Tools to Analyze Your Twitter Activity

By Kaushik Pal

Twitter.com – The backgroundTwitter.com – The background

• Founded by Jack Dorsey, Biz Stone and Evan Williams in 2006.

• A social networking and micro blogging site• Users can post updates within 140-characters through

web form or instant message.• Links posted within the updates help as great reference

tools and pushes traffic through Google Real-time results

• Twitter now has over 145 million users and over 300,000 Apps developed through its APIs

Twitter.com – The ActivitiesTwitter.com – The Activities

• Posting a tweet with / without a short URL• Retweet an earlier tweet• Send Direct Message (DM)• Reply to a Message• Write a post keeping someone in copy• Post a message acknowledging that the origin is from

someone else (‘via’ tweet)• Search tweets, create lists, organize lists, save searches

etc.

Twitter.com – Why Analyze your Twitter.com – Why Analyze your ActionsActions

• Promotional Tool• Is the objective being met• Are you able to create the right influence• Creating ‘value’ without being marked as SPAM• Return on Investments ?• Tracking and Analyzing for best results and continual

improvement

KLOUT.comKLOUT.com

KLOUT.comKLOUT.com

• Provides an “influence matrix” of the Twitter profile

KLOUT AnalysisKLOUT Analysis

Twitter.Grader.comTwitter.Grader.com

Twitter.Grader.com – Account Twitter.Grader.com – Account SummarySummary

Twitter.Grader.com – FeaturesTwitter.Grader.com – Features

Other Features / Analysis includes:

Account SummaryFollower History Quick Follower CheckTweet CloudTips and SuggestionsMarketing Pitch

Twitter.Grader.com – A 100/100 ScoreTwitter.Grader.com – A 100/100 Score

TweetStats.comTweetStats.com

TweetStats.com ReportsTweetStats.com Reports

TweetStats.com ReportsTweetStats.com Reports

Tweet Density i.e. no. of tweets per hourly basis

Aggregate Daily tweets

Descending order sorting of Replies to other Twitter handles

Interface Used

Twittercounter.comTwittercounter.com

Twittercounter.com - FeaturesTwittercounter.com - Features

Provides Comparative Chart, Predictions regarding Followers nos. etc. Innovated the TwitterCounter badge.

Tweetmeme.comTweetmeme.com

About Tweetmeme.comAbout Tweetmeme.com

Tweetmeme is the “Digg” for Twitter activities

Tracks hottest tweet content on the web

Measured by max. no. of RTs

Categories the Tweets according to various categories, duration, Top tweets etc.

TweetPsych.comTweetPsych.com

Analyzes on the basis of Positive, Work, Future, Sex, Learning, Social, Conceptual, Control, Senses, Emotions, Constructive, Present, Thinking, Numbers, Past, Leisure, Negative, Money, Media, Anxiety and Self Reference.

Twitter Analytics Tools RoundupTwitter Analytics Tools Roundup

Tools USP / Best UtilityTwitter.Grader.com Account Summary with Tips & Suggestions

Klout.com Provides detailed "Influence matrix" reports

TweetStats.com To understand frequency / patterns of tweeting

Twittercounter.comFor Comparison and Predictions on Follower trends

TweetMeme.com The "Digg" of Twitter fraternity

TweetPsych.com In-depth psychological analysis of tweets