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Agfa & Wide Format Inkjet
www.switchtoC3.com
Agfa & Wide Format Inkjet
• The C3 concept• Wide Format Addressable Market
www.switchtoC3.com
Agfa Graphics: Vision
• Agfa Graphics believes in the future of the printed medium as a powerful communication tool for:• Information (books, newspapers,..)• Packaging• Advertising & promotion
• We will therefore defend and promote the competitive position of printed media.
the Power of Print
www.switchtoC3.com
Agfa Graphics: Mission
Stay Ahead. With Agfa
Agfa Graphics wants to maximise stakeholder value by:
1. Improving our customers’ competitive position in prepress and industrial inkjet printing by offering them the means to grow profitably:
• Leading edge technology (= INNOVATIONS)• Complete solutions• High level service
2. Confirming and enforcing Agfa’s leadership position: technology, cost and market leader in the commercial and newspaper prepress and printing markets.
www.switchtoC3.com
Concept - AGFA C3 SYSTEMS
COMPLETE INTEGRATION
COMPLETE BENEFITSCOMPLETE SERVICES
C3 - systems offer completeness to the power of 3
www.switchtoC3.com
Concept - AGFA C3 SYSTEMS
www.switchtoC3.com
Concept - Complete integration
Complete integration of inks/heads/engine and workflow software guarantees a predictable and consistent high-quality output
INK
SYSTEMMEDIA
HEAD
www.switchtoC3.com
• Agfa's C3-Systems print on anything, thanks to UV technology.
• The number of applications are endless.
• Agfa is working together with you and partners to develop new applications.
• Key is the ability to develop unique applications that will build the business of your clients.
• The Agfa Application team will assist you in this process
Concept - AGFA C3 –SYSTEMS, a choice of applications
www.switchtoC3.com
Agfa’s C3 concept: A comprehensive “Go To Market” model.
• Designed in the best interest of the customer• Intended to establish a lasting and satisfying “supplier –
customer” business relationship
Born out of Agfa’s ability to:• Control the complete technology spectrum • Understand the complete scope of industrial applications • Adequately respond to the customer service & support
requirements
Agfa commits to a true “end to end responsibility”
in the best interest of the customer
Agfa Go To Market model: C3
www.switchtoC3.com
Imaging Imaging substratessubstrates (AgX (AgX
coatings on film, Al-coatings on film, Al-plates, paper, ...)plates, paper, ...)
Imaging Imaging substratessubstrates (AgX (AgX
coatings on film, Al-coatings on film, Al-plates, paper, ...)plates, paper, ...)
Imaging Imaging chemistry chemistry
(developers, fixers, (developers, fixers, dispersions, dispersions, emulsions, emulsions, pressroom pressroom chemicals)chemicals)
Imaging Imaging chemistry chemistry
(developers, fixers, (developers, fixers, dispersions, dispersions, emulsions, emulsions, pressroom pressroom chemicals)chemicals)
Focus on Focus on Graphics Graphics Market Market NeedsNeeds
Focus on Focus on Graphics Graphics Market Market NeedsNeeds
Imaging & appli-Imaging & appli-cation cation ‘know-how’ ‘know-how’
(color mgmt, (color mgmt, workflow, rendering, workflow, rendering,
screening, ..)screening, ..)
Imaging & appli-Imaging & appli-cation cation ‘know-how’ ‘know-how’
(color mgmt, (color mgmt, workflow, rendering, workflow, rendering,
screening, ..)screening, ..)
Integration in Integration in Imaging Imaging SystemsSystems
(CTF-, CTP-, (CTF-, CTP-, proofing-systems)proofing-systems)
Integration in Integration in Imaging Imaging SystemsSystems
(CTF-, CTP-, (CTF-, CTP-, proofing-systems)proofing-systems)
Inkjet is a coating techniqueInkjet is a coating technique• super-precise (3 pl per droplet)super-precise (3 pl per droplet)• super-accurate (300 > 1400 super-accurate (300 > 1400
dpi)dpi)• layers of 5 to 30µmlayers of 5 to 30µm• 1,5 m/s drop-on-demand1,5 m/s drop-on-demand
100 years imaging 100 years imaging expertiseexpertise, , now embedded in now embedded in millions lines of software code:millions lines of software code:
ApogeeX, Intellitune, Arkitex, ApogeeX, Intellitune, Arkitex, Sublima,...Sublima,...
Worldwide Worldwide supplier ofsupplier of Integrated Imaging SystemsIntegrated Imaging Systems for Printers & Convertors, incl. pre- for Printers & Convertors, incl. pre- & post-sales advice & service.& post-sales advice & service.
Short-Short-run run
printingprinting““digitalldigitall
y”y”
Concept - Inkjet & Agfa’s Traditional Core Competences
Inks are dispersions Inks are dispersions like photo-like photo-emulsionsemulsions
• pigment dispersions in water, pigment dispersions in water, monomers, solventsmonomers, solvents
• stabilizing & optimizing by filtrationstabilizing & optimizing by filtration• stirring & mixingstirring & mixing
www.switchtoC3.com
Strategic background
Industrial Inkjet constitutes the next technological frontier and will be a highly attractive market
• The graphics industry is characterized by accelerating technology lifecycles.
• The industry is shaping up for the new wave of digital printing: Inkjet.• Agfa’s Inkjet solutions target industrial applications, both UV-based:
• Wide Format (Anapurna and M-Press) • Single Pass (Dotrix).
Agfa is positioned to play a leading role in the HQ / HT segmentSolid match between Agfa’s core competencies and the key factors for success.Agfa build proprietary integrated systems to fully address end-user requirements. Agfa’s know-how (heads, ink, integration) allow a solid technological position.Agfa has the global service capabilities to deliver on customer satisfaction.
www.switchtoC3.com
:DOTRIX
• High-speed,
roll-to-roll industrial press
• 907 m2/hour single pass
63 cm [24.8 in] width
• Options: primer,
white-colour ink or varnish
• Finishing options: cutting, folding, creasing, lamination
• Grey scale print technology
M-PRESS
• Economical flatbed inkjet press
• Short and long runs
• Fully automated
• Flatbed
• 80 sheets (= 330 metres)
• Rigid & flexible substrates
• Grey scale print technology
• Options:
Primer, spot-colour ink, varnish
• Best Cost of Ownership (COO)
:ANAPURNA
• wide-format printers
signs & displays
• Choice of speed
• Choice of quality level
• Choice of investment
• Choice of any media (rigid/flexible)
• White-colour option (with XL2)
• Economical run-length up to 100 sheets/run
Agfa industrial inkjet solutions
Agfa’s three families of industrial inkjet systems address the segment specific needs
www.switchtoC3.com
Productivity / Application positioning
II. The products
Productivitym2/hour
1000
500
400
100
50
10
Roll-to-roll, -to-sheetFlexible packaging
printing
SheetsBillboard
PoPSigns
Rigids, Sheets, Roll-fedBillboard
PoP, Signs, Poster
1
2 :Dotrix
:M-Press
:Anapurna
Single Pass
Wide Format
www.switchtoC3.com
Agfa & Wide Format Inkjet
• The C3 concept• Wide Format Addressable Market
www.switchtoC3.com
Value total digital printing market amounts to 110 B€
Inkjet >50 B€
Desktop narrow format 42 B€
Industrial Wide Format 8 B€ Single Pass
Aqueous Solvent UV
2006 5 B€ 3 B€ 0,4 B€
2010 5 B€ 3 B€ 2 B€
Toner Based 60 B€
Agfa focus
www.switchtoC3.com
PRODUCTS
• POP (Point-of-Purchase) advertising• Signage
• informational, directional, corporate, branding
• Vehicle Graphics• Exhibition Graphics• Posters (indoor/outdoor)• Street Furniture• Window Graphics• Flags & Banners• Billboards• Truck Curtains• Building Wraps• GF Vinyl Banners• Aircraft Graphics• Ship Decoration
• Replaces analogue graphic screen printing
• “Disruptive technology”• Has a cost of ownership advantage
for run lengths up to 100 prints.• Offers more flexibility (versioning
etc…) • Shorter turn around time/job• Offers access to additional
applications / market segments.
The targeted wide format market
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The addressable wide format market
GRAPHICS DISPLAY MARKET
ANALOGUE OUTPUT
TECHNOLOGY
DIGITAL OUTPUT
TECHNOLOGY
SCREEN PRINTERS
COMMERCIAL PRINTERS
GRAVURE PRINTERS
FLEXO PRINTERS
AQUEOUS PRINTERS
ECO SOLVENT IKJET PRINTERS
AGGRESSIVE SOLVENT PRINTERS
UV PRINTERS
• Bill boards• Banners• Exhibit builders• Posters• Point of Sale• Point of purchase• City lights• Street furniture• Airport advertising • Railway advertising• Floor graphics• Short run packaging
www.switchtoC3.com
The addressable wide format market
2008 Worldwide Wide format UV printer market (sales)
2665 printers
High end printer segment
575 printers
List price > €180K
Low end printer segment
2090 printers
Low end entry level
List Price
< €75 K
Low end
Mid Range
List price
± €100 K
HIGH END LOW END
REGIONAL SPLIT
www.switchtoC3.com
10%
40%
5%
24%
7%7% 2% 5%
Outdoor
TV
Radio
New spaper
Consumer Magazines
Business & Prof. Magazines
Cinema
Internet
The addressable wide format market
Outdoor as % of total out of home advertising spending
7.45 7.78 88.79 8.94 9.24 9.73
0
2
4
6
8
10
12
2000 2001 2002 2003 2004 2005 2006
2006 ALL MEDIA ADVERTISING SPENDING
GREAT BRITAIN:
£9.585 MILLION
Source: Outdoor advertising association of Great Britain.
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The addressable wide format market
$ Billion
2.6 2.7 2.6 2.9 3.2 3.5 3.8 44.4
4.85.2 5.2 5.2 5.5 5.8
6.3
0
1
2
3
4
5
6
7
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
In 2005, advertisers spent $6.3 billion (up 8%) on outdoor advertising.
Source: Outdoor advertising association of America, INC.
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Wide format: a disruptive technology to graphic screen printing
Offset Flexo Screen Gravure Digital
Total cost per printed
m2
2007 Wide format break even
cost of ownership curve for Graphic
Screen Printing
productivity & pricing
2009 Wide format break even
100 sheets
150 sheets
:Anapurna
:M-Press 2009 Hybrid systems break even
600 sheets
Addressable part of screen print market: 2% 4% 20% 50%
350 sheets
Break point controlled by
2007 Hybrid systems break even
Combined input from: IT strategies; Web Consulting; SGIA; Agfa M-Press Market assessments
www.switchtoC3.com
Market Segments Wide Format
Segment High end
Graphic Screen
Mid end
Graphic Screen
Low end Graphic Screen
Photolabs Digital print Shops
Exhibit builders
Sign Shops
# sites WW >2.000 <3000
> 6.000
< 9.000
47.000 5.000 7.700 2.500 60.000
WW 2005 > 130.000 PFP-shops
New printer models address a wider variety of applications and increase the size of addressable market.
Technological enhancements in Heads & Inks brings up productivity and reduces cost of ownership..
Growth in UV is driven by quality, productivity, cost of ownership
advantage, environmental friendliness and ease of printing on
rigid surfaces.
www.switchtoC3.com
Single pass
WF
Market drivers for growth
Signs
commercial artwork
booksmagazinesnewspapers
posters
Billboards
wallpaperLabels
Vehicle Graphics
City lights
Banners
CDs
Light box advertising
POS/POP
certificates
Quality
Number copies
moneybillsDIGITAL PRINTER
PRESS
Printed on a press or on a printer?
pictures
faxes
letters
Tickets/tags
office copies
formspackaging
II. Industrial inkjet could unlock many applications
Industrial inkjet could unlock many analogue printed applications
Growth in UV is driven by quality, productivity, …
www.switchtoC3.com
Market drivers for growth - Industrial wide format
HP
CANON
EPSON
ROLAND
MUTOH
MIMAKI
SEIKO I
VUTEK
NUR
SCITEX VISION
GANDI
MD COLORSPAN
MUTOH
OCE
ZUND
COLORSPAN
INCA
DURST
NUR
SCITEX VISION
3M
VUTEK
INDUSTRIAL WIDE FORMAT INKJET
MARKET SEGMENTATION
AQUEOUS SOLVENT UV
PROFESIONAL CORPORATE WESTERN ASIAN LOW END
HIGH END
LOW END HIGH END MILD AGGRESSIVE INTERNAL SALES
EXPORT
Growth in UV is driven by environmental friendliness, …
UV – TECHNOLOGY: DISRUPTIVE TO
SOLVENT
www.switchtoC3.com
€500,000€450,000€400,000€350,000€300,000€250,000€200,000€150,000
€100,000€90,000€80,000€70,000€60,000€50,000€40,000€30,000€20,000€10,000
€5,000€3,000€1,000
. 1 3 5 10 20 30 40 50 60 70 80 90 100 200
Har
dw
are
Pri
ce
m2 / H.
UV Wide Format printing - a flourishing technology
UV PIJI.B. 07: 7.000
Aggressive Solvent PIJ
‘Eco’-Solvent PIJ
Aqueous TIJ
Aqueous PIJ
I.B. 07: 30.000
I.B. 07: 72.000
I.B. 07: 275.000
www.switchtoC3.com
Agfa on the way to lead industrial inkjet
• Anapurna was launched at Ipex 2006 in the medium and high end segment of digital UV printing
• Agfa’s position is gaining importance fast; from launch in Q2 2006 we already ramped up to 11% market share after one year.
4%6%
8%
9%
9%
8%11%
11%
13%
20%
Market share in European shipments Q2 2007
Agfa MARKET SHARE FC2007W.W. MARKET 2007 HIGH LOW HIGH END LOW END
EUROPE 234 595 16% 11%ROW 43 85 5% 1%NAFTA 170 935 6% 1%LATAM 26 128 20% 4%ASPAC 17 34 35% 12%TOTAL 489 1777 12% 5%
Grand total 2265 Grand total market share:7%
Market share equipment – based on 2007 sales