The Need for Effective The Need for Effective CommunicationCommunication

Colm ShannonColm ShannonDeputy DirectorDeputy Director

Executive Information ServiceExecutive Information Service

IssuesIssues• What is effective communication?What is effective communication?• Why is it important?Why is it important?• How communications can help How communications can help

deliver effective communicationsdeliver effective communications• Your roleYour role

Effective CommunicationsEffective Communications

““Internal communications suggests a Internal communications suggests a cure from some ailment we would cure from some ailment we would

rather not think about – medicine to rather not think about – medicine to be taken because we know it is good be taken because we know it is good

for us, but with no great for us, but with no great enthusiasm.”enthusiasm.”

James FarrantJames Farrant

Effective internal communications must Effective internal communications must address – How will RPA affect or benefit address – How will RPA affect or benefit

me?me?

Why is communication Why is communication important?important?

• RPA affects 180,000 staffRPA affects 180,000 staff

• Weak internal communications will Weak internal communications will undermine external communicationsundermine external communications

How can communications How can communications help?help?• Communication is at the centre of Communication is at the centre of

the policy processthe policy process• LeadershipLeadership• TrustTrust• InclusivityInclusivity

Your roleYour role• The process has startedThe process has started

– News lettersNews letters– WebsiteWebsite– Email circularsEmail circulars– RoadshowsRoadshows– Team briefTeam brief

• Communications sub groupCommunications sub group• Communications championsCommunications champions• Review your communications processReview your communications process• Encourage involvementEncourage involvement

Your role Your role (continued)(continued)

• Partnership – best practicePartnership – best practice

• Monitor and measureMonitor and measure

• FeedbackFeedback

Keep it simpleKeep it simple

Provide information in a Provide information in a timely and relevant manner timely and relevant manner and in a way that all your and in a way that all your staff are comfortable with.staff are comfortable with.