TOC PitchBook5 2018 v3.indd 1 30/01/2018 20:17 2 30/01/2018 20:17. ... support will fund six pioneering ... prime brokerage, hedge

TOC_PitchBook5_2018_v3.indd 1 30/01/2018 20:17

For the past 30 years The October Club has been transforming good causes. Each year we identify a UK-based charity with a project, or projects, in several UK regions which could be transformed with our help and yours. In total the Club has now raised just over £10m and in recent years the average raised per dinner has been £500k, making our event the single biggest of its kind in the sector today.


The committee is very well connected within the charity sector and as such we are able to undertake thorough due diligence on our selected charity each year.

2 0 1 5 – H O N E Y P O T C H I L D R E N ’ S C H A R I T Y

“ It was a tremendous honour to have been selected as the October Club’s Charity for 2015. Their wonderful support has enabled us to take the biggest step in our 20 year history which is to open the doors of a second Honeypot House in mid-Wales. The committee worked extremely hard to ensure that the events were hugely successful and the amount raised exceeded all our expectations. I urge charities to get in touch with the October Club; they are a fantastic and very committed group of people who makes dreams come true!”

Simmi Woodwall, CEO Honeypot Children’s Charity

2 0 1 6 – T H E C U R E P A R K I N S O N ’ S T R U S T ( C P T ) C H A R I T Y

“ The October Club’s support has been transformational for The Cure Parkinson’s Trust, and for Parkinson’s as a whole. It has enabled us to create a portal to engage the whole Parkinson’s community in research projects with the potential to cure Parkinson’s. Through effective communication we aim to demystify research and expose the hype from the reality. The support and encouragement of the Committee at every stage has been incredible. Their interest in our work, and commitment to help change our world has been and continues to be phenomenal.”

Helen Matthews, CPT COO and PW Program Sponsor

T H E O C T O B E R C L U B

October Club cover 2013.indd 1 01/10/2013 15:18

2 0 1 4 T O 1 9 8 8

www.cureparkinsons.org.uk

cureparkinsons

CureParkinsonsT

cureparkinsonstrust

The Cure Parkinsons Trust

“The Cure Parkinson’s Trust is a patient-led organisation working with top level, highly motivated scientists to find a cure for Parkinson’s. Engaging with CPT has been a tremendous experience – this Charity really gets it.”

Dr Tilo KunathMRC Centre for Regenerative Medicine, University of Edinburgh

Ad for The Savoy 2016.indd 2 28/09/2016 10:28:56


T H E C H A R I T I E S

Since 1988, The October Club has raised just over £10m. With your support, long may we continue…


2 0 1 7 – M U L T I P L E S C L E R O S I S T R U S T

The MS Trust is a UK charity which believes that no one should have to manage multiple sclerosis alone. They provide trusted information and support to help people with MS live the best life possible; they train and educate MS health professionals to offer the best care; and they fund MS nurses where they are needed most.

The Burden of Advanced Multiple Sclerosis

40,000 people in the UK have advanced MS. They live with complex symptoms, severe disability and need assistance with basic daily activities. Too many people with advanced MS do not get vital specialist support. 80% of everyday care for people with advanced MS is provided by family and friends.

Since the MS Trust was founded in 1993, they have played a crucial role in training, developing and supporting MS specialists to help support people living with MS. Back then there were just 3 MS nurses in the UK – now there are over 200 and the MS Trust is funding more in areas they know are in desperate need. But as demand on their service grows, research shows that it is those with advanced MS – the people who are most in need and most vulnerable and who are not eligible for the drugs which take up so much of nurse time – who are missing out on care and who are feeling abandoned.

The Transformational Programme: Advanced MS Champions

The October Club committed to raise funds that will transform the lives of thousands of people living with the worst and most challenging effects of MS. Their support will fund six pioneering Advanced MS Champions over

a 3-year period, who will reach out to people with advanced MS who have fallen off the radar of MS services; work with them to understand their challenges and needs; and co-ordinate the services they and their carers need to stay active and independent. It is estimated that these six champions will reach and support a total of 5,000 people and their families.

The investment made by The October Club will have enabled the MS Trust to support those whose needs are most pressing; people with advanced MS and their families who, with no prospect of a cure or improvement in function, would otherwise have little hope for the future and are often just focused on surviving on a day to day basis.

At the end of the three-year period, all six Advanced MS Champions will have been taken on by the NHS permanently, thus allowing the MS Trust to fund further champions, rolling out the programme across the UK. This will mean that the investment made by the October Club will leave a lasting legacy for the future.

“ I could not imagine seeing someone in my MS clinic and not being able to refer them to the MS Trust. The MS Trust produces by far the best evidence-based information for people with MS and is responsible for training several generations of MS nurses. For me a world without the MS Trust is simply inconceivable.” Professor Gavin Giovannoni, Barts and The London School of Medicine and Dentistry.


T H E A P P L I C A T I O N P R O C E S S

The October Club has three clear rules:

1Voluntary Income

We fund small and growing charities with voluntary income of between £500,000 and £2m per annum.

2Spread of Impact

The funding is for a transformational project based across several UK regions.

3Time Scales

The funds for this project must be used within three years.

We then have a three stage application process:

1Online Application

73 charities applied online in 2017, each detailing the need for the charity and why its project could be transformational.

2Shortlisting

From 73 applications received, 13 were put forward for further discussion by the full committee.

3The Pitch

From the 13 shortlisted only 3 charities are invited to pitch themselves and their transformational project.


We employ a charity industry consultant to undertake rigorous due diligence on the charity we choose to support, before the partnership begins. This process includes gathering intelligence on:

T H E D U E D I L I G E N C E

The management staff structure, making sure it is robust and on an individual basis establishing they have: – A clear vision– Skills and Expertise – Motivations

The programmatic strategy is sound, asking:– What’s the problem they are

trying to solve? – How are their programmes

effective? – Are they reducing what it is?

The organisation’s finances, delving into:– Their annual reports and

fully understanding how they operate financially.

– The structure of their reporting format to ensure integrity and transparency.

– The effective use of resources.


T H E C O M M I T T E E

The October Club committee give all of their time voluntarily.


– 2 0 1 7 I N C O M E –

– E X P E N D I T U R E –

• Corporate Sponsorship £281,570

• Funds raised £335,575

• Donations £101,315

• Overheads £40,711

• Event costs £162,749

• Funds raised for Multiple Sclerosis Trust £515,000

The October Club has proven ‘acceleration capital’.

1/5 of the 30 charities we have supported are now raising in excess of £10m per annum with a further 1/5 raising between £5m-£10m.

£718,460 £718,460

T H E S T A T I S T I C S


T H E E V E N T

Since its inception The October Club Dinner has been held at The Savoy, an iconic five star hotel perfectly positioned on the banks of the River Thames. Guests are greeted with a cocktail reception, feast on a stunning three course meal, entertained and offered the chance to win amazing ‘money can’t buy’ auction items.

– T H E D I N N E R –

The evening starts with a cocktail reception in the River Room overlooking the Embankment Gardens and the Thames beyond. Guests then move to the largest of The Savoy’s banqueting rooms, the Lancaster Room, where they are greeted by the Chairman and introduced to the charity of the year, why its work is important and how funds raised will be used to transform the charity.

As part of the evening’s entertainment, and prior to the event, guests will have the opportunity to sponsor their own horse that will take part in the race shown during dinner. This ties in nicely with our warm up event held in July, a race day at Ascot, which features ‘The October Club Handicap Stakes’ race.

Sponsorship costs £750 and the race card included in the centre spread of the evening programme will include horse and jockey with names chosen by the owner with their own jockey colours, owner’s name and a one line comment.

Once the bets are in, the horses are off. At the end of the race the MC announces the winnings as calculated by the backroom team during the race. The team then return to the tables to then pay out the winners. There will also be a top prize for the owner of the winning horse.

All proceeds made from bets on the race are added to the overall funds raised on the night.

– T H E A U C T I O N –

Throughout the evening guests are able to bid on a multitude of generously donated auction items via state of the art technology. The very best lots, however, are saved until after dinner where our marvellous auctioneer and committee member, Martin Pope, will host the live auction.

” The dinner is a unique occasion and a real pleasure to be part of. The serious aim of raising transformational funding is combined with the chance to meet dozens of old friends and rivals.” Stephen Adams, Head of UK Equities , Kames Capital.



T H E S P O N S O R S

Sponsors benefit from a close association with the Club and its history of providing significant funding for outstanding causes.

Branding featured prominently throughout will communicate value and support to our members.

Pre and post event media exposure via finance and charity sector press, e-marketing campaigns and social media will ensure the continual showcasing of our partnership.


The audience reflects the City in all its areas with attendees coming from both the buy and sell side of the London equities businesses. With over 30 different companies represented across asset management, capital markets and corporate broking, exchanges, the corporate sector, custody and settlement, prime brokerage, hedge funds, brokers and financial journalists.

– P L A T I N U M –

At £25k our Platinum Package includes:– One free table for you and

your guests at The Savoy Dinner, enjoying a stunning three course meal with wine

– A prominent logo on the front cover, a full page advert and your name on the sponsors’ page of the programme

– Your logo on screens throughout the evening and immediately before the film

– Your logo on the homepage and sponsors page of The October Club website

– The sponsorship of a horse and jockey in the race shown during the dinner

Plus– Post event press coverage in

finance industry publications such as E-financial news and charity sector publications such as Third Sector

– Branding on quarterly e-newsletters to past guests.

– G O L D –

At £12.5k our Gold Package includes: – An option to buy a table

for you and your guests at The Savoy Dinner

– Your logo on the front cover, a full page advert and your name on the sponsors’ page of the programme

– Logo on the sponsors page of The October Club website

Plus– Post event press coverage in

finance industry publications such as E-financial News and charity sector publications such as Third Sector.

TOSCAFUND

Issued in October 2015 by Schroder Unit Trusts Limited, 31 Gresham Street, London EC2V 7QA. Registered No: 4191730 England. Authorised and regulated by the Financial Conduct Authority. w47884

Schroders is proud to support The October Club and the important work of The Honeypot Children’s charity

Please remember that the value of investments and income from them may go down as well as up, and you may not get back the amount originally invested.

www.schroders.com

T R U S T E D H E R I T A G E A D V A N C E D T H I N K I N G

your worldInvesting for

O U R P L A T I N U M S P O N S O R S

O U R G O L D S P O N S O R S


T H E C O M M I T T E E

The October Club would not be the success it is each and every year without the extraordinary committee members it has.

The CommitteeLife PresidentDavid McDonough OBE

ChairmanHenry Knapman*

Charity Committee MembersAdam Bidwell Simon Bond Nick Crean* Jonathan Davie Nigel Gliksten* Gareth Henderson Samantha HugginsMichele Hunter*Richard LockwoodBen MaloneRichard MorecombeNeil Pegrum*Addie Pinkster* Martin Pope* Mark Pumfrey* Sean RoyWill Tovey*

Charity Consultant Catherine Johnstone CBE

Head of Operations and EventsNarinder Uniacke

* Directors of the CIC

As of 2017 The October Club is a Community Interest Company (CIC number 10447776). A CIC is a type of company designed for social enterprises that want to use their profits and assets for the public good. The October Club would like to thank the following past committee members for their support over the years:

Francis BaringNicholas BedfordAndrew BeesonZoey BirdJames BromheadPeter ChappellDavid ChaplinCharlie CurtisJeremy DaviesTerry Dickinson

Jimmy DurkinDouglas GordonDavid HarrelJohn HolmesGary McGuireJames NetherthorpeCharles PeelIan PerkinsManny RomanPaul Roy

David Ruck KeeneRodney SalmonPeter SeabrookTim SteelAndrew StewartJohnny SuttonTim SyderRobert WhitakerBrian Winterflood


Join us in supporting our chosen charity…

“ In doing so you will be continuing The October Club’s magnificent track record of transforming people’s lives”

HRH The Duke of Cambridge

Designed by Heather Gardner: [email protected]


T H E O C T O B E R C L U B

[email protected] 07813 165 325


Documents

TOC PitchBook5 2018 v3.indd 1 30/01/2018 20:17 2 30/01/2018 20:17. ... support will fund six pioneering ... prime brokerage, hedge