WISCTV_News3

Madison's leading source of news and information.

2,181

http://wefollow.com/twitter/madison/followers

Imagine your audience• Write down 10 phrases or words

someone might use to find you or your organization

• Now narrow those 10 phrases to 5

• Name 3-5 communities of interest or geography with medium to high interest in your services

Exercise!Find you, your org, or your issue

at one or more of these sites:

1. News.google.com

2. addictomatic.com

3. Socialmention.com

Listening a la Beth

Get found online!

Add your group to our directory at www.communitymediaworkshop.org

And fan us on Facebook!

www.facebook.com/ communitymediaworkshop

Thank you!

Get found online!

Add your group to our directory at www.communitymediaworkshop.org

And fan us on Facebook!

www.facebook.com/ communitymediaworkshop

Thank you!