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Tomorrow’s Members: Listening to the voices
of the future
DigitalNow 2008Julie Evans
April 25, 2008
(c) Project Tomorrow 2008
What are the expectations of our future members?
How do we prepare for these association members of
tomorrow?
How do we satisfy the needs of multiple generations in our
associations and in our workplace?
Our discussion today:
(c) Project Tomorrow 2008
Insights from the Speak Up surveys
Expert Panel Discussion with:
Dave FellersRadiological Society of North America
Tom HoodMaryland Association of CPAs
Ron MoenAmerican Dietetic Association
Our discussion today:
(c) Project Tomorrow 2008
Speak Up is facilitated annually by
Project Tomorrow (formerly known as NetDay)
About Project Tomorrow:
A national education nonprofit organization providing leadership, research and programming to support science, math and technology education in America’s schools
(c) Project Tomorrow 2008
• Annual national research project– Online surveys– Open for all K-12 schools– Schools/districts get their own data for planning and budgeting
• Collect data ↔ Stimulate conversations– Students, Teachers, Parents and School Leaders
• Inform policies & programs– Analysis and reporting – national reports – Services: custom reports, consulting with schools, Speak Up Your Way!
• 5 years of empowering authentic voices – since 2003: – 1.1 million K-12 students– 74,000 teachers– 34,000 parents– 3,200 school leaders– 14,000 schools – from all 50 states, DC, American military base
schools, Canada, Mexico, Australia
What is Speak Up?
1.2 million respondents
(c) Project Tomorrow 2008
How do we prepare for the association members of tomorrow?
Tomorrow’s
Members
Current Forces @ Work ?
(c) Project Tomorrow 2008
Creating the context to answer the question: How do we prepare for the association
members of tomorrow?
Tomorrow’s
Members
Millennial Attitudes & Values
K-12 EducationPriorities
Technology-InfusedLearning
Current Forces @ Work
(c) Project Tomorrow 2008
K-12 Education Priorities
What issues are “waking up” our nation’s school and district leaders
in the middle of the night?
What issues are driving their priorities and education vision?
(c) Project Tomorrow 2008
K-12 Education Priorities
What issues are waking up our K-12 education leaders in the middle of the night?
Top 5 List:
(c) Project Tomorrow 2008
K-12 Education Priorities
What issues are waking up our K-12 education leaders in the middle of the night?
Top 5 List:
1. Funding
2. Test scores
3. Safety
4. Parents
5. Diversity
(c) Project Tomorrow 2008
K-12 Education Priorities
Seismic changes in K-12 education since early 1970’s
A sampling of those “earthquakes”
Standards based education Teacher quality/retention issues Role of education More education stakeholders Expectations for success for all Diversity of languages, styles, cultures
(c) Project Tomorrow 2008
K-12 Education Priorities
Seismic changes in K-12 education since early 1970’s
A sampling of those “earthquakes”
Standards based education Teacher quality/retention issues Role of education More education stakeholders Expectations for success for all Diversity of languages, styles, cultures
A different kind of learner
(c) Project Tomorrow 2008
Creating the context to answer the question: How do we prepare for the association
members of tomorrow?
Tomorrow’s
Members
Millennial Attitudes & Values
K-12 EducationPriorities
Technology-InfusedLearning
Current Forces @ Work
(c) Project Tomorrow 2008
Millennial Attitudes & Values
Birth years – 1982 through 2001
27% of Americans – 70 million
Most diverse in history – 34% minority
First generation: better educated moms than dads
2/3 report influencing parental purchasing decisions
Childhood had 34% decrease in unstructured time
Millennials Rising (Neil Howe and William Strauss)
(c) Project Tomorrow 2008
Millennial Attitudes & Values
Millennials Rising (Neil Howe and William Strauss)
7 Defining Characteristics:
SpecialShelteredConfidentTeam-orientedConventionalPressuredAchieving
(c) Project Tomorrow 2008
Millennial Attitudes & Values
Millennials Rising (Neil Howe and William Strauss)
7 Defining Characteristics:
Special – high self-esteem, limited consequences Sheltered – expect to be protected Confident – they will fix the world Team-oriented – dislike school, like group projects
Conventional – trust institutions, fairness important
Pressured – increase in pre-college stress and burnout
Achieving – expect success and college for all
(c) Project Tomorrow 2008
86% say their generation will produce the next Bill Gates
Millennials & Accomplishment
(c) Project Tomorrow 2008
86% say their generation will produce the next Bill Gates
67% say they know the next Bill Gates
Millennials & Accomplishment:
(c) Project Tomorrow 2008
86% say their generation will produce the next Bill Gates
67% say they know the next Bill Gates
and 24% say they could be that person!
Millennials & Accomplishment:
(c) Project Tomorrow 2008
Millennial Attitudes & Values
Millennials Rising (Neil Howe and William Strauss)
How do they want to learn?
Collaboratively
Anytime, anyplace, anywhere, any pace
Structured activities
Relevancy with real world
(c) Project Tomorrow 2008
Millennial Attitudes & Values
Millennials Rising (Neil Howe and William Strauss)
How do they want to learn?
Collaboratively
Anytime, anyplace, anywhere, any pace
Structured activities
Relevancy with real world
And with all kinds of technology
(c) Project Tomorrow 2008
Creating the context to answer the question: How do we prepare for the association
members of tomorrow?
Tomorrow’s
Members
Millennial Attitudes & Values
K-12 EducationPriorities
Technology-InfusedLearning
Current Forces @ Work
(c) Project Tomorrow 2008
Students, technology & learning:
Activities, Attitudes & Aspirations
Disconnects & Differences
Trends & Leverage Points
Speak Up 2007 Student Findings
(c) Project Tomorrow 2008
Speak Up 2007 Participation• 319,223 K-12 Students• 19,726 Parents• 25,544 Teachers• 3,263 Administrators
Survey question themes Learning & Teaching with Technology Web 2.0 / Web 3.0 in Education 21st Century Skills Science Instruction & Global Competitiveness Emerging Technologies in the Classroom Designing the 21st Century School
Speak Up 2007 Student Findings
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
“Digital disconnect”
Between students and adults
Between advanced tech students and other
students
Between girls and boys
Between older and younger students
Key finding from Speak Up 2007 data:
(c) Project Tomorrow 2008
Let’s add some more context:
K-12 Classroom Internet Connectivity
0%10%20%30%40%50%60%70%80%90%
100%
1994 1996 1998 2000 2002
Classroom InternetConnectivity
(c) Project Tomorrow 2008
Let’s add some more context:
K-12 Classroom Internet Connectivity
0%10%20%30%40%50%60%70%80%90%
100%
1994 1996 1998 2000 2002
Classroom InternetConnectivity
Today’s 24 yr olds
were in 4th grade
(c) Project Tomorrow 2008
Let’s add some more context:
K-12 Classroom Internet Connectivity
0%10%20%30%40%50%60%70%80%90%
100%
1994 1996 1998 2000 2002
Classroom InternetConnectivity
Today’s 24 yr olds
were in 4th grade
Today’s 12 yr olds were in 1st
grade
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Let’s get to know each other!
How would you assess your own technology skills compared to your peers?
Beginner
Average
Advanced
(c) Project Tomorrow 2008
Speak Up 2007 National Findings
a. 6%b. 24%c. 70%
Audience Response: What % of students grades 6-12 consider themselves “advanced tech users?”
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Students' Self Assessment: Tech Skills
Advanced
Average
Beginner
What % of students grades 6-12 consider themselves “advanced tech users?”
70%
24%6%
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Students: What do you do regularly with technology?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
The “Big 4”
• Online and computer gaming• Download music• Communications – email, IM, Txt• Maintain a personal website
Students: What do you do regularly with technology?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
The “Big 4”
• Online and computer gaming– Over 64% of students K-12 play
• Download music– #1 with students in grades 6-12
• Communications – email, IM, Txt– Girls still lead in usage
• Maintain a personal website– 40% of students grades 6-8– 67% of students grades 9-12
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Top 5 responses:
1. Writing assignments (74%)2. Online research (72%)3. Checking assignments/grades online
(58%)4. Creating slideshows, videos, webpages
(57%)5. Email or IM classmates about
assignments (44%)
Students: What do you do regularly with technology – for schoolwork?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
How satisfied are today’s students with technology use at their school?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Most popular responses every year:
• Filters block websites I need
• Teachers limit tech use
• Lots of rules
– That limit use of my school’s
technology
– That prevent me from using my own
tools such email / IM / MySpace
Obstacles to student tech use at school
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
• Mobile devices• Online learning• Gaming technologies
Digital Disconnect:
A new “battleground” with emerging technologies in education
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
• Mobile devices @ school– Cell phones– Laptops– MP3 players– Smartphones & PDAs
Digital Disconnect:
A new battleground with emerging technologies in education
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Students' Access to Mobile Devices
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
CellPhone Laptop MP3 SP - PDA
K-2
Gr 3-5
Gr 6-8
Gr 9-12
Using Mobile Devices for Learning
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
• Communications• Collaborations• Creativity• Productivity
How student want to use mobile devices to support learning
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
• Communications– Email teachers, classmates– Access personal websites
• Collaborations– Projects and calendars
• Creativity– Create/share documents
• Productivity– Research, downloads, ed games
How student want to use mobile devices to support learning
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
High School Students’ Usage• 8% taken online class• 9% taken a class with an online
component• 6% taken an online class outside of
school
Almost 1 our 4 high school students have experience with online learning
Online learning and students
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Online learning and students
Is there interest in taking online classes? Yes!
Beyond the students with current experience:
+33% of high school students
+24% of middle school
students
+19% of students grades 3-5
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
a. Take class not offered at my school
b. Get extra help in a subjectc. Earn college creditd. To work at my own pacee. To learn more about the
subject
Audience Response:
What is the #1 reason middle school students want to take an online class?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Why Students Want to Take an Online Class
0%5%
10%15%20%25%30%35%40%45%50%
Learn about a subject
Class not offeredWork at own paceTo get extra help
SchedulingCollege credit
Gr 3-5
Gr 6-8
Gr 9-12
What is the #1 reason middle school students want to take an online class?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
• Over 64% of students K-12 play
• Average is 8 – 10 hours per week
• Using a wide variety of devices
Gaming Technologies in Learning
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
• Over 64% of students K-12 play• Average is 8 – 10 hours per week• Using a wide variety of devices
– Cell phones– Computer games– Console video players– Handhelds– Web-based: single or multi user
Gaming Technologies in Learning
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
a. Cell phonesb. Computer gamesc. Console video playersd. Handheldse. Web-based single user
gamef. Web-based multi-user game
Audience Response:
Girls are most likely to use which device for their gaming activities?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
a. Cell phones
b. Computer gamesc. Console video playersd. Handheldse. Web-based single user
gamef. Web-based multi-user game
Girls are most likely to use which device for their gaming activities?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
• Easier to understand difficult concepts 51%
• More engaged in learning material 50%
• Would learn more 46%
• More interesting to practice problems 44%
• Go beyond & try new things 37%
• See results of my problem solving 35%
• Direct my own learning 34%
Student views – why include gaming in school?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
What if you could design the ultimate school . . . .
what technologies would have the greatest impact on your learning?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
a. Digital equipment for creating projects
b. Games and virtual simulationsc. Personal laptops for each studentd. Student access to email and IM at
schoole. Using devices like cellphones, MP3
players and PDAsf. Online classes
Audience Response:
What do students say is the #1 tech tool or service that will impact their learning?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Students in Kindergarten thru 12th grade say the same thing every year:
What do students say is the #1 tech tool or service that will impact their learning?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Students in Kindergarten thru 12th grade say the same thing every year:
“Give me a laptop for my personal use at school and at home”
What do students say is the #1 tech tool or service that will impact their learning?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Yes:School Principals 66%District Administrators 48%Teachers 47%Parents 43%
Is your school doing a good job preparing you/your students/your child for future jobs?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
Yes:School Principals 66%District Administrators 48%Teachers 47%Parents 43%
Advanced tech students 23%
Is your school doing a good job preparing you/your students/your child for future jobs?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
What today’s students feel and believe . . .
• Is school interesting?
• Do I feel safe?
• Will I be successful?
• Are my parents and teachers helping
me to be successful?
• Does my school care about me?
(c) Project Tomorrow 2008
Speak Up 2007 Student Findings
What today’s students feel and believe . . .
0% 10% 20% 30% 40% 50% 60% 70%
My school cares aboutme
Parents/teachers help
me
I will be successful
I feel safe
School is interesting
Gr 9-12
Gr 6-8
K-5
(c) Project Tomorrow 2008
Trends to watch:
• Continuing “digital disconnects”
• Spectrum of digital native-ness
• Multiple “computers” in the backpack
• Embracing & adapting new technologies
• Anytime, anyplace, anywhere, any pace
learning
How do we prepare for the association members of tomorrow?
(c) Project Tomorrow 2008
Trends to watch:
• Self directed learning is key
• Everyone is a content developer
• Make it relevant to me!
• Blend of informal & formal learning opps
• Beyond engagement to productivity
benefits
• “Long tail” of training & education
How do we prepare for the association members of tomorrow?
(c) Project Tomorrow 2008
Trends to watch:
• The era of the technology-enabled
Free Agent Learner
How do we prepare for the association members of tomorrow?
(c) Project Tomorrow 2008
• Visit www.tomorrow.org– Reports – Webinars – new series for 2008– Podcasts– Speak Up Blog– Facebook
• Speak Up Data and Services for your association – Consulting and custom data reports– Speak Up with your members
More Speak Up?
(c) Project Tomorrow 2008
Expert Panel Discussion with:
Dave FellersRadiological Society of North
America
Tom HoodMaryland Association of CPAs
Ron MoenAmerican Dietetic Association
How do we prepare for the association members of tomorrow?
(c) Project Tomorrow 2008
It has been great to learn from you today. If you have any questions, please contact us:
Julie EvansProject Tomorrow
Copyright Project Tomorrow 2008. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes,
provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the
author. To disseminate otherwise or to republish requires written permission from the author.