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Web 2.0Association 2.0Leadership 2.0
Stephen AbramVice President, Innovation
April 21, 2006DigitalNow Conference
Me
• CLA• OLA• SLA• ITAC• IFI• U of Toronto• Stephen’s Lighthouse• Conferences and writing• SirsiDynix Innovation (global)
You
• Country? US, Canada, Central or South America, EC, Asia, Pacific Rim, Africa,
• Association Type? Professional, Trade, Lobby, Regulatory, Demographic,…
• Coverage? Global, National, Regional…• Scope? Education, Lobby, Profit/non-profit,
Networking, Service, Publishing, Research, …• Challenges?• Growing – shrinking – plateauing?
ASSOCIATION 2.0
Can I blog my opinion of our board?
The Long Tail
Animato
rs
Reminder:150,00-250,000
A DAY!
The Scary re-wiring of the Millennials and post-Millennials
Principled /
Values
More Friends More Diverse Respect Intelligence
Optimistic /
Positive
Internet Natives More Choices Format Agnostic
Balanced Lives Adaptive / Flexible Civic Minded High Expectations
Collaborative Nomadic Gamers Experiential
Independent Confident Direct More Liberal and more conservative
Multi-taskers Inclusive Patriotic Entrepreneurial
Healthy Lifestyle Family Oriented Graphical Achievement Oriented
Millennial Characteristics
Credit: Richard Sweeney, NJIT
The Engagement Ladder
Read/View
Argue/Defend
Present/Teach
Stimulate/Live
Act on/ Discuss
Content
Source
Situation
Dr. Thomas Davenport
Intelligence and Learning Styles
• Visual/Spatial (Picture Smart)• Verbal/Linguistic (Word Smart)• Musical/Rhythmic (Music Smart)• Logical/Mathematical (Number Smart)• Bodily/Kinesthetic (Body Smart)• Interpersonal (People Smart)• Intrapersonal (Self Smart)
– Piaget, Bloom, Gardner, etc.
Information Literacy
• Standard Curriculum Components– Mathematics / Arithmetic– Science, Biology, Physics & Chemistry– English, Languages– History, Geography, Politics, Sociology– Music, Art, Phys ed.– Guidance, Religion
Information Literacy
• Information literacy is integrally tied every aspect of the curriculum:– Mathematical logical thinking skills - Math and Arithmetic– Scientific method - Sciences– Criticism, interpretation and comprehension - English and
languages– Analytical thinking - History, Geography– Interpretive and imaginative- music, art & phys ed.– Inter and Intrapersonal skills - Religion, Guidance, etc. – There is an imperative for people to have a lifelong curriculum - a personal learning
strategy
Personas
Great Expectations
The future is already here, it’s just not evenly distributed yet!
Expectations 1.0
• Yes the principles and foundations of associations have not changed. . . We have always done this.
• The tools we use are entering a new era. And where we get the tools, how we use them, and how flexible and timely we can be is changing.
• Will attitudes and aptitudes change if we don’t re-frame the conversation? Maybe.
Web Expectations 1.0
• Educate (vs. Learn)• Search• Retrieve• View• Print• Link• Navigate• Read• . . .
Association Expectations 1.0
• Link me to others• Educate me• Give me a leg up• Fix the government• Give me benefits• I’ll give you time• I’ll pay a you on spec• Represent my interests• Deliver an experience
Pandora
Association2.0
WEB 2.0
“Web 2.0 is a term often applied to a perceived ongoing transition of the World
Wide Web from a collection of websites to a full-fledged computing platform serving
web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many
purposes.”
Wikipedia
Association 2.0 is an operating model that allows associations to respond rapidly to
market and member needs. This does not mean that we abandon our current
members or our mission. It is a philosophy of rapid change, flexible organization
structures, new Web 2.0 tools, and member participation that will put our associations
in a much stronger position, ready to efficiently and effectively meet the needs of
a larger population.”
Adapted from Michael Casey, LibraryCrunch.com blogGwinnett County PL
Association 2.0 is very much influenced by technology-driven, two-way, social
interactions between staff and staff and staff and members and all and influencers. A2 has
provided a framework within which we’ve been able to re-evaluate every aspect of
classical association mqnagement with the end goal of usability and findability in mind.
Adapted from John Blyberg, Blyberg.net, AADL
Darlene Fichter, 2006
WEB 2.0
RSS – really simple syndication
WEB 2.0
Wikis
WEB 2.0
New Programming Tools:
AJAX, API, Mash-ups, widgets, wizards, Java/J2EE
WEB 2.0
Blogs and blogging
WEB 2.0
Commentary and comments
WEB 2.0
Sensemaking – e.g. Squidoo
WEB 2.0
Personalization and My Profiles
WEB 2.0
Podcasting, P2P and MP3 files
WEB 2.0
Streaming Media – audio and video
WEB 2.0
Reviews and User-driven Ratings
WEB 2.0
Recommender Functionality
WEB 2.0
Personalized Alerts
WEB 2.0
Web Services
WEB 2.0
Instant Messaging and Virtual Reference
WEB 2.0
Folksonomies, Tagging and Tag CloudsVisualization
WEB 2.0
Photos (e.g. Flickr, Picasa)
WEB 2.0
Social Networking
WEB 2.0
Socially Driven Content
WEB 2.0
Data Mining: Who do I deliver?
WEB 2.0
Open Access, Open Source, Open Content
WEB 2.0
Social Bookmarking
WEB 2.0
eLearning, Distance Education,
Accreditation and regulation
WEB 2.0
Productivity Tools
Association 2.0
All of the above!And a culture of nimble experimentation.
Association 2.0
NetworkingLearning
CommunityContent Sharing and Creation
Productivity Identity
Association 2.0
The Guru of the Information Age!
Association 2.0
Understands the power of the Web 2.0 opportunities
Association 2.0
Learns the major tools of Web 2.0 and Association 2.0 and tries to innovate
Association 2.0
Combines e-resources and print formats and is container and format agnostic.
Association 2.0
Is device independent and uses and delivers to everything from laptops to
Smartphones to PDAs to iPods
Association 2.0
Develops targeted federated search and adopts the OpenURL standard
Association 2.0
Connects people and technology and information in context
Association 2.0
Doesn’t shy away from non-traditional content organization and classification and chooses
tagging, folksonomies and user-driven content descriptions where appropriate.
Association 2.0
Embraces non-textual information and the power of pictures, moving images,
sight and sound
Association 2.0
Understands the ‘long tail’ and leverages the power of old and new
content
Association 2.0
Sees the potential in using content sources like the Open Content Alliance,
Google Print and OpenWorldCat
Association 2.0
Sees the potential in e-learning
Association 2.0
Connects members up to expert discussions, conversations and
communities of practice and participates there as well
Association 2.0
Uses and develops advanced social networks to enterprise advantage
Association 2.0
Connects with everyone using their communication mode of choice –
telephone,mail, print, Skype, IM, SMS, e-mail, virtual interactivity, etc.
Association 2.0
Encourages data mining of member driven metadata and member
developed content and commentary
Association 2.0
Understands the wisdom of crowds and the real roles and impacts of the
blogosphere, web syndicasphere and wikisphere
Association 2.0
Understands their members at a deep level – not just as pointers and clickers
Association 2.0
Understands members deeply in terms of their goals and aspirations, workflows, and social and content
needs, and more.
Association 2.0
Association 2.0 is where their members are, when the member is there. This is an
immersion environment.
Association 2.0
Association 2.0 strives to spend more time on direct member
impact than association management.
Association 2.0
CAE 2.0 plays.
Associations
Members
Content, Publishing &e-Resources:
eGov, Programs &
AlliancesLocal and
GovernmentPartners
Learning &Education
FutureComponent
Community Groups
FutureComponents
CollectionsConnections &
Resources
Emerging Model for Community, Learning and Research Enterprises
Faculties Students
Researchers
Clubs Hobbyists
Credit: adapted from Rick Luce, LANL
Influence
Legislators
Employers
Library 2.0
Usability
The A frame adopted
from newspaper
layout is not what
works.
Eyetools
Preparing for the Inevitable
Classic Technology Adoption
Source: Geoffrey Moore. Crossing the Chasm, 1991.
WhereAre We?
Barriers
• What are they?
Questions…
Comments …
Stephen Abram, MLSVP Innovation, SirsiDynix
Cel: [email protected]
http://www.sirsidynix.comStephen’s Lighthouse Blog
http://stephenslighthouse.sirsi.com
Let’s Go!
