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Socio is the UK's first and only mobile voucher service, dedicated 100% to the late night leisure industry. This presentation explains the core features and benefits, applicable to pubs, bars, nightclubs and event promoters. For more information on Socio please email [email protected]
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Introducing SocioThe ultimate marketing tool
• The UK’s first mobile voucher service dedicated 100% to the late night leisure industry.
• A marketing tool built with unique features, bespoke for the late night leisure industry.
• An innovative product offering a unique marketing opportunity.
• Built by industry people for industry people.
• Secured substantial private investment.
• 12 month development delivered by a team of 11 digital experts.
“Socio is the UK’s first and only proximity based nightlife voucher application that allows consumers to easily browse and redeem 1000’s of offers at the nearest nightclubs, bars, pubs and events via web
and smartphone”
...For Smarter Social People
What is Socio?
1. Register your Socio account and set admin permissions for your Head Office, Regional and General management.
2. Set up your venue and promoter profiles from one central account.
3. Add What's On, Dress Code, Opening Times and Crowd Type information.
4. Link to your other networks including Facebook, Twitter, YouTube, DontStayIn, Skiddle and Tilllate etc.
5. Upload and publish an unlimited amount of deals to Socio - discount & up-sell.
6. Review account performance using Socio statistic reports.
How It Works – MerchantsSet up your venues / events and start promoting offers in minutes
How It Works – ConsumerSocio iPhone and Android mobile app
• Consumer launches the free app. Socio then finds your nearest venues, events and offers within their immediate proximity. > List View > Map View
• Option to choose your venue / event and discover your deals, venue & what's on information.
• Then pick an attractive deal, visit your venue / event and redeem your offer using their smartphone.
• Socio allows the user to share your deal with their friends across their social networks, sms text or email.
How It Works – ConsumerSocio Website
• Filter your venues and deals by music policy, crowd type and venue type.
• Save your venues and deals to their Socio account and automatically sync with their smartphone.
• Easily share your venues and deals with their friends across social networks.
• Pre plan their nights out in unfamiliar towns and cities.
• Head straight to your venues that suit their tastes.
Socio & Social Networks Go viral with automated sharing
• Automatically posts new Socio deals onto your Facebook fan page timeline & shares with all your fans.
• Allow your fans to share your deals straight from your Socio Facebook fan page tab.
• Automatically posts redemption activity to your Facebook fan page timeline, and also to the consumers timeline.
• Dedicated Facebook fan page tab for all your venues and Socio deals - automatically updates.
• Fully integrates with consumer and merchant Twitter accounts.
Statistics Know your business
• Real time statistics.
• In-depth stats presenting a full break down of venue, event and deal activity.
• Easily monitor performance across all your deals and venues.
• Pilot new deals and tailor your offers.
• Learn more about your audience.
Taking Socio to marketMarketing campaign
14.8 million 18-35 year olds in the UK
5% target in first 12 months = 740,000 users
•12 month integrated campaigns with key clubbing community websites including Tilllate.com and Skiddle.com (combined reach of 3 million +).
•Ongoing and fully integrated campaign via our sister brand and website DontStayIn.com (750,000 members)
•Extensive exposure (through dedicated Socio Facebook Tab) displayed on key clubbing community Facebook fan pages (combined direct reach of 175,000+).
•Annual marketing campaign via Mixmag including monthly double page adverts, Mixmag.net heavy weight ad banners and exposure to the Mixmag Social Media fan base.
•Street promo teams in key cities and towns.
•PR campaign targeting radio, local press and national press.
•Facebook advertising - strategic placement based on location activity.
Why Socio?Ten reasons to use Socio...
Drive footfall and sales into your venues through proximity based marketing.
Exposure to pre-planning consumers - customers love vouchers!
Easily measure the effectiveness of your campaigns and promotions.
Great for trialing and experimenting with offers.
Gain instant awareness of your new offers and promotions to an ever growing market of smartphone users - Instant opportunity to test mobile commerce.
Save time and money through using this low cost marketing tool.
Gain an advantage over competitors.
Automatically streamline your marketing and increase social network activity.
Save on printing.
The UK’s only mobile voucher services dedicated 100% the late night leisure industry.
Thank you!
Start promoting your promotions and deals on Socio in minutes.
Click Here
Packages from just £79 per month
Web Giants Ltd
W: www.lovesocio.comE: [email protected]
Harvey Mason Managing Partner
M: 07540 739949E: [email protected]
Daniel GardnerManaging Partner
M: 07917 192072E: [email protected]
