THE MARCH 2012 MARKET WITHIN A MARKET REPORT

WHAT IS A MARKET WITHIN A MARKET?

Just as the weather is different from Los Feliz to Santa Monica so is the Real Estate climate. While it

may be cloudy & overcast in Marina del Rey, at the same exact time, it may be warm & sunny in

the Mid Wilshire area. The Real Estate market works the same way. Year-to-year there may be a

significant sales increase in Venice while at the same time there is an alarming drop in sales price

from the Palms – Mar Vista area even though they are literally blocks from one another.

With our vast years of experience, we at Keller Williams have come to notice that like the need for

a sweater by the beach and a T-shirt in the Valley, every market within a market has a very different

climate and therefore requires its own set of statistics for you to truly understand what is going on in

your neighborhood. Although you can easily access the broad national, state, and/or country

trends published by the media, they may not have anything to do with what is occurring in your

own backyard. After all, you wouldn’t watch a weather channel report for Seattle to decide if you

need an umbrella that day would you?

WHY THIS BENEFITS YOU – OUR CLIENT

Our extensive experience & knowledge has led us to notice that markets within

markets may be performing in a different way from one another and from national

averages.

With the current stringent lending situation, having knowledge of the specialized

market trends for the neighborhood you are contemplating is vital for true success in

your transaction.

Don’t be mislead by ideas that are not actual facts.

What is in fact occurring in the markets of those areas may be counterintuitive of

notions or ideas you may have perceived from national averages. Knowledge is

power and knowing all the facts will give you the power to make the most educated

choice.

$1,117,500

$552

8.0

17.0

178.0

98.2

8.6

9.55%

$2,622,000

$850

15.0

19.0

137.0

91.7

5.3

13.87%

134.6%

54.0%

87.5%

11.8%

-23.0%

-6.6%

-38.5%

45.2%

BEL AIR – HOMBLY HILLS SFR

Median Price ……………………..…….

Average Price per Square Foot ….…

Properties Sold ……………………….

Properties Pending Sale ………………

Properties For Sale …………….……...

Days on Market (Pending Sale) ….…..

Month’s supply of Inventory……….…

Percent Under Contract ………….……









MAR. 2011 MAR. 2012

% CHANGE

$932,000

$489

11.0

14.0

106.0

48.1

5.6

13.21%

$772,000

$436

12.0

22.0

72.0

46.8

2.0

30.56%

-17.1%

-10.8%

9.1%

57.1%

-32.1%

-2.8%

64.6%

131.3%

BEVERLY CENTER – MIRACLE MILE SFR

















MAR. 2011 MAR. 2012

% CHANGE

$605,000

$377

8.0

4.0

41.0

132.0

7.8

9.76%

$545,000

$388

8.0

1.0

27.0

127.0

19.0

3.7%

-9.9%

2.9%

0.0%

-75.0%

-34.1%

-3.8%

145.2%

-62.0%

BEVERLY CENTER – MIRACLE MILE CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$2,942,500

$858

14.0

8.0

148.0

128.1

15.6

5.41%

$4,050,000

$950

19.0

16.0

124.0

137.6

5.8

12.90%

37.6%

10.7%

35.7%

100.0%

-16.2%

7.4%

-9.9%

138.7%

BEVERLY HILLS SFR

















MAR. 2011 MAR. 2012

% CHANGE

$830,00

$754

9.0

6.0

107.0

146.8

14.0

5.61%

$835,000

$677

11.0

9.0

80.0

85.7

6.6

11.25%

0.6%

-10.2%

22.2%

50.0%

-25.2%

-41.7%

-53.2%

100.6%

BEVERLY HILLS CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$2,221,250

$618

12.0

19.0

183.0

96.5

7.8

10.38%

$1,775,000

$549

11.0

24.0

144.0

92.3

3.9

16.67%

-20.1%

-11.2%

-8.3%

26.3%

-21.3%

-4.3%

-50.1%

60.5%

BEVERLY HILLS P.O. SFR

















MAR. 2011 MAR. 2012

% CHANGE

$639,500

$393

2.0

11.0

88.0

49.5

6.5

12.50%

$795,000

$442

13.0

12.0

52.0

25.1

2.8

23.08%

24.3%

12.5%

550.0%

9.1%

-40.9%

-49.4%

-57.4%

84.6%

BEVERLYWOOD SFR

















MAR. 2011 MAR. 2012

% CHANGE

$1,675,000

$964

13.0

19.0

163.0

47.9

6.7

11.66%

$1,685,000

$656

17.0

17.0

138.0

78.9

5.7

12.32%

0.6%

-32.0%

30.8%

-10.5%

-15.3%

64.8%

-14.6%

5.7%

BRENTWOOD SFR

















MAR. 2011 MAR. 2012

% CHANGE

$845,000

$469

7.0

17.0

139.0

120.4

6.6

12.23%

$842,000

$451

10.0

20.0

83.0

72.8

2.4

24.10%

-0.4%

-3.8%

42.9%

17.6%

-40.3%

-39.6%

-64.3%

97.0%

BRENTWOOD CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$482,000

$358.22

47

NA

NA

84

NA

NA%

$471,500

$331.89

52

93

NA

75

NA

NA%

-2.2%

-7.4%

10.6%

NA%

NA%

-10.7%

NA%

NA%

BURBANK SFR

















MAR. 2011 MAR. 2012

% CHANGE

$312,000

$256.40

16

NA

NA

NA

NA

NA%

$277,000

$231.85

13

44

NA

NA

NA

NA %

-11.2%

-9.6%

18.8%

NA%

NA%

NA%

NA%

NA%

BURBANK CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$815,000

$279

5.0

3.0

37.0

123.0

10.7

8.11%

$950,000

$304

19.0

60.0

100.0

114.0

NA

NA%

16.6%

9.0%

280.0%

1,900.0%

170.3%

-7.3%

NA%

NA%

CALABASAS SFR

















MAR. 2011 MAR. 2012

% CHANGE

$256,500

$243

1.0

NA

2.0

NA

NA

NA%

$387,000

$234

3.0

14.0

10.0

151.0

NA

NA%

50.9%

-3.7%

200.0%

NA%

400.0%

NA%

NA%

NA%

CALABASAS CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$1,147,750

$475

12.0

8.0

35.0

38.9

3.1

22.86%

$1,412,500

$460

8.0

8.0

31.0

29.1

2.1

25.81%

23.1%

-3.2%

-33.3%

0.0%

-11.4%

-25.1%

-32.0%

12.9%

CHEVIOT HILLS-RANCH PARK SFR

















MAR. 2011 MAR. 2012

% CHANGE

$695,000

$461

5.0

12.0

62.0

47.2

3.8

19.35%

$538,000

$498

9.0

13.0

50.0

61.0

2.3

26.0%

-22.6%

8.0%

80.0%

8.3%

-19.4%

29.3%

-38.5%

34.3%

CULVER CITY SFR

















MAR. 2011 MAR. 2012

% CHANGE

$335,000

$294

12.0

10.0

90.0

97.5

7.0

11.11%

$275,000

$269

19.0

15.0

52.0

52.3

2.1

28.85%

-17.9%

-8.5%

58.3%

50.0%

-42.2%

-46.4%

-69.5%

159.6%

CULVER CITY CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$193,500

$133

4.0

4.0

43.0

76.0

8.5

9.30%

$135,000

$119

6.0

6.0

33.0

45.3

3.2

18.18%

-30.2%

-10.5%

50.0%

50.0%

-23.3%

-40.4%

-62.7%

95.5%

DOWNTOWN SFR

















MAR. 2011 MAR. 2012

% CHANGE

$336,000

$311

34.0

18.0

230.0

101.6

10.2

7.83%

$400,000

$404

25.0

41.0

128.0

40.0

1.8

32.03%

19.0%

29.9%

-26.5%

127.8%

-44.3%

-60.7%

-82.6%

309.3%

DOWNTOWN CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$829,000

$375

5.0

1.0

78.0

3.0

73.0

1.28%

$750,000

$325

35.0

109.0

75.0

71.0

NA

NA%

-9.5%

-13.3%

600.0%

10,800.0%

-3.8%

2,266.7%

NA%

NA%

ENCINO SFR

















MAR. 2011 MAR. 2012

% CHANGE

$175,000

$166

1.0

1.0

21.0

49.0

18.0

4.76%

$283,500

$186

16.0

53.0

33.0

95.0

NA

NA%

62.0%

12.0%

1500.0%

5,200.0%

57.1%

93.9%

NA%

NA%

ENCINO CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$628,000

$328.94

47

NA

NA

80

NA

NA%

$543,500

$305.39

48

54

NA

85

NA

NA%

-13.5%

-7.2%

2.1%

NA%

NA%

6.3%

NA%

NA%

GLENDALE SFR

















MAR. 2011 MAR. 2012

% CHANGE

$288,000

$246.35

40

NA

NA

78

NA

NA%

$255,000

$214.22

32

38

NA

82

NA

NA%

-11.5%

-13.0%

-20.0%

NA%

NA%

5.1%

NA%

NA%

GLENDALE CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$900,000

$433

15.0

21.0

148.0

43.5

5.7

14.19%

$817,000

$358

18.0

31.0

126.0

53.8

2.3

24.6%

-9.2%

-17.3%

20.0%

47.6%

-14.9%

23.6%

-59.4%

73.4%

HANCOCK PARK-WILSHIRE SFR

















MAR. 2011 MAR. 2012

% CHANGE

$427,000

$184

4.0

4.0

23.0

57.2

4.5

17.39%

$338,500

$317

5.0

7.0

20.0

57.1

1.6

35.0%

-20.8%

72.3%

25.0%

75.0%

-13.0%

-0.2%

-65.1%

101.2%

HOLLYWOOD SFR

















MAR. 2011 MAR. 2012

% CHANGE

$282,000

$319

10.0

10.0

83.0

94.4

7.0

12.05%

$506,500

$376

6.0

7.0

60.0

61.9

7.3

11.67%

79.6%

17.9%

-40.0%

-30.0%

-27.7%

-34.5%

4.1%

-3.2%

HOLLYWOOD CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$792,500

$392

10.0

12.0

95.0

57.6

6.1

12.63%

$1,130,000

$454

9.0

16.0

73.0

53.6

2.7

21.92%

42.6%

15.8%

-10.0%

33.3%

-23.2%

-6.9%

-55.8%

73.5%

HOLLYWOOD HILLS EAST SFR

















MAR. 2011 MAR. 2012

% CHANGE

$975,000

$486

13.0

19.0

97.0

27.8

3.4

19.59%

$929,000

$520

21.0

12.0

75.0

61.7

3.9

16.0%

-4.7%

7.0%

61.5%

-36.8%

-22.7%

121.9%

16.3%

-18.3%

LOS FELIZ SFR

















MAR. 2011 MAR. 2012

% CHANGE

$378,000

$358

3.0

12.0

%

$368,000

$357

4.0

3.0

12.0

75.0

3.0

25.0%

-2.6%

-0.3%

33.3%

%

0.0%

%

%

%

LOS FELIZ CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$1,200,000

$716

11.0

11.0

283.0

129.4

23.0

3.89%

$1,218,750

$504

14.0

13.0

224.0

91.0

14.2

5.8%

1.6%

-29.6%

27.3%

18.2%

-20.8%

-29.7%

-38.5%

49.3%

MALIBU SFR

















MAR. 2011 MAR. 2012

% CHANGE

$5,184,000

$1,415

3.0

2.0

112.0

154.5

48.0

1.79%

$5,250,000

$1,812

5.0

9.0

90.0

218.6

7.8

10.0%

1.3%

28.1%

66.7%

350.0%

-19.6%

41.5%

-83.8%

460.0%

MALIBU BEACH SFR

















MAR. 2011 MAR. 2012

% CHANGE

$1,398,500

$424

2.0

4.0

40.0

60.8

8.2

10.0%

$

$

8.0

37.0

46.2

3.0

21.62%

%

%

%

100.0%

-7.5%

-23.9%

-63.6%

116.2%

MARINA DEL REY SFR

















MAR. 2011 MAR. 2012

% CHANGE

$635,000

$500

22.0

17.0

219.0

72.4

10.8

7.76%

$509,000

$403

15.0

22.0

162.0

58.9

4.9

13.58%

-19.8%

-19.4%

-31.8%

29.4%

-26.0%

-18.7%

-54.8%

74.9%

MARINA DEL REY CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$265,000

$221

18.0

18.0

138.0

59.4

5.8

13.04%

$231,100

$236

11.0

31.0

101.0

59.7

1.8

30.69%

-12.8%

6.8%

-38.9%

72.2%

-26.8%

0.5%

-68.2%

135.3%

MID LOS ANGELES SFR

















MAR. 2011 MAR. 2012

% CHANGE

$500,000

$266

3.0

1.0

33.0

63.0

29.0

3.03%

$400,000

$293

1.0

4.0

24.0

8.8

4.0

16.67%

-20.0%

10.2%

-66.7%

300.0%

-27.3%

-86.1%

-86.2%

450.0%

MID WILSHIRE SFR

















MAR. 2011 MAR. 2012

% CHANGE

$380,000

$220

1.0

39.0

%

$400,000

$209

4.0

6.0

25.0

68.0

2.3

24.0%

5.3%

-5.0%

300.0%

%

-35.9%

%

%

%

NORTHRIDGE SFR

















MAR. 2011 MAR. 2012

% CHANGE

$375,000

$245

2.0

1.0

8.0

43.0

6.0

12.5%

$278,000

$178

3.0

1.0

3.0

308.0

1.0

33.33%

-25.9%

-27.3%

50.0%

0.0%

-62.5%

616.3%

-83.3%

166.7%

NORTHRIDGE CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$2,020,500

$699

22.0

34.0

191.0

59.0

4.0

17.8%

$1,629,000

$576

19.0

30.0

150.0

61.4

3.2

20.0%

-19.4%

-17.6%

-13.6%

-11.8%

-21.5%

4.1%

-20.6%

12.4%

PACIFIC PALISADES SFR

















MAR. 2011 MAR. 2012

% CHANGE

$816,000

$450

21.0

28.0

112.0

42.3

2.7

25.0%

$846,500

$482

16.0

21.0

75.0

42.3

2.1

28.0%

3.7%

7.1%

-23.8%

-25.0%

-33.0%

0.0%

-21.1%

12.0%

PALMS – MAR VISTA SFR

















MAR. 2011 MAR. 2012

% CHANGE

$1,500,000

$743

21.0

19.0

120.0

78.9

4.9

15.83%

$1,711,500

$740

21.0

21.0

110.0

34.0

3.5

19.09%

14.1%

-0.4%

0.0%

10.5%

-8.3%

-56.9%

-29.0%

20.6%

SANTA MONICA SFR

















MAR. 2011 MAR. 2012

% CHANGE

$667,500

$526

34.0

31.0

232.0

67.3

5.7

13.36%

$655,500

$563

34.0

46.0

165.0

52.3

2.1

27.88%

-1.8%

7.0%

0.0%

48.4%

-28.9%

-22.2%

-62.9%

108.6%

SANTA MONICA CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$615,000

$416

9.0

11.0

105.0

32.2

7.5

10.48%

$640,000

$315

45.0

105.0

134.0

94.0

NA

NA%

4.1%

-24.3%

400.0%

854.5%

27.6%

191.9%

NA%

NA%

SHERMAN OAKS SFR

















MAR. 2011 MAR. 2012

% CHANGE

$311,000

$243

5.0

5.0

39.0

75.0

6.2

12.82%

$305,000

$233

21.0

73.0

53.0

96.0

NA

NA%

-1.9%

-4.1%

320.0%

1360.0

%

35.9%

28.0%

NA%

NA%

SHERMAN OAKS CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$634,000

$353

18.0

15.0

107.0

46.5

5.6

14.02%

$625,000

$432

23.0

23.0

79.0

68.0

2.1

29.11%

-1.4%

22.4%

27.8%

53.3%

-26.2%

46.2%

-62.0%

107.7%

SILVER LAKE – ECHO PARK SFR

















MAR. 2011 MAR. 2012

% CHANGE

$

$

%

$

$

%

%

%

%

%

%

%

%

%

SIMI VALLEY SFR

















MAR. 2011 MAR. 2012

% CHANGE

$

$

%

$

$

%

%

%

%

%

%

%

%

%

SIMI VALLEY CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$1,115,000

$383

7.0

12.0

83.0

77.6

5.0

14.46%

$730,250

$380

24.0

59.0

77.0

91.0

NA

NA%

-34.5%

-0.8%

242.9%

391.7%

-7.2%

17.3%

NA%

NA%

STUDIO CITY SFR

















MAR. 2011 MAR. 2012

% CHANGE

$473,500

$323

2.0

6.0

33.0

58.2

4.3

18.18%

$477,000

$282

11.0

37.0

20.0

86.0

NA

NA%

0.7%

-12.7%

450.0%

516.7%

-39.4%

47.8%

NA%

NA%

STUDIO CITY CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$1,035,000

$527

39.0

30.0

349.0

83.0

9.2

8.60%

$1,051,500

$551

30.0

44.0

266.0

67.7

4.1

16.54%

1.6%

4.6%

-23.1%

46.7%

-23.8%

-18.4%

-55.7%

92.4%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR

















MAR. 2011 MAR. 2012

% CHANGE

$595,000

$359

2.0

7.0

55.0

57.7

6.3

12.73%

$494,000

$525

4.0

8.0

33.0

93.1

2.6

24.24%

-17.1%

46.2%

100.0%

14.3%

-40.0%

61.4%

-58.2%

90.5%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$580,000

$288

2.0

7.0

72.0

51.1

8.6

9.72%

$702,500

$433

6.0

9.0

60.0

96.0

5.0

15.00%

21.1%

50.3%

200.0%

28.6%

-16.7%

87.7%

-41.7%

54.3%

TOPANGA SFR

















MAR. 2011 MAR. 2012

% CHANGE

$

$

%

$

$

1.0

%

%

%

%

%

%

%

%

%

TOPANGA CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$840,000

$679

17.0

18.0

125.0

78.9

5.2

14.40%

$1,000,000

$589

9.0

23.0

103.0

70.9

2.4

22.33%

19.0%

-13.3%

-47.1%

27.8%

-17.6%

-10.2%

-52.9%

55.1%

VENICE SFR

















MAR. 2011 MAR. 2012

% CHANGE

$582,000

$570

2.0

2.0

33.0

88.0

11.5

6.06%

$1,125,000

$498

4.0

5.0

26.0

127.4

3.2

15.38%

93.3%

-12.6%

100.0%

150.0%

-21.2%

44.8%

-72.2%

153.8%

VENICE CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$916,250

$602

8.0

10.0

64.0

80.8

5.2

15.62%

$1,168,000

$561

7.0

7.0

43.0

77.7

4.3

16.28%

27.5%

-6.8%

12.5%

-30.0%

-32.8%

-3.8%

-17.6%

4.2%

WEST HOLLYWOOD SFR

















MAR. 2011 MAR. 2012

% CHANGE

$543,000

$403

37.0

31.0

258.0

110.4

6.6

12.02%

$399,950

$444

30.0

34.0

163.0

62.8

2.9

20.86%

-26.3%

10.2%

-18.9%

9.7%

-36.8%

-43.1%

-55.3%

73.6%

WEST HOLLYWOOD CONDO

















MAR. 2011 MAR. 2012

% CHANGE

$535,000

$394

5.0

4.0

48.0

117.2

8.8

8.33%

$690,000

$400

5.0

3.0

30.0

8.0

7.7

10.0%

29.0%

1.5%

0.0%

-25.0%

-37.5%

-93.2%

-12.4%

20.0%

WEST LOS ANGELES SFR

















MAR. 2011 MAR. 2012

% CHANGE

$1,515,000

$653

13.0

9.0

77.0

30.7

7.1

11.69%

$1,207,500

$563

16.0

25.0

79.0

27.7

1.7

31.65%

-20.3%

-13.8%

23.1%

177.8%

2.6%

-9.6%

-75.8%

170.7%

WESTWOOD – CENTURY CITY SFR

















MAR. 2011 MAR. 2012

% CHANGE

$606,250

$498

36.0

32.0

418.0

81.5

10.9

7.66%

$612,500

$525

46.0

58.0

319.0

80.2

3.7

18.18%

1.0%

5.4%

27.8%

81.2%

-23.7%

-1.6%

-65.8%

137.5%

WESTWOOD – CENTURY CITY CONDO

















MAR. 2011 MAR. 2012

% CHANGE

Glossary of Terms

Median Price: A value that separates the upper

half of prices from the lower half of prices. It can

be interpreted like an average, however the

extreme prices (high and low) don’t hold

undue.

Average Price per Square Foot: The price per

each property divided by their respective

square footage then averaged across all

properties sold in the area for a given time

period.

Properties Sold: The number of property

transactions that closed and transferred

ownership.

Properties Pending Sale: The number of

properties that entered escrow in preparation

for sale.

Properties For Sale: The number of properties on

the market and seeking buyers.

Days on Market (Pending Sale): The number of

days that properties currently in escrow were on

the market.

Absorption Rate: The rate at which the inventory

of home for sale are being sold.

Percent Under Contract: The ratio of properties

to properties sale.

Disclaimer

The Market Within A Market Report is brought to you by Regional Marketing Director, Michael Lewis.

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick statistics are subject to change due to individual real estate company reporting disciplines. The information provided herein is from sources we believe to be reliable. While we do not doubt its accuracy, we have not verified it and make no representations, guarantees or warranties about it.

For More Information, Contact:

Michael Lewis Regional Marketing Director Keller Williams Realty

11812 San Vicente Blvd. Suite 100 Los Angeles, CA 90049 [email protected]

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THE MARCH 2012 MARKET WITHIN A MARKET REPORT