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Dual Ace™ Tennis Racquet. The Next Generation Tennis Player Needs the Next Generation Racquet 05/24/10. The Problem. Traditional Racquets (symmetric cross-section). Existing racquets force players to compromise and pick only one stiffness racquet for all shots . - PowerPoint PPT Presentation
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The Next Generation Tennis Player Needs the Next Generation Racquet
05/24/10
2Sportz PROPRIETARY/TRADE SECRET INFORMATION
The Problem
Traditional Racquets(symmetric cross-section)
Existing racquets force players to compromise and pick only one stiffness racquet for all shots
3Sportz PROPRIETARY/TRADE SECRET INFORMATION
The Solution – The Dual Ace™ Racquet
Dual Ace™ Asymmetric
Cross-section
More Power More Control
4Sportz PROPRIETARY/TRADE SECRET INFORMATION
Development Plan
Initial design modeling complete• Unique asymmetric frame design using composite
materials Next steps: Prototype development and testing
• Engage manufacturing partner such as Pu Feng Composites (Taiwan)
• Lab testing to demonstrate performance• Beta testing with target customers
5Sportz PROPRIETARY/TRADE SECRET INFORMATION
Market Potential– Annual WW racquet sales: 4.2M– Total market Revenue: $562M– CAGR: 5.5%– Focus on High End Segment– Core markets: US, Europe and Asia
Pacific
– High End Market will grow to $200M by 2015.
Recreational $302,400,000
Youth $109,200,000
High End $151,200,000
6Sportz PROPRIETARY/TRADE SECRET INFORMATION
PHASED APPROACH
Business Model
1) Southern California Tennis Shops
2) US Nationwide Tennis Shops3) Mainstream market
– Sports Authority – Big 5– Sports Chalet
7Sportz PROPRIETARY/TRADE SECRET INFORMATION
BlogsVaviMagazinesPro endorsements
Market Entry Plan
8Sportz PROPRIETARY/TRADE SECRET INFORMATION
Competitive LandscapeWilson Head/Penn Prince Prokennex Dunlop
User Type 1st Tier 1st Tier Various Various Various
Design High Flex Stiff Stiff Various Various
Location Chicago, Ill
Kennelbach Austria
Cumbria, U.K. Carlsbad, CA Surrey, U.K.
Sales $202M $140M $56M $45M $33M
Market Share
36% 25% ~10% ~8% ~6%
We offer a competitive advantage in a two-in-one racquet
9Sportz PROPRIETARY/TRADE SECRET INFORMATION
Financial Projections
– ROI: 104%– 39% Gross Margin– Based on high end market – upside in other markets.
-$5,000$0
$5,000$10,000$15,000$20,000$25,000$30,000
Financial Projection (in $K)
Total Sales $- $3,190 $6,732 $14,204 $20,604 $29,642
Net Profit $(300.00 $(7) $466 $2,089 $3,404 $5,183
FY2010 FY 2011 FY 2012 FY2013 FY 2014 FY 2015
10Sportz PROPRIETARY/TRADE SECRET INFORMATION
IP / Entry Barriers
No Existing Patents Apply for utility patent Build our trademark of Sportz brand
11Sportz PROPRIETARY/TRADE SECRET INFORMATION
Financing Phase 1 - $300K
• Design/Testing $100K• Molding/Sample production $200K• Marketing/Market researching to get customer
feedback and initial customer sign ups Phase 2 - $500K
• Initial sales phase begins• Follow Go-to Market Plan
Phase 3 - $3M• Grow based on the financial projections
12Sportz PROPRIETARY/TRADE SECRET INFORMATION
Exit Strategy
Potential Interest Public Companies
ProKennex Company P/E
Market Cap
(in $M)2009 Sales
(in $M)
HeadEscalade Incorporated 22 58 116
Wilson Pool Corporation 65 1288 1,540Nike Under Armour 35 1250 856BurtonEscalade
The Next Generation Tennis Player Needs the Next Generation Racquet
