Tivo Style Guide

8/8/2019 Tivo Style Guide

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Title Area

The Style Guide

Using the TiVo Logos

Specifications for general

use of the TiVo logos.

Page 3- 7

The TiVo Identity

A brief introduction to this guide

and the TiVo brand personality.

Page 2

TiVo Fonts and Typography

Typographic suggestions and

rules for use in TiVo collateral.

Page 9

Logo Colors

Pantone specs and their

CMYK / RGB equivalents.

Page 8

Legal

Trademark guidelines, requirements,

and trademark listings.

Page 13 - 16

TiVo Messaging

Product and service definitions

for copy development.

Page 10 - 12


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Title Area

TiVo Style Guide 2

Welcome to the TiVo Style Guide. This guide

provides a framework for consistent application

of the TiVo identity.

As the TiVo service and product offerings expand

to meet the needs of consumers, it is important

that the TiVo brand, including all the elements

that make up the companys visual identity,

remain constant.

We appreciate your commitment to these standards.

If you have any questions, please dont hesitate to

contact TiVo Creative Services Department at:

(408) 519-9100

Brand Personality

Following are a few descriptive words to help inspire

you while designing creative marketing materials for the

TiVo brand.

Approachable and honest -Accessible, easy to meet

and know; not intimidating

Simple and easy - Easy to understand and deal with;

not obscure, technical, jargon

Smart - Gives you want you need, avoids what you

dont (set stage for features and functions in context

of product offering) Responds to your preferences andrequests (less effort on your part to get a better result

ie., Season Pass recordings and WishList searches)

Clean and direct - Easily readable; gracefully spare

Vibrant - Having energy, vitality, liveliness

Playful - Not taking ourselves too seriously;

able to have fun, be spontaneous.

Friendly and reliable - Providing enjoyment,

entertainment in a helpful likeable way

Name and Logo Background

TiVo - Upbeat, non-corporate & fun with a nod toward

TV. A reflection of the brand personality and voice.

Logo - Simple, friendly and memorable and again with

a nod toward TV. Its easy & approachable. It suggests

lifestyle, not technology.

Color plays a major role.

The TiVo logo injects personality into, and puts aface on, our service and company.

The TiVo Identity

Expressing the TiVo Brand

The use of color is an important design element when

expressing the TiVo brand.

Our logo colors used in general design should punctuate

our brand personality. Vibrant, friendly, approachable

and playful qualities are brought to life via color and

simple copy, and keep TiVo from blending in as just

another consumer electronics product/service.

Inasmuch as subscribers relate to TiVo as a life-changing

experience, our vibrant color scheme helps express

the enthusiasm of our subscriber base and differentiateTiVo at retail and in communications.

Note!Every piece of creative does not have to be four color.

This is just a way to note the important role color plays in

the TiVo brand expression.

1788 c 339 c 1375 c 2715 c

l k i

1788 c 339 c 1375 c 2715 c

l k i

The word TiVo doesnt stand for anything.

Its just a fun little word we made up.

-Mike Ramsay, Co-Founder


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General Usage

The TiVo logo should never be re-drawn, re-spaced, oraltered in any way. It should never be used as part of

any other symbol or logo type.

All logos must have the () symbol on the lower right

hand side. This mark is provided with the logo artwork.

When reproducing the TiVo logo, use only camera-ready

electronic artwork provided by TiVo Inc.

The logo should always appear in its pure form and

stand on its own with clear space surrounding it onall sides. (See Grounding The TiVo Logo for exceptions.)

The TiVo logo should never be personified or placed in

scenarios (like celebrating, cooking or skateboarding)

or depicted wearing clothing or costumes (like Santa

hats or Hawaiian skirts).

Dimensional or animated versions of the TiVo logo

can be used only if they have been produced and

approved by TiVo.

Size Requirements

The TiVo logo should never appear smaller than 0.75

(measured from the top of the antennae to the bottom of the feet).

Clear Space

To maintain its visual integrity, the TiVo logo must never

appear to be crowded by other elements, therefore the

use of clear space is essential (Grounding the TiVo logo

is also acceptable, see Grounding section below). Clear

space equal to the height of the TiVo antennae should be

maintained on the right and left sides of the logo. Clear

space equal to the height of the legs of the logo should

be maintained above and below the logo when it is not

grounded.

Grounding The TiVo Logo

For some design solutions the TiVo logo may be grounded.

When grounding the TiVo logo, the logo must be on asolid color, not on an object (e.g., a TV, a circle, satellite

dish). Also, when grounding the TiVo logo, make sure

the heels are flush with the horizon line keeping the symbol clearly visible.

Co-Branding

When using the TiVo logo with corporate partners, one

of three proportionate sizes are allowed. The height of

the TiVo logo is to be measured by the height of the TiVo

body as shown below.

Using the TiVo Logo

TiVo Style Guide 3

x = Height of antennae, clear space on left and right side of logo.

y = Height of legs, clear space above and below the logo.

x

xx

y

y

y

Minimum Size: 0.75

100%Partner Logo

125%Partner Logo

Proper grounding with heels flush tohorizon line and symbol clearly visible.

Improper grounding with heelsabove the Horizon line.

1 When TiVo is the dominant logo, it should be at least

125% the size of the partner logo.

3 When the partner logo is required to be larger, the

TiVo logo should be no smaller than 75% the size

of the partner logo

2 When equal size is allowed, then the height of the

partner logo should equal the height of the TiVo body.

75%Partner Logo


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Title Area

TiVo Style Guide 4

Color Logo on a DarkBackground

Its best to use the logo on a clear white background. If

the logo is to appear on a dark, complex, photographic

or patterned background, a white surrounding glow

must be used. Please use the layered Adobe Photoshop

file provided by TiVo Inc. for consistency.

Logo Violations Tagline Violations

Using the TiVo Logo

If Photoshop is not available, the

logo may be used with a white

outline as shown here.

Preferred usage with white

glow on a dark background.

Preferred usage with white glow

on a patterned background.

Use of the color logo on a light

background does not require the

surrounding glow.

Do not put the logo in a containing shape.

Do not alter the TiVologo expression.

Do not use just aportion of the logo.

Do not alter the shape of the logo.

Do not add a tagline above or below the TiVo logo.


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Monochromatic Logo Violations

Using the TiVo Logo

TiVo Style Guide 5

Do not reverse a portion of the logo. Do not reverse the logo out of a colored background.

Do not use shades of black. Do not use the logo on a dark, complex, photographic or

patterned background without the surrounding glow.

Monochromatic logo on

a sufficiently light

background.

Monochromatic logo on a

dark background with the

preferred white glow.

Monochromatic logo on

a dark background withwhite outline.

Monochromatic Logo

When 4-color printing is not an option, a monochromatic

version of the logo may be used. The monochromatic

logo is black with type and smile in white. As with the

full color logo, it is best to use the logo on a clear white

background. If the logo must appear on a dark, complex,

photographic or patterned background, a white surrounding

glow must be used, with the TiVo lettering and smile

appearing white.


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TiVo Series2Logo

The Series2 logo refers to the type of TiVo Digital Video

Recorder (DVR) platform and therefore should

not be used as a replacement for the TiVo logo.

TiVo Series2 Logo Usage

The Series2 logo should be used as an additional element

to denote an advanced product, but not take priority

over the TiVo logo. The Series2 logo should never be

used alone in advertisements or collateral. When space

is limited the TiVo logo should always take precedence

over the Series2 logo.

Size and Placement

Every effort should be made to display the TiVo logo

and the Series2 logo together. The Series2 logo should

always appear smaller than the body of the TiVo logo

on collateral materials and/or web pages.

TiVo Hardware, Feature and Service Logos

TiVo Style Guide 6

TM

TM

TMTM

TMTM

Monochromatic Logo Usage

When displayed over a dark background the Series2 logo should always be black or white depending on

the darkness of the background. When displayed over solid black the Series2 logo may be shown in one

of the standard TiVo logo colors (see page 8 for Pantone specifications).

TMTMTMTM

When displayed over solid black, the Series2 logo should be

reversed out in white or one of the standard TiVo colors.

When displayed on white, the Series2 logo should be

displayed in black and PMS 1375 or CMYK equivalents.

When displayed over a colored background the Series2 logo

should only be black or white.

Do not use a colored Series2 logo over a colored background.

TM

1375 c

l i

Black c i


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Spot Color

The preferred logo usage is the full color version on a

white background. It is the most effective application of

the symbol. Shown here are the TiVo color designations

and their respective Pantone colors. No other color

combination is to be implemented.

T - PMS 1788 c

i - PMS 339 c

V - PMS 1375 c

o - PMS 2715 c

Smile - White

Body + - Black cAntennae Highlight - PMS 451 c

Edge Highlight - PMS 405 c

Process Color

The following 4-color process colors provide the closest

match to the original Pantone colors.

RGB Color

When the logo is to appear on-screen, either on TV or

the Web, use the following RGB color values.

T - R-253 / G-43 / B-18

i - R-42 / G-164 / B-117

V - R-255 / G-154 / B-22

o - R-113 / G-112 / B-178

Smile - R-255 / G-255 / B-255

Body + - R-0 / G-0 / B-0

Antennae Highlight - R-194 / G-193 / B-162

Edge Highlight - R-102 / G-95 / B-76

TiVo Logo Colors

TiVo Style Guide 8

1788 c 339 c 1375 c 2715 c

Black c 405 c 451c White

Body

o

V

Edge Highlight

T

Antennae Highlight

i

Smile

T - 0% Cyan 91% Magenta

78% Yellow 0% Black

i - 72% Cyan 0% Magenta

58% Yellow 0% Black

V - 0% Cyan 45% Magenta98% Yellow 0% Black

o - 58% Cyan 51% Magenta

0% Yellow 0% Black

Body + - Process Black:

60% Cyan 40% Magenta

40% Yellow 100% Black

Edge highlight:

53% Cyan 44% Magenta


Antenna highlight:

13% Cyan 8% Magenta


Smile - White

1788 c 339 c 1375 c 2715 c


1788 c 339 c 1375 c 2715 c



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Typography is an important component in TiVos identity

system, and the consistent use of typeface is essential

to creating a recognizable look for TiVo through all

corporate communications.

Helvetica Neue Bold Condensed is the primary typeface

used in headlines of all TiVo marketing materials. It

was chosen for its simplicity, readability, and timeless

qualities. Helvetica Neue Condensed is used for more

extensive body copy. Helvetica Neue Light Condensed

is used for subheads and in some cases for headlines(e.g. on tivo.com and the TiVo box). It can be as an

accent typeface with Helvetica Condensed Bold

or Helvetica Condensed Regular.

Primary Typeface

Helvetica Neue Bold Condensed (77)Alphabet sample set in 32-point size.

ABCDEFGHIJKLMNOPQRSTUVWXYZabcfghijklmnopqrstuvwxyz

0123456789

Secondary Typeface

Helvetica Neue Condensed (57)Alphabet sample set in 30-point size.

ABCDEFGHIJKLMNOPQRSUTVWXYZabcfghijklmnopqrstuvwxyz

0123456789Accent Typeface

Helvetica Neue Light Condensed (47)Alphabet sample set in 30-point size.

ABCDEFGHIJKLMNO

PQRSTUVWXYZabcfghijklmnopqrstuvwxyz

0123456789

TiVo Fonts and Typography

TiVo Style Guide 9


10/16

The TiVo brand has more brand recognition than ever,

but many people still do not understand what the

product is and what it can do for them. Effectivecommunication requires a combination of lifestyle

benefits and explanation of unique features.

Following are some clear and simple explanations that

provide guidelines for how to talk about and write about

the TiVo box and service. The language is intended to

cover both the hardware and service to some extent.

Language is an important component of the brand and

the use of clear, approachable language is imperative in

explaining the product. Please refer to these exampleswhen developing copy for your TiVo advertising and

collateral.

Product Category

Digital Video Recorder(DVR)

TiVo provides a product that is both a box you purchase

at retail or at tivo.com and a service. TiVo fits into the

category Digital Video Recorder or DVR.

The TiVo service includes many new and unique

features that exceed what basic DVRs in the category

provide, additionally partner companies now offer

DVD recorders with TiVo service. Therefore the term

DVR can be limiting in some contexts in which case

the use of box as a generic term to reference TiVo

is acceptable.

For example:

Buy a TiVo box for as low as $XX.XX

Box provides a more conversational way to express

the product that communicates what is purchased

without limiting the feature description or product

comparison to basic DVR features.

What is TiVo?

TiVo service automatically finds and digitally records

your favorite TV shows every time they air, even if

the network schedule changes, without the hassles

of videotape.

You decide whats on when. Pause, rewind, instant

replay, slo-motion live TV. Plus, never miss an episode

again with automatic, digital recordings of your favorite

showsno tapes, no timers, no worries.

Main Why-to-Buys

Never miss your favorite shows. Your TiVo box automati-cally finds and digitally records every episode, even if

the schedule changes.

Pause live TV - handle all of lifes interruptions without

missing your favorite shows.

Fast-forward through the boring stuff and just watch

what you want.

Get more from your existing channel lineup, no matter

how many channels you have, and enjoy what youre

already paying for.

Automatically find and record shows by actor, director,

sports team and keyword

Record your favorite shows from anywhere you have

Internet access with Online Scheduling.

Take your favorite shows with you on your laptop or burn

your favorites to DVD.

Title Area

TiVo Style Guide 10

TiVo Messaging


11/16

What does it do?

Only TiVo service gives you the freedom to watch your

favorite shows any time, anywhere. Get every episode

of a series automatically. Record by actor, sports team,

even keyword. Control live TV with pause, rewind,

slo-mo and instant replay. Plus transfer recordings to

your laptop, burn DVDs, and schedule recordings from

the web. And only TiVos Home Media features let you

watch slideshows of your digital photos on your TV,

and listen to your digital music collection on your

stereo system.

What do you get for the fee?

The TiVo service is the brain behind easy-to-use TiVofeatures like WishList searches and Season Pass

recordings. Its always working to automatically find

and record the entertainment you want to watch, and

to find you related programming you might like to see.

Get the TiVo service working for you:

WishListsearches - Works like a search engine tofind programs that match your interests. Search by

title, actor, director, sports team, even keyword

Season Passrecordings - Gets you every episodeof all your favorite shows (minus the repeats). TiVo

tracks the channel, time, date of every program so

you dont have to.

TiVo Online Scheduling - Only TiVo lets you schedulerecordings from any Internet-connected computer,

so your show will be waiting for you when you

get home.

TiVoToGotransfers - Only TiVo lets you transferrecordings to your computer or burn them to DVD

so you can take them anywhere.

Now Playing List - TiVo neatly labels and groups all ofyour recorded programs on-screen for instant playback.

Program Guide - Scan TV listings and schedulerecordings with easy, on-screen guide up to two

weeks in advance.

Digital Music & Photos* - Listen to your digital musiccollection through your TV sound system or view your

photo slideshow on your TV.

* Home network and broadband access required.

TiVo Messaging

TiVo Style Guide 11

What you need:

1. TiVo DVR and TV The TiVo box and service work

with cable, satellite antenna and even combinations.

2. Phone line After you get set up, your TiVo box

connects to your existing phone line or broadband

connection to obtain programming and software

updates. Your TiVo box will never interfere with

your phone service or Internet connection.

3. TiVo Service The TiVo service is what makes your

TiVo box so smart. Simply choose a subscription plan:

Monthly* or Prepaid*

Multi-Service Discounts are available for eligible second

(or third or fourth) TiVo boxes*.

4. Program source The TiVo box works with cable,

digital cable, satellite, antenna or combinations.

* 1-year TiVo service commitment required. Early termination fees and otherrestrictions apply. See tivo.com/privacy for details. No early termination fee

applies if canceled within 30 days. Multi-Service Discount now available foradditional subscriptions.


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What are Home Media

Features?

The TiVo service is the brain behind easy-to-use TiVo

features like WishList searches and Season Pass

recordings. Its always working to automatically find

and record the entertainment you want to watch, and

to find you related programming you might like to see.

We just enhanced the TiVo service with new features

including Universal Swivel Search, Online Scheduling,

Digital Music, Digital Photos, Multi-Room Viewing and

TiVoToGo transfers. These features are included in the

service price.

What are TiVoToGo transfers?

TiVoToGo transfers allow TiVo service subscribers to

transfer recordings from their TiVo DVRs to their personal

computers, enabling them to watch those recording

anywhere. In addition, with the purchase of Sonic

Solutions MyDVD Studio, Studio Deluxe, or Studio

Deluxe Suite, customers can burn transferred shows

to DVD for viewing with any DVD player. TiVoToGo

transfers are a TiVo service exclusive. This uniquefunctionality is included with the monthly service fee

and is only available on TiVo stand-alone products.

Purchase of additional equipment may be required

for full functionality.

How to talk about Home

Media features:

Use your home network to share Digital Photos in full

glory on your TV screen. Its great for showing off photos

of the kids, or for setting the mood at your next theme

party. You can also organize and play your entire Digital

Music collection through your home entertainment

system. With two or more TiVo boxes you can enjoy

Multi-Room Viewing. Plus, with TiVoToGo transfers you

can transfer your favorite shows from your TiVo DVR to

your PC or laptop and watch them wherever you want.

Record a show in the living room and play it back in the

bedroom - or vice versa. TiVoToGo offers unprecedentedportability, extending your digital recording with the

ability to transfer recorded programs from your TiVo

box to your computer.

TiVo Online Scheduling:

Schedule recordings from any web browser when you

have a TiVo Series2 DVR.

Search for your favorite shows and schedule recordings

with a click of your mouse and your favorite shows will

be waiting for you when you get home.

Digital Music features:

Access and control your entire digital music collection

on your TV screen.

Shuffle your music library by artist, album or type

of music.

Create a custom playlist on your computer, or use third

party software to develop playlists for every mood.

Digital Photo features:

View photo albums and slideshows on your TV screen.

Easily navigate, search and view your computers entire

digital photo library.

Play and control slideshows of photo albums.

Use the remote control to select and view individual photos.

Multi-Room Viewing Features:

Kids watching the downstairs TV? No problem - just

transfer your favorite recordings to the upstairs TV!

Start watching a show in the living room, then resume

it in the bedroom.

Access to the Now Playing list of any connected TiVo

Series2 DVR in the house from any other connected

TiVo Series2 DVR.

TiVoToGo transfers:

Take your shows with you with TiVoToGo transfers.

A TiVo service exclusive!

Transfer recordings from your TiVo box to your

computer or burn your favorites to DVD with Sonic

Solutions, MyDVD Studio. Play them in the car,

On the plane, Wherever!

Multi-service discount

Multi-Service Discount is a new TiVo service policy that

discounts the monthly TiVo service fee for those with

more than one eligible TiVo box on the same account.

Home Media Features

TiVo Style Guide 12


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Using TiVo Trademarks

Our company brands, including the TiVo trademark, the

TiVo logo and our other trademarks, are among our most

valuable assets. To preserve and protect these brands

and to prevent their loss to the public domain it is

essential that they are used correctly.

A trademark is lost when it becomes generic, i.e.

when it has come to mean the product as distinguished

from a certain brand of the product. If our trademarks

become generic, they could be used by competitors to

describe their goods or services. Consider the following

now-generic nouns that were once trademarks: Escalator,

Linoleum, Kerosene, Cellophane, Thermos, Aspirin, Yo Yoand Bikini. The importance of correct trademark use

cannot be emphasized enough.

What is a trademark? A trademark is used to identifythe source of goods and services. A trademark can be

a word (or several words), a name, a symbol (such as

one or more letters, or numbers, or a design), a sound

or a particular color, or any combination of these.

(See lists of TiVo trademarks below.)

Copy Trademark Guidelines:

1. Distinguish the trademark with or notice.The and designations provide notice toothers that a particular word or logo is a trademark.

The designation means that the trademark has

been granted federal registration by the Patent and

Trademark Office. The designation means that

the trademark registration process has not been

completed with the Patent and Trademark Office;

nonetheless the owner is giving notice of a propri-

etary stake in the mark. The and designations

indicate that you are referencing a particular brand.

Use the or designation to set the trademarkapart from the text. The lists below indicate whether

the or symbol is appropriate for each TiVo

trademark. The notice should appear at least once

in each piece of printed matterpreferably the first

time the trademark appears.

Example:A TiVo box automatically records your

favorite shows.

In the example above, the audience immediately

recognizes that we are referring to a genuine TiVobrand digital video recorder (i.e., a DVR from TiVo

Inc.) rather than a generic video recording device.

2. Use the generic name after the trademark. Because atrademark identifies the source of a good, a trademark

is a proper adjective which modifies a nounthe

generic term. A generic term should be used immedi-

ately after the first or most prominent use of the

trademark. Thereafter, the generic term should be

used with the trademark often enough to make it

obvious that the trademark is not a generic name for

the product or service. A list of recommended generic

terms for each of our company trademarks are listed

below in these guidelines. Other generic terms maybe used instead. Limited exceptions are noted below.

Example:

Trademark Generic Name*

TiVo service

Season Pass feature

*Do not capitalize the generic name.

3. Trademarks are singular. Because a trademark is an

adjective, it should never be used in the plural form.Instead, when necessary, the generic noun can be

used as a plural.

Example:

Correct: I want two TiVo DVRs.

Incorrect: I want two TiVos.

4. Trademarks are never verbs. It is never permissibleto use any of our trademarks as verbs.

Example:

Correct: I want to record Desperate

Housewives on the TiVo DVR.

Incorrect: I want to TiVo Desperate Housewives.

5. Trademarks are never possessive.

Example:

Correct: The TiVo remote control

Incorrect: TiVos remote control

Legal

TiVo Style Guide 13


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6. TiVo may be used to refer to the company, TiVoInc., rather than a brand of product or service. If

TiVo is being used to refer to our company, ratherthan the brand of a product or service, then the rules

for proper use of trademarks do not apply. Unlike

trademarks, company names are proper nouns; they

can be used in the possessive form and should not

be followed by a generic term. Neither the nor

the symbol should accompany references to TiVo

as a company.

Example:

Correct: TiVo is now offering its customers

more choices than ever.Incorrect: TiVo is now offering its customers

more choices than ever.

7. Apply the banner/ headline exception correctly.When our TiVo mark is used in small spaces that

constrain text size (such as a banner or headline)

a shorthand reference to TiVo alonewhich

does not include a generic term immediately after

the trademarkmay be used, if a more expanded

version is set forth in nearby text (including by

hyperlink).

For example, the banner or headline may say

Now Showing: Movies on TiVo so long as nearby

text includes the appropriate generic term next to

our trademark, such as: Download Amazon Unbox

videos directly on your TiVo box.

Legal

TiVo Style Guide 14

on

Now Showing: Movies on TiVo

Download Amazon Unbox videos directly to your TiVo box.

Shop Amazon.com

Similarly, a banner or headline may say:

Get TiVo,

What is TiVo?,

Buy TiVo, etc.

as long as that the proximate text includes the same

trademark followed by a generic term, such as

You can now purchase a TiVo DVR.

In the shorthand usage, use the notice; then

again use the notice after the first appearance

of TiVo in the nearby text that provides the fuller

context. Whenever possible, use the TiVo logo with

the notice when using TiVo in a shorthand

manner for banners and headlines. In televisionadvertising, a shorthand reference to TiVo alone

can be used if: (a) the images on the screen make

it obvious that the trademark is being used in

reference to TiVo products, services or features,

and (b) the appropriate generic name is used with

the trademark in the advertisement.

For example, TiVo finds and records your favorite

programs is permissible if the image of the screen

shows the TiVo software interface and elsewhere inthe advertisement reference is made to the TiVo DVR

or TiVo service.

8. Give trademark attributions where appropriate.When needed to clarify who owns the trademarks, a

notice of ownership should also be given, such as the

following.

Example:

TiVo and the TiVo logo [or other company trademarks

mentioned] are trademarks or registered trademarksof TiVo Inc. or its subsidiaries worldwide.

Note: Additional copyright language should be added

after the trademark attribution language, if the

material created has been created by TiVo:

Example: 2008 TiVo Inc. All rights reserved.

Required Legal Text

This language should be used on all documents that

describe the TiVo service:

TiVo service is required for the TiVo DVR to

function and is sold separately. TiVo service and

payment are subject to the terms and conditions

available at www.tivo.com.

TiVo service is accessed through a standard

telephone line or broadband connection. In

some areas, local and long-distance toll

charges may apply.


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Registered Trademarks

The following is a list of registered trademarks of TiVo Inc. Except for slogans and sounds, these

registered trademarks should be printed with the registered trademark designation () on theirfirst appearance in all materials and wherever necessary to demonstrate that they are trademarks.

Registered Trademarks and Recommended Generic Terms (to be included after the trademarks):

Registered Trademark Recommended Generic Term

TiVo DVR, box, or service

TiVo Central screen, menu screen

TiVolution guide or magazine

TiVo, TV your way.

(promotional slogan; no noun required)Cant Miss TV (promotional slogan; no noun required)

iPreview tag, feature, or recording

Jump feature or button

Overtime Scheduler feature or button

Primetime Anytime (promotional slogan; no noun required)

See it, want it, get it (promotional slogan; no noun required)

What you want, when you want it. (promotional slogan; no noun required)

WishList search or feature

Season Pass feature or recordings

Registered Sound Trademark (no designation or noun required for sounds)

Ascending sound

Descending sound

Registered Trademarked Logos

The following logos are registered trademarks of TiVo

Inc. A registered trademark designation () must appearwith all logos in all materials and must be large enough

to be legible.

Legal

TiVo Style Guide 15

Instant Replay

Jump

TiVo Logo

Thumbs Down

Thumbs Up


16/16

Trademarks

The following are trademarks of TiVo Inc. and should be printed with the appropriate (TM) mark

on first text appearance in all materials.

Trademarks and Recommended Generic Terms (to be included after the trademarks):

Trademarks Recommended Generic Term

My TiVo Gets Me (promotional slogan; no noun required)

PowerIIWatch panel, viewers, data

Series2 DVR or model

Series3 DVR or model

StopIIWatch service, dataSwivel search

Thumbs Down control, feature, or button

Thumbs Up control, feature, or button

TiVoToGo transfers, feature, or recordings

TiVo Verified product, accessory

TrickPlay feature or recordings

Youve got a life. TiVo gets it. (promotional slogan; no noun required)

Sound Trademarks (no designation or noun required for sounds)

Alert sound mark

Select sound mark

Speedup1 sound mark

Speedup2 sound mark

Speedup3 sound mark

Thumbsup sound mark

TiVo sound mark

Trademarked Logos

The following logos are trademarks of TiVo Inc.. The

trademark designation (TM) should appear with alllogos in all materials.

Legal

TiVo Style Guide 16

Series3 Logo

Series2 Logo

TiVo HD Logo

TM

TiVoToGo Logo

TiVo Rewards Logo

TiVo Verified Logo

Documents

Tivo Style Guide