TIAA-CREF Employee Giving Campaign Presentation

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Employee Giving Campaign Objectives

Provide an opportunity for employees to give back to the community.

Reinforce TIAA-CREF corporate values, mission and brand.

Provide personal satisfaction to employees by enabling them to make a difference and support causes important to them.

Demonstrate TIAA-CREF’s leadership in giving.

Engage employees toward a shared goal and common purpose.

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Campaign Goal

To raise $2 million, which represents a desired $1 million in employee contributions to match-eligible organizations plus up to a maximum $1 million TIAA-CREF matching contribution to employee gifts.

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Employee Giving Campaign Parameters

Only time of year that TIAA-CREF provides matching contribution

Dollar-for-dollar match up to $2,000 per employee to match-eligible organizations

Campaign annually scheduled for October

Campaign runs October 1-31

Early-Bird Campaign occurs one week prior to launch of campaign

Employees “pledge” in October for contributions the following year

Contributions through payroll or personal check

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Campaign Charities

Educational Institutions - any public, private K-12 and higher education institution  

America’s Charities – more than 100 well-known charities like the Make-A-Wish Foundation and Reading Is Fundamental

Community Health Charities – represents premiere health charities such as American Lung Association and the Lupus Foundation

Global Impact – U.S.-based international charities focusing on relief such as UNICEF

United Way – local nonprofit organizations serving local community needs

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Campaign Communications

Employee Giving Campaign Captains for all business areas

Executive Sponsors

Internal and Executive Communications (TIAA-CREF Link, corporate executive email, executive voicemail, posters, intranet)

Senior leadership communications

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Campaign Events – Extreme Cubicle Makeover

Virtual activity where employees can creatively decorate their cubicles and submit photos for a chance to win. The employee with the most votes for their creative design will receive a donation to their favorite charity!

– All employees are eligible to participate.

– A “run off” will be conducted in each business area.

– The contest will start at the beginning of the campaign and

end the last week of the campaign.

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St. Jude Children’s Hospital

Campaign Events – Extreme Cubicle Makeover Winner

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Campaign Events – Extreme Cubicle Makeover Winner

A Small World – Global Impact

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Campaign Events – Extreme Cubicle Makeover Winner

Doctors Without Borders

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Campaign Events – Extreme Cubicle Makeover Winner

Susan G. Komen Community Health Charity

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Campaign Events – Serving the Greater Good Community Service Projects

Complete “Serving the Greater Good” volunteer projects during the campaign to educate employees about the needs of various nonprofit organizations

Encourage employees to sign up and participate in various volunteer projects

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Campaign Events – Serving the Greater Good Community Service Projects

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Campaign Events – Serving the Greater Good Community Service Projects

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Campaign Events – Serving the Greater Good Community Service Projects

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Campaign Events – Serving the Greater Good Community Service Projects

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Campaign Events – Tricycle Race

Business areas will compete against each other for the coveted Tricycle Race trophy! The higher participation in online donations within business areas, the better their pole position!

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Campaign Events – Charlotte Tricycle Race

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Campaign Events – Charlotte Tricycle Race Winner

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Campaign Website

When you get to the Employee Giving Campaign home page, click Pledge Now.

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THANK YOU!

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