The Power of Disruptive Change Mash Up

  • Published on
    06-Apr-2016

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Not all change is disruptive but all disruption creates change. Following our Mash Up on The Power of Disruptive Change, we collated all of the most incisive thinking from our experts and conversations around the studio to give you an overview on what we've learnt about harnessing the power of disruption.

Transcript

  • NOT ALL CHANGE I

    S DISRUPTIVE,

    BUT ALL DISRUPTI

    ON CREATES CHANG

    E

    Exploring how people, insights and brands can inspire change

  • WE MAKE THE BIGGEST LEAP

    S WHEN WE

    SPARK PASSION AND BELIEF

    IN OTHERS

    finds tension in the status quo and strides out into the unknown

    is creative, seeking new ideas, new models, new paths towards a solution

    is in the business of progress it challenges and provokes but with the purpose of building a better future

    is an involved, iterative and intuitive process of change; it is rarely linear

    DISRUPTION...

  • BREEDING A CULTURE OF CR

    EATIVE FREEDOM

    DISRUPTION NEEDS TIME, S

    PACE, AND A

    WILLINGNESS TO FAIL

    LIGHTING THE FIRE

    WE MAKE THE BIGGEST LEAP

    S WHEN WE

    SPARK PASSION AND BELIEF

    IN OTHERS

    To foster this we need to: Take time to step back and see the bigger picture Encourage diverse thinking and wide-ranging perspectives Embrace the value of positive tension instead of aiming for consensus Scour the edges of creativity, not just the comfortable middle Engage others creating and building with a broad range of skillsets Allow room to make mistakes and learn from them

    How do we do this:

    As leaders of disruptive change we need to: Show passion, conviction and clarity of vision Distil the message; make it shareable Paint a picture of the future; show the impact of action and the consequences of inaction Share and build alongside others to drive engagement from the beginning Harness momentum and build excitement throughout Be creative in how we deliver our thinking the medium can be as disruptive as the message

    How do we do this:

    GET AWAY FROM

    IT ALL FIND NEW ENVIRONMENTS,

    NEW SOURCES OF

    INSPIRATION, NEW

    WAYS OF WORKING

    BRING IN DIVERSE PERSPECTIVES

    AND EXPERIENCES

    FROM ACROSS THE

    BUSINESS AND

    OUTSIDE

    FIND SHARED

    PASSIONS AND

    GOALS TO HELP BREAK

    DOWN INTERNAL

    BARRIERS TO

    CHANGE

    ENCOURAGE YOURSELF AND

    OTHERS TO TAKE RISKS

    AND EXPLORE

    BIGGER, BOLDER IDEAS

    CO-CREATE AND

    CO-DESIGN WITH

    STAKEHOLDERS

    SO THEY FEEL

    INVOLVED AND

    ENGAGED FROM

    EARLY ON

    LOOK OUTSIDE THE

    BUSINESS FOR DISRUPTIVE

    AND CREATIVE WAYS TO

    SHARE IDEAS AND BUILD

    INTEREST, FOR EXAMPLE

    USING TEASERS AND

    TRAILERS

    KEEP THE MESSAGE

    AND THE STORY

    SIMPLE - SOMETIMES

    STRIPPING IT

    BACK IS THE MOST

    DISRUPTIVE THING

    OF ALL

  • Unit 18, Archer Street Studios, 10-11 Archer Street,

    London W1D 7AZ

    Jonathan Williams+44 7734 563 541

    jonathanw@mash.uk.com

    Natalie Hughes+44 7966 579 522

    natalieh@mash.uk.com

    HOW WILL YOU AND

    YOUR

    TEAM DRIVE CHANG

    E IN 2014?