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* Social Media Management Systems

The Social Merchant Dashboard Presentation

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Page 1: The Social Merchant Dashboard Presentation

* Social Media Management Systems

Page 2: The Social Merchant Dashboard Presentation

Enterprise  Social  Management  So2ware  Create,  manage,  and  measure  all  social  media  marke3ng  

in  one  powerful,  but  intui3ve  dashboard  

The Social Merchant puts everything in one place

Page 3: The Social Merchant Dashboard Presentation

What The Social Merchant Does

Social  Network  Headquarters  

Client  Reten6on  Management  

Contests  and  Offers  

Merchant  Enrollment  Page  Ranking  Blogging  

Compe6tor  Watch  

Enterprise  Level  Control  Mul6ple  Loca6ons  and  Employees  

Analysis  &  Insights  

Reputa6on  Monitoring  

Page 4: The Social Merchant Dashboard Presentation

Social Media Overload & Not Enough Time To Manage

Your  World  Today   With  TSM  

Mul;ple  Employees  

Mul;ple  Logins  

Mul;ple  Tools  For  Social  Media  

Employees  &  Tasks  

Tracking  In  One  Report  Dashboard  

One  Pla@orm  For  All  Social  Media  

Page 5: The Social Merchant Dashboard Presentation

Pull Down Tabs Expose Powerful Functionality

Page 6: The Social Merchant Dashboard Presentation

Why TSM needs to be part of your daily routine!

Build  custom  social  campaigns  –  Coupons  and  Contests  in  Facebook  •  DIY  and  easy  to  use  for  your  staff,  fast  templates  and  custom  colors  

•  Build  Facebook  pages  quickly    •  Update  and  change  content  on  the  fly  •  Get  robust  data  on  your  users  with  the  TSM  app  builder  

   Monitor  all  the  important  social  networks  in  real  ;me  •  Every  major  network,  see  comments  good  and  bad  in  real  6me  

•  Eliminate  mul6ple  logins  with  all  the  major  social  networks  

•  Respond  to  your  customers  quickly  and  diffuse  issues  

   Enterprise  Class  •  Manage  mul6ple  employees  easily-­‐  permissions  granted  or  denied  depending  on  what  you  want  to  manage  and  by  whom  in  your  organiza6on  

•  Easily  scaled  among  all  of  your  proper6es  

 Monitor  Compe;tors  •  See  what  your  poten6al  customers  are  saying  about  your  compe6tors  

•  Monitor  compe6tor  offers  to  customers  out  in  your  sales  universe  

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Negative Reviews Kill Business

Nega;ve  reviews  can  stay  posted  for  weeks  and  months  without  you  even  knowing.    •  Monitor  review  sites  fast  and  efficiently  

•  Respond  to  unhappy  customers  directly  with  fast  no6fica6ons  from  TSM  

•  Get  friendly  customers  to  post  posi6ve  reviews  and  push  down  on  poor  feedback  

•  Keep  your  reputa6on  intact  

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What Makes TSM critical for day to day operations

Search  engine  Op;miza;on  by  Default!  •  TSM  ini6al  set  up  helps  your  business  get  found  on  major  networks  you  may  not  be  on  today  

•  Content  pos6ng  from  new  sources  helps  crawlers  find  your  brand  

•  Ease  to  blogging  improves  your  company’s  search  engine  ranking    

Customer  Reten;on  Management  •  Engage  your  customers  faster  than  ever  before  across  social  networks  

•  Reward  your  best  customers  and  eliminate  bad  reviews  on  the  Internet    

Improve  Staff  efficiencies!  •  One  log  in,  one  loca6on  with  everything  social  at  your  finger6ps  •  TSM  allows  you  to  select  the  best  person  for  varied  social  media  management.    Blog  with  one  staffer,  Tweet  with  another.  

 

Compliance  &  Brand  Control  •  Simplify  compliance  enforcements,  avoid  legal  complica6ons  •  Increase  message  and  brand  consistency  

Robust  repor;ng  •  Mul6ple  networks  all  in  one  loca6on  with  easy  recall  and  expor6ng  

•  Integrate  with  tools  like  Google  Analy6cs,  and  custom  repor6ng  

Page 9: The Social Merchant Dashboard Presentation

Social Media Networks – the biggest for your business growth

•  Launch  Facebook  contests  

•  Offer  exclusive  Facebook  coupons  

•  Design  custom  tab  layouts  

•  Promote  specific  products,  services  and  events  

•  Monitor  and  manage  conversa6ons  

•  Track  all  interac6ons  

•  Enhance  your  company  profile  

•  Pre-­‐schedule  updates,  contests,  and  offers  

•  Men6on,  reply,  retweet,  and  favorite  tweets  

•  Shorten  URLs  

•  Track  all  interac6ons  

•  Follow  top  fans,  industry  associates,  related  products  and  services  

•  Keep  track  of  compe6tors  and  add  them  to  your  “watch  list”  

•  Stay  up  to  date  with  neighborhood  Yelp  ac6vity  

•  Review  Yelp  Deals  

•  Peek  at  neighbors,  their  6ps,  and  neighborhood  specials  

•  See  who’s  “Here  Now”  

•  Manage  photos  

•  Post  informa6onal  videos  

•  Access  analy6cs  

•  Get  your  alerts  

•  Get  your  alerts  

•  Engage  blog  readers  

•  Put  prices  on  items  &  save  shoppers  6me  

•  Push  to  Facebook  &  Twi]er  

Page 10: The Social Merchant Dashboard Presentation

Monitor all the major Social Networks

Facebook,  TwiTer,  4  Square,  and  Yelp  Monitoring  &  Tracking    •  One-­‐stop  look  at  who's  interac6ng  with  your  company  and  how  they're  sharing  your  content  

•  Categorize  fans  and  uncover  influencers  

•  Tag  posts  and  comments    

•  Assign  &  priori6ze  tasks  for  team  members  

•  Flag  ac6vity  by  keyword  (e.g.  highlight  inappropriate  language  or  relevant  products,  events,  or  brand-­‐related  terms)  

Page 11: The Social Merchant Dashboard Presentation

Facebook Coupons – Exclusive to your Facebook Fans

Create  and  Modify  Facebook  Offers    •  Percentage  Off,  Dollar  Value,  Free  Item  

•  Limit  the  number  of  coupons  available  

•  Require  minimum  purchase  amount  

•  Limit  valid  to/from  dates  

•  Determine  coupon  terms  and  condi6ons,  add  custom  terms  and  condi6ons  with  ease  

•  Customize  with  bar  or  QR  code  

•  Choose  a  pre-­‐designed  background  or  upload  your  own  custom  background  image  

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Facebook Contests – promote viral Facebook growth

Create  and  Modify  Facebook  Contests    •  Percentage  Off,  Dollar  Value,  Free  Item  

•  Limit  the  number  of  prizes  available  

•  Limit  entry  to/from  dates  

•  Determine  contest  terms  and  condi6ons,  add  custom  terms  and  condi6ons  with  ease  

•  Customize  with  custom  contest  image  

•  Choose  a  pre-­‐designed  background  or  upload  your  own  custom  background  image  

•  Pre-­‐schedule  contest  publish  date,  manage  future  contests  

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Facebook Spotlight – feature specific goods/services

Create  and  Modify  Facebook  Tabs    •  Design  templates  

•  Fully  customizable  with  graphics  and/or  text  

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Facebook Tabs – enhance your company profile

Create  and  Modify  Facebook  Tabs    •  Design  templates  

•  Fully  customizable  with  graphics  and/or  text  

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Analytics

Valuable  insights  easy  to  understand    •  Simplified  charts  of  cri6cal  data  

•  User-­‐friendly  report  retrieval  and  distribu6on  

•  Monitor  the  success  of  any  ac6vity  

Page 16: The Social Merchant Dashboard Presentation

THANK YOU

Social  Network  Headquarters  

Client  Reten6on  Management  

Contests  and  Offers  

Merchant  Enrollment  Page  Ranking  Blogging  

Compe6tor  Watch  

Enterprise  Level  Control  Mul6ple  Loca6ons  and  Employees  

Analysis  &  Insights  

Reputa6on  Monitoring