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THE PROMOTIONAL MIX#66- Roles of Promotional Mix on SER
The Promotional Mix
• combination of the different types of promotion a business or organizations uses to promote its products
Promotional MixAdvertising
Sales Promotion
Direct Marketing
Publicity
Personal Selling
The Promotional Mix• Advertising – any PAID form of non-personal promotion of
ideas, goods, or services by an identified sponsor
• Sales Promotion – a short term incentive to get customers interested in buying a product
• Direct Marketing – marketing activities to sell products directly to customers through the use of a customer database
• Publicity – the FREE mention of a product or company in the media
• Personal Selling – direct communication by a salesperson to potential customers either in person, by telephone, or e-mail
Activity• Apply the Promotional Mix to your Fantasy Football team:
• Advertising
• Sales Promotion
• Direct Marketing
• Publicity
• Personal Selling