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THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” 25-26 October 2012 THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” 25-26 October 2012, OECD Conference Centre, Paris Roberto Ciati - PowerPoint PPT Presentation
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THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK“MOBILISING THE FOOD CHAIN FOR HEALTH”25-26 October 2012
THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” 25-26 October 2012, OECD Conference Centre, Paris
Roberto CiatiScientific Relation Director
Barilla G&R F.lli
Good for you, Good for the Planet
THE BARILLA PATH: TWO MAIN STRATEGIC LINES
1. Developing and sharing a VISION OF THE FUTURE that tackles some major paradoxes linked to food
and nutritionprovides strategic guidelines for the company’s
daily work.
2. MANAGING THE COMPANY to constantly improve processes and products, thereby contributing to the wellbeing of People and the Planet.
THE BCFN FLAGSHIP CONCEPT GOOD FOR YOU, SUSTAINABLE FOR THE PLANET
THE NUTRITIONAL AND ENVIRONMENTAL DOUBLE PYRAMID MODEL
BARILLA - THE WAY OUR COMPANY OPERATES
I have never even conceived of a non-sustainable company.
There is no other way to do businessoutside of sustainability. And it is a
sustainability linked to work, to the management of plants,
of purchasing, of the whole processGuido Barilla, Chairman
KEY LEARNING FROM OUR RECENT EVOLUTION
NUTRITIONREFORMULATION &
NEW PRODUCTS
ENVIRONMENT
BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY
1. SUPPLY CHAIN 2. PROCESS AND PRODUCTS3. PEOPLE & EDUCATION4. RETAILERS 5. BARILLA PEOPLE
THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY
BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY
1. SUPPLY CHAIN Procurement of even more high quality Durum Wheat through special agreements with our suppliers: 81% «local wheat» cultivated in the same country where pasta is produced.
100% sustainable cocoa suppliers.100% RSPO palm oil suppliers.
BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY
2. PROCESS AND PRODUCTS Reformulation of existing products Information and suggestion of consumption Launch of new products responding to emerging
nutritional needs Improvement of the environmental impact of
our products Reduction of water consumption and reduction
of CO2
BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY
THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY
3. PEOPLE & EDUCATION
BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY
THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY
4. RETAILERS A School project collaboration with AUCHAN to promote sustainable food choices and a conscious shopping
BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY
THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY
5. BARILLA PEOPLE
