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MARKETING GUIDE
Prepared by Steven Thompson
4-6 Market Square
St Neots
Cambridgeshire
PE19 2AW
T. 01480 403020
F. 01480 219488
MARKETING STRATEGY
Thomas Morris are able to offer bespoke marketing across three brands including
Select Homes, Thomas Morris and Fine & Country. We combine the best of
modern marketing techniques alongside more traditional methods to ensure we
reach the widest possible market place in our search for potential buyers for your
property to ensure that the best price is achieved in a timescale that suits your re-
quirements.
You can feel confident that our marketing has all the bases covered to ensure that
the property is advertised in the best way possible. Below I have highlighted some
of the most tried and tested facets of our service as well as some of the more
cutting edge and often unique services we are able to offer you.
SALES PARTICULARS
Professionally produced, and eye catching A3 fold over sales particulars give
buyers all the basic information they require.
NEWSPAPER ADVERTISING
Properties are advertised regularly in our weekly centre ‘pull out’ in the Hunts Post
newspaper. The ‘pull out’ also features property related editorial offering helpful
advice as well as market commentary to draw prospective buyers to our area of the
paper. Because we work with a manageable stock of properties you will benefit
more regular advertising of your property.
PROFESSIONAL PHOTOGRAPHY
Thomas Morris are able to employ the services of a professional property
photographer in order to showcase your property at its very best. These
photographs can be used throughout our marketing to ensure your property really
stands out from the crowd.
SPOT THE DIFFERENCE?
FOR SALE BOARDS
We would recommend using an eye catching ‘For Sale’ board. This provides direct
advertising to people looking in the area 24 hours a day, 7 days a week, 365 days
a year.
INTERACTIVE FLOOR PLANS
Floor plans are a must for all properties.
Studies show that they are the second
most looked at marketing element after
the photographs and that many buyers
will ignore a property without a floor plan!
Our floor plans are ‘interactive’ allowing
buyers to see the layout of the property
along with the photographs at the same
time.
WEBSITES
Property websites are now undoubtedly the most important platform for advertising
properties for sale. At Thomas Morris we ensure that your property is easy to find
on the internet by advertising on the biggest websites including:
As well as being accessible on the internet, it is important that the information
provided is clear and enables potential buyers to make the correct decisions when
considering whether to view a property or not. To this end Thomas Morris provides
full property details and measurements on all websites and also include numerous
photographs, interactive floor plans, a PDF printable brochure and links to local
maps and Google Streetview.
Visit our website at www.thomasmorris.co.uk to learn more about Thomas Morris
ASSOCIATION MEMBERSHIPS
Thomas Morris are members of a number of professional organisations including:
The prestigious Guild of Professional Estate agents providing access to
The Guild London office in Park Lane and a fantastic suite of state of the
art marketing tools.
The Property Ombudsman is a redress scheme offering a code of conduct
to estate agents, ensuring that we conduct our business with the highest
standards of professionalism at all times.
Relocation Agent Network, a national network of handpicked agents
assisting home movers to relocate to all areas of the country.
FULL RANGE OF PROPERTY SERVICES
Conveyancing
Mortgages
Mortgage Protection
EPC
Surveys
Lettings
Property Management
Relocation Services
WHATEVER YOUR PROPERTY NEEDS — WE HAVE IT COVERED!
MAGAZINES
LONDON PROPERTY EXHIBITIONS
THOMAS MORRIS TV
Twice a year Thomas Morris are able to make
use of the Guild of Professional Estate Agents
Park Lane office (the biggest window frontage
in Park Lane) to host a property exhibition. We
take all of our available properties and exhibit
them to London Buyers. These exhibitions
and the accompanying marketing campaigns
ensure we access the large number of buyers
looking to get “more house for their money” or
for a “quieter life with an easy commute”.
Thomas Morris have their own TV site. The
site features videoettes of all of our properties
as well as up to date news and video guides
to our property services.
The TV web address is:
www.thomasmorris.tv/
Thomas Morris produce two regular high
quality publications featuring our properties
and also including lifestyle content and
market commentary.
Our E-Zine is produced every two weeks with the latest properties
included with interactive content and videoettes embedded.
Our regional magazine is produced every 6 weeks, includes all of our
properties and is delivered right across the Eastern region.
AWARDS
Since 2008 Thomas Morris have won 29 major awards, testament to the quality of
our services. Within the property industry we are considered to be amongst the
very best agents in the UK. These awards include:
Relocation Agent Network Best UK Agent 2011, 2012, 2013.
Sunday Times Best Regional 2012 (Gold), 2013 (Silver) , 2014 (Gold).
Negotiator Magazine Best Medium Sized UK Agent 2013
DON’T JUST TAKE OUR WORD FOR IT, THIS IS WHAT EXPERTS IN OUR
INDUSTRY AND REAL CUSTOMERS THINK OF THOMAS MORRIS!
Thomas Morris regularly rank in the top 20 of over 13,000 UK Estate Agents for
customer service as rated by genuine customers on the UK’s largest independent
Estate Agents review website www.allagents.co.uk.
CUSTOMER REVIEWS
OUTSTANDING!
Harford
Hassle free
Long.
enjoyable, smooth experience
Tristram
I cannot praise
them highly enough
S Stamp
YOUR SALES TEAM
Russell Sansby Director Jack Pirie Property Consultant
Steven Thompson Branch Manager Ness Hancock Branch Administrator
Karen Keightley Sales Manager Lisa Brown Property Consultant
Andrea Delaney Senior Property Consultant Vicky Whitley Property Consultant
Gail Salour Property Consultant Brian Petre Property Consultant
OPENING HOURS
Monday to Friday 8.30am til late, Saturday 9.00am til 5.00pm and Sunday 10.00am til 14.00pm
ST NEOTS