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COMPANY CONFIDENTIAL
The Path to an IOT Connected Supply Chain Carsten Krause – Chief Enterprise Architect @ ModusLink
COMPANY CONFIDENTIAL
Agenda
Key Drivers for IOT Supply Chain Success
1. Why IOT is a Game Changer for Supply Chain Services
2. Examples of Supply Chain Solutions & Services
Monetization with Connected IOT Devices
3. Architecture of a Secure Platform to Orchestrate IOT
Processes of Connected Everything
COMPANY CONFIDENTIAL
Agenda
Key Drivers for IOT Supply Chain Success
1. Why IOT is a Game Changer for Supply Chain Services
2. Examples of Supply Chain Solutions & Services
Monetization with Connected IOT Devices
3. Architecture of a Secure Platform to Orchestrate IOT
Processes of Connected Everything
COMPANY CONFIDENTIAL
Unprecedented Opportunities in IOT
.
6.4
Billion
2016
37
Billion
2020
$235
Billion
2016
4.3
Zetabytes/
year
COMPANY CONFIDENTIAL
On the The Path to Connected Everything &
Contextual Automated Experiences for
the digital supply chain
IOT Devices are amplifying data growth at an unprecedented scale
COMPANY CONFIDENTIAL
IOT is bridging the GAP between the physical and digital world
Supply Chain Going Digital
COMPANY CONFIDENTIAL
Agenda
Key Drivers for IOT Supply Chain Success
1. Why IOT is a Game Changer for Supply Chain Services
2. Examples of Supply Chain Solutions & Services
Monetization with Connected IOT Devices
3. Architecture of a Secure Platform to Orchestrate IOT
Processes of Connected Everything
COMPANY CONFIDENTIAL
Real Time IOT Data Collection
Data collection End 2 End across companies,
borders and connected devices
COMPANY CONFIDENTIAL
Delivering business value
when it’s needed
Real time IOT data insights
COMPANY CONFIDENTIAL
Data Sources
Stream Processing Platform
e.g. KAFKA
Data Lake Landing Zone
e.g. Hadoop
Traditional BI
Apps
Stream
NoSQL
IOT
Hive
Spark Map Reduce
HANA VORA
Virtual access
Real time replication
ETL ELT
Ops BI
Real time Batch
Real Time Insights at different
points of data ingestion
COMPANY CONFIDENTIAL
IOT software updates over the air are addressing critical maintenance
issues based on sensor data, predictive analytics and AI
Real Time IOT Maintenance
COMPANY CONFIDENTIAL
!
IOT Predictive Supply Chain Integration
COMPANY CONFIDENTIAL
Delivering business value
where it’s needed at the right
time in the right context
Real Monetization Opportunities
COMPANY CONFIDENTIAL
Monetization with Machine 2 Machine IOT
Replenishement
CA
NA
DA
IoT Hub IOT Hub
COMPANY CONFIDENTIAL
Monetization with Frictionless Replenishment
Virtual Pantry
Predictive
Replenishment
IOT Hub
Virtual Pantry
COMPANY CONFIDENTIAL
Service Enhancement
IoT Hub
COMPANY CONFIDENTIAL
Monetization with Pay Per Use/ Upsell
IOT Cloud
Loyalty
COMPANY CONFIDENTIAL
Agenda
Key Drivers for IOT Supply Chain Success
1. Why IOT is a Game Changer for Supply Chain Services
2. Examples of Supply Chain Solutions & Services
Monetization with Connected IOT Devices
3. Architecture of a Secure Platform to Orchestrate IOT
Processes of Connected Everything
COMPANY CONFIDENTIAL
Path to a Connected IOT Platform
COMPANY CONFIDENTIAL
IOT Cloud Data Collection & Insights Hub
API Management Platform
Event Processing Enterprise Service Bus Consumer Profiling
Data Lake - Staging / batch & real time delta processing
Data Warehouse – Refine & Curate Data
CRM, Campaign & Loyalty Management
Business Rules E-Commerce DMP Display/ DSP Web/ Mobile/ Social/
IOT
Appliance Data In
sigh
ts
Mac
hin
e le
arn
ing
algo
rith
m
Pre
dic
tive
An
alyt
ics
D
ata
Vis
ual
izat
ion
Co
nsu
me
r P
rofi
le
First Party Data Orders/
Third Party Data Web/ Demographics
CRM/ CIC Data
Mobile Data
COMPANY CONFIDENTIAL
Big Data – Micro Insight
COMPANY CONFIDENTIAL
Consumer Journey / Business Rules Framework/ Rights Management
COMPANY CONFIDENTIAL
Integration Across Platforms and Channel Partners enhanced by IOT
TMS CRM
ERP
BI
SQL
HADOOP SPARK
KAFKA
HANA
IOT Cloud/ Hub
COMPANY CONFIDENTIAL
Govern data, consumption, apps and users of IOT devices
IOT Hub Cyber Security Mandatory
COMPANY CONFIDENTIAL
Trend:
Compute
and
Analytics
Moving
towards
the Edge
In IOT Architecture One Size does not fit all
COMPANY CONFIDENTIAL
In Summary
• Exponential Data Growth of IOT Devices is a game changer
for any industry including supply chain
• There are real cases of monetization & value added service
through IOT Data
• Lack of turnkey solutions in the market place for IOT
integration and supply chain operations
COMPANY CONFIDENTIAL
poetic IOT Cloud Platform
Analytics
CRM
ERP
Registration Usage
Tracking
Subscription
Services Cloud
Supporting
Services
IoT Cloud
IoT
Hub
Protocol
Gateway
Customer
Portal
Data
Warehouse
Inventory
Management
Payment
Returns
Customer
Care
REST/SOAP
Over HTTPS
HTTP/S
AMQP
MQTT
MQTT
AMQP
REST/SOAP
Over HTTPS
Contract
Management
Entitlement
Management
Usage and Event
Rules Engine
Device
Manager
Built-in
security
COMPANY CONFIDENTIAL
Carsten Krause
Chief Enterprise Architect
ModusLink Global Solutions
C 978-395-7689
P 781-663-5051
We are here to help in your journey
towards digital transformation
Thank you!
COMPANY CONFIDENTIAL
COMPANY CONFIDENTIAL
Trends Underscoring the need for an IOT connected supply chain
• IOT Analytics & Big Data shared across supply chain partners
• IOT Automation in logistics utilizing sensors
• IOT Empowered Smart machines using artificial intelligence
• IOT Digitization of the Physical Supply Chain
COMPANY CONFIDENTIAL
Execute solutions that drive revenue growth, reduce cost and enhance customer brand experience
31
Built on a standard set of supply chain, returns, e-commerce and customer care processes
configured to meet our clients’ unique business objectives.
COMPANY CONFIDENTIAL
Global Operations Footprint
32
AMERICAS Waltham, MA HQ
Raleigh, NC
Nashville, TN
Spanish Fork, UT
Orem, UT
Colorado Springs, CO
Indianapolis, IN
Bloomington, IN
Riverside, CA
Miami, FL
Monterrey, Mexico
Guadalajara, Mexico
Apeldoorn, Netherlands
Orléans, France
Kildare, Ireland
Brno, Czech
Jaszfenyszaru Hungary
Atsugi, Japan
Seoul, Korea
Shanghai, China
Pudong, China
Kunshan, China
Songjiang, China
Chongqing, China
Taipei, Taiwan
Shenzhen, China
Futian, China
Hong Kong
Hyderabad, India
Penang, Malaysia
Singapore
Sydney, Australia
ASIA
EMEA
LEGEND Solution Centers e-Business hub ModusLink Licensee
COMPANY CONFIDENTIAL
Trusted by Leading Brands
33
Trusted by Leading Brands
COMPANY CONFIDENTIAL
Entitlement Management Defined
• Entitlements are a set of rights granted to a user by a publisher.
Proof of ownership or right to use/access products, updates or
services
• In Poetic Entitlements can be: – Licenses (rights to use software)
– Subscription access to content
– Upgrades
– Downloads of products, documentation, patches
– Access to technical support
• Entitlements are important to – Buyers
– Publishers
– Channel partners (OEMs, Distributors, VARS)
COMPANY CONFIDENTIAL
Poetic Is A Product
• Designed to specifically address the licensing and entitlement management challenges for
high tech companies
• Mature, proven track record - in production since 2001
• Evolves and is enhanced to address changing market needs
– Has an annual release with new features and functionality
• Is modular - purchase only what you need
– Each module supports specific entitlement management functions
Product activation (provide unlock codes that allows the product to run)
Electronic downloads
Upgrading users with new product releases
Subscriptions and renewals
Support for channel partners
Manage volume purchase contracts
Reporting
COMPANY CONFIDENTIAL
Poetic Is Modular – Purchase What You Need
36
Poetic
Core
&
Reports
Product Activation / Registration – unlock code
generation and delivery
Electronic Download – product, documentation,
patches
Upgrades – proactive marketing and delivery
Subscription/Renewals – management of various
program types and automated renewal tools
Channel Partners – allow partners access to
service customers
Contracts – manage volume purchase
agreements
COMPANY CONFIDENTIAL
The Benefits of Poetic
Streamline and automate processes to reduce cost – Product unlock code generation and delivery
– Upgrades, patches
– Subscription renewals
– Volume purchase contract management
Improve the customer experience – Self-service
– In multiple languages
– Simplified, consistent processes
Provide platform for new and varied licensing models
Simplify and speed the integration of new products – From mergers and acquisitions
– New product introductions
Dramatically improve the quote to cash cycle
Improve business intelligence through robust reporting
COMPANY CONFIDENTIAL
Poetic Case Studies
• Fortune 50 High Tech Firm (hardware and software)
– Activate $4 billion in software products through Poetic annually
– All software entitlements are managed by our EMS
– Integration of acquired products enables common processes, eliminating costs
– One global platform for centralized data increases efficiency and reduces costs
• Leading Navigation IP Publisher
– Poetic enabled and manages a new subscription program which has grown revenues significantly
– Increased end customer satisfaction
– Enables creative marketing programs leveraging user entitlement data
• Leading Telecom Network OEM
– Enabled the manufacture of generic hardware with features/capacity pre-loaded and activated by
license keys, greatly reducing manufacturing costs and increasing speed to market
– Poetic made it possible to reduce order to invoice cycle from days to < 1 minute
– Poetic has provided this client with a competitive advantage by reducing complexity for
customers, speeding upgrades to service and reducing costs