The SEOs Guide to Advanced Search Operators

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<ul><li><p>7/24/2019 The SEOs Guide to Advanced Search Operators</p><p> 1/20</p><p>T h e S E O s C o m p l e t e G u i d e t o</p><p>Advanced Search</p></li><li><p>7/24/2019 The SEOs Guide to Advanced Search Operators</p><p> 2/20</p><p>2</p><p>Index</p><p>1.What is Advanced Search</p><p>2.Advanced Search Operators</p><p>3.Google Search Queries</p><p>4.Google Advanced Search Operators</p><p>5.Combined Google Queries</p><p>6.Advanced Query Operators for Microsoft Bing</p><p>7.Comparison of Advanced Operators across Major</p><p>Search Engines</p><p>8.A-Z of Advanced Search Operators Explained</p><p>9.Twitter Search Operators</p><p>10. LinkedIn Search Operators</p><p>11. Boolean Search Logic</p></li><li><p>7/24/2019 The SEOs Guide to Advanced Search Operators</p><p> 3/20</p><p>3</p><p>1. What is Advanced Search</p><p>Advanced search enables increased accuracy of search results by using additional syntax to focus the</p><p>search. One or more search criteria or operators can be combined in order to tailor the results more</p><p>specifically towards your needs. These operators allow you to find what you're looking for quickly and</p><p>accurately. For Search Engine Optimisers (SEOs), advanced search operators are essential if you want to</p><p>peek under the hood by doing a much deeper and more accurate web searches.</p><p>2. Advanced Search Operators</p><p>The following 4 search operators are widely known on most search engines and can be used to adjust</p><p>search results to your current needs:</p><p>1. [-keyword] excludes the keyword from the search results, e.g., [loans -student] shows results for all</p><p>types of loans exceptstudents' ones</p><p>2. [+keyword] allows for a forced keyword inclusion(especially useful for including stopwords), e.g., [seo</p><p>+for]</p><p>3. ["key phrase"] shows search results for the exact phrase, e.g., ["seo company"]</p><p>4. [keyword1 OR keyword2] shows results for at least oneof the keywords, e.g., [google OR yahoo]</p><p>3. Google Search Queries</p><p>.The following table lists which search operators work best with each Google Search Service</p><p>Search Service Search Operators</p><p>Web Search allinanchor:,allintext:,allintitle:,allinurl:,cache:,define:,filetype:,id:,inanchor:,</p><p>info:,intext:,intitle:,inurl:,link:,related:,site:</p><p>Image Search allintitle:,allinurl:,filetype:,inurl:,intitle:,site:</p><p>Groups allintext:,allintitle:,author:,group:,insubject:,intext:,intitle:</p><p>Directory allintext:,allintitle:,allinurl:,ext:,filetype:,intext:,intitle:,inurl:</p><p>News allintext:,allintitle:,allinurl:,intext:,intitle:,inurl:,location:,source:</p><p>Product Search allintext:,allintitle:</p>http://www.googleguide.com/advanced_operators.html#allinanchorhttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#cachehttp://www.googleguide.com/advanced_operators.html#definehttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#idhttp://www.googleguide.com/advanced_operators.html#inanchorhttp://www.googleguide.com/advanced_operators.html#infohttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#linkhttp://www.googleguide.com/advanced_operators.html#relatedhttp://www.googleguide.com/advanced_operators.html#sitehttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#sitehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#authorhttp://www.googleguide.com/advanced_operators.html#grouphttp://www.googleguide.com/advanced_operators.html#insubjecthttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#exthttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#locationhttp://www.googleguide.com/advanced_operators.html#sourcehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#sourcehttp://www.googleguide.com/advanced_operators.html#locationhttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#exthttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#insubjecthttp://www.googleguide.com/advanced_operators.html#grouphttp://www.googleguide.com/advanced_operators.html#authorhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#sitehttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#sitehttp://www.googleguide.com/advanced_operators.html#relatedhttp://www.googleguide.com/advanced_operators.html#linkhttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#infohttp://www.googleguide.com/advanced_operators.html#inanchorhttp://www.googleguide.com/advanced_operators.html#idhttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#definehttp://www.googleguide.com/advanced_operators.html#cachehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allinanchor</li><li><p>7/24/2019 The SEOs Guide to Advanced Search Operators</p><p> 4/20</p><p>4</p><p>4. Google Advanced Search Operators</p><p>Google supports a number of advanced search operators used to help resolve SEO issues. The table</p><p>below gives a brief overview of the queries, how they can be used for SEO purposes, and the examples of</p><p>usage:</p><p>Operator Short Description SEO Application Examples</p><p>(Site:) - Domain-</p><p>Restricted Search</p><p>Narrows a search to (a)</p><p>specific domain(s)</p><p>Shows approximately*</p><p>how many URLs are</p><p>indexed by Google</p><p>[site:seomoz.org]</p><p>Includes subdomains [site:google.com]</p><p>Shows sites of aspecific TLD</p><p>[site:.org]</p><p>(InURL:) / (AllInUrl:) -</p><p>URL Keyword</p><p>Restricted Search</p><p>Narrows the results to</p><p>documents containing</p><p>(a) search term(s) in</p><p>the URLs</p><p>Find web pages having</p><p>your keyword in a file</p><p>path.</p><p>[inurl:seo</p><p>inurl:company ]</p><p>=</p><p>[allinurl:seo company]</p><p>(InTitle:) / (AllInTitle:) -Title Keyword</p><p>Restricted Search</p><p>Restricts the results to</p><p>documents containing</p><p>(a) search term(s) in a</p><p>page title</p><p>Find web pages usingyour keyword in a page</p><p>title</p><p>[intitle:seo</p><p>intitle:company]</p><p>=</p><p>[allintitle:seo company]</p><p>(InAnchor:) /</p><p>(AllInAnchor:) - Anchor</p><p>Text Keyword</p><p>Restricted Search</p><p>Restricts the results to</p><p>documents containing</p><p>(a) search term(s) in</p><p>the anchor text of</p><p>backlinks pointing to a</p><p>page</p><p>Find pages having</p><p>most backlinks / most</p><p>powerful backlinks with</p><p>the keyword in theanchor text</p><p>[inanchor:seo</p><p>inanchor:company]</p><p>=</p><p>[allinanchor:seocompany]</p><p>(Intext:) - Body Text</p><p>Keyword Restricted</p><p>Search</p><p>Restricts the results to</p><p>documents containing</p><p>(a) search term(s) in</p><p>the body text a page</p><p>Find pages containing</p><p>most relevant /most</p><p>optimized body text</p><p>[intext:seo]</p><p>(Ext:) / (Filetype) - Narrows search results A few of possible [filetype:pdf]</p>http://www.google.com/search?hl=en&amp;q=site%3Aseomoz.orghttp://www.google.com/search?hl=en&amp;q=site%3Agoogle.comhttp://www.google.com/search?hl=en&amp;q=site%3A.orghttp://www.google.com/search?hl=en&amp;q=inurl%3Aseo+inurl%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=inurl%3Aseo+inurl%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=allinurl%3Aseo+company&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=intitle%3Aseo+intitle%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=intitle%3Aseo+intitle%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=allintitle%3Aseo+company&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=inanchor%3Aseo+inanchor%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=inanchor%3Aseo+inanchor%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=allinanchor%3Aseo+company&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=allinanchor%3Aseo+company&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=intext%3Aseo&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=filetype%3Apdf&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=filetype%3Apdf&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=intext%3Aseo&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=allinanchor%3Aseo+company&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=allinanchor%3Aseo+company&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=inanchor%3Aseo+inanchor%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=inanchor%3Aseo+inanchor%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=allintitle%3Aseo+company&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=intitle%3Aseo+intitle%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=intitle%3Aseo+intitle%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=allinurl%3Aseo+company&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=inurl%3Aseo+inurl%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=inurl%3Aseo+inurl%3Acompany&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=site%3A.orghttp://www.google.com/search?hl=en&amp;q=site%3Agoogle.comhttp://www.google.com/search?hl=en&amp;q=site%3Aseomoz.org</li><li><p>7/24/2019 The SEOs Guide to Advanced Search Operators</p><p> 5/20</p><p>5</p><p>Filetype Restricted</p><p>Search</p><p>to the pages that end in</p><p>a particular file</p><p>extension</p><p>extensions/ filetypes:</p><p> pdf ( Adobe</p><p>Portable</p><p>Document</p><p>Format)</p><p> html or htm (</p><p>Hypertext</p><p>Markup</p><p>Language)</p><p> xls ( Microsoft</p><p>Excel)</p><p> ppt ( Microsoft</p><p>PowerPoint)</p><p> doc (Microsoft</p><p>Word)</p><p>(*) - Wildcard SearchMeans "insert any word</p><p>here"</p><p>search for a phrase</p><p>"partial match"</p><p>[seo * directory]returns</p><p>"seo free directory",</p><p>"seo friendlydirectory",</p><p>etc</p><p>(Related:) - Similar</p><p>URLs Search</p><p>Shows "related pages"</p><p>by finding pages linking</p><p>to the site and looking</p><p>who else they tend to</p><p>link to (i.e., "co-</p><p>citation")</p><p>Evaluate how relevant</p><p>the site's "neighbors"</p><p>are</p><p>Compare:</p><p>[related:www.linkdiy.co</p><p>m]</p><p>and</p><p>[related:www.seomoz.o</p><p>rg]</p><p>(Info:) - Information</p><p>about a URL Search</p><p>Gives information</p><p>about the given page</p><p>Apart from providing</p><p>links for further URL</p><p>information, this search</p><p>can alert you of</p><p>possible site issues</p><p>(duplicate content or</p><p>possibleDNS</p><p>problems)</p><p>[info:seomoz.org]will</p><p>show you the page title,</p><p>description and invite</p><p>you to view its related</p><p>pages, incoming links,</p><p>and page cached</p><p>version</p>http://www.google.com/search?hl=en&amp;q=seo+*+directory&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=related%3Awww.linkdiy.com&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=related%3Awww.linkdiy.com&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=related%3Awww.seomoz.org&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=related%3Awww.seomoz.org&amp;btnG=Searchhttp://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_thread/thread/e2166033d5a7ab35/3030d86c10ef2ec1http://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_thread/thread/4762c412d5fa0053/70c9a12ac80dac85http://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_thread/thread/4762c412d5fa0053/70c9a12ac80dac85http://www.google.com/search?hl=en&amp;q=related%3Awww.seomoz.org&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=related%3Awww.seomoz.org&amp;btnG=Searchhttp://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_thread/thread/4762c412d5fa0053/70c9a12ac80dac85http://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_thread/thread/4762c412d5fa0053/70c9a12ac80dac85http://groups.google.com/group/Google_Webmaster_Help-Indexing/browse_thread/thread/e2166033d5a7ab35/3030d86c10ef2ec1http://www.google.com/search?hl=en&amp;q=related%3Awww.seomoz.org&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=related%3Awww.seomoz.org&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=related%3Awww.linkdiy.com&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=related%3Awww.linkdiy.com&amp;btnG=Searchhttp://www.google.com/search?hl=en&amp;q=seo+*+directory&amp;btnG=Search</li><li><p>7/24/2019 The SEOs Guide to Advanced Search Operators</p><p> 6/20</p><p>6</p><p>(Cache:)Shows Google's saved</p><p>copy of the page</p><p>Google'stextversion</p><p>of the page works the</p><p>same way as SEO</p><p>Browser</p><p>SEOmoz home page</p><p>text version of the page</p><p>* Display Bug: Not all indexed URLs might be displayed (even if you use the "repeat the search with omitted</p><p>results included" link to see the full list). To see more resul ts, the fol lowing search pat terns can b e used:</p><p> [site:yourdomain.com/subdirectory1] + [site:yourdomain.com/subdirectory2] + etc (the "deeper" you dig, themore/more accurate results you get)</p><p> [site:yourdomain.com inurl:keyword1] + [site:yourdomain.com inurl:keyword2] + etc (for subdirectory-s...</p></li></ul>

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