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A dvertisements promote the message of “who we should be” versus who we want to be. In reality, who we should be does not exist. When looking at a magazine, almost every single model is photo-shopped in some way. e person on the front cover is a combination of, at the most, five different people. e eyes, nose, mouth, neck and many other features belong to someone else. Advertisements are everywhere: from magazines, newspapers, websites, television and now posted inside bathrooms! What is it about these advertisements that hold our attention? Do the words we read or hear make thoughts pop in our head while trying to decipher what the ad is saying? Dr. Jean Kilbourne said: “Only eight percent of advertisement messages are perceived by the conscious mind. e rest is reworked deep within the recess of the brain.” e way the models are shown in these advertisements have a big impact on not just women, but men also. Men are shown in ads as being “tough.” Being tough is promoting the image that men are not allowed to have a feminine side. Continued on Page 2 ISSUE NO. 9, VOL XII ESTABLISHED 1963 MARCH 28 - APRIL 10, 2011 Social Networks have helped to connect the world as one voice. Join our voice online! Go to voiceccc.com Friend us or follow us on facebook & twitter Piercings are a common trend that has invaded our lives. Most people go with a simple pair of post earrings or hoops. But many times, people pierce their faces and other body parts. Amongst the rockers of the world, tattoos and piercings were a way to display their image. Many would have snake bites (piercing below the bottom lip on each corner), eyebrow, nose (small stud in cartilage area or septum), and cheeks and now tongue piercings. Where do these ideas come from? Lots of them come from magazines, photos of celebrities or, in Sharpay Knight’s case, a dream. Sharpay Knight, Tri-C student, said she “woke up one day and wanted to do it.” Knight has two piercings on the outer side of her lips going toward the crease of her mouth. Knight said she does not plan to keep the piercings permanently. “I would if I could,” she added aſter a long pause. e piercings Knight had can catch the attention of lots of people, but she plans on removing them before starting her career. Employers such as Macy’s, Cleveland Clinic and Walmart would prefer facial piercings to Continued on Page 2 I WOKE UP ONE DAY AND WANTED TO DO IT . WHAT NOT TO WEAR ON YOUR FACE Image courtesy of tattooedladybodyart.blogspot.com By Portia Booker | Metro Associate Editor TAKE A LOOK Image Courtesy of thegrandnarrative.files.wordpress.com This is a Korean Advertisement for the Olympus E3 Autofocus. By Portia Booker | Metro Associate Editor Floor to ceiling windows provide great lighting and a view far better than the walls in our old facility. Also the flat screens that hang from the ceiling offers other viewing options. THE ALL NEW TRI-C FITNESS CENTER Photography by Felicia Jackson | Metro Contributor THE EYES, NOSE, MOUTH, NECK AND MANY OTHER FEATURES BELONG TO SOMEONE ELSE. PAGE 2 METRO CAMPUS DA $ H FOR DOLLARS Tri-C Metro Makes It Rain for Students By Dominique Perry PAGE 3 PAGE 4 WEST CAMPUS EAST CAMPUS DA$H FOR DOLLARS Tri-C Metro Makes It Rain for Students By Dominique Perry AT MY A S! "EACH GROUP HAS ITS VIEW OF THE COLLEGE AND MAY HAVE DIFFERING PERSPECTIVES..." - Tri-C President Jerry Sue Thornton Next Step in "No Confidence" Vote By Jessica Noeth Issue 9.indd 1 3/28/11 8:29 PM

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Page 1: The Z Format

“”

Advertisements promote the message of “who we should be” versus who we want to be. In reality, who we should be does not exist.

When looking at a magazine, almost every single model is photo-shopped in some way. The person on the front cover is a combination of, at the most, five different people. The eyes, nose, mouth, neck and many other features belong to someone else.

Advertisements are everywhere: from magazines, newspapers, websites, television and now posted inside bathrooms! What is it about these advertisements that hold our attention? Do the words we read or hear make thoughts pop in our head while trying to

decipher what the ad is saying? Dr. Jean Kilbourne

said: “Only eight percent of advertisement messages are perceived by the conscious mind. The rest is reworked deep within the recess of the brain.”

The way the models are shown in these advertisements have a big impact on not just women, but men also. Men are shown in ads as being “tough.” Being tough is promoting the image that men are not allowed to have a feminine side.

➥ Continued on Page 2

ISSUE NO. 9, VOL XII ESTABLISHED 1963 MARCH 28 - APRIL 10, 2011

Social Networks have helped to connect the world as one voice. Join our voice online! Go to voiceccc.comFriend us or follow us on facebook & twitter

Piercings are a common trend that has invaded our lives. Most people go with a simple pair of post earrings or hoops. But many times, people pierce their faces and other body parts.

Amongst the rockers of the world, tattoos and piercings

were a way to display their image. Many would have snake bites (piercing below the bottom lip on each corner), eyebrow, nose (small stud in cartilage area or septum), and cheeks and now tongue piercings. Where do these ideas come from?

Lots of them come from magazines, photos of celebrities or, in Sharpay Knight’s case, a dream.

Sharpay Knight, Tri-C student, said she “woke up one day and wanted to do it.”

Knight has two piercings

on the outer side of her lips going toward the crease of her mouth.

Knight said she does not plan to keep the piercings permanently.

“I would if I could,” she added after a long pause.

The piercings Knight had can catch the attention of lots of people, but she plans on removing them before starting her career.

Employers such as Macy’s, Cleveland Clinic and Walmart would prefer facial piercings to

➥ Continued on Page 2

“ ”i woke up one day and wanted to do it.

WHAT NOT TO WEAR ON YOUR FACE

Image courtesy of tattooedladybodyart.blogspot.com

By Portia Booker | Metro Associate Editor

TAKE A LOOK Im

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of t

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andn

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files

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This is a Korean Advertisement for the Olympus E3 Autofocus.

By Portia Booker | Metro Associate Editor

Floor to ceiling windows provide great lighting and a view far better than the walls in our old facility. Also the flat screens that hang from

the ceiling offers other viewing options.

THE ALL NEW TRI-C FITNESS CENTERPhotography by Felicia Jackson | Metro Contributor

THE EYES, NOSE, MOUTH, NECK AND

MANY OTHER FEATURES BELONG TO SOMEONE ELSE.

PAGE

2METRO CAMPUS

DA$H FOR DOLLARS

Tri-C Metro Makes It Rain for Students

By Dominique Perry

PAGE

3

PAGE

4

WEST CAMPUS

EAST CAMPUS

DA$H FOR DOLLARSTri-C Metro Makes It Rain for StudentsBy Dominique Perry

AT MY A S!

"EACH GROUP HAS ITS VIEW OF THE COLLEGE AND MAY HAVE DIFFERING PERSPECTIVES..."

- Tri-C President Jerry Sue Thornton

Next Step in "No Confidence" Vote

By Jessica Noeth

Issue 9.indd 1 3/28/11 8:29 PM

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"Z" Layout•The "Z" layout uses the letter's shape to draw the reader's eye to the ad's important sections. A "Z" layout ad features a strong graphic or headline in the upper, left-hand corner. The graphic or headline continues from left to right, which follows the top line of the letter "Z." From the top line, the graphic designer uses text in the middle of the page to pull the readers' eyes diagonally downward, to the lower, left-hand corner of the page. This diagonal line resembles the middle line of a "Z." A "call to action," which prompts consumers to do something specific, appears in the lower bottom line. In addition, the company's information also needs to be on this line.Read more: Advertising Design Techniques | eHow.com http://www.ehow.com/list_7447297_advertising-design-techniques.html#ixzz1I003GM5P
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The Z Format happens again when the paper is quick scanned by the reader after it's unfolded.
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Page 2 metrocampusvisit voiceccc.com

METRO STAFF 216-987-4231 EAST STAFF 216-987-2344

THE VOICE STAFF LISTINGWEST STAFF 216-987-5530

Editor-in-Chief: Sanyika PattersonAssociate Editor: Portia Booker & Octavia LeeOffice Assistant: Cassandra MosleyDesign Editor: Steve ThomasStaff Writers: Portia Booker, Zak Chedid, Samantha Hawkins, Christian Nieves, Jonathan Ortiz, Antwain A. Thomas & Dominique PerryAdviser: Lila Mills

Editor-in-Chief: Jason BrillLayout Editor: Melissa JenkinsOfice Manager: Shanisha CollinsStaff Reporter: Jessica Noeth & Bradley RossAdviser: Sarah Szweda

Editor-in-Chief: Brittany Church Associate Editor: Natalia RadicStaff Reporters: Clark Green, Miro Tabaniji, and Sean BrownAdviser: Ginny Krouse

ISSUE NO. 9, VOL XII

Just when you think today would be the day you might fall asleep in class. A speaker comes to help pass the time. On Thursday the 10th of February the students in Professor Alex Papp’s Mass Communication class were visited by Chris Tye, Award wining reporter and substitute anchor at WKYC News Channel 3.

Chris Tye said that he has been a working news reporter for 12 years. He

started in a small town in northern Michigan, which led him to a greater position at WZZM-TV in Grand Rapids Michigan. According to wkyc.com Chris’ writing and reporting has been honored by the Associated Press and in 2003 the Michigan News Photographers Association named him “Reporter of the Year”.

Throughout his years of reporting and writing he has been nominated and awarded

many times, but when Mr. Tye came to speak to the students of tri-c he set all of that aside and really stressed that this career can be a wonderful job field if you truly strive for it. The students devoured the information he brought to them about the life of a Reporter. Tye described what he does first when he steps on the seen to do a report. “As soon as I step on the seen I begin to make my calls. I call everyone involved in the story and try to set up appointments to get an interview. In the mean time the camera crew is gathering

their video shots of the area”. Mr. Tye goes on to explain

his job and what it takes to get the job done. Mr. Tye says he loves his job because no day is ever the same. His Charisma and enthusiasm drew the students in. Chris Tye told the students what they needed to know if they were serious about pursuing a career of his stature. In all Chris Tye was very informative. The students took notes and asked many questions. It is always great to see the Students of Cuyahoga Community College making the way and setting the standers.

i call everyone involved in the story and try to set up appointments.“ ”

Chris Tye Uses His Voice to Make an Impact

By Dominique Perry Metro Reporter

Many women look at thin models and feel ashamed. These women will go through cosmetic surgeries, eating disorders, and low self esteem to become just like the models on the covers. It is not just women, but also teenage girls that feel the same way. Some parents are even offering breast implants for graduation

gifts. Shocking? This is not all that is being promoted in advertisements.

Many advertisements show children that are barely clothed. In this society, protecting children is supposed to be on top of the list. Advertisements are showing that it is normal to look at children sexually. What is the solution to this problem?

Spread the word about how advertisements affect people. There is a website started by Dr. Jean Kilbourne with more information: www.jeankilbourne.com. Also remember one thing: Don’t let advertisements create the person “you should be.” Become the person you want to be.

be “removed” before working. When asked his opinion

on piercings in the work place, Jim Armstrong from Key Careers Place at Tri-C said: “It really depends on the job setting and how much you deal with the public.”

He gave an example of a bar that predominately had punk rockers who hosted concerts there.

There, he said, “piercings would be appropriate.”

Armstrong also stated that piercings here at the college were “too casual” and “in the work place it doesn’t fit” especially if they have a great number of them.

Piercings are just a way to express one’s individuality, but they can cost a lot. A lot of people do not think about how piercings can affect your future.

This article is not to discourage anyone from

getting the piercings they want, but to inform people. Before going to get a piercing, take a moment to ask yourself some questions: How will this affect my future? Do I plan on making it permanent? What are my career goals? Does this piercing look professional? If you still plan on getting the piercing after asking yourself these questions, just keep your future career in mind. One choice can change a lot.

TAKE A LOOK AT MY ADS! / Continued from Page 1

WHAT NOT TO WEAR ON YOUR FACE / Continued from Page 1

Money was the motivation behind the crowds that gathered in the Metro campus cafeteria last month. They rocked the campus as students competed for their chance to win $500 or more.

Dash for Dollars is a traveling game show that came to Cuyahoga Community College’s Metro campus on March 23rd. The show was hysterical because the host, Ralph Tetta, cracked gut-busting jokes. Tetta has been a standup comic since 1988. According to his website ralphtetta.com, he has taken his act to 35 different states and one Canadian province.

The Dash for Dollars event

was brought to the Metro campus by the student activities program. There were 12 contestants chosen to compete in a series of games and contests to win $25 prizes.

Jason Jackson, a Tri-C student and student ambassador, got the chance to win extra money in the Cash Booth. He could have won $500, but he walked away with $100.

The games were designed to make the students look silly, have a good time, and have students leave with money in their pockets. For more information about the games, check out ralphtetta.com. Maybe next time you could be the winner of the $500 grand prize.

DA$H FOR DOLLAR$Tri-C Metro Makes It Rain for StudentsBy Dominique Perry | Metro Reporter

Photography by ??

We invite you to enter the

Tri-C Bakes!a cooking contest

FRIDAY, APRIL 29, 201111:00 A.M. TO 1:00 P.M.

At the new Hospitality Management Center on Public Square.

WHAT ARE YOU MISSING?

a d v e r t i s e m e n t

voiceccc.com

Issue 9.indd 2 3/28/11 8:29 PM