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Tokyo 2020: The Olympic Games Effect Tokyo Hotel and Tourism Report | October 2013 Hotels & Hospitality Group

Tokyo 2020: The Olympic Games Effect€¦ · JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC London Beijing 131.1 148.1 164.0 175.1 183.8 198.9 213.1 205.3 200.2 197.3 181.2 150.1

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Page 1: Tokyo 2020: The Olympic Games Effect€¦ · JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC London Beijing 131.1 148.1 164.0 175.1 183.8 198.9 213.1 205.3 200.2 197.3 181.2 150.1

Tokyo 2020: The Olympic Games Effect

Tokyo Hotel and Tourism Report | October 2013Hotels & Hospitality Group

Page 2: Tokyo 2020: The Olympic Games Effect€¦ · JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC London Beijing 131.1 148.1 164.0 175.1 183.8 198.9 213.1 205.3 200.2 197.3 181.2 150.1
Page 3: Tokyo 2020: The Olympic Games Effect€¦ · JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC London Beijing 131.1 148.1 164.0 175.1 183.8 198.9 213.1 205.3 200.2 197.3 181.2 150.1

Tokyo Hotel and Tourism Report 1

In Summary

• TheJapaneseGovernmenthasquotedTokyowillattract8.5milliontouristsduringtheGames.Priortowinningtheirbid,agoalofraisingthenumberofinternationaltouriststo30millionby2030aspartofalongtermtourismgrowthstrategywasannounced.Thisnowappearshighlyachievable;

• AnincreaseinthenumberofhotelroomsintheleaduptotheGamesisanticipated,albeitTokyoboastsanaccommodationindustrywellequippedtocaterfortheexpectedmediumterm(2014-17)increaseofinboundtourists.AccordingtoanInternationalOlympicCommittee(IOC)assessmentontheTokyobid,thecitycurrentlyhasenoughroomsupplytomeetthedemandgeneratedbytheGamesintheOlympicyear.Unlikemostprevioushostcities,substantialnewsupplyisthereforeexpectedtoberatherlimitedvianewhoteldevelopment.GivenTokyoisamorematurehotelmarketincomparisontoBeijing,JLLexpectthatonlyamoderateadditiontosupplyislikelyandwilllimitasubstantialpost-GamesdeclineinRevenueperAvailableRoom(RevPAR);

JonesLangLaSalle’sHotels&HospitalityGroup(JLL)andSTRGlobalhavecollaboratedonthefollowingreportprovidinganoverviewofthe2020OlympicGamesimpactonTokyo’shotelandtourismsectors.Thereportconsiderskeydistinctionswiththemostrecenthostcities,LondonandBeijing,andalsodeterminesTokyo’scurrentstatustomeetexpectationsthatcomewithhostingtheGames.

BothJLLandSTRGlobalintendtocompleteafutureupdateofthisreportwithamorecomprehensiveoutlook,particularlyafterTokyohashadmoretimetoconsidertheirsuccessfulbidandwhatitwillmeanfortheircountrypolitically,culturallyandeconomically.

Executive Summary• BasedonSTRGlobal’sdatatrackinghotelperformanceinsix

Olympichostcities,adeclineinannualaverageoccupancyduringtheyearoftheGamescanbeexpected.Thisisfollowedbyareturntothelongtermaveragethereafterandisacommonoutcomeforallhostcities.Likewise,thiswillbethecaseinTokyo.WhilstitistoosoontoknowwhatwillhappenintheleaduptotheGamesintermsofAverageDailyRate(ADR)performance,rateswillincreaseduringtheOlympicmonthsubstantially;

• TherearelongtermpositiveeffectsonRevPARforhostcitiesstartingfromtheannouncementyearandcontinuingoverthenextsevenyears.Fromaninvestmentperspective,thiswillalsoboosttheattractionofTokyohotelsasanassetclasstoinvestors.JLLanecdotallycanconfirmariseinpurchasersentimentforinvestmentgradehotelassetsinTokyowithoverUSD1.4billionrecordedintransactionsasatYTDQ32013(up267%overthesameperiodin2012).Thissignificantgrowthincapitalvolumein2013wasnotdirectlyaresultofanimpendingOlympicannouncement,butratherthelongtermoutlookforhotelinvestmenthasimprovedaswellastheavailabilityofhotelassetsforacquisitionduetotheunwindingoftheCMBSmarket;

• GenerallytheperformanceofhotelsasreportedbySTRGlobalinthepost-Gamesperioddependsonlocalmarketfundamentals,suchasthemacroeconomicenvironment,geopoliticaleventsandthevolumeofadditionalnewhotelroomstosupply.Tokyoappearswellplacedcomparedtoprevioushostcitiesinthisregardalthougheconomicfactors(andunforeseencircumstancessuchasnaturaldisasters)canobviouslychangethisoutcome;and

• AsmallerglobaleconomicpresenceandlossofregionalcompetitivenesshassharpenedJapan'sfocusonattractingglobalinvestment.Japanaimsby2020toattractsignificantlymoreforeigncorporationstoestablishregionalheadquartersinTokyo.ThefocusoninfrastructuredevelopmentandinboundinvestmentresultingfromtheGamescomplementsandfurthersthisobjective.

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2 Tokyo Hotel and Tourism Report

ThekeyimpactsoftheGamesonhotelsandtourismgenerallyarereflectedintheprevioussummary.However,therearealsomoredirectandshortterminfluences.OuranalysisrevealsthatthedirecthotelimplicationsofhostingtheGameswilldependuponthesizeandrelativematurityofthelocalpropertymarket.Theseimpactsappeargreateronsmallerandlessmaturemarkets.

ThesuccessfulbidhasbeenbeneficialforconstructionandhospitalityindustriesalreadyinTokyo.Bothsectorshavealreadyenjoyedan"Olympicbounce".Stocksofkeybuildingcontractorslikelytobeinvolvedintheconstructionofstadiumandassociatedsportingfacilitieshaverisen.Transportcompanies,suchasJREast,willbenefitfromthestronginboundtourismgrowththatfollowsoverthenextsevenyears(andbeyondtheGames).Theflowoneffectsfortheeconomyisdifficulttoquantify,buttheJapaneseGovernmentreportstheOlympicsmaygenerateasmuchasthreetrillionyenand150,000jobs.

TheTokyo2020BidCommitteepredictsthatakeyphysicallegacyoftheGameswillbeanenhancementtotheurbanenvironmentandarevitalisationoftheinterfacebetweenthecityanditswaterfront.AnotherbenefitofhostingtheGamesisthedevelopmentofnewandimprovedinfrastructure,fromwhichahostcityderivesbenefitslongaftercompletion.ThiswascertainlythecaseforBeijingandtoalesserextent,London.Tokyoalreadyappearswellplacedonitscurrentinfrastructureanditiswidelyunderstoodthatmajorupgradesarenotrequired.

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Tokyo Hotel and Tourism Report 3

Onthe7thofSeptember2013,Tokyowonitsbidtobecomethehostcityforthe2020SummerOlympicGames.Itlastheldtheeventin1964andisthefirstcityinAsiatohosttheGamestwice.

WiththeJapaneseeconomyalreadyreboundingfromtheimpactofmonetaryeasingandfiscalstimulusvia“Abenomics”,winningtheGameshasfurtherbolsteredoptimismthatthecountrywillsucceedinovercomingdeflationandimprovingdomesticdemand.

Fortunately,recenthostcitieshavelearnedfromthecostlymistakesofearlierhosts,minimisinginvestmentintemporaryfacilitiesandmaximisinginvestmentinlongtermprojects.ThemostobviousadditionsareneworupgradedstadiumsandhousingbuiltspecificallyfortheGames.Thesefacilitiesgenerateongoingincomethroughtheattractionofsubsequentmajorsportingevents.Suchexamplesforprevioushostsincludethe2015AthleticsWorldChampionshipsinBeijingortheannualAthleticsGrandPrixandthe2015RugbyWorldCup,bothinLondon.

InanticipationoftheGames,Japanwillhostoverthenextfewyearsthe2014ISUWorldFigureSkatingChampionships,the2014WorldTableTennisChampionships,the2017AsianWinterGamesandthe2019IRBRugbyWorldCup.

TheOlympicVillagesiteaftertheGameswillbecomeInternationalExchangePlaza,aresidentialandmixed-usedevelopmentthatwillbecomeamajorculturalandeducationcentrehousingfacilitiesforinternationalstudentsandglobalinstitutions.

TheIOCcommissionedreportonTokyo’sOlympicbidnotedwithina50kilometreradiusofthecitythereareapproximately140,000existinginternational-brandedhotelrooms,aswellas9,500roomsintraditional“Ryokans”orJapaneseInns.Tokyo’saccommodationplanoffersatotalguaranteedroominventoryofover46,000roomsin363hotels(between2to5star)whichmetIOCrequirements.Approximately37,000ofthesearewithina10kilometreradiusoftheOlympicVillagesite,reflectingacompactaccommodationoffering.

Tokyo’scurrentinfrastructureofferingalreadypossessesanexcellentmodernandhigh-capacitytransportnetworkanddoesnotrequireanymajoradditionaltransportupgrades.Tokyohasalongtermtransportplanwhichincludesinfrastructuretobeputinplaceirrespectively.AWesternmotorwayring-roadtobypasscentralTokyoandamajorcentralarterialroadareunderconstructiontoimproveconnectionstotheTokyoBayarea,wherethemajorityofOlympicvenueswillbesituated.

Introduction

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4 Tokyo Hotel and Tourism Report

AccordingtoSTRGlobal’sdatafrom2001to2012,BeijingandLondonexperiencedahighergrowthrateonRevPARduringthesevenyearsfromtheannouncementtotheOlympicyearcomparedtotheaverageover12years.Beijing’s12-yearcompoundannualgrowthrate(CAGR)was0.45%,whiletheseven-yearCAGRwas4.2%.London’s12-yearCAGRwas3.3%,whiletheseven-yearCAGRwas6.4%.

Howeverwenotethefollowing.Firstly,Beijing’sroomsupplyhasgrownrapidlyandthenumberofhoteloperatorshasfollowedsuit.Thestatisticsdon’ttrackthesamepool’sperformance.WehaveutilisedavailabledataacrossallcategoriesofhotelstoobservethemarketRevPARgrowth.Secondly,asmentionedearlier,theGamesarenotasolefactortodetermineRevPARgrowthandtherearemanyotherfactorsinfluencingit.Thenation’sGDPforecasts,newdevelopments,externaleconomicimpactssuchastheGlobalFinancialCrisis,andnaturalorunforseendisastersarekeyexamples.

Amongotherfactors,roomsupplygrowthinfluencesRevPAR.BecauseoftheexpectationonRevPARgrowthduetotheGames,bothLondonandBeijingexperiencedgrowthinroomsupplyinthetwoyearsleadinguptotheGamesandtheOlympicyearitself.TheCAGRforLondoninsupplywas3.4%(between2010and2012),drivenbyLuxuryandUpscaleroomsin2010and2011,andbyMidscaleandEconomyroomsintheOlympicyearitself.Alternatively,BeijingachievedaCAGRof10.1%fortheperiod2006to2008,drivenbythestrongergrowingLuxuryroomsegment.

InLondon,amoderatedeclineinaverageoccupanciesofalmosttwopercentto80.6%in2012wasessentiallydrivenbythetwomonthspriortothegamesinAugust.ThisfallindemandseemstobeacommonoccurrenceinthemonthspriortotheGames.Londonreboundedstronglyduringthefinalquarterof2012,basedonthepresumptionthatmanytravellerspostponedtheirtripstoaftertheevent.

Source:STRGlobal

Olympic Year RevPAR

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

London

Beijing

131.1 148.1 164.0 175.1 183.8 198.9 213.1 205.3 200.2 197.3 181.2 150.1

64.6 45.9 85.3 97.4 77.2 69.1 58.1 231.9 60.1 74.3 56.8 38.6

$0

$50

$100

$150

$200

$250

USD

London Beijing

Key Performance Measures of Hotels

ThehotelsectorisclearlythemostinfluencedbytheGamesduetothedirectimpactofOlympic-relatedarrivalsandtheresultingdemandforshorttermaccommodation.However,theprecisenatureofthisimpacthasvariedbetweenhostcitiesduetoanumberoffactorsincludingthematurityofthelocaltouristmarket,thedegreeofOlympicinducedhotelsupplyandhowwelltheregionleveragedtheGamesforitstourismindustry.

Source:STRGlobal

London & Beijing RevPAR (Year End)

£120

£110

£100

£90

£80

£70

£60

£50

£40¥0

¥100

¥200

¥300

¥400

¥500

¥600

¥700

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012Beijing London

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Tokyo Hotel and Tourism Report 5

JLLandSTRGlobalexpectthesametooccurinTokyowithnon-urgentbusinessorleisuretripstobepostponed.TouristsavoidedBeijingandLondonpriortotheGamesnotduesolelytohigherroomratesbutbecauseofotherfactorssuchasnegativepublicityandmedia,andgeneralavoidanceofthehostcity.

DemandforLondonhotelswasupby2.4%whereasBeijingsufferedadeclineof6.2%aftertheirrespectiveGames,asreportedbySTRGlobal.InBeijing’sinstance,themonthsfollowingtheGameswerethestartoftheGlobalFinancialCrisisin2008.ComparedtoLondon,whereoccupanciesreachedlevelsof80%attheendof2012,Beijingrecordedanoveralloccupancyofjust52.1%bytheendof2008.OversupplyalsounderpinnedlowoccupancyinBeijing.

AllprevioushostcitieshaveexperiencedasubstantialincreaseinADRduringtheOlympicyear.Followingtwoyearsofdownturn,LondonrecoveredfromtheGlobalFinancialCrisisin2010andcontinuedstrongermomentuminto2011.STRGlobalreportedforLondonanADRofGBP134.40whichwasequivalenttoa12.5%increasein2011.

Furthermorein2012,Londonachievedanother3.2%growthtoGBP139.95,duetoaverystrongOlympicmonthwitha39.3%increaseresultinginanADRofGBP158.57inAugust2012.In2008,BeijingexperiencedADRgrowthof30.9%resultinginayearendADRofUSD145.12.ThisratewasdrivenbyanexceptionallystrongOlympicmonthwitha286.3%increaseandanADRofUSD402.42inAugust2008.IncomparisonLondon’sADRgrowthwasalotlowerthanBeijing,however,itwascomingoffahighbase.

DuringtheOlympicyeartheincreasedroomrateshavegenerallybeensufficienttooffsetloweroccupancies,withtheresultthatbothLondonandBeijinghaverecordedanincreaseinhotelperformanceasmeasuredbyRevPARby1.2%(USD179.40)and5.8%(USD80.60)respectively.MovementinhotelperformanceinthepostgamesperiodwasnegativeforLondon(-5.9%)achievingaRevPARofUSD167.49YTDAugust2013.Beijing,attheheightoftheGlobalFinancialCrisis,recordeda43.3%decreaseresultinginanoverallRevPARofUSD45.68.

Theaverageoccupancyoverthatsameperiodin2013was83%,lowerthanpre-OlympicandOlympicyears.In2013,LondonwasprimarilyimpactedbyRamadan,whichstartedon10Julyandended9August.LondonalsohashadasignificantnumberofnewhotelopeningswithYTDAugust2013supplygrowingby4.5%comparedtoahistoricalaverageofonepercent.

STRGlobaltracksmonthlyhotelperformanceforpropertieswith33,739roomsinTokyo.YTDAugust2013performanceispositive,withbothoccupancyandADRincreasingby4.5%to85.0%and7.6%toJPY15,046,respectivelyyearonyear.

CurrentADRgrowthisalsoinpartaresultofAbenomics,providingmonetaryeasement,fiscalsupportandstrategicgrowthtotheeconomy.Adirectresultofthishasbeenthedevaluationoftheyen,anincreaseofconsumerconfidenceandresultinggrowthofinboundtourism.Inaddition,TokyohasalsowitnessedtheopeningofnewtouristattractionssuchasTokyoSkyTreeandOmoteSandoTokyuPlaza,aswellasthe30thanniversaryofTokyoDisneyResort.

AccordingtoSTRGlobalmostrecentforecastreportinTokyo,supplycompoundannualgrowthrate(CAGR)for2013to2015isexpectedtobeupby2.0%,whiledemandCAGRisexpectedtobeupby1.8%.

2013 YTD 2013F chg % 2014F chg %OCC 85.0 +4% +2%

ADR(JPY) 15046.78 +5% +4%

RevPAR(JPY) 12783.77 +10% +6%

Source:STRGlobal

London Occupancy (Daily Comparison)Olympic Games Period

65%

70%

75%

80%

85%

90%

95%

100%

Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun

Pre-Olympic Year 2011 Olympic Year 2012 Post-Olympic Year 2013

Source:STRGlobal

Average Daily Room Rate (Daily Comparison)Olympic Games Period

£50.00

£70.00

£90.00

£110.00

£130.00

£150.00

£170.00

£190.00

£210.00

£230.00

£250.00

Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun

Pre-Olympic Year 2011 Olympic Year 2012 Post-Olympic Year 2013

AnalysisofSTRGlobaldailydatashowsaverageoccupancyin2011was84.4%overwhatisconsideredtheOlympicperiod.LookingattheOlympicyearin2012,occupancywasabove85%onmostdays.Highestoccupancyachievedduringthisperiodwas94.4%onthedayTeamGreatBritainwonsixgoldmedals,dubbedas“SuperSaturday”.

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6 Tokyo Hotel and Tourism Report

ForanyOlympichostcity,thekeyadvantageoftheGamesisthedevelopmentofnewinfrastructure,fromwhichthecityderivesbenefitslongaftertheGameshavecompleted.WiththeJapaneseeconomyreboundingfromtheimpactofmonetaryeasingandfiscalstimulus,winningtheGameshasbolsteredoptimismthatthecountrywillsucceedinfinallycontrollingdeflation.

HotelsareclearlythemajorbenefactoroftheGamesduetothedirectimpactofOlympic-relatedarrivalsandtheresultingdemandforshorttermaccommodation.Thepreciseimpacthashistoricallyvariedbetweenhostcitiesduetoanumberoffactorsincludingthematurityofthetourismmarket,thedegreeofOlympicinducedhotelsupplyandhowwellthecountryleveragedtheGamesforitstourismindustry.

Movementsinhotelperformanceinthepost-Gamesperiodhavevariedasthecitiesresumedtheirnormaltourismcycle.Londonrecoveredwell,whilstBeijingwitnessedRevPARfallsubstantiallyinthetwoyearsfollowingtheGames,reflectinganoversupplyofhotels.Aboveaverageroomrateshavegenerallybeensufficientenoughtooffsetloweroccupancies.LondonrecordedanincreaseinhotelperformanceasmeasuredbyRevPARduringtheOlympicyear.

Eachhostcityisverydifferentintermsofthestateofitseconomyandmaturityofthelocalhotelmarket.Unpredictablegeopoliticaleventsalsogreatlyimpacthotelperformance.WhilstitappearsthatTokyoalreadyhasawell-establishedhotelmarket,itisdifficulttoanticipate

howsuccessfulRyokansareabletocompetewithhotelroomsduringtheOlympicGamesperiod.Regardless,itislikelythatlargescaleadditionsvianewhoteldevelopmentswillbeminimal.

Havingsaidthat,afteradecadeoflobbyingtolegalisecasinogambling,Japanisnowgrantedanopportunitytoreintroducethisforconsideration.Plansareafoottosubmitaninitialbilltoparliamentbytheendof2013.Ifthebillpasses,thiscouldmeanthefirstcasinoresortwouldopeninJapanpriortotheGames,bringingwithitsubstantialroomsupply.

TheGamesareanticipatedtoprovideasignificantstimulusforJapan’seconomy.UltimatelytheGameswillbeanopportunityforJapantodevelopanewvisionforthenation.Itwillbringeconomicdevelopment,forcegrowthwithinTokyo’sinfrastructureandmostimportantlybeaboosttotheJapanesepeople.

Thecountrywasheavilyimpactedbythe2011tsunamiandthesubsequentFukushimanucleardisaster.Japanisstilltryingtomovebeyondtheseevents.TheOlympicGameswillhelptogivetheJapanesepopulationgreaterhopeandachanceforthecountrytoshowtheworlditstrueculturalandeconomicstrength.

Outlook

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Tokyo Hotel and Tourism Report 7

About Jones Lang LaSalle Hotels & Hospitality Group

JonesLangLaSalle’sHotels&HospitalityGroupservesasthehospitalityindustry’sgloballeaderinrealestateservicesforluxury,upscale,selectserviceandbudgethotels;timeshareandfractionalownershipproperties;conventioncentres;mixed-usedevelopmentsandotherhospitalityproperties.Thefirm’smorethan265dedicatedhotelandhospitalityexpertspartnerwithinvestorsandowner/operatorsaroundtheglobetosupportandshapeinvestmentstrategiesthatdelivermaximumvaluethroughouttheentirelifecycleofanasset.Inthelastfiveyears,theteamcompletedmoretransactionsthananyotherhotelsandhospitalityrealestateadvisorintheworldtotallingnearlyUSD30billion,whilealsocompletingapproximately4,000advisory, valuationandassetmanagementassignments.Thegroup’shotelsandhospitalityspecialistsprovideindependentandexpertadvicetoclients,backedbyindustry-leadingresearch.

Formorenews,videosandresearchfromJonesLangLaSalle’sHotels&HospitalityGroup,pleasevisit:www.jll.com/hospitalityordownloadtheHotels&HospitalityGroup’sappfromtheAppStore.

Contributors

Frank Sorgiovanni, Vice President, Research & Strategic Advisory, Asia

AsHeadofResearchforAsia,FrankmanagesJLL'sregionalHotels&HospitalityGroupresearchandsitswithinthestrategicadvisoryteam.Hiskeyresponsibilitiesincludeauthoringleadingedgeindustryresearchaswellasthought-provokingwhitepapersandclientspecificmarketstudies.Frankadditionallyprovidesinputintothewiderfirm’ssuiteofglobalresearchreports,investmenthighlightsandoutlooks,propertydigestsandinvestorsentimentsurveys.

Tom Sawayanagi, Managing Director, Japan

TomSawayanagiisManagingDirectorofJonesLangLaSalleHotels&HospitalityGroup,andheadsupitsTokyooffice.Theserviceshecoversrangefromadvisory,investmentsalesandotherrelatedactivitiesinJapan.HeisalsoresponsibleforbeingaliaisononbehalfofitsoverseasofficesregardinghotelassetsownedbyJapaneseinvestors.

About STR Global

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access tohotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global providesa single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability,pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STRGlobal is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and Hotel News Now. Formoreinformation,visitwww.strglobal.com

Naureen Ahmed, Manager, Marketing and Analysis, United Kingdom

NaureenAhmedisresponsibleforSTRGlobal‘smarketing,brandandcommunicationeffortsglobally,whilealsoprovidingkeyinsightsintohotelperformance.ShejoinedSTRGlobalin2010asForecastAnalystandwasresponsibleforSTRGlobal’sHotelMarketForecastReportsforover40globalmarkets.Naureenregularlyattendsandpresentsatclienteventsandconferences.

Megumi Ishida, Business Development Manager, Japan

MegumiIshidaisBusinessDevelopmentManageratSTRGlobal.ShejoinedSTRGlobalwhenthecompanyopenedaJapanofficein2010.SincethensheisresponsibleforJapansalesandextendsdedicatedservicetoJapanclients.Shehasvariousexperienceinbothpropertyoperationandcorporatesalesandmarketingatdomesticandinternationalhotels.

Elizabeth Randall-Winkle, Managing Director, United Kingdom

ElizabethistheManagingDirectorforSTRGlobalLimited.PriortobeingappointedManagingDirector,shehadbeenDirectorofOperationsforthecompanywithresponsibilityforoperationsandclientrelationshipmanagement.Elizabethisactiveintheindustry,speakingatinternationalconferencesandparticipatingonpanelsatvariousevents.ElizabethwasinvitedtotakepartintheDean'sDistinguishedLectureSeries(DDLS)attheCornellSchoolofHotelAdministration(SHA)in2011andatEcolehôtelièredeLausanne(EHL)in2012.

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www.jll.com/hospitality

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Mexico City MontePelvoux111,Piso5 LomasdeChapultepec México,DF11000,Mexico tel+525559808054 fax+525552024377Miami 2333PoncedeLeonBlvd,Suite1000 CoralGables,Florida33134 UnitedStates tel+13055296345 fax+13055296398Milan ViaAgnello8 20121Milan,Italy tel+39285868672 fax+39285868670Moscow KosmodamianskayaNab.52/3 Moscow115054,Russia tel+74957378000 fax+74957378011Munich Ludwigpalais Ludwigstrasse6 80539Munich,Germany tel+498929008882 fax+498929008888New Delhi Level9TowerA GlobalBusinessPark, MehrauliGurgaonRoad,Sector26, Gurgaon122002 Haryana,India tel+911244605000 fax+911244605001New York 330MadisonAvenue NewYorkNY10017,UnitedStates tel+12128125700 fax+12124215640Paris 40-42,rueLaBoétie 75008Paris,France tel+33140551718 fax+33140551868

Perth Level29,CentralPark 152-158StGeorgesTerrace PerthWA6000 tel+61893225111 fax+61894810107Rome ViaBissolati20 00187Rome,Italy tel+39642006771 fax+39642006720San Francisco OneFrontStreet,Suite300 SanFrancisco,CA94111,UnitedStates tel+14153954900 fax+14159551150São Paulo RuaJoaquimFloriano,72–cj.97 04534-000SãoPaulo,SP,Brazil tel+551130710747 fax+551130714766Shanghai 25/FTower2Plaza66 1366NanjingRoad(West) JingAnDistrict Shanghai200040,China(PRC) tel+862163933333 fax+8621628882246Singapore 9RafflesPlace,#38-01RepublicPlaza Singapore048619 tel+6565360606 fax+6565332107Sydney Level26,420GeorgeStreet SydneyNSW2000,Australia tel+61292208777 fax+61292208765Tokyo 4thFloor,PrudentialTower 2-13-10Nagatacho,Chiyoda-ku Tokyo100-0014,Japan tel+81355019240 fax+81355019211Washington D.C. 1801KStreetNW,Suite1000 Washington,DC20006,UnitedStates tel+12027195000 fax+12027195001

COPYRIGHT© JONES LANG LASALLE 2013All rights reserved. No part of this publicationmay be publishedwithout prior written permission from Jones Lang LaSalle. The information in thispublication shouldbe regarded solely asageneral guide.Whilst carehasbeen taken in its preparationno representation ismadeor responsibility accepted for theaccuracyof thewholeor any part.We stress that forecasting is a problematical exercisewhich at best should be regarded as an indicative assessment of possibilities rather than absolute certainties.The process ofmaking forward projections involves assumptions regarding numerous variables which are acutely sensitive to changing conditions, variations in any one of which may significantly affect the outcome, andwedrawyourattentiontothisfactor.

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