BRANDING STYLE GUIDE - Raise the Torchraisethetorch.fsu.edu/.../files/documents/brand/Style-Guide-150_0.pdfBRANDING STYLE GUIDE. CAMPAIGN STYLE GUIDE 1 contents ... Developing a brand

BRANDING STYLE GUIDE

CAMPAIGN STYLE GUIDE 1

contentsIntroduction ................................................................................................................ 2

Campaign Snapshot.................................................................................................. 3

Campaign FAQs .......................................................................................................... 4

Nomenclature ............................................................................................................ 7

Color Palettes ............................................................................................................ 8

Typography ............................................................................................................... 10

Logos ...........................................................................................................................11

Size, Placement and Usage ...........................................................................11

Three-color (spot) ......................................................................................... 12

Full-color (4-color process “solid”) .............................................................. 12

Full-color (4-color process “gradient”) ........................................................ 12

One-color ....................................................................................................... 13

College/Unit-specific logos .......................................................................... 14

Logo with web address ................................................................................. 14

Photography ............................................................................................................. 15

Videos ........................................................................................................................ 16

Materials.................................................................................................................... 17

Email Signatures.............................................................................................17

Eblasts ............................................................................................................ 18

Web Buttons (Make a Gift, Learn More) ...................................................... 19

General Campaign Brochure........................................................................20

Brochures and Similar Pieces ......................................................................20

Folders and Invitation Covers .......................................................................20

Envelopes ....................................................................................................... 21

Business Cards .............................................................................................. 21

At-A-Glance Summaries ...............................................................................22

Small Web or Print Ad Examples .................................................................23

Samples Pieces ....................................................................................................... 24

Social Media ............................................................................................................ 25

Contact Us ............................................................................................................... 25



introductionThank you for your interest in Raise the Torch: The Campaign for Florida State. This document has been created to assist you in communicating about the campaign with your target audiences. Developing a brand is crucial to the success of our campaign and to organizations in general. A well-known brand benefits the consumer and the organization—it communicates the organization’s mission and values, helps distinguish the organization from competitors and helps promote recognition.

Much time and consideration was taken when developing the Raise the Torch brand.

Our steadfast approach is the true flame that fuels Raise the Torch—to honor FSU’s tradition of excellence by creating a bright future for students, alumni, faculty, the state, the nation and the world.

In planning Raise the Torch, we worked hard to find the perfect name to embody this idea. We were inspired by the University’s iconic three-torch seal whose fires exemplify the idea put forth by William Butler Yeats—“education is not the filling of a pail, but the lighting of a fire.” The fires that blaze from our torches bring forth the light of knowledge that shines into the world.

While we have provided the elements we anticipate you using most, we are also happy to collaborate on additional items as needed. Please contact Tom Block, campaign manager, by email at [email protected] or by phone at (850) 645-0252 for more information.

campaign snapshotFlorida State University has a history of greatness.

♦ Florida State was recently designated as a preeminent university.

♦ The University has continued to rise in national rankings and is on a path to reach the top 25 of public universities.

Raise the Torch: The Campaign for Florida State will help us reach even greater heights.

Raise the Torch is the most ambitious fundraising campaign in University history with a goal of more than $1 billion.

With strategic investments, Raise the Torch will transform higher education at Florida State forever:

♦ By improving the student experience, powering the University to new academic heights, encouraging innovation in all endeavors and improving the public good; and

♦ By helping to provide student scholarships, to recruit and retain talented faculty, to develop cutting-edge research and facilities, and to propel FSU to the level of a top 25 university.

Show your Seminole pride and join other Florida State supporters from around the state, the nation and the world as we Raise the Torch for academics, athletics, innovation and society’s greater good.



campaign f.a.q.sWHAT IS RAISE THE TORCH?Raise the Torch: The Campaign for Florida State is the most ambitious fundraising campaign in University history. With a goal of more than $1 billion, Raise the Torch seeks to implement bold ideas that will continue to distinguish Florida State as a preeminent university and to positively affect the future for students, faculty and alumni for generations to come.

WHY FLORIDA STATE?Florida State has an enduring legacy of excellence and continues to offer its students world-class education and academic experiences. Additionally, Florida State is considered one of the nation’s elite research universities, and many of its degree programs are ranked in the top ten, if not number one, across the United States.

By investing in Florida State, donors will help us leverage the strengths of a highly productive research university to help solve some of society’s most pressing problems and also build upon our tradition of the fine and performing arts to enrich the human experience. With the help of donors and friends, Florida State will continue to grow as an economic engine for the state of Florida through its research programs, its entrepreneurial spirit and its ability to provide graduates with the competitive edge needed in today’s highly competitive job market.

WHY NOW? Florida State University is on the cusp of tremendous breakthroughs in the arts and sciences. This was recognized by the state’s legislature and governor when Florida State was designated a preeminent university. Private support is needed now to propel our students, faculty and staff to even greater heights. Consider: Florida State University's arts programs—dance, film, music and theatre—rank among the finest in the world, offering an arts education comparable to leading conservatories. Our creative writing program is ranked among the nation's best and is home to the most regularly honored and published student body in the United States. Other programs consistently included in the top public university list include physics, chemistry, political science, psychology, criminology, public administration, library science, information, human sciences, business and law.

With its impressive breadth of leading graduate, professional and undergraduate programs, Florida State University is a demanding, intellectually stimulating, yet warm and caring environment for students and faculty. Recognized nationally for its commitment to diversity, Florida State University is a national leader in the number of doctorates awarded to African-American students and in the graduation rate of African-American undergraduates. Its College of Medicine and College of Law are ranked in the nation's Top 10 for Hispanic students.

The work done here—at Florida State—truly has a positive impact on individual lives, the nation and the world. We must continue to build on this solid foundation, and Raise the Torch: The Campaign for Florida State will give us the resources to do so.

HOW WILL CAMPAIGN FUNDS BE USED?Raise the Torch seeks to solicit funds to support a variety of thoughtful and strategic projects that will:

♦ Inspire, Engage and Transform the Next Generation of Students;

♦ Power a Great University to New Academic Heights;

♦ Encourage Innovation, Creativity and Discovery; and

♦ Improve the Public Good.

HOW WILL RAISE THE TORCH TRANSFORM FLORIDA STATE?The campaign’s impact will be seen in a myriad of ways both now and in the future of Florida State. From increasing the value of a degree from FSU to supporting life-changing research, Raise the Torch will truly transform not only the student experience at Florida State but also the University’s ability to effect change worldwide. Visit raisethetorch.fsu.edu for more information about our fundraising priorities.

HOW LONG WILL THE CAMPAIGN LAST?Raise the Torch began July 1, 2010 and is slated to end June 30, 2018.

WHO IS BEHIND RAISE THE TORCH?Raise the Torch is a collaborative initiative of Florida State University and the dedicated organizations that directly support University advancement, including the FSU Foundation, the Seminole Boosters, the Alumni Association and the FSU Real Estate Foundation. In addition to these University Advancement direct support organizations, the FSU Research Foundation and The Ringling Museum of Art Foundation will play a major role in the campaign’s success.

CAMPAIGN LEADERSHIP

Thomas W. Jennings Jr., Ph.D., Vice President for University Advancement and President of the FSU Foundation

Tom Block, Campaign Manager

Florida State’s greatness began and continues to flourish because of dedicated individuals who volunteer their time and talents to support the University’s mission. Raise the Torch would not have ignited into a transformative blaze without the National Campaign Committee’s guidance and enthusiasm.



The Committee, comprised of the University’s most generous donors and volunteers, leads our campaign with their philanthropic spirit, guides our campaign strategy and thought process, and encourages fellow Florida State alumni, friends and constituents to actively engage and support the University. The chairs of the direct support organizations change annually and the faculty senate president changes every 2 years. As of February 2015, the committee includes the following members:

Ms. Beth Azor, Chair, FSU Real Estate Foundation

Dr. Ruth & Mr. Les Akers

Mrs. Yvonne T. Brown

Dr. Ray & Ms. Stella Cottrell

Mr. Dale Greene, Chair, FSU Alumni Association

Mr. Mark & Mrs. Nan Hillis

Mr. John Thiel, Chair, FSU Foundation

Mr. Mike Harrell, Chair, Seminole Boosters

Mr. Chris Seifter, Chair, FSU Student Foundation

Mrs. Jean & Dr. Mike Shahnasarian

Mrs. Kathy & Mr. Bob Stahl

Mr. Russ & Mrs. Genie Morcom

Professor Gary Tyson, President, Faculty Senate

Guy & Delores Spearman

CAN MY RAISE THE TORCH CONTRIBUTION GO TO MY CHOSEN COLLEGE?Yes, you can choose for your donation to go directly to your preferred college or fund, or you may choose to support an important campaign fundraising priority, such as the Champions Campaign. Every donation made during Raise the Torch ultimately contributes to our overarching goal of propelling Florida State to new heights.

HOW CAN I SUPPORT RAISE THE TORCH?Visit raisethetorch.fsu.edu to learn more about how you can Raise the Torch for Florida State.

nomenclatureIN-TEXT REFERENCE VERSIONS

FULL TITLE — Raise the Torch: The Campaign for Florida State

♦ Note capitalization

♦ Italicize

♦ Use on first reference when possible

SHORTENED TITLE — Raise the Torch

♦ Note capitalization

♦ Italicize

♦ Do not follow with “campaign”

Incorrect — The Raise the Torch campaign will impact student experiences.

Correct — Raise the Torch will impact student experiences.

REFERENCE — the campaign

♦ Do not capitalize

♦ Do not italicize

♦ Do not use without first stating the campaign title, when possible

WORD PLAYS, ALTERNATE VERSIONS, ETC.

When necessary for emphasis depending upon location, audience and tone, you may capitalize the campaign title when using it as a verb in a sentence.

♦ Join us as we Raise the Torch for Florida State.

♦ In these instances, also retain the campaign title’s italicization.

Also retain capitalization when using alternate versions. Do not italicize alternate versions.

♦ Raise the Torch for Academics

♦ Raise the Torch for the College of Business



color palettesFOR PRINT

The campaign color palette will vary depending on which subset of FSU color palette is used on a particular piece. Using tints of either gold option is acceptable though garnet tints are usually discouraged.

For instance, if the current colors listed on the FSU brand site—brand.fsu.edu— are used in a design (see “Current FSU Brand/Athletics Palette” below for designations), the campaign logo should also use those specifications.

If the “Siegal+Gale” recommended colors are used (see “Siegal+Gale Palette” below), match the campaign logo to those colors.

GARNET:

Pantone 195 CCMYK 19/90/50/55RGB 120/47/64HEX# 782F40

GOLD:

Pantone 7502 CCMYK 6/14/39/8RGB 206/184/136HEX# CEB888

GRADIENTS:

Pantone 195 CCMYK 19/90/50/55RGB 120/47/64HEX# 78F40

Pantone 504 CCMYK 30/82/44/90RGB 43/0/7HEX# 2B0007

Pantone 614 CCMYK 3/2/29/3RGB 239/232/187HEX# EFE8BB

Pantone 7502 CCMYK 6/14/39/8RGB 206/184/136HEX# CEB888

CURRENT FSU BRAND/ATHLETICS PALETTE

SIEGAL+GALE PALETTE

GARNET:

Pantone 188 C / 202 UCMYK 12/95/65/65RGB 84/1/21HEX# 540115

GOLD:

Pantone 4525 C or UCMYK 6/9/39/16RGB 205/192/146HEX# cdc092

GRADIENTS:

Pantone 188 C / 202 UCMYK 12/95/65/65RGB 84/1/21HEX# 540115

PMS 504 CCMYK 30/82/44/90RGB 43/0/7HEX# 2B0007

Pantone 614 CCMYK 3/2/29/3RGB 239/232/187HEX# EFE8BB

Pantone 4525 C or UCMYK 6/9/39/16RGB 205/192/146HEX# cdc092

METALLIC GOLD:

Pantone 8383

FOR ELECTRONIC USE

Similar to campaign color palette print use, the campaign color palette electronic use will vary depending on which subset of FSU color palette is used on a particular piece and should match the site or other usage.

The preferred color palette for electronic use (email, PowerPoint, websites, etc.) is to match the colors used by Athletics and University Communications as noted at brand.fsu.edu.

GARNET:

HEX# 782F40

GOLD:

HEX# CEB888



logosThere are two main orientation versions of Raise the Torch logos—the vertical version and a horizontal version. These two versions can be used in a variety of palettes (see page 9).

The logos in the following configurations can be downloaded from: http://raisethetorch.fsu.edu/brand

If you need a different variation, please contact Tom Block, campaign manager, by email at [email protected] or by phone at (850) 645-0252.

SIZE, PLACEMENT AND USAGE

The campaign logo should never be reduced to the point where any of the text is illegible. In addition, resizing up or down should always be done proportionately.

When using the 3-color spot or 4-color-process version of the logo, the preferred background color is white or a solid color. If a solid garnet, dark grey or black background is used, a 1-color gold or white version of the logo is preferred. If using a gold background, the garnet or black 1-color logo is preferred.

Multi-colored or other color backgrounds are strongly discouraged.

Logos should be provided “breathing room”—clear space between the logo and words or graphics. No other logos should be used is close proximity to the campaign logo except the FSU seal as shown in this example:

typographyFor both print and web, the preferred typefaces for Raise the Torch uses are the Adobe Garamond family and the Benton Sans family. Visit brand.fsu.edu for information regarding web use licenses for these fonts. If Benton Sans is unavailable, use Open Sans. If these fonts are unavailable, Times New Roman or Arial are acceptable. For accents on formal pieces, such as certain invitations, Bickham Script Pro can be used in moderation.

Adobe GaramondA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! ? $ % ^ &

Adobe Garamond RegularAdobe Garamond ItalicAdobe Garamond Semibold ItalicAdobe Garamond BoldAdobe Garamond Bold Italic

Benton SansA B C D E F G H I J K L M N O P Q R S T U V W X Y Za b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! ? $ %^ &

Benton Sans Extra LightBenton Sans ThinBenton Sans BookBenton Sans RegularBenton Sans MediumBenton Sans BoldBenton Sans Black

Benton Sans Condensed LightBenton Sans Condensed BookBenton Sans Condensed RegularBenton Sans Condensed MediumBenton Sans Condensed BoldBenton Sans Condensed Black

Bickham Script ProA B C D E F G H I J K L M N O P Q R S T U V W X Y Wa b c d e f g h i j k l m n o p q r s t u v w x y z1 2 3 4 5 6 7 8 9 0 ! ? $ % ^ &

NOTE: The campaign website design currently uses Roboto and Roboto Slab. The campaign website will use the fonts listed above after the April 2015 website conversion.



THREE-COLOR (SPOT)

Raise the Torch logos are available in three spot/PMS colors using either the Siegal+Gale color palette or the new FSU Brand/Athletics colors.

FULL-COLOR (4-COLOR PROCESS “SOLID”)

The Raise the Torch logos are available in four-color-process versions based on both the Siegal+Gale color palette and the new FSU Brand/Athletics colors.

FULL-COLOR (4-COLOR PROCESS “GRADIENT”)

In addition to the solid color logos, a gradient version for each orientation is available.

ONE-COLOR

The campaign logo in 1-color can be used in black, in garnet (PMS 188C, PMS 202U, PMS 195C), in gold (PMS 4525C, PMS 4525U, PMS 7502C or PMS 8383 metallic), or in reverse white (against a background). Some examples are shown below:



LOGO WITH WEB ADDRESS

The web address CAN be added immediately beneath the logo in Benton Sans Condensed Medium, tracking set to 10, centered under the wordmark portion as in samples below. Visit http://raisethetorch.fsu.edu/brand to download the preset versions.

LOGO—COLLEGE/UNIT-SPECIFIC

In addition to the main campaign logo (Raise the Torch: The Campaign for Florida State), there are also logo versions supporting each of the colleges and major units, in both vertical and horizontal versions, as shown in the examples below. Visit http://raisethetorch.fsu.edu/brand to download the collection.

When the wordmark is 3/8” tall, the web address is 15 pt.

When the wordmark is 3/4” tall, the web address is 18 pt.

photography

PREFERRED STYLE OF PHOTOGRAPHY:Photography should focus on people and actions whenever possible. However, imagery of torches around campus are also encouraged. To request use of any current campaign photography, please contact Tom Block, campaign manager, by email at [email protected] or by phone at (850) 645-0252.

CAMPUS PHOTO SOURCES:• FSU Photography Service

CONTACT: Bill Lax PHONE: (850) 644-5763 EMAIL: [email protected] WEBSITE: unicomm.fsu.edu/services/photography

• Heritage Protocol CONTACT: Sandra Varry PHONE: 850-645-7988 EMAIL: [email protected]

SOME RECOMMENDED PHOTOGRAPHERS:• Ray Stanyard

PHONE: (850) 212-4687 EMAIL: [email protected]

• Colin Hackley PHONE: (850) 294-3442 EMAIL: [email protected] WEBSITE: colinhackley.com

• Steve Chase (good with events) PHONE: (850) 509-4508 WEBSITE: chase-photography.smugmug.com

• Scott Holstein PHONE: (352) 476-3279 WEBSITE: scottholsteinphoto.com



videosCurrently, five versions of Raise the Torch videos are available for use. One version is the complete, overarching video, and four are shorter videos, each profiling a specific campaign goal. These videos were produced by Frame, a production company with roots in Florida State’s College of Motion Picture Arts.

To use a video on your site, visit http://frame.is/rtt-embeds for instructions on how to access and embed the videos. Each version can be found in multiple ratio options.

In selecting which video is right for your site, we ask that you give preference to the “Original 4:1” version of the videos. This aspect ratio was natively intended for the project as part of the Raise the Torch gala.

HOW TO UPDATE YOUR OUTLOOK EMAIL SIGNATURE1. Save the logo to a location on your desktop.

2. Open your Outlook account, select “File” then select “Options.” A new window will appear.

3. Within “Mail,” select “Signatures” to create or modify a signature for messages. A new window will appear. To modify an existing signature, select the signature you would like to update. To create a new signature, select “New” and enter in the signature’s name.

4. The logo should appear below signature text. Before inserting the logo, make a hard return after the last line of text in the signature.

5. To insert the logo, click on the picture icon—resembling a mountain—in the editor. A new window will appear.

6. In the new window, select the logo from your saved location then select “Insert.”

7. The logo should appear in your signature line.

8. Resize and move the logo until it appears as you would like. Only resize the logo smaller, and remember to hold down the “Shift” key on your keyboard while resizing in order to maintain logo proportions. Do not resize so small as to render any text unreadable.

9. To insert a hyperlink within the logo, select the logo and click on the hyperlink icon—resembling a globe—in the editor. A new window will appear.

10. Type http://raisethetorch.fsu.edu into the “Address” bar, and then select “OK.” The window will close.

11. Select “OK” on the “Signatures” window to save your work. The window will close.

12. Select “OK” on the “Options” window. Your signature should now include the logo. The logo should direct users to http://raisethetorch.fsu.edu when they click on the logo in your signature.

materialsEMAIL SIGNATURES

Raise the Torch logo signatures include “raisethetorch.fsu.edu” in the graphic and should be hyperlinked to raisethetorch.fsu.edu. Visit http://raisethetorch.fsu.edu/brand to download electronic logo signatures.



EBLASTS

There are two methods for including Raise the Torch branding in an eblast for the DSOs and the University.

The first method is to include the campaign logo in the eblast footer. Hyperlink raisethetorch.fsu.edu to the campaign logo.

PLEASE NOTE: Any eblasts soliciting gifts—even indirect, soft “asks”—must include the “To view state nonprofit disclosures, visit: foundation.fsu.edu/NonprofitDisclosures” link.

Logo shown in footer

To obtain a campaign eblast template, contact Tom Block, campaign manager, by email at [email protected] or by phone at (850) 645-0252.

Nonprofit Disclosures

WEB BUTTONS

A variety of web buttons are available from http://raisethetorch.fsu.edu/brand, including a stand-alone gold logo version with mouseover variation and an informal "give now" and "learn more" button in three color variations. Hyperlink raisethetorch.fsu.edu to the "learn more" button, and hyperlink raisethetorch.fsu.edu/giving/make-a-gift to the “give now” button.

LEARN MORE GIVE NOW

LEARN MORE GIVE NOWjoin us!

raisethetorch.fsu.edu

give now




GENERAL CAMPAIGN BROCHURE

Please contact Tom Block, campaign manager, by email at [email protected] or by phone at (850) 645-0252 if you would like copies of the printed campaign brochure.

BROCHURES AND SIMILAR PIECES

Raise the Torch logos can be added to the back of brochures as shown here:

FOLDERS AND INVITATION COVERS

Raise the Torch logos can be embossed and foil stamped in “Antique Gold” foil—as was done for the campaign launch event invitation and program—on a garnet stock such as Carnival Linen Beet 80# Cover. An approximately 4” x 5.5” die is available at Gandy Printers located on S. Monroe St. for such projects.

ENVELOPES

Raise the Torch logos can be added to envelopes:

2010 Levy AvenueP.O. Box 3062739Tallahassee, FL 32306-2739


BUSINESS CARDS

The recommended business card design is the standard Florida State University business card design on the front side of the card with the campaign logo in one of the following configurations on the back:



AT-A-GLANCE SUMMARIES

Each college or unit has a campaign-branded, downloadable PDF available from raisethetorch.fsu.edu/giving-opportunities/academics that highlights the college or unit and its needs. These documents will be updated once a year, unless the Foundation’s Communications Department is contacted with critical changes in the interim.

❯❯❯ The Department of Scientific Computing supports FSU’s High Performance Computing Facility, which is an innovative bank of powerful computers used by researchers and students from all areas.

❯❯❯ The Atlantic named the Department of English’s Creative Writing Program among the top five in the nation.

❯❯❯ The History Department sponsors the Institute on World War II and the Human Experience.

❯❯❯ The FSU Army ROTC ranks among the nation’s top 10 ROTC programs.

programs. Additionally, both rooms house a smartstation for instructors, complete with a touch-screen command station, overhead projector, document camera and DVD player.

❯❯❯ FSU’s Department of English is widely recognized as one of the best in the nation. Recently, Adam Johnson, an alumnus of the department’s creative writing program, won the 2013 Pulitzer Prize in fiction for his novel “The Orphan Master’s Son.”

❯❯❯ Psychology professor Jon Maner won a prestigious early-career award from the American Psychological Association. His research explores ways in which social motives and emotions influence a range of social processes.

❯❯❯ A new, state-of-the-art sail buoy has been launched by members of the Deep Sea to Coast Connectivity in the Eastern Gulf of Mexico Consortium from the R/V Apalachee, the new research vessel of Florida State University’s Coastal and Marine Laboratory.

❯❯❯ FSU and University of Florida researchers are teaming up as part of a five-year project to digitize biological specimens, field notes, photos, 3-D images, vocalizations and other scientific and geographic information. The project, called Integrated Digitized Biocollections, or iDigBio, will be valuable to scientists, policymakers and the general public.

❯❯❯ The Department of Biological Science hosts one of only four facilities in the world for advanced cryogenic electron microscopy, a method for seeing protein molecules.

❯❯❯ The Department of Chemistry and Biochemistry’s researchers from the Dudley Laboratory have invented a reagent which will allow scientists to perform complex experiments involving chemical synthesis more easily and precisely.

❯❯❯ Through a joint effort between the Department of Computer Science and the Department of Biology, FSU is now one of only a few universities in the country offering a bachelor’s degree in computational biology.

❯❯❯ English, psychology and biological science now produce 64 percent of the College’s undergraduate degrees.

❯❯❯ New undergraduate degrees in environmental science, scientific computing, editing/writing/media (in English) and FSU-Teach make FSU a leader in providing innovative new opportunities for students.

❯❯❯ The Department of English has two computer writing classrooms, which feature a variety of cutting-edge visual, audio and text editing

College of Arts & Sciences Highlights

Areas of Study

Aerospace Studies Department (Air Force ROTC)

Anthropology

Biological Science

Chemistry (53) & Biochemistry

Classics

Computer Science

English

Earth, Ocean & Atmospheric Science

History

Mathematics

Military Science Department (Army ROTC)

Modern Languages & Linguistics

Philosophy

Physics

Psychology

Religion

Scientific Computing

Statistics

for the COLLEGE of ARTS & SCIENCES

The Impact of Private Support❯❯❯ The College of Arts and Sciences is the largest college at Florida State. Many

general education courses that all students take are provided by the College. As a result, the College of Arts and Sciences teaches more students than any other college on campus.

❯❯❯ Private support helps fund fellowships, ensuring that the best and brightest students are able to attend Florida State regardless of their financial background.

❯❯❯ The College has the highest percentage of alumni giving than any university in the state of Florida. This is why your gift is so important.

❯❯❯ Gifts have a huge impact on our departments, faculty and students. For example, FSU-Teach, a teacher development program co-administered by Florida State University’s College of Arts and Sciences and the College of Education, was the recipient of a $1 million endowment from the National Math and Science Initiative.

❯❯❯ Since state funding has declined in recent years, private funding has become more important than ever. High quality faculty, students and facilities require a certain level of funding. With the support of our alumni and friends, we are able to compete with high ranking universities across the country.

For More Information

NANCY SMILOWITZAssistant Dean of Development and Alumni [email protected](850) 644-9324

Fast Facts

WEBSITE:artsandsciences.fsu.edu

DEAN:Sam Huckaba

ENROLLMENT:8,267 undergraduate students; 1,779 graduate students; 10,046 total students

lectures, company visits, tours and cultural events. Past seminars have visited Sydney, Australia; Buenos Aires, Argentina; Strasbourg, France; and Seoul, South Korea.

❯❯❯ The College recently added a new major—retail management.

❯❯❯ The College has six entrepreneurs-in-residence as part of Florida State’s Entrepreneurial University initiative. The College also offers entrepreneurship courses to non-business students.

❯❯❯ The College recently added a minor in business analytics.

❯❯❯ The College has partnered with the College of Criminology & Criminal Justice to create a forensic accounting and criminology minor with an online program to follow soon.

❯❯❯ The College began offering an online graduate certificate in sales management and a new online business professional certificate for non-business graduate students.

❯❯❯ The College of Business recently added a new department—the Department of Entrepreneurship, Strategy and Information Systems.

❯❯❯ As of July 1, 2014, the Dedman School of Hospitality rejoined the College of Business and is no longer an independent, industry-specific school. Its students will now graduate from the College of Business, an Advance Collegiate Schools of Business accredited school.

❯❯❯ The Professional Golf Management Program is one of only 20 programs of its kind nationwide and is accredited by the Professional Golf Association.

❯❯❯ Each year, Dedman’s study abroad program hosts 40 students in Leysin, Switzerland, high in the Alps above Lake Geneva. Students travel throughout Europe during their educational experience.

❯❯❯ Annually, students travel to the International Hotel, Motel and Restaurant Show in New York City to learn more about the hospitality industry and available career opportunities. At the show, students participate in property tours and meet with management at hotels, such as the Ritz Carlton Central Park, Trump Soho, Manhattan Sky and Hilton. Additionally, many students travel to the National Restaurant Association Show in Chicago each spring.

❯❯❯ U.S. News & World Report’s 2015 edition of “America’s Best Colleges” ranked the College of Business undergraduate program No. 40 among public institutions in the nation.

❯❯❯ The College of Business is ranked No. 36 among public universities in the nation, according to Bloomberg Businessweek’s 2014 “Best Undergraduate Business Schools.”

❯❯❯ U.S. News & World Report also ranked the Dr. William T. Hold/The National Alliance Program in Risk Management and Insurance No. 5 among public institutions and No. 6 in the nation in its 2015 report.

❯❯❯ The Real Estate Program was ranked No. 9 among public institutions and No. 12 in the nation by U.S. News & World Report in its 2015 report.

❯❯❯ The College continues to teach classes in the U.K., France, Switzerland, China, Japan, Korea, Spain, Central and South America, and Australia.

❯❯❯ The College’s Global Business Seminar allows master’s and undergraduate students to earn credit by attending expert

College of Business Highlightsfor the COLLEGE of BUSINESS

The Impact of Private Support❯❯❯ Private funding for professorships and incentives helps the College recruit

top faculty and staff.

❯❯❯ Private support helped fund the College’s new trading room, which includes several stock tickers, a viewing window, 55” data displays, 35 laptop computers, several Bloomberg terminals and an eight-zone world clock.

❯❯❯ Gifts fund student travel to competitions and conferences in addition to registration fees for these events.

❯❯❯ Gifts support international travel for students, whether they spend a semester or a full year at one of our five international partner schools or take part in the college’s Global Business Seminar Program.

❯❯❯ Private support allows the College to host nationally and internationally renowned speakers that enrich the student experience.


MARK PANKEYAssociate Dean of [email protected](850) 294-1193

Fast Facts

WEBSITE:business.fsu.edu

ESTABLISHED:1950

DEAN:Caryn L. Beck-Dudley

ENROLLMENT:5,240 undergraduate students; 515 graduate students; 5,755 total students

and Dr. Frank, Senior Design Project coordinator, won third place at the Institute of Electrical and Electronics Engineers Southeastcon Hardware Competition.

❯❯❯ Engineering graduate student Gustavo Munoz and engineering senior Michael Perez both received the 2012 FSU Academic Leadership Award.

❯❯❯ FSU Engineering faculty published more than 500 research papers and nearly 550 articles over the past four years. The faculty’s research work has resulted in 40 patents.

❯❯❯ Researchers are actively solving engineering problems from the development of lightweight, affordable composite materials for future combat systems to the quietest jet engine for reducing noise pollution.

❯❯❯ The College’s 85 faculty members are among the most accomplished scholars from around the world. Currently, more than $175 million of sponsored research is under single and multi-year contracts, including more than $26 million in annual expenditures.

❯❯❯ The high level of research productivity at the College provides opportunities for almost 300 graduate students to conduct their research.

❯❯❯ As the College anticipates a student population increase, it is planning construction of a new building on the College of Engineering campus.

❯❯❯ An electrical and computer engineering senior design project robotics team led by Dr. Harvey, faculty advisor for Electrical and Computer Engineering’s senior design project course,

College of Engineering Highlights

❯❯❯ Civil engineers are working to develop new technologies that limit damage to steel structures during hurricanes and earthquakes.

❯❯❯ The College operates the Challenger Learning Center in Tallahassee, which includes a planetarium and IMAX theater to interest younger generations in math, science and technology. The Challenger Center is the principal public outreach operation of the FAMU-FSU College of Engineering.

❯❯❯ The College’s Florida Center for Advanced Aero-Propulsion has been awarded a National Science Foundation grant worth approximately $3.3 million to fund the development of a next-generation poly-sonic wind tunnel.

for the COLLEGE of ENGINEERING

The Impact of Private Support❯❯❯ Alumni support helps elevate the College’s prestige, creating more

opportunities for the College to pursue federal research funding.

❯❯❯ Gifts from 2012 helped support the Industry Day Engineering and Entrepreneurship event.

❯❯❯ Private contributions provide funding for scholarships that help the College support the growing number of students each year and compete for the best and brightest students.

❯❯❯ Gifts aid in promoting student organizations, such as the Society of Women Engineers.

❯❯❯ Annual contributions are used to strengthen the multidisciplinary nature of senior design projects.

❯❯❯ Currently, 78 percent of the College’s full-time undergraduate students and 66 percent of its part-time undergraduates receive financial aid.

❯❯❯ Financial investments will continue to allow students opportunities to develop their engineering technical skills, research skills and entrepreneurial skills through networking opportunities, collaborative group work, community work, student organizations, internships and mentorship opportunities. Producing better leaders will increase the value of degrees the College awards.

❯❯❯ The more engaged our constituent base continues to be, the more the College can adapt seamlessly to the ever-changing needs of the global economy. This ability to adapt will benefit current students, future students, faculty, staff and employers.


SARISHNI P. [email protected](850) 228-7147

Fast Facts

WEBSITE:eng.fsu.edu

ESTABLISHED:1982

DEAN:Yaw D. Yeboah

ENROLLMENT:2,224 undergraduate students; 278 graduate students; 2,522 total students

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sample piecesA variety of additional collateral pieces and promotional items have been created for Raise the Torch. If you would like to inquire about preferred vendors or art files, please contact Tom Block, campaign manager, by email at [email protected] or by phone at (850) 645-0252.

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social mediaWhile the campaign has no designated social media channels, we encourage you to include information about the campaign and its impact in your posts and updates. When appropriate, include #SupportFSU in messaging about the campaign. This hashtag has been adopted by the FSU Foundation Annual Giving Department and is continuously monitored.

Campaign leaders will regularly draft and distribute Raise the Torch social media content regarding gifts, impacts, faculty, staff, history, etc. to any interested FSU-affiliated social media accounts. To join the distribution list, please contact Tom Block, campaign manager, by email at [email protected] or by phone at (850) 645-0252.

contact usIf you have questions about Raise the Torch or would like more information, please contact Tom Block, campaign manager, by email at [email protected] or by phone at (850) 645-0252.

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PHYSICAL ADDRESS: 2010 Levy Avenue, Building B, Suite 300 • Tallahassee, FL 32310MAILING ADDRESS: 2010 Levy Avenue • P.O. Box 3062739 • Tallahassee, FL 32306-2739

PHONE: (850) 644-6000 • FAX: (850) 644-6211

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Documents

BRANDING STYLE GUIDE - Raise the Torchraisethetorch.fsu.edu/.../files/documents/brand/Style-Guide-150_0.pdfBRANDING STYLE GUIDE. CAMPAIGN STYLE GUIDE 1 contents ... Developing a brand