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Thomas McKenna Assistant Director of Aviation - Marketing

Thomas McKenna Assistant Director of Aviation - Marketing

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Page 1: Thomas McKenna Assistant Director of Aviation - Marketing

Thomas McKenna

Assistant Director of Aviation - Marketing

Page 2: Thomas McKenna Assistant Director of Aviation - Marketing

FAA Economic Forecast

• 2.0 percent increase in domestic enplanements for 2003

• 3.5 percent increase in domestic enplanements in long run (2004-2014)

• Traffic returns to Pre-911 totals by 2006

• Low fare carriers increase market share == falling fares

• 5.0 percent increase in air cargo for 2003 and beyond

Page 3: Thomas McKenna Assistant Director of Aviation - Marketing

Industry Overview - Airlines• Bankruptcy – Chapter 7 or 11

• Vanguard• US Airways• United

• “Who’s Next??”• American • Delta• Midwest• Northwest

• Capacity Cuts• Layoffs/Unions• Reduction of flights/destinations• Regional Jets/Low-cost carriers• Alliances/Partnerships/Merges

Page 4: Thomas McKenna Assistant Director of Aviation - Marketing

Regional Jets

• 91 Regional Jet Airlines

• 1/3 of U.S. commercial airline fleet

• Fastest growing segment in commercial aviation

• 1 out 8 domestic airline passengers flies on a regional airline

• 82.8 million passengers boarded in 2001; double 1991 totals

Source: Regional Airline Association; April 2002

Page 5: Thomas McKenna Assistant Director of Aviation - Marketing

Industry Overview - Airports

• AIR-3 Reauthorization• Establish a new federal – airport partnership

• Protect capacity investments

• Increase airport financial flexibility

• PFC streamlining

• Essential Air Service• Small Airports – affordable access to Air Service

• Security Mandates• Expand federal reimbursement

Page 6: Thomas McKenna Assistant Director of Aviation - Marketing

Economic Impact of KCI

• $3.2 billion to the Kansas City Economy

• 67,400 total employment

• $1.5 million in total payroll expenses

• Headquarter Relocation Program

• Geographic Location

• Life Style

• Air Service

Page 7: Thomas McKenna Assistant Director of Aviation - Marketing

IAHIAHIAHIAHIAHIAHIAHIAHIAHAUSAUSAUSAUSAUSAUSAUSAUSAUSSATSATSATSATSATSATSATSATSAT

SJCSJCSJCSJCSJCSJCSJCSJCSJC

OAKOAKOAKOAKOAKOAKOAKOAKOAKSFOSFOSFOSFOSFOSFOSFOSFOSFO

SMFSMFSMFSMFSMFSMFSMFSMFSMF

Kansas CityKansas CityKansas CityKansas CityKansas CityKansas CityKansas CityKansas CityKansas City

FOEFOEFOEFOEFOEFOEFOEFOEFOE

OMAOMAOMAOMAOMAOMAOMAOMAOMA

MSPMSPMSPMSPMSPMSPMSPMSPMSP

EWREWREWREWREWREWREWREWREWR

MDWMDWMDWMDWMDWMDWMDWMDWMDW

DFWDFWDFWDFWDFWDFWDFWDFWDFW

TULTULTULTULTULTULTULTULTUL

MHKMHKMHKMHKMHKMHKMHKMHKMHK

SEASEASEASEASEASEASEASEASEA

PDXPDXPDXPDXPDXPDXPDXPDXPDX

GBDGBDGBDGBDGBDGBDGBDGBDGBD

DENDENDENDENDENDENDENDENDEN

SLCSLCSLCSLCSLCSLCSLCSLCSLC

LASLASLASLASLASLASLASLASLAS

LAXLAXLAXLAXLAXLAXLAXLAXLAX

SANSANSANSANSANSANSANSANSANPHXPHXPHXPHXPHXPHXPHXPHXPHX

ABQABQABQABQABQABQABQABQABQ

DDCDDCDDCDDCDDCDDCDDCDDCDDC

OKCOKCOKCOKCOKCOKCOKCOKCOKCATLATLATLATLATLATLATLATLATL

BNABNABNABNABNABNABNABNABNA

BOSBOSBOSBOSBOSBOSBOSBOSBOS

BWIBWIBWIBWIBWIBWIBWIBWIBWI

CLECLECLECLECLECLECLECLECLE

CLTCLTCLTCLTCLTCLTCLTCLTCLT

CVGCVGCVGCVGCVGCVGCVGCVGCVGDCADCADCADCADCADCADCADCADCA

DSMDSMDSMDSMDSMDSMDSMDSMDSM

DTWDTWDTWDTWDTWDTWDTWDTWDTW

INDINDINDINDINDINDINDINDIND

LGALGALGALGALGALGALGALGALGA

LITLITLITLITLITLITLITLITLIT

MCOMCOMCOMCOMCOMCOMCOMCOMCO

MEMMEMMEMMEMMEMMEMMEMMEMMEM

MHTMHTMHTMHTMHTMHTMHTMHTMHT

MKEMKEMKEMKEMKEMKEMKEMKEMKE

MSYMSYMSYMSYMSYMSYMSYMSYMSY

ORDORDORDORDORDORDORDORDORDPHLPHLPHLPHLPHLPHLPHLPHLPHLPITPITPITPITPITPITPITPITPIT

PVDPVDPVDPVDPVDPVDPVDPVDPVD

RDURDURDURDURDURDURDURDURDU

RSWRSWRSWRSWRSWRSWRSWRSWRSW

SGFSGFSGFSGFSGFSGFSGFSGFSGF

STLSTLSTLSTLSTLSTLSTLSTLSTL

TPATPATPATPATPATPATPATPATPA

YYZYYZYYZYYZYYZYYZYYZYYZYYZ

Source: Official Airline Guide, schedules for the week of March 10 – 16, 2003, February 2003, Max edition and announced new service.

Nonstop Destinations

55

Daily Nonstop Departures

212

Daily Nonstop Seats

23,811

Page 8: Thomas McKenna Assistant Director of Aviation - Marketing

NEBRASKA

IOWA

OKLAHOMA

MISSOURI

ARKANSAS

KANSAS

DMA = Designated Market Area.Source: Sales & Marketing Management, Survey of Buying Power, September 2002

NEBRASKA

IOWA

OKLAHOMA

MISSOURI

ARKANSAS

KANSAS

Sioux City

Omaha

Lincoln

Des Moines

Waterloo

Iowa City

Cedar Rapids

Davenport

Wichita

Columbia

St. Louis

Springfield

Joplin

Lawton

Enid

Oklahoma City

Tulsa Fayetteville

Ft. Smith

Little Rock

Pine Bluff

Memphis

Texarkana

DMA’s of Kansas City, St. Joseph and Topeka

Dubuque

KCI

DMA Populations = 2,780.0

Income (EBI in billions) = $49.9

Approximate Population of San Diego

Page 9: Thomas McKenna Assistant Director of Aviation - Marketing

Southwest35%

American15%

Delta11%

United9%

Northwest8%

US Airways7%

Midwest Express5%

Continental5%

Frontier2%

America West3%

Year Ended March 2002, Enplanements

Note: Includes only U.S. carriers reporting T-100 data.

Source: U.S. DOT, T-100 data, via Data Base Products.

KANSAS CITY IS NOT DOMINATED BY A HUB CARRIER

Page 10: Thomas McKenna Assistant Director of Aviation - Marketing

PROFILE OF THE KANSAS CITY DOMESTIC MARKET(Year Ended March 2002)

Domestic O&D passengers

Average yield

Average passenger haul

Sources: U.S. DOT Origination-Destination Passenger Survey, year ended March 2002, via Data Base Products,

8,885,500

13.0¢

930 miles

Page 11: Thomas McKenna Assistant Director of Aviation - Marketing

0

2,000,000

4,000,000

6,000,000

8,000,000

10,000,000

12,000,000

14,000,000

16,000,000

18,000,000

20,000,000

92Q1 92Q3 93Q1 93Q3 94Q1 94Q3 95Q1 95Q3 96Q1 96Q3 97Q1 97Q3 98Q1 98Q3 99Q1 99Q3 00Q1 00Q3 01Q1 01Q3 02Q1

Seats

Source: U.S. DOT, T-100 Data, via Data Base Products.

Passengers

Year Ended

Load factor has improved by 6 pointsto 64% over the last ten years

Seats/Passengers

Page 12: Thomas McKenna Assistant Director of Aviation - Marketing

KCI Over 150,000Nearly 50,000

Nea

rly

60,0

00

Nearly 80,000O

ver

60,0

00

Europe

Mexico

Asia

Canada/Greenland

Caribbean/Central America/South America

Over 430,000 international passengers in YE June 2001

Source: U.S. DOT Origination-Destination Passenger Survey via Data Base Products, YE June 2001.

Page 13: Thomas McKenna Assistant Director of Aviation - Marketing

KCI PROJECTS

• Terminal Improvement Project

• Consolidated Rental Car Facility

• Economy Lot

Page 14: Thomas McKenna Assistant Director of Aviation - Marketing

• KCI’s $258 million Terminal Improvement Project will:

– Better distribute passenger traffic among the three terminals

– Widen walkways in all terminals

– Improve information displays for flights and baggage

• The short curb-to-gate distance of 75 feet will not change

TERMINAL IMPROVEMENT PROJECT

Page 15: Thomas McKenna Assistant Director of Aviation - Marketing

• KCI’s $258 million Terminal Improvement Project will:

– Provide unique baggage claims areas for all airlines

– Add many PC outlets and establish a new business center

– 50% more concession space

• Expected completion: 2004

Page 16: Thomas McKenna Assistant Director of Aviation - Marketing

B A

C

New Employee Lot

KCI’s $62 million Economy Lot will provide:

– Dedicated terminal lots & shuttles

– Real time parking& airport information (Kiosks)

– 15,000 new low cost parking spaces

– Additional security cameras for patrons’ safety

– Faster travel time from new lots to terminal

Economy Lot

• Expected completion: 2003

Page 17: Thomas McKenna Assistant Director of Aviation - Marketing

Consolidated Rental Car Facility

Benefits to the airport user:

– Customer convenience

– Closer to the terminals

– Flight information display

– Additional on-airport rental choices

• Expected completion: 2005

• Expected cost: $86 million

Page 18: Thomas McKenna Assistant Director of Aviation - Marketing

Air Cargo

Page 19: Thomas McKenna Assistant Director of Aviation - Marketing

Air Cargo means business at KCI !

• All Cargo Carriers (20 flights per day)

– Airborne, BAX Global, DHL Worldwide, Emery Worldwide, FedEx, Kitty Hawk, UPS, and United States Post Office

• Largest cargo airport in six-states – (NE,IA,MO,KS,OK,AR)

• Air cargo buildings on airport - 6

89% of all air freight is processed by the eight all-cargo carriers

Page 20: Thomas McKenna Assistant Director of Aviation - Marketing

FTZ Attributes at KCI

• Zone No. 15 - Site 3

• One of Largest FTZ airports in the US

• Benefits including: Deferral payment of duties until goods are entered in the commerce of the United States

• Works with Greater Kansas City Foreign Trade Zone, Inc to attract companies that need airport location and FTZ benefits.

Page 21: Thomas McKenna Assistant Director of Aviation - Marketing

Types / Modes of Distribution

• Pipeline

• Water

• Rail

• Truck

• Air

Page 22: Thomas McKenna Assistant Director of Aviation - Marketing

Cost of Modes

• Pipeline

• Water

• Rail

• Truck

• Air

0.02 per ton mile

0.02 per ton mile

0.03 per ton mile

0.40 per ton mile

0.90 per ton mile

Page 23: Thomas McKenna Assistant Director of Aviation - Marketing

What percentage of World Commerce goes by Air?

• About 2% of World Trade by Volume

• About 40% of World Trade by Value– About 2.5 trillion dollars of goods are uplifted by aircraft each

year

Page 24: Thomas McKenna Assistant Director of Aviation - Marketing

What types of commodities move by Air?

Page 25: Thomas McKenna Assistant Director of Aviation - Marketing

Limits of Air Cargo

• History

• Belly Cargo

• Weight

• Size– 747 today = 100 tons (total Aircraft load)

(118 inches high, 96 inches wide, 240 inches long)

Page 26: Thomas McKenna Assistant Director of Aviation - Marketing

Intermodal Air Cargo

• Air - Truck

• Sea - Air

• Air - Rail

Page 27: Thomas McKenna Assistant Director of Aviation - Marketing

Air Cargo Information Flow

Freight Fowarder

Custom Hose Broker

Air Carrier

Banks

Customs Service

Dept. of Agriculture

Shipper

Consignee

ACS (Automated Customs System)

Page 28: Thomas McKenna Assistant Director of Aviation - Marketing

Not Just Jets

Remote location (Helicopter)

Airships (lighter than Air)

Rockets (Satelitte Delivery)

Page 29: Thomas McKenna Assistant Director of Aviation - Marketing

DISCUSSION