Tony Rouse is the intersection of lifestyle, culture, business and entertainment. A Brand Strategy Specialist known as The Curator of High-End Experiences whose revolutionary concepts and projects have achieved international exposure and acclaim.

He is the mastermind behind the creation of F.I.L.M. (Fully Integrated Lifestyle Marketing) which, as he sees it, takes an unconventional approach to traditional advertising by seamlessly creating experiences for brands in the lives of their target consumers and as such, has become the signature of his award-winning style.

Coupled with a healthy dose of witty wisdom and humorous understanding of the rapidly changing state of consumer preferences and affairs, he effortlessly relates to a world inundated with ever-evolving technology.

ADIDASAlways Original. Always Adidas.

In the Fall of 2018, TONYROUSE was selected as the Creative Consultant for Adidas Originals by OpionatedAdvertising Agency (AdAge’s 2019 Small Agency of the Year) to assist with a barbershop concept for Atlanta, Georgia. The Silver Moon Barbershop brought back to you by Adidas Originals was the culmination of a project of passion and family that brought an entire community together. For 2 weeks Adidas hosted a barbershop for the city that included NBA athletes and other celebrities along with a launch party and next-level engagement. This project was recognized by The City of Atlanta and received The Phoenix Award from The Mayor’s Office.

ARROW RECORDSMore than a label with more than a mission carrying more than a message… Arrow Records is a cutting-edge record label based in Atlanta, Ga that is known to shake things up a bit in the gospel and contemporary Christian music arenas. Led by world renowned author and speaker, TaffiDollar, Arrow Records represents the production and distribution of music that pierces the heart. TONYROUSE was selected to provide creative innovation and conception of remarkable projects while garnering significant increases to global profitability throughout 23 territories in The United States and 5 countries including Australia, Canada, India, South Africa and The United Kingdom. Results included an increase to profit by 169% and a reduction in external expenditure by 58%.

THE ATLANTA FOOD RAVEIn the Summer of 2010, TONYROUSE introduced a revolutionary concept in the world of culinary engagement. The Atlanta Food Rave signified the emergence of what was previously two completely unrelated concepts: Culinary and Nightlife. This award-winning [Best Social Event - The Allie Awards] engagement reached levels of international interest and in the process garnered over 130 million media impressions and even boasted a customer conversion rate of 31% for unique website visits. Companies that shared in the success of this project include: SmartWater, Room & Board, MillerCoors and Porsche.

THE COKE ZERO SKYLOUNGEFor the 2013 NCAA Final Four, TONYROUSE was selected to help with the promotion and production of The Coke Zero campaign presented by Coca-Cola. Held in Atlanta, GA for a fully integrated 3-day experience, over 50,000 college basketball fans descended on the city to witness amazing music performances from the likes of Sting, The Dave Matthews Band and Flo-Rida all the while being refreshed by the great taste and guilt-free experience of Coke Zero. For this interactive engagement, we were responsible for the branding and naming of the VIP focused Coke Zero Sky Lounge.

THE CONFECTION COLLECTIONCandy Cake Company needed an innovative go-to market strategy for the release of their new cake pop flavors and also wanted to garner a next-level execution of their gourmet brand. With that in mind, TONYROUSE branded and created the campaign, “Candy Cake Company’s Confection Collection” - a fashion forward look at the appeal of cake dipped in Belgian chocolate. It’s also affectionately known as the cake pop craze. For this execution we recommended the use of a model and created a custom, accordion-fold glossy brochure for all attendees and guests. As a result of our branding capabilities, Candy Cake Company has been featured in promotions for both Bloomingdale’s and Michael Kors stores and now calls Spanx and their founder Sara Blakely, a client.

NEIMAN MARCUSIn the Fall of 2012, TONYROUSE was selected to craft and create the Christmas Campaign for Parisian Parfum House Lolita Lempicka in Neiman Marcus -Atlanta. Measurable objectives were to include increases in customer brand awareness, recall, favorability and sales. Success of this program was signified by marrying Neiman Marcus’ unmistakeableholiday gift packaging and the alluring scent Lolita Lempicka. As a result, sales transactions increased 300% from the efforts implemented and caused a favorable affinity from Neiman Marcus’ customers and consultants alike.

TASTEMAKER MAGAZINETastemaker Magazine, a digital lifestyle guide, needed assistance in the form of Creative Direction for the January 2013 cover story featuring actor and producer Marlon Wayans. TONYROUSE assisted with the design, layout and strategy. Participation also included invitation consultation and more in-depth creative design.

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