OVERVIEW

Guide AdvertisingTiVo has a long track record of driving linear and VOD viewership for your entertainment campaigns. With millions of viewers and billions of ad impressions in the interactive program guide, we can help

you reach an audience of receptive viewers.

Engaging Ad UnitsWe target viewers who are accessible and ready to act. Our interactive banner ads in set-top box guides and smart TV user interfaces drive viewers to video content, helping to increase viewership and retain audience loyalty. For entertainment brands, it’s native advertising at its best.

End-to-End Campaign ManagementTiVo simplifies campaign management. Our solutions and capabilities unify planning, buying, scheduling, reporting and analysis.

Ideal PlacementInteractive display ads can appear as content choices in the program guides and on smart TV interfaces, leading viewers to desired content.

69 percent of households access the guide daily with an average of 23 visits totaling 15 minutes a day.†

Consumers now spend more time looking for

something to watch, and our advertising is uniquely

positioned to reach viewers as they make their

entertainment choices. Our research demonstrates

TiVo ads drive TV tune-in and VOD viewership.

Automated Lift Analysis & ReportingWith our robust analytics capabilities, we deliver detailed campaign performance reports to help you measure and achieve success. TiVo taps one of the largest samples of return-path data from set-top boxes and census-level information from digital devices to provide performance and campaign diagnostics that drive results.

A RECEPTIVE AUDIENCE

69%

Advanced CapabilitiesTiVo provides multiple opportunities to reach audiences when they are in “search and discover mode” – browsing entertainment listings in the interactive guides or navigating menus and apps in smart TV interfaces where they

notice and act on brand messages.

† Proprietary TiVo Guide Campaign Ad Insights, Q1 2018 in aggregate

© 2018 TiVo Inc. All rights reserved. TiVo and the TiVo logo are registered trademarks of TiVo Inc.

For more information: tivo.com

• Optimal placement in the interactive program guide and smart TV interfaces

• The ability to reach receptive consumers when they are making entertainment choices

• Reach 10+ million U.S. households and smart TV devices, 200+ service providers and the TiVo platform

HOW WE CAN SUPPORT YOUR GOALS

• End-to-end campaign management and analytics

• Creative continuity and consistent ad messaging across platforms

• Proof of performance, campaign diagnostics and insights through return-path data

Watch NowTune Direct to Network Programming

Remind/Record Ad Info Screen With DVR Functionality

VOD/Catch-Up Banner Direct-to-Video Content

Lead to VideoBanner to Trailer

ACTIONABLE PLACEMENTS DRIVING DIRECTLY TO YOUR CONTENT

Note: Capabilities vary by platform.