Are You Social Media Savvy

Icons of Interior Design & Architecture Designer Previews December 4, 2009

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Are You Keeping Up With Are You Keeping Up With

Social MediaAre You Social Media Are Are You Social Media Savvy?

For more informationConnect with me http://www.Twitter.com/GailDoby

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http://www.twitter.com/GailDoby

http://www.linkedin.com/In/GailDoby

http://ez.com/DesignIcons


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Social Media – Does It Make Sense For My Business?


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"If you don't have social media, it's like having an unlisted phone number," said Charlie Wollborg, a partner at Curve Detroit, a marketing strategy and creative design firm in Pontiac.


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What is Social Media?

It’s user-generated content on sites that are a gathering place for like-minded people,

friends, family & businesses


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Are You Getting Lost In the Shuffle?

• 226,099,841 websites as of October 2009 according to Netcraft

• 252,908,000 Internet Users in North America & 1,733,993,741 Internet Users Globally according to Internet World Stats

• Consumer behavior is rapidly changing and more people are now using Social Media to stay connected, get connected, find information about companies and people

• Can prospects find you & your company?


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Internet Milestones 2001 – Launch of Wikipedia 2004 – Google's initial public offering 2004 – Launch of Facebook 2006 – Online video revolution led by YouTube 2006 – Facebook open to non-college students 2006 – Launch of Twitter 2007 – Apple's iPhone debuts 2008 – Twitter and Facebook used in the US presidential campaign

http://en.wikipedia.org/wiki/Main_Page

http://www.google.com/

http://www.facebook.com/

http://www.youtube.com/

http://www.telegraph.co.uk/technology/facebook/

http://www.telegraph.co.uk/technology/facebook/

http://www.telegraph.co.uk/technology/twitter/

http://www.twitter.com/


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Consumers Look Online For Information About You Before Calling

• Consumers who read posts about you are 30% more likely to purchase*• 80% of contributors to blogs or social media sites are more likely to

purchase• Discussions about your brand are already happening*• Builds your brand – transparency and progressiveness*

• Builds a list and a relationship – people want to do business with people they know, like and trust

• *Coremetrics 2008


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Who Do You Know That’s Using Social Media?


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Why Should I Use Social Media?

• 50% of all online time is spent with Social Media (Credit Suisse)• Online Social Media time now surpasses email and is fastest growing

online sector (Nielsen Online)• Fastest growing by age? 35 – 64 (Pew Internet December 2008)• Inc. 500 companies – almost 50% now use Social Media (UMASSD

Center for Market Research)• Over 50% of Marketers will be using Social Media in 2010 (Center for

Media Research)• 51% of businesses said blogs most useful, 48% social media, RSS feeds

45% (McKinsey Quarterly’s “Global Survey”)• 75% of marketers plan to increase social media use in 2010 (Unisfair)


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What Can Social Media Do For Me?

• Build loyal followers• Start a conversation• Find employees• Generate web traffic• Humanize your company• Do market research• Media relations• Promote products• Get feedback• Get leads• Get new product ideas• Increase your visibility in the search engines…and that leads to more

business


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Social Media ROI

• Dell Computer - $3 million of products sold as a result of Twitter

• Our results – increased our list by 33% in one month due to Twitter and Facebook, 6 media interviews, one speaking engagement, 5 figures in sales attributable to Social Media


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Isn’t for Kids?

• 325 Million + people are on Facebook – doubled from January – September 2009

• The fastest growing demographic is 35+• 99.6 Million people visit each month• 10 Million users follow Fan Pages each day• 2 Billion photos uploaded to Facebook each month• 14 Million videos uploaded each month• 29% of users earn more than $100,000+/year• 50% of active users log on to Facebook in any given day• 33% of users are over 35• 65 Million active users access Facebook from their mobile devices

– http://www.Facebook.com/statistics

http://www.facebook.com/statistics


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Facebook Fan Pages

• 5,100 Fan Pages are public and indexed by Google

• Can include links to your website and blog• Can link to all social media sites that you

belong to and update your messages• When you post, it also posts on your

follower’s pages and makes it viral


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Twitter Is Weird…Or Is It?

• 27 million people visit Twitter monthly• 25% of users earn more than $100,000+/year• 45% of users are over 35• Even celebrities use Twitter • Oprah has 2,698,039 followers • Corporations like Starbucks, Dell Computers,

Architectural Digest, and Interior Design Magazine use Twitter


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What Is Twitter?

• It’s a micro blog – 140 characters of text, videos, links, photos, audios and content

• Each page is indexed in Google

• You can drive traffic to your website, blog, Facebook Fan Page, event or other information you want to share with your followers


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LinkedIn

• 39% of LinkedIn users earn over $100,000 per year• 78% of LinkedIn users are over 35• LinkedIn is a professional network and is a great way to

connect with :– C-Level executives of corporations (67,891)– Furniture manufacturers (3,939)– (61,692 Members)– Potential employees or outsourcing candidates– Research the competition (17,104)– Get answers to questions


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YouTube

• 79.7 million people visit YouTube each month• 43.4% of YouTube visitors are over 35• 75 billion video streams will be viewed this year • 27% of YouTube visitors earn over $100,000

http://www.youtube.com/


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“Got Blog?”You Do Have One…Don’t You?

• This is one of the first steps to take when beginning your Social Media Marketing Strategy – it is the central hub for your strategy

• Register a new domain with keywords www.NewYorkCityInteriorDesignerJaneDoe.com

• Connect your blog to your website• Connect your blog to your Social Media sites• Post on a consistent schedule• Videos, audios, pictures and brief content 300 – 500 words

http://www.newyorkcityinteriordesignerjanedoe.com/


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10 Reasons For Avoiding Social Media

1. I don’t like technology2. It’s confusing…I don’t know where to start3. I’m afraid it will take too much time4. I don’t know if there will be a Return on Investment5. I’m working alone and don’t have the time to do it myself6. It doesn’t it seem as if it isn’t appropriate for someone who is a

high-end designer7. I only have a website, and that

hasn’t been updated in a long time8. I’m too busy9. I don’t want to take the time to learn how to do it10. It’s overwhelming and scary


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10 Reasons To Use Social Media1. Be cutting-edge 2. Social Media listings are free3. Connect with the media online for both online and offline coverage4. Build your brand visibility - with magazines struggling to stay afloat, does

it make sense to have an alternate strategy? Yes!5. Find joint venture partners6. Build your list with prospective clients7. The survey found that 48% of those who came into contact with

a brand name on Twitter went on to search for additional information on search engines compared to 34% on other social networks, which to be clear, is also an impressive number. (Performics and ROI Research)

8. Sell more products9. Go global10. Get more clients

http://www.briansolis.com/2009/10/social-media-accounts-for-18-of-information-search-market/


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As Fred Wilson observed, “I can’t remember who said it but at least I remember what was said: The three current big megatrends in the web/tech sector are mobile, social, and real-time.

I like to think of this as the golden triangle….the iPhone is the poster child of mobile.

Facebook is the poster child of social.

Twitter is the poster child of real-time. But it is what happens inside the golden triangle that is really interesting to me.”


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“Within a few years, a company that doesn’t engage in this sort of

activity (Social Media) will look dated”

Charlene Lee & Josh Bernoff – Authors of Groundswell – Winning in a World Transformed by Social Technologies


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What Is The Reason for Social Media’s Explosive Growth?

• Connection with people• It’s fun• It makes everyone more accessible• Transforms relationships• Levels the playing field• Allows everyone to have a unique global brand


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It’s Time To Develop Your Multi-Media Strategy

• Mobile websites and mobile marketing• Blog Talk Radio – Podcasting• Social Bookmarking• Search Engine Optimization – SEO• Online Press Releases• Pay Per Click – Social Media sites and Google Adwords• Social Networking Sites – Decorati and Ava Living


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Should You Host Your Own TV Show?


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Are You Keeping Up With Are You Keeping Up With

Social MediaAre You Social Media Are Are You Social Media Savvy?

For more informationConnect with me http://www.Twitter.com/GailDoby

LinkedIn: http://www.linkedin.com/In/GailDoby Facebook: http://Ez.com/DesignIcons

http://www.twitter.com/GailDoby

http://www.linkedin.com/In/GailDoby

http://ez.com/DesignIcons