November 2010 -Market Within the Market Report

NOVEMBER 2010

4

Bel Air – Holmby Hills ………...................05

Beverly Center –Miracle Mile (SFR)……..06

Beverly Center –Miracle Mile (Condos)….07

Beverly Hills .............................................08

Beverly Hills P.O.......................................09

Beverlywood ............................................10

Brentwood (SFR) …………......................11

Brentwood (Condos) ……........................12

Cheviot Hills – Rancho Park ...................13

Culver City ..............................................14

Hancock Park – Wilshire ........................15

Hollywood (SFR) ...................................16

Hollywood (Condos) ...............................17

Hollywood Hills East ..............................18

Inglewood …............................................19

Ladera Heights ........................................20

Los Feliz ………................................. 21

Malibu ................................................22

Malibu Beach .....................................23

Marina del Rey (SFR) ........................24

Marina del Rey (Condos) ...................25

Mid Los Angeles.................................26

Mid Wilshire .......................................27

.

North Hollywood ................................28

Pacific Palisades ...............................29

Palms – Mar Vista .............................30

Playa del Rey ....................................31

Playa Vista ........................................32

Santa Monica (SFR) .........................33

Santa Monica (Condos) ....................34

Sherman Oaks………........................35

Silverlake – Echo Park ………...........36

Studio City ..........................................................37

Sunset Strip - Hollywood Hills West (SFR) ….…38

Sunset Strip - Hollywood Hills West (Condos) ...39

Toluca Lake ........................................................40

Topanga ..............................................................41

Valley Village ......................................................42

Venice .................................................................43

Viewpark Heights ................................................44

West Hollywood (SFR) .......................................45

West Hollywood (Condos) ..................................46

West Los Angeles ...............................................47

Westchester ........................................................48

Westwood – Century City (SFR) .........................49

Westwood – Century City (Condos) ....................50

Glossary of Terms.…………………..................…51

Disclaimer ………………………………….….......52

TABLE OF CONTENTS

$992,000

$544

5

5

180

94.2

32

2.78%

$1,807,500

$695

10

14

160

76.9

12.3

8.75%

82.2%

27.8%

100%

180%

-11.1%

-18.4%

-61.6%

215%

BEL AIR – HOLMBY HILLS SFR

NOVEMBER 2009 NOVEMBER 2010 %CHANGE

5

$857,500

$481

15

23

142

78.9

7.9

16.2%

$905,000

$458

16

16

114

31.9

5

14.04%

5.5%

-4.8%

6.7%

-30.4%

-19.7%

-59.6%

-36.4%

-13.3%

BEVERLY CENTER – MIRACLE MILE SFR


6

$657,500

$466

10

12

85

45.2

6.7

14.12%

$569,000

$386

10

7

74

81.7

5.7

9.46%

-13.5%

-17.2%

000%

-41.7%

-12.9%

80.9%

-14.9%

-33%

BEVERLY CENTER – MIRACLE MILE CONDO


7

$1,392,500

$849

6

14

164

76.9

20.5

8.54%

-26.7%

16.9%

-33.3%

000

-9.4%

-13.2%

22.2%

10.4%

BEVERLY HILLS SFR

$1,900,000

$726

9

14

181

88.6

16.8

7.73%


8

$1,275,000

$539

5

14

219

108.5

37.2

6.39%

$1,635,000

$639

9

11

158

144.1

13.8

6.96%

28.2%

18.6%

80%

-21.4%

-27.9%

32.8%

-63%

8.9%

BEVERLY HILLS P.O. SFR

MONTH/ YR MONTH/YR %CHANGENOVEMBER 2009 NOVEMBER 2010 %CHANGE

9

$986,250

$433

8

11

76

74.3

7.2

14.47%

$810,000

$484

13

14

74

85

3.8

18.92%

-17.9%

11.8%

62.5%

27.3%

-2.6%

14.4%

-46.9%

30.7%

BEVERLYWOOD SFR


10

$2,700,000

$705

30

24

187

131.2

5.2

12.83%

$1,497,500

$654

16

15

165

93.5

7.4

9.09%

-44.5%

-7.2%

-46.7%

-37.5%

-11.8%

-28.8%

43%

-29.2%

BRENTWOOD SFR


11

$520,000

$438

11

14

100

132

6.9

14%

$531,250

$416

8

11

112

130.8

10.2

9.82%

2.2%

-5%

-27.3%

-21.4%

12%

-.9%

48.4%

-29.8%

BRENTWOOD CONDO


12

$911,500

$470

10

7

41

110.7

3

17.07%

$1,200,000

$541

8

6

38

65.8

3.2

15.79%

31.7%

15.1%

-20%

-14.3%

-7.3%

-40.5%

8.3%

-7.5%

CHEVIOT HILLS – RANCHO PARK SFR


13

$785,000

$471

11

11

58

71.1

4

18.97%

$652,500

$460

12

7

60

83.9

3.6

11.48%

-16.9%

-2.3%

9.1%

-36.4%

3.4%

18%

-10.4%

-39.5%

CULVER CITY SFR


14

$750,000

$550

15

21

190

111.9

10

11.05%

$716,000

$446

17

24

149

120.9

5.6

16.11%

-4.5%

-18.9%

13.3%

14.3%

-21.6%

8%

-44.1%

45.7%

HANCOCK PARK – WILSHIRE SFR


15

$699,000

$233

5

3

44

27

7

6.82%

$710,000

000

1

4

34

76.8

25

11.76%

1.6%

000

-80%

33.3%

-22.7%

184.3%

257.1%

72.5%

HOLLYWOOD SFR


16

$250,000

$361

5

1

86

48

15.8

1.16%

$476,245

$365

6

5

81

22.4

11.4

6.17%

90.5%

1.1%

20%

400%

-5.8%

-53.3%

-85.6%

430.9%

HOLLYWOOD CONDO


17

$921,250

$408

10

6

93

190.3

7.9

6.45%

$790,000

$467

11

19

120

75.6

7.5

15.83%

-14.2%

14.5%

10%

216.7%

29%

-60.3%

-4.5%

145.4%

HOLLYWOOD HILLS EAST SFR


18

$250,000

$204

25

28

170

61.4

5.3

16.47%

$275,000

$221

2

8

42

90.7

6

16.98%

10%

8.3%

8%

28.6%

24.7%

47.7%

12.1%

3.1%

INGLEWOOD SFR


19

$645,000

$263

4

5

38

63.4

7.8

13.16%

$660,000

$200

3

3

27

41

6.7

11.11%

2.3%

-24%

-25%

-40%

-28.9%

-35.3%

-14%

-15.6%

LADERA HEIGHTS (90056) SFR


20

$759,000

$507

11

16

155

141.1

12

10.32%

$810,000

$521

15

15

115

40.5

5.1

13.04%

6.7%

2.8%

36.4%

-6.2%

-25.8%

-71.3%

-57.2%

26.4%

LOS FELIZ SFR


21

$1,350,000

$507

6

11

357

250.9

53

3.08%

$1,277,5000

$476

12

7

260

67.7

18.2

2.69%

-5.4%

-6.1%

100%

-36.4%

-27.2%

-73%

-65.7%

-12.6%

MALIBU SFR


22

$9,000,000

$2,093

3

000

92

253.5

29

000%

$3,688,000

$1,229

2

2

94

253.5

42.5

2.13%

-59%

-41.3%

-33.3%

000

2.2%

000

46.6%

000%

MALIBU BEACH SFR


23

$1,000,000

$332

3

3

40

127.3

11.3

7.5%

$930,000

$418

3

5

28

81

6.7

17.86%

-7%

25.9%

000

66.7%

-30%

-36.4%

-41.2%

138.1%

MARINA DEL REY SFR


24

$570,000

$418

14

13

211

71.8

12.1

6.18%

$660,000

$492

15

13

197

151.5

11.3

6.6%

15.8%

17.7%

7.1%

000

-6.6%

110.9%

-6.1%

7.1%

MARINA DEL REY CONDO


25

$255,000

$220

35

36

268

65.1

6

13.43%

$328,000

$248

25

57

302

72.1

8.1

18.87%

28.6%

12.7%

-28.6%

58.3%

12.7%

10.7%

34.7%

40.5%

MID LOS ANGELES SFR


26

$390,000

$241

11

7

61

83.3

4.5

11.48%

$180,000

$238

1

2

42

38.5

30

4.76%

-53.8%

-1.2%

-90.9%

-71.4%

-31.1%

-53.8%

573.5%

-58.5%

MID WILSHIRE SFR


27

$312,250

$215

46

46

327

74.9

5.7

14.07%

$315,000

$256

31

75

306

73.8

6.4

24.51%

.9%

19.1%

-32.6%

63%

-6.4%

-1.5%

13.1%

74.2%

NORTH HOLLYWOOD SFR


28

$2,175,000

$554

11

11

221

192.4

16.5

10.6%

$1,517,500

$713

20

18

188

89.4

6.9

9.57%

-30.2%

28.7%

81.8%

63.6%

-14.9%

-53.5%

-58.3%

-9.7%

PACIFIC PALISADES SFR


29

$680,000

$539

23

21

109

57.1

3.6

19.27%

$727,500

$504

22

27

113

71.6

3.1

23.89%

7%

-6.5%

-4.3%

28.6%

3.7%

25.3%

-13.1%

24%

PALMS – MAR VISTA SFR


30

$1,625,000

$482

1

2

32

87

25

6.25%

$767,500

000

4

5

31

52.8

5.2

16.13%

-52.8%

000

300%

150%

-3.1%

-39.3%

-79%

158.1%

PLAYA DEL REY SFR


31

$1,060,000

$355

2

1

8

255

3

12.5%

$949,500

$361

2

1

7

49

1.5

14.29%

-10.4%

1.7%

000

000

-12.5%

-80.8%

-50%

14.3%

PLAYA VISTA SFR


32

$1,249,000

$700

19

23

152

90.6

5.8

15.13%

$1,075,000

$615

21

20

133

90.5

4.5

15.04%

-13.9%

-12.1%

10.5%

-13%

-12.5%

-.2%

-23.4%

-.6%

SANTA MONICA SFR


33

$620,000

$611

13

19

171

52

10.8

11.11%

$715,000

$544

19

29

205

75.3

7.5

14.15%

15.3%

-11%

46.2%

52.6%

19.9%

44.9%

-30.6%

27.3%

SANTA MONICA CONDO


34

$700,000

$369

31

49

397

54.7

10.2

12.34%

$758,750

$429

38

51

314

71.4

5.6

16.24%

8.4%

16.3%

22.6%

4.1%

-20.9%

30.6%

-45.3%

31.6%

SHERMAN OAKS SFR


35

$450,000

$368

17

19

139

78.7

6.5

13.67%

$748,000

$446

15

20

132

79.1

6.6

15.15%

66.2%

21.2%

-11.8%

5.3%

-5%

.5%

2%

10.8%

SILVERLAKE – ECHO PARK SFR


36

$749,000

$453

23

34

241

69

8.1

14.11%

$861,500

$383

20

32

185

87.1

6.2

17.3%

15%

-15.5%

-13%

-5.9%

-23.2%

26.3%

-22.7%

22.6%

STUDIO CITY SFR


37

$1,000,000

$552

33

32

438

106.8

11.1

7.31%

$1,075,000

$542

40

42

345

89.4

6.5

12.17%

7.5%

-1.8%

21.2%

31.2%

-21.2%

-16.3%

-41.4%

66.6%

SUNSET STRIP – HOLLYWOOD HILLS WEST SFR


38

$395,000

$496

4

4

48

99

9.5

8.33%

$286,500

$362

4

4

63

161

12.8

6.35%

-27.5%

-27%

000%

000%

31.2%

62.6%

34.2%

-23.8%

SUNSET STRIP – HOLLYWOOD HILLS WEST CONDO


39

$1,410,000

$637

5

3

50

44

8

6%

$935,000

000

5

3

44

70.7

7.2

6.82%

-33.7%

000

000

000

-12%

60.6%

-10%

13.6%

TOLUCA LAKE SFR


40

$895,000

$307

5

1

90

25

16

1.11%

$990,000

$438

10

9

81

88.1

6.3

11.11%

10.6%

42.7%

100%

800%

-10%

252.4%

-60.6%

900%

TOPANGA


41

$587,000

$388

6

13

75

43.2

9

17.33%

$640,000

$000

11

10

58

42.6

3.7

17.24%

9%

000

83.3%

-23.1%

-22.7%

-1.3%

-58.6%

-.5%

VALLEY VILLAGE SFR


42

$785,000

$662

13

11

136

70.3

8.5

8.09%

$1,335,000

$697

14

17

129

93.2

6.4

13.18%

70.1%

5.3%

7.7%

54.5%

-5.1%

32.7%

-25.5%

62.9%

VENICE SFR


43

$256,000

$200

23

18

197

57.8

7.2

9.14%

$305,000

$208

21

42

216

87.5

6.9

19.44%

19.1%

4%

-8.7%

133.3%

9.6%

51.2%

-4.4%

112.8%

VIEWPARK HEIGHTS (90043) SFR


44

$1,125,000

$708

7

5

76

58.2

9.6

6.58%

$745,000

$545

5

9

67

82.4

10.4

13.43%

-33.8%

-2.3%

-28.6%

80%

-11.8%

41.7%

8.7%

104.2%

WEST HOLLYWOOD SFR


45

$430,000

$475

21

16

205

88

8

7.8%

$460,000

$421

23

34

265

83.9

8.6

12.83%

7%

-11.4%

9.5%

112.5%

29.3%

-4.7%

7.1%

64.4%

WEST HOLLYWOOD CONDO


46

$690,000

$515

5

5

44

36.4

7.2

11.36%

$669,500

$529

6

12

89

55.7

11.3

13.48%

-3%

-2.7%

20%

140%

102.3%

52.9%

57.4%

18.7%

WEST LOS ANGELES SFR


47

$651,000

$451

27

14

87

23.6

2.6

16.09%

$623,875

$364

22

23

105

81.5

3.1

21.9%

-4.2%

-19.3%

-18.5%

64.3%

20.7%

245.7%

21%

36.1%

WESTCHESTER SFR


48

WESTWOOD – CENTURY CITY SFR

MONTH/ YR MONTH/YR %CHANGE

$1,150,000

$536

18

4

77

51.4

3.4

14.29%

$1,454,500

$623

10

20

75

51.8

4.4

26.67%

26.5%

16.2%

-44.4%

81.8%

-2.6%

.8%

29.8%

86.7%


49

000

000

000

000

000

000

000

000

WESTWOOD – CENTURY CITY CONDO

MONTH/ YR MONTH/YR %CHANGE

$622,500

$516

34

40

399

95.4

9.7

10.03%

$577,000

$537

20

37

372

96.2

14.1

9.95%

-7.3%

4.1%

-41.2%

-7.5%

-6.8%

.9%

44.8%

-.8%


50

51

DISCLAIMER

The Market Within A Market Report has been created strictly for the use by agents of Keller

Williams Realty. Any unauthorized use, replication, reproduction, or alteration of materials, data,

statistics, slides, and/or information is strictly prohibited.

Information obtained from Broker Metrics and DataQuick. Broker Metrics and DataQuick

statistics are subject to change due to individual real estate company reporting disciplines. The

information provided herein is from sources we believe tobe reliable. While we do not doubt its

accuracy, we have not verified it and make no representations, guarantees orwarranties about it.

52

Documents

November 2010 -Market Within the Market Report