0

0125(54L19

-nl1f1ftlAUtlgt3ul)urnflUtlft uO-IYlh fllUU

The Marketing ofBEC Terosasana Footballs Club

yhinli m1~tf (Phitak Siriwonggt bullbullbull 1hfIYIs6 YlqUni (Prasopchai Pahsunon) tttt

1U1111~ ~u~mn Qanawat Manewaha)ttU nqRU iUI~qJ (Kittin Tancharean)3

UYlflAUtl

A 1 I 1 I 11fl1 11 iIVIHH fl1 HunfI lJ tl~ f1 1J f1 ir~fl1J tl fl1J tl C)f -IYI 1 Ifl f1 U I u U fl1 11 iI tilIf~ fJ nUllvt il1 tJ fl1 1

~ middot 1 1 A 1 JI f11Jfl111W1fl1Jfln~ lHlJtl~fll1f1nillU1U 20 flU fltJ1J1f1Qu1f1~fUvttl n1l1(Hfl11f1f1lfllJtl~f1 lJf11 r~fl1Jnfl1Jn

1 I 1 f 1 1 C)f-lYl 1 fllf1U Hflfl1H1n1l1vt1J11fl11f1f11fllJn~f1 lJf11lt1 1JvHU 1) fllUHflflllWct1 f1 lJf11lt1 u1ntl1Jfl1tJYl1J

til J 4 A bull s 1fl1Jtlflf1tl~VfI fltlVfll1f1n IlfllJVflltJ111fUlvttlvt9llU l~lflU (I11111JVfll1f1n LUtlU lflfl fl11flfllfltlnUn ~fl1Jtlfl

I A 1 I 1 A1flVn11LfltlnillnUn ~fl1JtlflYllJlfmf1V~ LU1fl1Jlflfl un Jfl1JtlflYllJlflfl YltJ lUIun ~fl1JtlflillnflHu1IY1ff Ivtn

d I iI 0 oM 1 11 f1n~fl11lJllJ1JUlJ~lJtl~Yl1J UflluUfl11f1~~flf1lJllfn Ll1LvtlJillU1U 1JlnlJU fllUf1Ul1JnWl f1 lJf11 il1lflf1Ul1J

~ d J t tl iIII ~ cl ctJ~fl1Jtlflillnn1lJvtfln1l1 ltlUf1UllJ YlfI~tly LilnflHl1J tl~ Ivt tlfl111Jf1fl1 n U fl111f1UYlH 1If1fllWUtHYl1flnYl

oMA 11 HflfIlJ Ulvt tlfltl1J f1u tl~ fI tlfl11lJfltl~fl11lJ tl~ f11Jllfnf1 lJ f11lt1 fltJHflflf1UfI1i11 nfl1L1uu1lJ tl~f1lJ lbn 2) fllUfl11

t QI 1 t QI ct -IfI~ l1f11 tl1ntl1JfI1Vl1f11f11i1 HU n~fl1Jtlfl f1 lJ f11 fI ~11fll U n~fl1J tl fI l~fll1Jfl11lJ f1llJ 1 HlUfIfl111J lJlfmf1tJ~ A At tI QI 1 t ltIII JI I QI t ~III bull Adlvttlfl~~fI~lflUllJld~nflf1 lJf11 n11f1~11fll1JflnlJl1flJn1mlJ~lJUfI~nfl1Y1 LlJuvt~lvtmtlun 11~~ LilfjlflJ n~

laquoII II i~nfl1lJtl~vhfimruf1 l1Jf1Hiulf11li~I(~~ 111~fh11 i~flllJfl11lJTi~vttlhlJtl~ ~ n~l1fltl~1 iIlUfl1UWlJ

flU 111 f1lJlnlJtl~f1 l1Jf11 3) tl~YI H fl1Hlfl1111hv tl1n61J1(1u011 ~1111huUfl1 lulblJ1Jll1wf1Ul1JnWl

fl11111JlliYli1IlYlU1111i1V 4) O11ti~lf1llJn11f1f11f1l(lUlilJ~fl1Jtlfllf1ufl11t11lfltimuiphu~n ~Hl 1(111

d~fl1J lf1vfl1nhlflH01111JHfIlftl1J91tlti~fllJdl1111JW111fU 5) 1(1ulfltljlv-WU1iUm 11(0 fl1nf~UnnWl A J~ a d 1 IQI Jifl1JtlfllJtl~1HI1 tJUYllu UvtU1ilJfI1llJllJ1flfllfltlnLlJllJlltluu nJifl1JtlfllJtl~f1 l1Jf11 fltJflH UfI011 Lfl11J

f1U1Jf1~ Itlf~ltJilln1JlliYlrtrn11 f1U1Jf1~U

bull s 1J 1fl111flty O11f1f11f1 f1 lJf11 r~fl1Jtlfl1JtlC)f-1YI 1 fflf1U

OM ~1nitln1li~n1l~lihllt1t1 fltllllltnnmrlln11lJIl1lltmiuffatl101 lllUll11f1IV1tliji 6ttl1 1I1Wt11[176120

tttt nl1111tl0111i1101nlJttl fltIIllUlnlllil1011 lJ111illUlnUftatl101 illUll11f1IWtliji 6tth UVItliji 76120

WI Unflnllnl111itlnnli~01~jnnf1t1 fltll1lllJln1ili~n11 lJIf11llUlnlJftatll011ll61111f1lWtlij16 th uWt1ij176120

~ 1YPe

n~$tJs~ tuou-lnlSJ1UOWdy-tuOiu Uhl5nu~ullial 2554 Payap Univenity Research Symposium 2011 d 114A

1t1ll 16 fjlJtl1V1t1f1 2554 til tllfllj~tlUlllVltJlmmmiddotm6t1Frltl1i1

-Abstract

This study focuses on marketing of BEC Terosasana Footballs Club This research used a qualitative approach 20 participants were interviewed The result shown that the marketing ofBEC Terosasana Footballs Club consisted of 1) ProductClub with main team and youth team for develop player to the future and choose footballer from international and national player Club rent stadium from government in Bangkok for convenience to access and produced souvenir to response demand of member of the club 2) Pricing consisted of wages per week for footballer that depend on their ability and famous The ticket price not too expensive for persuade in amount of membership 3) Place consisted of ticket selling place ticket in front of the stadium and using ticket selling agency 4) Promotion by using public relation and initiated the social responsibility programs 5) Network Allies schools sent the footballer for direct choosing and supporting from the main sponsors

Keyword Marketing BEC Terosasana Footballs Club

E-mail Addresspunk_skinzahotmailcom ~

1Jrnh J 1 -- _1 ~I~fIUfHl lUntJfH lJflmuJYI IHYI1Llflt tl1fll1ftfllUYIHUl1f1ff1fffllYIvtfHJUVU flulaYIfflUluU

1 oJ J 1- 1 1 f ulLYIffmflYIlJm1lf1t~flUml UfflJtlll1f1~ff8UlhlJ1W 2200-2300 iJ IHftUflU UmHYIvttlu uil~UUlJHl

~vtnd1ilJJlJl~11mn6~flflHiH ~l~tl1tl1Jvj~IJ6nK1Un~JJ1illflYIH~1U~fllrtfHillflffJJ1fJJvjfllHlft r 1 1 J ~I J bull flfl6fW1U UultLYIffn~flqllllfttffflnfllLftUfi fflJ1fllJ ~f11J6mHflqll fWLuUfflJ1fllJ tf1UnftU1Hmfltln~ Lftn

I 4 at ~ A 1 )I A IJ t

n6f1~ Uilflff1863L1fttlJvjf1UnftftfllnflJU UltflnU Ufl1t1Y1lJvjf1Unftfl1~1 YIIUU1lJflUUtl~JU LfltIYIff LlJffl

~ bull 4 bull f bull 1 I lJfllllflll1lJ1mlUUfHflum~ ~mV1~flmU6~lLfttO~lJ1fHutl~UU lJ11 UflllUnn1ff IlJff1 fllnnl1t1lf1

A 1 ld oJ flll1fntl1VlLftflluftVumfjLftU Ufttflllff11~LlU1UfItIn~ff LlJff1 miluYIuvlJ (1Wvt~ff fllU1WYIvttl 254923)

i1il~UUflW1vjfl116ft~i11fl1ltlnlJiUhlrJUflW1~iltllJUU nund1~1Lvt imnmr1Lftn 1~11ilarJUfl11

Lrlul~OflUm)fl fhft~flltl fllm~liu flllllflf)tllU1~mlffUYIU1 n11fhu11t11fll1 U~ff6~lJvf ~flf11lJ il1fl

lltJfl1lLYIniffU flW1vjf1116ftL1lJAu tl1fl lY1U-MfllllJ ~lUIil ftlJlft6~ tlU flft1tJ1rJUflW1fflTfl1uiu nW101vt

ILftti1t1~UUM~U1LrJUflW1L~omlfl1 (Sean Hamil amp Simon Chadwick 2010 xxiii)

nW1vjfl1Jnft~fl11LrJU ff~fllJ1Y1t111~1~UIi 11lJfHh~l1 rt~ fl W1vjfl1J6ft 11llJ1~~fl11lJmiddotlm 1JUftfl11lJflrl~

flKUft111lJ1~fl11lJ Minnnft lUl1lJLlftffLlJ ~nvjflunft l11Jlf~fll1 ffUl1ffl U1u nUfl1 tIn~~nn ntlo~ t- d od A A tI t JJ ~4

ff IlJfflvjfll1nftUU1 ilUlnflliJu~flffll1mllJm1nWl LUn~tllnlJn~fl1hfl611l1ftlt11hfllllUU fjUlJYIlJfl111J

ail 11(~ t

n)SU$~U~Umiddotjmiddot~ISIi1U0vldUOt) UhlolluliUtilUra 2554 Payap University Rebah Symposium 2011 I ~ ~ ct ~-

1UYl 16 QlJtllllUli 2554 W Vlfll1tJUVmrtfnn)01111VUlilHI1I1

-Abstract

This study focuses on marketing of BEC Terosasana Footballs Club This research used a qualitative approach 20 participants were interviewed The result shown that the marketing ofBEC Terosasana Footballs Club consisted of 1) ProductClub with main team and youth team for develop player to the future and choose footballer from international and national player Club rent stadium from government in Bangkok for convenience to access and produced souvenir to response demand of member of the club 2) Pricing consisted of wages per week for footballer that depend on their ability and famous The ticket price not too expensive for persuade in amount of membership 3) Place consisted of ticket selling place ticket in front of the stadium and using ticket selling agency 4) Promotion by using public relation and initiated the social responsibility programs 5) Network Allies schools sent the footballer for direct choosing and supporting from the main sponsors

Keyword Marketing BEC Terosasana Footballs Club

E-mail Addresspunk_skinzahotmailcom ~

1Jrnh J 1 -- _1 ~I~fIUfHl lUntJfH lJflmuJYI IHYI1Llflt tl1fll1ftfllUYIHUl1f1ff1fffllYIvtfHJUVU flulaYIfflUluU

1 oJ J 1- 1 1 f ulLYIffmflYIlJm1lf1t~flUml UfflJtlll1f1~ff8UlhlJ1W 2200-2300 iJ IHftUflU UmHYIvttlu uil~UUlJHl

~vtnd1ilJJlJl~11mn6~flflHiH ~l~tl1tl1Jvj~IJ6nK1Un~JJ1illflYIH~1U~fllrtfHillflffJJ1fJJvjfllHlft r 1 1 J ~I J bull flfl6fW1U UultLYIffn~flqllllfttffflnfllLftUfi fflJ1fllJ ~f11J6mHflqll fWLuUfflJ1fllJ tf1UnftU1Hmfltln~ Lftn

I 4 at ~ A 1 )I A IJ t

n6f1~ Uilflff1863L1fttlJvjf1UnftftfllnflJU UltflnU Ufl1t1Y1lJvjf1Unftfl1~1 YIIUU1lJflUUtl~JU LfltIYIff LlJffl

~ bull 4 bull f bull 1 I lJfllllflll1lJ1mlUUfHflum~ ~mV1~flmU6~lLfttO~lJ1fHutl~UU lJ11 UflllUnn1ff IlJff1 fllnnl1t1lf1

A 1 ld oJ flll1fntl1VlLftflluftVumfjLftU Ufttflllff11~LlU1UfItIn~ff LlJff1 miluYIuvlJ (1Wvt~ff fllU1WYIvttl 254923)

i1il~UUflW1vjfl116ft~i11fl1ltlnlJiUhlrJUflW1~iltllJUU nund1~1Lvt imnmr1Lftn 1~11ilarJUfl11

Lrlul~OflUm)fl fhft~flltl fllm~liu flllllflf)tllU1~mlffUYIU1 n11fhu11t11fll1 U~ff6~lJvf ~flf11lJ il1fl

lltJfl1lLYIniffU flW1vjf1116ftL1lJAu tl1fl lY1U-MfllllJ ~lUIil ftlJlft6~ tlU flft1tJ1rJUflW1fflTfl1uiu nW101vt

ILftti1t1~UUM~U1LrJUflW1L~omlfl1 (Sean Hamil amp Simon Chadwick 2010 xxiii)

nW1vjfl1Jnft~fl11LrJU ff~fllJ1Y1t111~1~UIi 11lJfHh~l1 rt~ fl W1vjfl1J6ft 11llJ1~~fl11lJmiddotlm 1JUftfl11lJflrl~

flKUft111lJ1~fl11lJ Minnnft lUl1lJLlftffLlJ ~nvjflunft l11Jlf~fll1 ffUl1ffl U1u nUfl1 tIn~~nn ntlo~ t- d od A A tI t JJ ~4

ff IlJfflvjfll1nftUU1 ilUlnflliJu~flffll1mllJm1nWl LUn~tllnlJn~fl1hfl611l1ftlt11hfllllUU fjUlJYIlJfl111J

ail 11(~ t

n)SU$~U~Umiddotjmiddot~ISIi1U0vldUOt) UhlolluliUtilUra 2554 Payap University Rebah Symposium 2011 I ~ ~ ct ~-

1UYl 16 QlJtllllUli 2554 W Vlfll1tJUVmrtfnn)01111VUlilHI1I1

noz wnlsodwlis 4Juasl-f A1ISJO deiltld v9ltlZ-Mnl MBPlPur i (0 OLcn~rpv(nt J~-f Jt ncnfl +SftltlU

1 d rI f

~lIlQJIltJlltllrtMt-QlrtLitHuUtLrtUl ttULU tl Ltl -Jb G 1lIQ1l~~tUrtl1lHLtLt~LU~tWHLtt-Urttt ~Ltrtl11Lll iJpound I= JIr P ~ ~ I=~

tW~~tU~IltW ULMrt rtr~~~iLPrtLWIlllt1l nULU tlLtl-l UUQIl~~rIlltlll~UU U~IILt~UIlIl~~

rtt-bmWIIUU~Irt1l EvSZ IlIILt~UGIl~~tLUt-trtLULltt-lI-2lG~~tllrtlun~IL~IltrtlhlL rtllLUt1Ltl

-Jb G IlrtrI1LltrtLtGJIttllUrIlI~ UI1 rthllllrtuLltLM~1 (tt1lULlt) ~uu~ utt1 tlLt1-Jb G 11 LtfUIl I17SZ rItt ~urt JP p I I= Y FImiddot It Ie lit Opb P P P ~ I ~ po

ttttIlLrt 1I~1 WLttttllLUttlltIHl G1lIt~l SESZ U IQJt1t-~QU ttllLU tlLt1 -Jb Q11 UQIl~~tllrtl1l lP JII rw Py~ t PPP

liLt~ULtItllrt1t-1I~1Q~~UGIl~~tllrtl1lrttt-~tt~lLltllLUU

rIUrt1 LutlIIrttlI1Um LLt ~LttW~IHlUtLtIlUUltLt rtlllU tl Ltl-Jb Q 11 UQIl~tIUltl1l GY rtIDlttl Ibullbull lit IP 0 1=JJr Itt 9 P P JP P r p bull bullbull If

~1lrt~IHIIQ~1 rtLtHIIQt~ IIlrtlUt-QIILU~IHltIlILU UQIl~~tUltlUrtrIlrtLtt-~IW rtlt-IiUllt1lLQQrtttrIl t~F tO 10 Ip ~ rp P II

rtltYPrtG~rtLU~~IIlIILt~UQIl~~U1f1~1f1rllttL~U~IH~t- rt~rt~l LllIIU~IILt~UQIl~~l~IILt~

ULt1rrIIlU t-II1l1Q1lHIIlIWrtrIlG UULIlIl~Ilrl1 tLUIILt1 UQIlI~t rt1IHlUt-Q~LtIlLt1 ttYt-QIt-trtltY r I r bull I I p f

QltrtflrtlWrtLtttU1tLUKULtrtUGIl~~UrtGUtLUU rtllf1It6tLUrtlt~1 GULtllLt1 UQIlI6~Urtt-QIUtlrtlurtLW ~ PF 10 to r Kit Jilf III I 10 bull At

Qy~rtrtLMUG HtIHtUHflGnUtnIlMItLUltLtIH~Itt-~QJlUI1~LttGJl rtULttLtlGJl UlIU~1 rtIIHQ Ullt ~ If I= Itt bull r II v p It

HIIQrtrImLt1 UGlll6tbull IlUII rtUltLtY IH~QI1Ullt-QrtlI1Lt UGlll6tbullUUt-tt-GIUYLIlt-t1lrtrI1f1IlamplrI bull lit r It It y lit r 10 0 bull j- Itt

(917 I SSZ ~rttU ~~Itll) UUttOIL~~lraquott~IrtWllUQIl~~rtYLItuII~lIH~tllltl1lIl~IUQIlI6~

rtt-bml U rtijl IIIIllrtwUt-flUQIlI6~rtt-bllILU IH~t-Qttt~t-Il~ilLUfM111~UQIlI6~lM~Lnm~l

ttlUlltrtULMUttum1 rthllIlttllILUIt t RQL~ILI1UllltJt-It1~~IrtuLtLIlIIIItu1ltrtl Il~LurtrIllrtIt6MILUr 1= P P 100 I At

ItUQlll6tbullLMU bullbullt-rtrttlllKULlUMttrI1LtrtUltLUttrIl UQlll6tbull Ltl6ll(jrIQU Ul1 611 UQlll6tbullLU~U ltG1lUIIt1 P ~ p middot bull I rr I ~ bull ~ 1 It bull r JIll

tI rtlltI6~1 UGlll6tbullttUIILULUI6Urt~ (611 middotUmiddotr) Ev17Z middotU rtl tLUHLtrtrI1JtI1f1I1tlUrtLMUrtLt-ttl UQIl~tnl~111 I f I I p 1 iii I

rt[1hjJttLrtll

~tt~1IH~LttIlUL~rttUUHLtrthuIlttllt-UU~t-QIL4-tLUU11l~rt~l IUKtIo1ILUIt1tU~~rtLItIlO~rt ijlt-~t-~l

t-1lUlG1lLtlMUUrtUl~rt1l1I1trI1ll uUU11LMUtLUYll~tLU LI~ulillut-nlrtQ1l1JtltyHtllQIH~LMUrtl ttY1 I I r r I I

~~lrtLtY~LM~UtU11LM~t-Q1t-1I-2Q~UltlW~11~ tH~Ltgr~tLUtttlltUrt~l LM~UU~LUYrLU

ttyrtl11 rtjLItll IHI6 IP I

LIDKtIolQ~ L~tLUHLttY(lLf1l nlot-l1uuIIU LM~ltLttll 1t-t-QILot UQIlY~IUrtl1l UQIl~~Ut IlQ1lltAltll

-d II bull bull ~ ~ t flHtlUfJ11fflil1LOtl1flU1iO~i11~HffllJffiluU t161n~mJfl1t1Ufttn1tl1t1 OtlHfln~1H fI~UUfl~1JflU

oJ 1 JIJ 1J 1 1 Al1ffU )l11~lU~f1UOft)~ff1lJlHUln~OlJftO~111~ff lJffi ~f1UOftUO -LVI i fllffU iI~ltm11ff lJffiOUl

-1111 AA d t ell Wll- d t ~ d t e 11 llJlJffOlilUO~f1UL6~ DtUUl~61)flftl1 l11IllUlftlf1)~lilUff~ l1) llilU61JHH U~ fH1~fl lilifllffIlJ ffi

II

~f1UOft utllUUU

uiTlUUftU-h 11 nfllllillftlfl1o~ijo~n1tit1lth11 iU~~flfl 1iii lJO K1 Y1011Hilu11 11 ~uthU~ d )I Q ~I 1 middot J I 1 cvlfltl1O~nUnlJnK1O~f1U LlJ11ltuUff lJffi rjlftU l1lJ~f1UOft Ufllm~Ul1U~lJ1n Uflft1i1flliflK1 flU

A vd A A yd JI 41

fttl1t11lJftOffUO~Ofl11lJO~flliO~rjl1UtllJlflJlfOUnlJflK1O~U 11 L9tlJ1fll1l1f1 1llilU1lJlflJllliU~U

0If A AoJ bull A OI~ llliflilfl1lJUftiUJl~llflUOHl 1lliG]fOO~l1itftnO~UfflJflHl 1lliG]fOHftflntuflnW1O~l1lJnK1 lllill

d 111 ~ II A A - 01 I I2It A 2 lflJl1U lG]ffl IllHlft1i1IlliflW1l~UUfIiO~lJOn1f1t11 UIllifflHi1t1 L~lU1lJ1G]f~IlliG]fOUUnUftUiIlli fl11lJ

l~iflnnft fl11lJUtllJlflJlfOUUlJnK1L1ftUnnKl (Smith Aaron 20082-5)

JI SA AI - ~ ~ ell 1 1 Ail1fJl11flfl~nftl1rj1ltll~lJfl11lJ1htff~fllUIllimnn~l1HIlliflft1f1O~ff lJffi UOG]f-ll1 i fllUU LftO

1r11i1Utl~l1HIlliflft1f1IllinK1 UfttltlUUU111H~Uhjl1ff1lJnnU11t1t1ufln tllH U fill H llliflft1i1 ~ bull 4 1 - Q r -=t 4 middot 1 r A

ffllJUn111 HLOfllJftfl1lvtlJflUff lJffi11i01inlO~Un111lfU lJrjUtllJlflJlfOUfiOff lJffilJ1nU lJllliG]fO

- ~ 1 A ~Q tI J JI4tt 4 ffUmUfttHHflnQlflflHlO~ff lJffilJlnu lJllliUllffUOffUtll Um1i UftlJl UUUO~11iHnflHfI11lJflO

rllO~IlliO~(JflflllJlflU llJUU

tI I v1f1fJ 1~iNtHum119U

A~ 1 J 1 lvtOnlI1MIlliflHlf1O~ff lJffi ~f1UOHUOG]f-LVI i fllffU

U6UtUfln11f1nln

1lli1~tlflf~ilLtlunUflml1tl~Illiflftlf1IllinKlO~ffllJffi~f1uOH flo b- LVI 1i

~ ~ ~ t14 JIJJ JI ampI 11 OUllutIitlfln1 tIitlf1nil1lf lUIllinn1l1f1HU flO rjllLfltl1O~nUIlliflftlf1O~ff lJUiU

1 middot -I ~I tI ~ 1 II01OG]f-lll i fllffU llfU fllt1IlliflHlf1 fllt1 itlf1fflJftU1i UO~ff lJffi llJUflU

110 txt A0 d2 OUlf1f11Ul1ftl rj1ltl 11111 UiIiUl1Hl1Uf11i1111llilflUi1Ui1lJ0lftflHU f1~UflLilOU C t ~I II

lJQUltlU ftfI 2553 M QlJl11ftU1i ftfI 2554 LlJUittJl1ftl 9 lflOU

JI A 1 A A I3 OULf1lU1UOH1 rj1lU lfllU1f1f11iO~ff1UHfflJl11~Illiflftli111fttllU1f1f1li6~miftlf1minW1

lI(Ufll(luH~f1ntutt1 Illnr~ilf11 lfO~llHmi~iI~111111tJ n1iff~Lff~lJmiflftlf1lLfttlfl10jlt1vrU1iijfli

t JJ Vvtl1atlUnfl1f111i1~ fl1U 01 1J 11 lftOl11 1111ilUn~fl1iflftlf1O~ff lJUi ~U6ft UOG]f-lll i fllffU

tbili 1Ii] ()~

(UStJS-UUgtUHi~jnUUW~~VIUmiddot)HJ uhlJnulUJNHjYl 2554 oId~PaYDp University Reampearch Symposium 2011 lUYI 16 QUfI1V1UII 2554 W61flllf3UV111Vltl1nlmllWUFI1UU

HOC wosodwliS 4gtJOltH1I IiHSJ3MUn doAUd t1SSC MflLMflPUtIJClt(n HI crtuPMCner$fUtflCrh ~fl~Hl

Hd d ~~

tt-~~ rtulU ~llA-~UIlrT~~turtlut-Qf~ll~tllJt-Q~1lRU~tllJ ~

lRUUtLUIlH It

lRU~tlUUlmlNllt~Im llltftQ fttu ~~trt~~UII

Ji~ltLJI~lrt~LampUIlQllttrtl1UUU~ rtLJ OZ rttrtl~ turtlut-Qf rtlArt)lAtftlll~ ~lUIHllJlll~ Ilt~IlQU~tft ~

rt UU rtnlUllU LJLJhllltt-1A tlU H IA rt nlrt1 1l1l11IlY~MtllJU11 ()PnS A)Al)lUI) mRllI rtutlll IlQU ~tnrtlillY 1 i ~ I I k 1 bull

trt11Alll~l UIlQfrtU IlttIlU1tlll rtlU UtLUlltrtnm Ull ~t rtlRllIrt lltllJ 111 IlY~ u IArt Il~amp ~U1t-utLU lo p 10 ~1ptO I 10 P

Il~lrtulU tllAl-~Uturtlut-Qf~lU~tLUlRU~~LlRU~ MLUmit-~IlRU~tllJrt~1 tt-poundLJlRU~UU ~ ~

lRUUtlUlt

rt~rtlllMUrtlAt-Qf ~t-l~rttWampU~Ul1lMUUrtrtl~~~IlQArtAlAlMUrtlAtLfrtl~~~QM1 ~lbl Iltlrtl~~~ p po ~ bull rr-P P r p

IA~ llAlNH ltiQu1 rtAllMUlAomll~UNQlb rtuut-QflLJrtuQlb~ lMUUUIlltt-IltrtAIlttLU lMUrtUItlUrtlliC tl iC iC r l iC liC

rtturtlA rt Y~t-lArtuYlllt Il~QtlIUlt-Q flMU rtl~t-Q~rtlWt-QrtuUU t-Il IIIrt 1- lMUtllJ~ll~tlU 1 JPr ~ If p

lMUtllJ~ll~UU~LJtrtll z Qlb tllJlntullbM

l

UI1~YrtuIAHtuQM1 Qlb~ IlUlllf~HttUIlQftluQuQ~~~tLU t-Ilill rt ~lU~UUrttuIt-LHllI V ID r l Itt I -

LYrtulllttU iC

QMISll rtUUIWQt rtllllllWt14n1 IlQUtnt-lbHIAt-QAt-QMUuHYl t-Ulllrt Illrtlamp~ttlU pound riC II bi f bull iC bullbull

rtrl)irt~lYlU~UUUtl)iUl~lIlQrtt-P~l)irt~

t~rtlllull~~l~lQ~llLJUrtlt-lftllpoundftuu~U11lYUrtllln~~1t-Q~~lu~tllJUl1 tllJ~IlQ~1- ~m~~N

ntrtllrt~1 lQM1Al t-QlllArtQt-uQt Ullrtt-lnpoundnlt-Mul1lrt141 1At-unlllllILJLJhlAt-ut-Uiurt lLJUZ z iC IIIii riC l r 1 bull bil 1 I l 1

nmllrtlWQttllJt-QllrtlWt-QrtuIlQ~Po

Utlrtlu

~ LJlll~lltlUQ~ raquoltlU ~LUlIlQrtltLJ tlrturtltYQ~l~lllIllVQnulltt~t-~ t-2Illrt ~m~~N I

Pl1~L (SI OOOZ JOpO)l dmqd) ~lU~tllJHlArtutirttp~tnn I

Ut-4lMtllJ~lUIItlU~~trtmulI ll~tllJt-llArtutintp ~trtllIlQwraquolll~Ut-poundLJIl~tlIml ~ ~ ~

tluunuttntUmuLU

lAt~Ilt-Qfamp~tlLQ ~turtlu1lV rt~Il~111

UII llAUtl rtlulA lU lItl UHlAn I-llIt LU nllL lftI InIlt l rtlulARt IllAHlAt rt 11rt1l1QMI z rr oC bullbull 1IiII pr

HOC wosodwliS 4gtJOltH1I IiHSJ3MUn doAUd t1SSC MflLMflPUtIJClt(n HI crtuPMCner$fUtflCrh ~fl~Hl

Hd d ~~

tt-~~ rtulU ~llA-~UIlrT~~turtlut-Qf~ll~tllJt-Q~1lRU~tllJ ~

lRUUtLUIlH It

lRU~tlUUlmlNllt~Im llltftQ fttu ~~trt~~UII

Ji~ltLJI~lrt~LampUIlQllttrtl1UUU~ rtLJ OZ rttrtl~ turtlut-Qf rtlArt)lAtftlll~ ~lUIHllJlll~ Ilt~IlQU~tft ~

rt UU rtnlUllU LJLJhllltt-1A tlU H IA rt nlrt1 1l1l11IlY~MtllJU11 ()PnS A)Al)lUI) mRllI rtutlll IlQU ~tnrtlillY 1 i ~ I I k 1 bull

trt11Alll~l UIlQfrtU IlttIlU1tlll rtlU UtLUlltrtnm Ull ~t rtlRllIrt lltllJ 111 IlY~ u IArt Il~amp ~U1t-utLU lo p 10 ~1ptO I 10 P

Il~lrtulU tllAl-~Uturtlut-Qf~lU~tLUlRU~~LlRU~ MLUmit-~IlRU~tllJrt~1 tt-poundLJlRU~UU ~ ~

lRUUtlUlt

rt~rtlllMUrtlAt-Qf ~t-l~rttWampU~Ul1lMUUrtrtl~~~IlQArtAlAlMUrtlAtLfrtl~~~QM1 ~lbl Iltlrtl~~~ p po ~ bull rr-P P r p

IA~ llAlNH ltiQu1 rtAllMUlAomll~UNQlb rtuut-QflLJrtuQlb~ lMUUUIlltt-IltrtAIlttLU lMUrtUItlUrtlliC tl iC iC r l iC liC

rtturtlA rt Y~t-lArtuYlllt Il~QtlIUlt-Q flMU rtl~t-Q~rtlWt-QrtuUU t-Il IIIrt 1- lMUtllJ~ll~tlU 1 JPr ~ If p

lMUtllJ~ll~UU~LJtrtll z Qlb tllJlntullbM

l

UI1~YrtuIAHtuQM1 Qlb~ IlUlllf~HttUIlQftluQuQ~~~tLU t-Ilill rt ~lU~UUrttuIt-LHllI V ID r l Itt I -

LYrtulllttU iC

QMISll rtUUIWQt rtllllllWt14n1 IlQUtnt-lbHIAt-QAt-QMUuHYl t-Ulllrt Illrtlamp~ttlU pound riC II bi f bull iC bullbull

rtrl)irt~lYlU~UUUtl)iUl~lIlQrtt-P~l)irt~

t~rtlllull~~l~lQ~llLJUrtlt-lftllpoundftuu~U11lYUrtllln~~1t-Q~~lu~tllJUl1 tllJ~IlQ~1- ~m~~N

ntrtllrt~1 lQM1Al t-QlllArtQt-uQt Ullrtt-lnpoundnlt-Mul1lrt141 1At-unlllllILJLJhlAt-ut-Uiurt lLJUZ z iC IIIii riC l r 1 bull bil 1 I l 1

nmllrtlWQttllJt-QllrtlWt-QrtuIlQ~Po

Utlrtlu

~ LJlll~lltlUQ~ raquoltlU ~LUlIlQrtltLJ tlrturtltYQ~l~lllIllVQnulltt~t-~ t-2Illrt ~m~~N I

Pl1~L (SI OOOZ JOpO)l dmqd) ~lU~tllJHlArtutirttp~tnn I

Ut-4lMtllJ~lUIItlU~~trtmulI ll~tllJt-llArtutintp ~trtllIlQwraquolll~Ut-poundLJIl~tlIml ~ ~ ~

tluunuttntUmuLU

lAt~Ilt-Qfamp~tlLQ ~turtlu1lV rt~Il~111

UII llAUtl rtlulA lU lItl UHlAn I-llIt LU nllL lftI InIlt l rtlulARt IllAHlAt rt 11rt1l1QMI z rr oC bullbull 1IiII pr

uo~ wnglodutliS tjlJuaa~ lIUSJJIUn dtlliud boS S~ MrnMntU1LiCt 4n O~CnlJMC-fl(j~t ~ IUicnh ArtSlU

OJ lt1 ~d ~

HIAY1-I1L [l~11lIltfl1lt-l~t-Ot-O nDl~UiAm~ 11lI~loI1Wnnnnunntl1 ijl~tlU~~tL ~nUUUIA~11 N~lt~ t-Bnt-lPG~~~l1l~ttal1~ll~UUI1LlltLrllLHtltlJt-~lJUtU~t-O 11~l1ijl l1UlY tllAl-[ IWIl~~ tUlllU pound t-o~

~~DIA~ ~nnHpODUHtPOt-Olt~t-Onnij1~l~ttaUbL~ll1nnAUGlIA~lll1ijIW~t-O Iwn~~utt l1ouu~o~

nLNtlA t-llIl~~tUtIlN Dt~m nOU~trlntU pound nrllUoot-nnHtUHLlltuLlt-o LtruUftUUtLUUll JI ~ ~1- - I J3I ~ I P

Lt-l~nut-lWnt-onnut-UllttnUUlllll~1 YUnunt-It-Un nnUlllUon~tJtUlllUt-llAllunut-ullttlllllll bull fO bullbull rr I

llAnut-uun nUl1 t-ampHII~UI1 OU nnt-DUlllMIllOIl~tllrlllnll1MtLUIlDlAl UIAI~trln UOIl~t UUt-tlIlG~ po Itt l ~ lP rr JII IIt I k 10 lis b I bull

tUlllUnl~t[lt-onnut-u ntIULlLIl~LUtllllVUUn~ll~UUn L n u nt LplMLllnijIIlLtLiLftU~tLUYL~

nlAnmIamn Ilm1UoopnijltYl1n~tullluHIAD~lftIJUt-~IlIlIItUt-1t-Onllml[lt

Ilt-U rlnnDUrll141 tUlllUUY n Ilhrl n nt-DLIl UUlU nrl1tU IllUt-o nltlftUUMLU 1l~tUDnun rll nnULIl 1-I-if III -0 If I I If

n ~1~~lAlLtU 1l1UUYL n 1t6~tLUUAl1 L~ UonJbILGtullluIlltYl1nM nijILlblblL~~LtU lUH IAlllO~ L~~

t-~nMllt-olAuwt-llltlftuullblburltnrllll~ItullluUY ltllMltlftLUIluD~lLllnrllllltlJLftUUtLUULl yen p I I I p 10

tullluu~ Zl

nULY tllUUOIlY~

tulllU LtIlIAOftA1 D~l ~ULl IAnllm1tOYmOltllAllAfttll nu UllAtnuLunDtlHl HttnUIlIAIltrl~1 r It 0 P 10 bull K

UnUtI1HLlnIWUDlAl UBIlY~nnt-nnrLUIltrLnlI41 ilIA 6pound~l YM fn1ul1ggZ YMfn1 U DttmUILllnA l p 10 bull bull p po p-It Ii

um ttrtDLn R~lt-YOU WlAtnuLynRtIHlIlIAIlLnni nUURtIll~1 ~pound~Z UM rlGIlIt-YOUlltI141 ULllntnLl ~ Jar It I r ~ ~

nf11UIAIarlll~tt-RUIQAIlIAUOnYr Unt~OJlOMmt-IA1IAtu Illu nrlIULlt-onl 1lulbhLlIlllA LtWL GilIJS 1- rr-I l r r-I y I if

Ot nULU tllAl-JlOIl UOllytbulltullluLtllMU UUnO11 NltlftLllIlUtLUD~lLllnf11IlLtLiLftUUtLllUll r ~

t-YOUtLll n -

0

middotnoz lUnsodUtliS 4lHliij AIISHlJlUn deAed 9 sa MBlMfHH nUClyn 1~( cnllPM(jnCfst Uf nconsflSuJ

(a ~d- d ~

Rl ~~llttJJ yenIII t-LLltt ~IUtIllJJ t-~UGrmtA11tl 1

JJlllJJ H Llt-GUL Ut-G 1611 Lt Ull L16t-t I6IlJJL lIlLtUILlR~lJ(~rUN) U L11 LJJ ~11 LtUIlUI1U ULJJ tt l iI6LIl Pr po

~lttJJtt ijl ttl ~ampJLtt L~L~LttJJl~tt lPt-G 11 JJlJJHIA ttLlot-I-I1L U tt 1~t ~U~ilL ttJJ tt ijlllll G~IL RU~

m Ut-GnIL ttJJ L~It-GJ t-Glt~t-Gntt ijl t-l-IItLU tt~t~LttJJU1l t-~JJlJJ H Lt l~rlLRU~tLUUL ~

UGrll6~lllttJJ z IT1 GI6JJIl1JJN1nUGrll6r UttttnllihihJJLIAG1UGm~Y~1 tJJIl1JJHIA LllttIU1H1t-Gn Ih I r IP r 11gt h b

UGrll6~Ut-yen~lttPL~J(LttLURJ(~LttR ~H 1 G~UGrll6~HLttl6(ltt~tt ij1~ttR ~t-lU~l t-(lt1Lll~21tJJ1JJ

t-tU2 ttLlot-l-llLUlltfL~Il~UUrlpoundLlttvtR~IttLitI6LllttijlUI1 ~A zt-tttvtR~Itt~1 tty L tttttl~t-G1Ll

t~tt~I~un tty II tttttl~t-tampt~tt~I~Rtt~lrlGut~ tty 81 ~la~RLtt-yen(~U~l1ttlttLlotlI1t-yentLU ttU SZ

~1 GJ(Illt-JJUL IlLJJ MLURlWU UI611ttI ttnt-nmnmJ(RLtt-JJtLU ttl ttJ(tLR1llLlttnnlb UUlI~AIlLtUll nnN~11 Ifh r b r I b 10 I I I

LUn J(I LtUUlAnnlib ~AIlIARt~~1 rlaun nJJlU t11A1-lbGrlJJIl1JJ LtrllRuutlUUl( r f= ~ I ID lIt-P bull

Uarll6~ll~ r

t-~luun1~ut-~(tlllIlLWnJJt~lUt-G1ILWUIln(I~Io~~t-GHLltnl1U11RlllllU

tJJlllJJ~LlAt-~UGrll6~tJJlllJJlulunlt-t(I1H~G(lt-~llltYU~ LotJJlllJJnll~unJJlU t 1 L41-~2ItJJlllJJ

nfloNW III nLH Lltl Ut-G nnGl6nnUullll6~l6ltrlH nL nL 1l(llJJllltYrlJJ t~1l1 IAUlUUt-t UUGULlltn ~ ~ ~ v polit ~ 0

t-Ilflo~ut-~UunllJ(l1~1 (ttLJJ IlltUnJJt n lllrlUULLU GY~ut-ARlllLIl1ll nJJ lU tllAl-lbllntJJlllJJ y1 Kilt po Ii JI POP

UtllllJJllltYIl161t-LRGtJJIl1JJ1 nlHIA( Ltlla tam nUN P l h f ~

IllWUpoundIlLt YU~Il~Un ijlL~G~LtlttlHAlIIIJJlllJJt-GU~LIlJJ Il~UULIH IlU G~1~~nL~Il~t-GfIobLntyen

nL t-u nU1 U III t-lIlG nnlib YlJJ 11 Lt YIlIAt-GtItt nIL (GU JJlllJJnGJ(IlJl IlRnNUJIL IlJJ 11 ~UrlU ihYLJJIlL t UI bull I 0 f I bull 11 I 0 r

t-GJLr~YUUn tJJllJJnlUpoundLLYU nJJLul Lll~2ItJJIl1ut-attYUunlt-U LPlUU~tLUUU

nUUnl6rlllJJroU n -

nflollLU~(ltrltLUnl Jl1 LIlLfIol r Ioic

n u nt-IllI LIANmhJJ rl nJJLU wIlrlU rl IlUtn HUUGL n~nn1LllnUULUt-GI6UL(t-Gnt nnt-RU LIlt-(t-UHRG pts r 0 I - 0 I r W Ill

~lUl6tlUlLttLUttl nHllHtLU1l141 nJJlU lLtllbGrltJJlllJJ Ltrluuullan NroRLUIlJJtLUULamp o 11 fIPKh fIPIIPfIP I ~ ~ Itt

~LUIItLUnl~ n

I3Hl13t-Q6~tlllIlLnlllJ pound

i

-43 Un~IIlJfll1

~ ~I 1 1 1 JI ltII 1 1 Ulnm1f1nlllfl11lJluUn ~tJtIlJmllW~lJ11 tI lJtI1tJflCIf-LVI 1 ff1t1U ftfl~Ll1f1nUn r~lItJfll1V1lJfl11lJ

tlllJHlft1 ~lIllJfl11lJf1~ nl1UfI~ tIllJ tl1 mh~lInl1 ~lhtityqp lrJUUn~fl lJfll1UO~tI llJtI11 1 ~tJ1ztJl1mU O~

f I bull An tytyl U~fllUHUfI~Un r~fl tJO~Uft~flULLfl nfll~nUflllJlfOltltJ~ Ul1Zfl11lJtIllJl1f1

44 Uo~ihftn

~ ~ JI2 bull 1 JI 1J1 1u1nm1nnllltilJmllW~ mUfl1Jl1lf~n~tJ11 tI lJtI1tJflCIf-IVl11 fflt1U lJ01ifmlltlUl1UO~ If UfI~VI

1 rI JI I 1l1nUfI~tI lJtI11 ftun -~VllJ N1~UflO L1n1 u1n01 ~1~QtyUU iJUflU Uo~Vl1l1nllnu1LnVllJ4Uflil

I 1 1JI 1 1 4 1 JII JI1 bull n ty qpl1nfjwUfI~tI lJ tl1 fl~f1~ U111t1UIll U 011 Nl1 ~UfI~Vl1 l1nUIIl1Zu1UlVlIIMu1-lJ 1I1nl1V1lJtI1U

1 JI I 4 1~ 11 JII 4 10

Lntl1UfI~1lnHlfJl~f1V11 11 1fI tlUtllVl1 l1nflflnlJ 1 flHft llJfl11lJflf1~m1UfI~nqlJ tllJ lltntI lJtI11

45 n1ivr9llU1Un~ftlJfll1

SI d tll ~ tI1lJtI1tJflCIf-lVI11 flltlU VlHtIllJtI1 ~mlfu~1lflJflUIOlJLLVluliJultJfJll1t1~1um1HnCbf1lJ Ul1lJm1

~~1uun~lItJfI~ 1~tJlf1nltu01mj~tiu iilJuIitJn~1l1fl1lJ~hfln~~nu1 un~fltJ6~UfI~iilJiilomtl 4 1 1 1l1tJm1flllLaflmuUI1I~U U1lltJVllJlfll1

5 m1ft~11fl1

51 11fl1fhlHun~fltJfln

Ulnm1flml1tilJmllw~middothrjf11Jl1lfan~tJh tIllJtI1UOCW-IVIh ffltlU rlll1UllnfllfhlHun~fltJfI~

Uflnfi1~nu 11ltlfl11lJtIllJ1f1Uf1-a 11n~1I lJ 0 nunfl11lJU1~q PiU f1~ 11n~fllJO~ 1U 1 tIl1nl~LrJ uun~fltJon

UfI~tIllJtI1

ltII JI 52 ilfl1tJfl1LUlltlJ

~ 1 1 QI ~I As bullU1nm1nnfj1~tJ11 tI lJtI1lJflCb-IVI 1 flltlU ml1UllnflltJfl11UlltlJlu1JlJlIl1lUlfltl1nuntJVllJ01Jl

flllJ jf1rlllf UfIUfI~1VltI~1LiitJfin1ulI~q(Jm~ tlm1u1rHn1W~nl1LLj~tiuiifl11lJthftty LlfU m111~~tiu~ OJ d 4 0 cal 111

ltUlnfl 11tlnl1 LO-n LO fl~ liJUIIU U~01lfUfl11flltJfl11UlltlJIU~tJULLun~ mAllJfl11lJLl1lJltIlJ

1 4 53 11fl1UfI~Vl1nn

~ ~I 1 I 1 1 l 1Ulnm1nmnfl11lJLuUlJ1 lltltllJ01fjW~lJ11 tI lJtI1tJflCb-IVl 1 flltlU VlHtI lJtI1 O1lfUfI fltlO11

fl1U1WVlnflll~ltl~Hl J~l1lJll~lli1JmnhlJ lJl~flfful(lUfI~ ~1nn-hiiulluLnl1 1fltI~jfllllf1~h J 4lIJ01 044 41 _d 0tlflfIUltJUfI~Vl1nnflfl~ Lllm l 1 Vll~tIllJtI1 fl1HfI~fl11lJ~~~f1 lIUfI~nqlJtIlJ lltmiJUtIlflty

~ Pp)

nl$US~Ugtlfn~ t~~UOWdU~10 uhl3nu1iiu)ltaJ~ 2554 Payap University Research Symposium 2011 1U~ 16 fllJtmuti 2554 11 81fl11~6tlitllmnTicrtlufffiun

tllfttLlftflmLUtUlflluLlflftwtlYlG m ~~lt iftMlUftU 91 lAftt -~ r bull ~tO~ ulOlsodw~s 4Jn~lI AligtUn dllAed~ vS S~ MflMHPtnuClvn 8~rHJlPAIl~nlltl~t otncnilsnSUJ

-d d ~

LmRtIll1LlHt~l poundJUllLHmiddotLIA nulU 1lIAHfoOIl1urtlu ltllMmRLUrtLlR~llrtnn1rtltlnRULlrLUUl~ c I I I pc

t~lMtlmRUIH~Ort t1~~~lUur IAt-Ollolll nluanL tt-o IIomRUUMLU1 lIULU t1Il ~ po ~ r ii 10 0 p

tlrllo1noll~rn1urtluU~RLnrt Htu~nlllll11t1Lt~a1LUrtUlat-Ot11 Ut~LlHIlO~l 1urtlut-ollonnllAuu1 c bull 1-ltip J if r I I r

IHI6UUrIAt-OIloRl nl~Lll nu LY 1lIAHfoollrurtlu LtllMmRLUrtun~llrtnn1rtltlH RULI rLUUL l bull ~ f I oKIIt PPJlI ID I

rtLnul nrtJ(l 1Io1 ~1l0JlolrtaIAUOIlnf11t-0 IIo~O011rtltlU Ib[lo~u Ul1Ut~urt LWH tu OM116nr 0 ~1t10 I r if r PI

H IA nllll r1u1LUR~1n~rt~ml rl~~HLUHIAt-O~~11 LU ~t-1Llrtlu H IA t-u rtJ(~~Oil ~L~~LUun

lb~lp~nLtt-f1ol1lunb~tlHIl nuLU poundllA-~~U1urtlu L~IlMtORLUrtpR~lLrtn[1rtltlURU~lUUL~

~m1O~1t10 ((9 PI

nl nllot-lIomLUrtort1urt1LlHIA nulU r1IAl-JIoOIl1urt1u LtllMmRLUrtull~llrtnn1rtLtLlLRULlrWUll I P r P I I I pc

lMUrtlnu IT9 rtJ(lraquo1I6ItIlLf1 L~~jHIAt-O~ (9

t-lIARL U-l~~rtL nuUOOlraquo HIA

1i1flU n~nll~~nnllilk-lqn Llt-p -lU~Vpound 1lU~U nLir I6Lrtn [1~Rl~OUflrtL tLlL RUkllll 1~ Ul1na~J ~HIAUO IllllrHrt~t-OIIoUP -lUO 11ntotn UHfl~ttULlLlht-Ollort LllnrtLl1WO~Ut~ut-r~U nli1 ~Lrtnij1rtlWn[1

rtLtLlrtlAnll 1urtlut-oRrtlnu nuLU t1 IAl-JIoOIlturtlLl LtllMmRLUrtull~llllnmrtLtLlLRuutwuLa Jr~ Jgt 1 Ip P P

tllfttLlftflmLUtUlflluLlflftwtlYlG m ~~lt iftMlUftU 91 lAftt -~ r bull ~tO~ ulOlsodw~s 4Jn~lI AligtUn dllAed~ vS S~ MflMHPtnuClvn 8~rHJlPAIl~nlltl~t otncnilsnSUJ

-d d ~

LmRtIll1LlHt~l poundJUllLHmiddotLIA nulU 1lIAHfoOIl1urtlu ltllMmRLUrtLlR~llrtnn1rtltlnRULlrLUUl~ c I I I pc

t~lMtlmRUIH~Ort t1~~~lUur IAt-Ollolll nluanL tt-o IIomRUUMLU1 lIULU t1Il ~ po ~ r ii 10 0 p

tlrllo1noll~rn1urtluU~RLnrt Htu~nlllll11t1Lt~a1LUrtUlat-Ot11 Ut~LlHIlO~l 1urtlut-ollonnllAuu1 c bull 1-ltip J if r I I r

IHI6UUrIAt-OIloRl nl~Lll nu LY 1lIAHfoollrurtlu LtllMmRLUrtun~llrtnn1rtltlH RULI rLUUL l bull ~ f I oKIIt PPJlI ID I

rtLnul nrtJ(l 1Io1 ~1l0JlolrtaIAUOIlnf11t-0 IIo~O011rtltlU Ib[lo~u Ul1Ut~urt LWH tu OM116nr 0 ~1t10 I r if r PI

H IA nllll r1u1LUR~1n~rt~ml rl~~HLUHIAt-O~~11 LU ~t-1Llrtlu H IA t-u rtJ(~~Oil ~L~~LUun

lb~lp~nLtt-f1ol1lunb~tlHIl nuLU poundllA-~~U1urtlu L~IlMtORLUrtpR~lLrtn[1rtltlURU~lUUL~

~m1O~1t10 ((9 PI

nl nllot-lIomLUrtort1urt1LlHIA nulU r1IAl-JIoOIl1urt1u LtllMmRLUrtull~llrtnn1rtLtLlLRULlrWUll I P r P I I I pc

lMUrtlnu IT9 rtJ(lraquo1I6ItIlLf1 L~~jHIAt-O~ (9

t-lIARL U-l~~rtL nuUOOlraquo HIA

1i1flU n~nll~~nnllilk-lqn Llt-p -lU~Vpound 1lU~U nLir I6Lrtn [1~Rl~OUflrtL tLlL RUkllll 1~ Ul1na~J ~HIAUO IllllrHrt~t-OIIoUP -lUO 11ntotn UHfl~ttULlLlht-Ollort LllnrtLl1WO~Ut~ut-r~U nli1 ~Lrtnij1rtlWn[1

rtLtLlrtlAnll 1urtlut-oRrtlnu nuLU t1 IAl-JIoOIlturtlLl LtllMmRLUrtull~llllnmrtLtLlLRuutwuLa Jr~ Jgt 1 Ip P P

HOC mmsodwlis IgtH~~H AusJaUn dOlt0dbullbull vg9~ Me -HHnUCl~f1 ntcntt-HM(~nt~SlUI ncnh~~flt1

d d ~

~lIJIHLUHIAJt~uI~~HLU (V ~l1 l~lltLUnlAllt16 nl~fn1l~lltlUHIA~Q~rt~l~lLgtturtluHlAih~lp

~nt-nmuJn n~I~~lrtl NltU Illt Y Q Mltu rtlUU ~~lll~~l1U~lYnu Q141 UlJaIA~QnrnnlIWMIl Ynltll ItIo I I r bull r p bullbull f 15 JII bull p

t~ldlUWttn~l1lnu~J611u~~ltUrtlu Rl1lijlltLUHIAt-Q~ (pound tullluQ~tUllrtltwHkuuunij1Ulllu

~QntlU~Q1ltYt-QnlHtQIJQ~1LlylJtJ~l-ftl~ijlU~tampt-QnlYlU6 LgttUrtlu nlt-11LUrtRlll~1~ampHl1~~1

QMIlYUil~Yrtl Rij~1 nnt-nmlUIlRlnIUIJI Ulrt~~1l1 tl ~nlUrtRln1 t~nlYl IJQn~tmiddotunt-Qnt-~ll1QJ 10 y 11 11 bull p bull 1M k bull I y

lJl1IlUrtlUllltwrtlIJU(mlJtbull U lUlIHYlYlU~ Lgtturtlu WUt-~tLU (l UIJtlAt-QnQJIUQIJIUl1nnt-nl1 r_ Il Ii c lJiIlI ~ J I

UQQt-11I1 LgttU lII t-Qn~llJ~lUlt~1 n ill nlllld tllAl-JIQntll rtlll~QnlMUUU~lIJIJUUlRUUUU Ul ~ bull bull -I I=I=P P

n~nnl UQI1I~runnQ~mt-1 UQn~tmiddottIJQJIR1Ip I I i

tLU tL Lntl rtl tLll t-111 npoundl1l ~ rtlnlll~1l~ pl1~l tUrtlUt-QnLH ~t-Qfm1tLUijllU~ntLUn1 nuntmhlln1llP

nijmut-IJU1IARlrtrt~U L~lUUUnutLtl~~I1~ nLllld tllAl-~tulllll L~nMlRU~lUUl~

nun~I~IJl1 lS

IT Q~tlllllllt-QnIJQn~t U nnnllihihllLIAtLUij~QMl LltgttLlrtlllt-QntLU t-Q~rtltwIlL~~t~lLrtlurtltw -11 bull I Ip Y

~ampIJQnIJ~U1t6UQ~I~~ LgttllllluHIAlLnllli H 1t-QnUQnIJ~U1~fI ijll~nijm~lit- 1~ijl IJQnIJ~ HIAt~lnMtLijl~tLll~HH~l nllLU tllAl-~tllrtlll L~nMrnRWrtPIl~lLrtnlllrtLtwLRU~LUUL~

nll~Hl IS

tYl1l1tLurnntuYI S

n1nijl LRU~tLUtLU

nQrttLU t-Qnt-llYl~trttLU nJ1 nlAlmGlJlJ1 t-Ut-tLAI rtl ~~l tllrtlllnU1mRUUMWHtlltLUnnl l l K 11 11 Ip

Q~1 (3SJ)rtYt-PQ~nQJ~~rtpoundrtltYnl~rtttU~~Ll~L nUlU tllAl-~~mtUrtlu L~nMrnRWrtPtLUUl~

rtY~pnl~ lL

HO( wn90dwAS tpm~ali )tSJ31Un doAudbull t9S~ Mr1MBPnUItfl nLCrHIPMCni~ItUlqCh_SnStU

1)lt1 1 ~iJ

flWIA~UU1 njUtfttLuQ~lm P~uLYLuLtmij l6lmfLLl-tftLihihytmtLflIA~ fllA~ftijt-P

n1 UQnnf111 fttln~l-I6QlAn~lIIHkutLUntnUnyLuG~tLUt-QIloIALnlAn (StS) 16u1Ilou ~t-ttuKrn

IllALlRLtl

NRlQtlDUQl

YlAltr-H lInYYIAItr-n 1LM~tLU~Lll6tLUnfl~1rtflfJL1LflU~

LMUtLUI6LlI6LUlllAblUlflUU I ~

1- nt QIdl-rYlRUlUlUnrIUDHIIQHDIQI ~ tC

0

LUll1LftLOtlttij KijL llHIA161 n~1LU t-tl-n1P Qt- LVfllA ~YlAltr-n1 LM~tLU~LlIHLUl flU~tLUUH

nlloUlftl-t1t1 LUllAl Ifgt iiimiddotmiddot

ll1l~~l~UUt-QllotLUt-Q~ftLtYt-QnJnQI6llftLJLM~tLUI6LU I6lUl lLftlJ~U~t-QnlUP ttLU 1A~pt rshy

H~QlM~lU~lUl6tLUHlAnU-ntPL~tLUt-Ql6 t-LlIuGnl6fuuft1uQ 101Al~n~t-~HPQnijlttijftut-1 u2

tflftlttt ~nU11fllAl UQnl6~nllot-IloUlUn1UlftntnLlftSlohtUL6~1 ~ nlloULftfttt1fl1A1 tlSloftSlohtt-QIloLMUnL~nQSIoftSlo ~ bull bull Ifgt Ifgt~ r i iii Ifgt Ifgt

ftflnftLty nnhrr n1t-JIoU LftflGnl61nl61iht61tLU ftt-flfllA1 Y IAlt rrn1LM U tLU~LUI6 tLU LtnttLflUUtlUUL6 ~ 10 10-f tC - ~ 0 Lt 1-JC bull liP

HlIntlntt-l1I-tI1Ul1 tl6lln4 L~UU ~~flLutL ftLttltt ~ih~lPftltijlM~tLU~LUI6tLUUl6 t-Q~

IUtBlt[lQ

n~nijl ftLnut-1r-npoundrshy

LY ftLnJlSlollij nSloI tUijt-Qn1LUI66ltnnll~n1fll6S101Qtt1Lft HI6 6UtbLIAl6ftllnttUl6nhunnunt-l i bull ii If tC r ~ 10

n~1 t-fluftlJ t-1lo11ftllollAftIAHJtLUn1nnul6UGn UQUI~ij 10 JftlJ 1Utnfllt-It-QIlolQnl6~Unt-JLU n1 to 18 P ~ ~ bull -=-10 tC 0 I

nhun1unqmijl ntPL~SIoLLURSIollLttnfl~t-lnytl6lln4nijl uftlJ 16lln4flLlGijl (~ JLUQl~LIlo

~nSlotlfl1rtpound I-tLP~mM~tnUr-lmLl~~nLUR~l (asraquo ftyt-pQlInQSIo~InpoundftLtYftU~l6j~~1oJftlu Jftlu

_I ~ ~ l t J ~ 1 AIuUUYl l-JfA1nOAffQn (2522) Ollff)ffnOlJ91nlAIVHIYllJOVfl ~9111)nnml11U Wl0HUff lJffnlJ)~Yl)~

~Ul~AllnffllJffl-Jfn1J1Im~1YltJ1ilWu1itfityqf1lJ111UW91 flwillYlflfllff91f lJl111Yltnntl

deg1~1YlWmiddot

lWitl tfU~1~1f (2549) nq~nl11tq1l11nflYINm1alfi -nlJviflf~~ 11 01~YlWlJ111um 1111IYl11i1lJOll

bull 0

-JfH10A

JWW~fl tllU1Wl1WtJ (2549) vnJ1JjJ)rU~1U 01~1YlW1 lUtJn~nl)tl oiu

fflJflA ff1Ufl1 (2551) rlIfJa ullJ1nu nluo-nlJvilJt111YltllnmYlfll Ulnrhl1flJ~flnity1J1 Q r t ~ 1 JI

olntl l~HflQn unAntll l~HflQn (2545) rtqnl11t~1I1 nil WlJWflHYl 7 01~IYlWlJl11Um HWlJW

lJl111Yltllntl1iHlJfllff91l

1l1H1D-IOqH

Aaron Smith (2008) Introduction to Sport Marketing Oxford OX2 80PUK

Kotler Philip (2000) Marketing Management Upper Saddle River NJ Prentice Hall

Schwarz amp Hunter (2008) Introduction to Sport Marketing Oxford OX2 80PUK

Sean Hamil amp Simon Chadwick (2010) Managing football an International Perspective Oxford OX2 80P

UK

poundjI 10 ~1 gt

fllStJSludu tnlsl(~ UOV~iilmiddot~ubfJ uhlonuliU~liill 2654 d d~Payap University Research Symposium 2011 lUll 16 fJJOlYlUlI 2554 til 61fll~f3UtII1nWlmnnmJlJln~UlI~