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TABLE OF CONTENTS

Company Product & Description

Services Why Us?

Target Market Price List

Our Mission Customer Profile

Market Research & Competition

Market Projections Barriers to Entry

Marketing Social Media

Logo & Ad & Slogan Public Relations &

Advertising Events

Marketing Expenses

3 4 5 6 7 7 8 9 9 10 11 12 13

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Pricing Elements Competition

Sales & Distribution Operations

Financials Startup Expenses

Break Even Analysis Project Timeline

Appendices

14 15 16 17 18 19 19 20 21

TABLE OF CONTENTS CONT.

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Editorial and commercial styling for photo shoots and video/film

Personal styling

>Closet organizing >Personal shopping >Consulting

   

The Nü Black brings a fresh approach to styling and an aesthetic different to what is prevalent in the fashion system in Chicago.    

Gender: men and women Age: 18-35 Location: Chicago and Chicagoland area Income: $20,000+ Marital status: single and married Education: college and post-graduate Occupation: photography, journalism, finance, publishing Ethinicites: all

SERVICES

WHY US?

TARG

ET M

ARK

ET

COMPANY &

PRODUCT DESCRIPTION

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PRINT VIDEO/FILM

ADVERTISING

Consulting: first hour free, $85/session Personal Shopping: $200/day Closet Organizing: $80/hr

PERSONAL

$200/gig Back-up fee: $50    

PRICING

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OUR MISSION

To help clients develop and express their own personal style in an honest and efficient manner. We strive to apply a nü aesthetic with styling through imagery and people.

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CUSTOMER PROFILE

Name: Rei Sargent Age: 25 Occupation: Nurse Annual income: $70,000 Education/Degree: BS in Nursing Residence/Type and location: Apartment, Chicago Marital Status: Single Children: None Leisure Activities: Cooking, Music, Hiking Vacation/Travel: Summers in Tel Aviv, Israel Favorite Stores/Designers: Marc Jacobs, Zara, Topshop

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MARKET PROJECTIONS

MARKET RESEARCH &

COMPETITION

Size of Target Market in U.S.: 300 people Size of Target Market in Chicagoland: 176 people Potential Size of the Market: 1,553,280 people This includes people who live in the United States, who live within 10 miles of Chicago, who like fashion, street style, thrifted goods, editorial style work, and styling.

 

We plan to maximize on advertising to garner a faithful clientele during changing seasons. This goes hand in hand with tax refund season. Many people like to treat themselves with their tax refund money, and tax refund season is usually around the time when it begins to get warmer out. The shopping-on-a-budget trend is quickly growing, and there is a market of people who want to thrift their wardrobes or shop on a dime, but don't know how to go about doing so.  

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BARRIERS TO ENTRY

 

The current market demand is not visibly seen, but according to Facebook, there is a growing interest in stylist services. This shouldn't be too tough for a startup because there are not many barriers to entry for The Nü Black Styling Firm because there are not many other styling firms that do what we as a company do. There are many trends that we will use to our advantage to increase the amount of business and revenue. Trends like changing seasons, tax refunds, and thrifting give The Nü Black Styling Firm a leg up on the competition. When seasons change, so do wardrobes, and people need to go shopping.

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SOCIAL MEDIA

MARKETING

In order to reach our target audience and beyond, we will utilize many

mediums of social networking.

An account will be managed on the following websites and apps:

Facebook Twitter

Virb (Company site) Instagram

Wordpress Youtube

Vine Spotify

Pinterest Tumblr  

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LOG

O &

AD

& S

LOG

AN

Shop. Style. Organize

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PUBLIC RELATIONS

ADVERTISING

Facebook Ads Google Ads Refinery29 Chicago street fashion blogs Red Eye Boutiques (Pluggers and pamphlets)

Coverage in : CS Magazine Chicago Mag Men’s Book Magazine Local news

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EVENTS

We will host parties where local designers and vendors can sell their pieces and sign up for consultations. A gallery or loft space will be rented out and drinks will be served. These parties will serve as a place where people can network, shop, and socialize.

What will be needed: Space DJ Beverage sponsor Snack sponsor Event photographer (ASL Media) Racks Advertising Signage

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MARKETING EXPENSES

Facebook Ads $10 day $50 for campaign

Pluggers $30

Space Free DJ $75 Beverages Sponsor Snacks Sponsor Event Photographer $100 Racks $50 Advertising/Signage $80

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PRICING ELEMENTS Pricing was determined by

researching the competition and taking into consideration all of the

services we provide. Most importantly, we thought about the

wants and needs of our target customer.

We look at the client’s lifestyle, budget, and day-to-day activities. He or she will be investing in the development of an individual style and the experience of self-discovery that will last a lifetime. We don’t just give out strict rules; we provide guidelines and eye-opening possibilities. For our contractors, we offer an unparalleled point of view, professionalism, and the proper resources to communicate an exact visual statement.

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COMPETITION

Akasha Sty l is t Initial consultation: $50 (up to 1 hour) Closet check-up: $75 per hour Personal styling: $150 per hour Personal shopping for client: $50 per hour Personal shopping with client: $100 per hour Dressing for special occasions, events: $125 per hour Wardrobe photo shoot: $200 per hour

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SOCIAL MEDIA SALES

Our approach sets us apart from the competition because we want to show

our clientele every aspect of our business. Exposing the backstage.

To keep our exclusivity, we will also

rely on the word-of-mouth tactic, offering compensation (i.e. giveaways, goodies, and discounts) for referrals.

 

SALES & DISTRIBUTION

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The Nü Black Styling Firm will work out of our own studio until enough funding is acquired to secure a bigger space in which we can work, host, and live. Our supplies come from office supply stores, going-out-of-business retail stores that are selling their fixtures, and fabric stores. Hunting for fixtures from retail shops that are ending will allow us to obtain unique pieces at the most reasonable prices.  

OPERATIONS

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STARTUP EXPENSES

FINANCIALS

One T ime Costs $600 Styling Kit $200 Fixtures Per Month $10 Electricity $50 Wi-Fi $200 Transportation (Gas) $800 Labor Occas iona l Costs $30 Paper Advertising $300 Facebook Ads $305 Per Event $50 Office Supplies $1060 Per Month Af ter 1s t Month $2545 Tota l S tar tup Cost

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BREAK EVEN ANALYSIS

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PROJECT TIMELINE

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Pro ject T ime l ine Smartsheet.com Break Even Ana lys is Hbsp.harvard.edu/multimedia/flashtools/breakeven

Facebook Target Market Research

APPENDICES