Work SamplesFall 2014.

Texas A&M University Football Recruitment Media

The regular series of mailers put out by the Aggie Football Department is a departure from traditional collegiate advertisement. Targeted at recruiting potential student athletes, these works appeal to high school football players and influence their decision on where to play at the next level.

12th man forever Super Bowl XLVIII Advertising Campaign

The Texas A&M University Football Department prides itself on it’s year-round recruiting schedule to gather the best talent in high school football. Aiming to capitalize on arguably the largest annual sporting match in the world, this campaign highlights A&M alumni playing for the Seattle Seahawks, victors in the 48th Super Bowl. Using the unique “12th Man” tradition of both the Aggies and the Seahawks, these designs correlate a high school player’s college choice with NFL success. The cool, teal lighting

reinforces the Seahawks team colors, while the maroon irises allude to the athletes’ alma mater.

miscellaneous Branding Projects

Rounding out my branding experience, these next few projects cover logo development, poster and flyer design, and various forms of collateral.

Wellborn Road ProductionsFilm Studio Identity Design

“A modern interpretation of the cowboy – an honorable way of doing business stemming from western values that has been embedded into Texas culture.” This given description fueled the thinking behind the studio’s design, leading into their first film: a documentary surrounding the Texas A&M University move into the South Eastern Conference. The duo of slab serifs, a vertical layout on warm cream, and a logomark badge all help invoke a

western mood without feeling “hokey” or forced.

Joy in the JourneyMinistry Retreat Identity Design

Pro bono advertising for the First Baptist Church of Waco’s annual women’s retreat, this project was aimed at avid female churchgoers of all ages, with a larger emphasis on those in the thirty to fifty range. Provided with the name

and a rough description of the event, I delivered logo, poster, copy, registration form, and t-shirt design.

Hex Tactical ResourcesSmall Arms Instruction Logo Redesign

A firearms training and consultation company, Hex Tactical Resources refers to its media outlet and team as “The Hive.” As such, this logo reflects the nature of their namesake by means

of an edgy honeycomb of six hexagons.

EducationBachelor of Science in Visualization, December 2013Texas A&M University, College Station, Texas

Semester Abroad, Spring 2013Academy for International Education, Bonn, Germany

ExperienceGraphics Operator – Gannett Co., Inc. – KCEN TV, NBC – 2014Responsible for quickly translating breaking stories into on-screen visuals. In charge of creating and running graphics and animations for nightly newscasts.

Graphic Designer – Wellborn Road Productions – Breaking Tradition – 2014Designing branding and marketing collateral for a film studio and its first majordocumentary, Breaking Tradition, which has been featured in the New York Times.

Football Recruiting Media Designer – Texas A&M University – 2013, 2014Working in-house with the Athletic Department, I develop printand digital media distributed to prospective student athletes.

Production Assistant – London BC – 2013 (KCEN TV, NBC), 2014 (KAGS TV, NBC)Responsible for filming newscasts and running the floor, as well as providing creative and tech support for the graphics operator.

Lawsuit Animator – Gunn, Lee & Cave, P.C. – 2012Developed a 3D animation to illustrate the capacities of aboom mountable robotic arm for the purpose of a patent dispute.

Outdoor Activities Director – FBC Waco Summer Day Camp – 2010, 2011, 2012In charge of leading groups of school age children in difficult, camp-relatedactivities. Worked simultaneously with people of all ages and backgrounds.

Advertising for Single Parent Support Workshop – 2010, 2011Learned the challenges of working with a client to effectively advertise a local program through visual media. Volunteer work.

ContactP.O. Box 155392Waco, TX 76715

254.855.9586thomas.evan.roach@gmail.com

linkedin.com/in/thomasevanroach

SkillsTraditionalAcrylic, Graphite, Pastel, Prismacolor

DigitalAdobe After Effects, Dreamweaver, Flash,Illustrator, InDesign, Photoshop, Premiere

Autodesk Maya, Autodesk Mudbox,Blender, ChyronHego Lyric PRO, Unity

Familiar with the strengths and limitations ofHTML, CSS, and web-based design

RecognitionDepartement of Visualization Student RepresentativeTwice Elected2012 – 2013

W. Graham Horsley Endowed ScholarshipMerit Based Award2012 Recipient

ArtFest 2011Memorial Student Center Visual Arts Committee of Texas A&MHonorary Mention

MembershipTAMU ACM SIGGRAPHAdvertising Director

AIGA TAMU ChapterMember