The SEOs Guide to Advanced Search Operators

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    T h e S E O s C o m p l e t e G u i d e t o

    Advanced Search

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    Index

    1.What is Advanced Search

    2.Advanced Search Operators

    3.Google Search Queries

    4.Google Advanced Search Operators

    5.Combined Google Queries

    6.Advanced Query Operators for Microsoft Bing

    7.Comparison of Advanced Operators across Major

    Search Engines

    8.A-Z of Advanced Search Operators Explained

    9.Twitter Search Operators

    10. LinkedIn Search Operators

    11. Boolean Search Logic

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    1. What is Advanced Search

    Advanced search enables increased accuracy of search results by using additional syntax to focus the

    search. One or more search criteria or operators can be combined in order to tailor the results more

    specifically towards your needs. These operators allow you to find what you're looking for quickly and

    accurately. For Search Engine Optimisers (SEOs), advanced search operators are essential if you want to

    peek under the hood by doing a much deeper and more accurate web searches.

    2. Advanced Search Operators

    The following 4 search operators are widely known on most search engines and can be used to adjust

    search results to your current needs:

    1. [-keyword] excludes the keyword from the search results, e.g., [loans -student] shows results for all

    types of loans exceptstudents' ones

    2. [+keyword] allows for a forced keyword inclusion(especially useful for including stopwords), e.g., [seo

    +for]

    3. ["key phrase"] shows search results for the exact phrase, e.g., ["seo company"]

    4. [keyword1 OR keyword2] shows results for at least oneof the keywords, e.g., [google OR yahoo]

    3. Google Search Queries

    .The following table lists which search operators work best with each Google Search Service

    Search Service Search Operators

    Web Search allinanchor:,allintext:,allintitle:,allinurl:,cache:,define:,filetype:,id:,inanchor:,

    info:,intext:,intitle:,inurl:,link:,related:,site:

    Image Search allintitle:,allinurl:,filetype:,inurl:,intitle:,site:

    Groups allintext:,allintitle:,author:,group:,insubject:,intext:,intitle:

    Directory allintext:,allintitle:,allinurl:,ext:,filetype:,intext:,intitle:,inurl:

    News allintext:,allintitle:,allinurl:,intext:,intitle:,inurl:,location:,source:

    Product Search allintext:,allintitle:

    http://www.googleguide.com/advanced_operators.html#allinanchorhttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#cachehttp://www.googleguide.com/advanced_operators.html#definehttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#idhttp://www.googleguide.com/advanced_operators.html#inanchorhttp://www.googleguide.com/advanced_operators.html#infohttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#linkhttp://www.googleguide.com/advanced_operators.html#relatedhttp://www.googleguide.com/advanced_operators.html#sitehttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#sitehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#authorhttp://www.googleguide.com/advanced_operators.html#grouphttp://www.googleguide.com/advanced_operators.html#insubjecthttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#exthttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#locationhttp://www.googleguide.com/advanced_operators.html#sourcehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#sourcehttp://www.googleguide.com/advanced_operators.html#locationhttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#exthttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#insubjecthttp://www.googleguide.com/advanced_operators.html#grouphttp://www.googleguide.com/advanced_operators.html#authorhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#sitehttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#sitehttp://www.googleguide.com/advanced_operators.html#relatedhttp://www.googleguide.com/advanced_operators.html#linkhttp://www.googleguide.com/advanced_operators.html#inurlhttp://www.googleguide.com/advanced_operators.html#intitlehttp://www.googleguide.com/advanced_operators.html#intexthttp://www.googleguide.com/advanced_operators.html#infohttp://www.googleguide.com/advanced_operators.html#inanchorhttp://www.googleguide.com/advanced_operators.html#idhttp://www.googleguide.com/advanced_operators.html#filetypehttp://www.googleguide.com/advanced_operators.html#definehttp://www.googleguide.com/advanced_operators.html#cachehttp://www.googleguide.com/advanced_operators.html#allinurlhttp://www.googleguide.com/advanced_operators.html#allintitlehttp://www.googleguide.com/advanced_operators.html#allintexthttp://www.googleguide.com/advanced_operators.html#allinanchor
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    4. Google Advanced Search Operators

    Google supports a number of advanced search operators used to help resolve SEO issues. The table

    below gives a brief overview of the queries, how they can be used for SEO purposes, and the examples of

    usage:

    Operator Short Description SEO Application Examples

    (Site:) - Domain-

    Restricted Search

    Narrows a search to (a)

    specific domain(s)

    Shows approximately*

    how many URLs are

    indexed by Google

    [site:seomoz.org]

    Includes subdomains [site:google.com]

    Shows sites of aspecific TLD

    [site:.org]

    (InURL:) / (AllInUrl:) -

    URL Keyword

    Restricted Search

    Narrows the results to

    documents containing

    (a) search term(s) in

    the URLs

    Find web pages having

    your keyword in a file

    path.

    [inurl:seo

    inurl:company ]

    =

    [allinurl:seo company]

    (InTitle:) / (AllInTitle:) -Title Keyword

    Restricted Search

    Restricts the results to

    documents containing

    (a) search term(s) in a

    page title

    Find web pages usingyour keyword in a page

    title

    [intitle:seo

    intitle:company]

    =

    [allintitle:seo company]

    (InAnchor:) /

    (AllInAnchor:) - Anchor

    Text Keyword

    Restricted Search

    Restricts the results to

    documents containing

    (a) search term(s) in

    the anchor text of

    backlinks pointing to a

    page

    Find pages having

    most backlinks / most

    powerful backlinks with

    the keyword in theanchor text

    [inanchor:seo

    inanchor:company]

    =

    [allinanchor:seocompany]

    (Intext:) - Body Text

    Keyword Restricted