The ICEF Berlin Workshop · ICEF Seminars & Industry Presentations • October 30, 2016 Hotel InterContinental, Berlin • October 30 - November 01, 2016 Connecting international

ICEF Seminars & Industry Presentations • October 30, 2016

Hotel InterContinental, Berlin • October 30 - November 01, 2016

Connecting international educators, service providers and work & travel professionals with the world’s best agents

The ICEF Berlin Workshop

Room: Bellevue Room: Charlottenburg I / II

14:00 -

14:30 How to Maximise your ICEF Workshop Experience - for Providers

Mike Henniger, Vice President, Sales & Marketing, ICEF, Germany

Audience: Providers

How to Maximise your ICEF Workshop Experience - for Agents

Tiffany Egler, Director - Agent Relations,ICEF, Germany

Audience: Agents

14:00 -

14:30

14:30 -

15:00

14:30 -

15:00

15:00 -

15:30 What if…? And so What…? Pamela Barrett, Director,

Barton Carlyle, United KingdomAudience: Providers

Navigating a Crowded Market: The Changing Models of Pathways Programmes

Nelson Furtado, Lead Analyst, Illuminate Consulting Group, USA

Audience: All

15:00 -

15:30

15:30 -

16:00

15:30 -

16:00

16:00 -

16:30 Artificial Intelligence and ChatbotsDr. Duleep Deosthale, Co-Founder & Vice President,

Admission Table, USAAudience: All

Stay Competitive in Tough Economic TimesMagdy Attalla, Regional Marketing Director &

Marketing Professor, BHMS University Centre, Switzerland

Audience: All

16:00 -

16:30

16:30 -

17:00

16:30 -

17:00

17:00 -

17:30 Beyond the Horizon: Trends Shaping the Future of International Education

Mike Henniger, Vice President, Sales & Marketing, ICEF, GermanyAudience: All

2017: What to Expect? Ultimate Guide for Schools, Providers and Agents

Samuel Vetrak, Founder & CEO,StudentMarketing Ltd., Austria

Audience: All

17:00 -

17:30

17:30 -

18:00

17:30 -

18:00

18:00 -

18:30 Anti-Marketing – A New Way Forward Adrian Liley, Director,

SuperCourses, United KingdomAudience: Providers

The ICEF Agent Barometer 2016Tijan Ramahi, Senior Consultant - Middle East,

i-graduate, United KingdomAudience: All

18:00 -

18:30

18:30 -

19:00

18:30 -

19:00

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Room: Tegel Room: Tiergarten

14:00 -

14:30

The Future of Student Recruitment in the Middle East - Updates on Iran, Jordan and Bahrain

Maryam Gamini, Director Manager, Lawand Education, IranToufic Lawand, CEO, Lawand Education, International

Arwa Tayem Due-Gundersen, Director of Intl. Relations, The Oval Office for Studies and Research, Jordan

Suad Alhalwachi, CEO, Education Zone, BahrainModerator: Nabil Najd, Manager MENA Region, ICEF, Lebanon

Audience: Providers

Study in GermanyAnnette Friedl, Owner and Director,

ISL Language School, GermanyAudience: Agents

14:00 -

14:30

14:30 -

15:00

The Changing Face of the UK’s ELT Sector in a Global Context

Panel Chair: Sarah Cooper, Chief Executive Officer, English UK, UK

Hannah Alexander-Wright, Marketing & Business Development Manager - Language Centre,

University of the Arts London (UAL), UKLeanne Linacre, Director, LILA*, UK

Stephan Roussounis, Managing Director, Stafford House International, UKSamuel Vetrak, Founder & CEO,

StudentMarketing Ltd., AustriaMichael Xuereb, Chief Executive Officer, EC Group, Malta

Audience: All

14:30 -

15:00

15:00 -

15:30

Recent Developments in the German Language Travel Market

Prof. Dr. Elke Platz-Waury, Member of the Independent Academic Advisory Board of the FDSV,

Fachverband Deutscher Sprachreiseveranstalter, Germany

Audience: Providers

15:00 -

15:30

15:30 -

16:00

Agent Panel: Recruiting from Central Asia and the Caucasus - Azerbaijan, Kazakhstan and

Kyrgyz RepublicAyan Aliyeva, CEO, A-Level, AzerbaijanDr. Marina Khan, Founder and Director,

Intellect Agency, KazakhstanModerator: Sergey Krasnyanskiy, Director CIS,

ICEF, RussiaAudience: Providers

Make your Marketing Work HarderMartin Smith, Marketing Director,

Kaplan International English, United KingdomAudience: Agents

15:30 -

16:00

16:00 -

16:30

16:00 -

16:30

16:30 -

17:00

Recruiting from ArgentinaGustavo Viale, CEO,

InterWay Educational Consultancy, ArgentinaAudience: Providers

Overview and Update on the J1 Exchange Visitor Programme

Ida Abell, Branch Chief, Office of Private Sector Exchange Administration, Summer Work Travel and

Camp Counselor, US Department of State, USADarra Klein, Branch Chief, Office of Private Sector

Exchange Administration - Bureau of Educational and Cultural Affairs, US Department of State, USA

Audience: Agents

16:30 -

17:00

17:00 -

17:30

Brazilian Market Update - BELTA Research Results 2015-16

Maura Leão, President, Brazilian Educational & Language Travel Association, Brazil

Audience: Providers

17:00 -

17:30

17:30 -

18:00

Successful Strategies for your School / Agency PartnershipsJeroen Bastiaansen, CEO,

Information Planet - Study Globe, The NetherlandsKaterina Mertenova, International Operations Manager,

Information Planet Pty Ltd, AustraliaAudience: Providers

How Best to Sell your Business René de Jong, Business Angel, Mentor and Volunteer,

SpainJack Coronna, President, European Tour Operators

Association (ETOA), United KingdomThomas Meier, Managing Director,

carpe diem M&A Consulting, GermanyAudience: All

17:30 -

18:00

18:00 -

18:30

Pace of Adoption of International Student Recruitment Agencies by U.S. Universities

Jean-Marc Alberola, President, Bridge Education Group, USA

Samuel Vetrak, Founder & CEO, StudentMarketing Ltd., Austria

Audience: All

18:00 -

18:30

18:30 -

19:00

18:30 -

19:00


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Room: Glienicke Room: Köpenick I / II

14:00 -

14:3010 Reasons your Agency Needs

Agency Management SystemIzzet Aslantatar, Director,

Agency Management System - AMS, InternationalAudience: Agents

UKVI - Tier 4 UpdateEd Lowe, UK Visas & Immigration, United Kingdom

Audience: All

14:00 -

14:30

14:30 -

15:00

14:30 -

15:00

15:00 -

15:30The Paris Saint-Germain Academy England Football

Camps with ACCORD ISSJamie Gould, Operations Manager,

ACCORD ISS, FranceAudience: Agents

Study in Canada Information SessionThilo Lenz, Trade Commissioner, Canadian Embassy in

Berlin, Germany / Global Affairs Canada, CanadaAudience: Agents

15:00 -

15:30

15:30 -

16:00

15:30 -

16:00

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16:30 Paving the Way to German UniversitiesSabine Kaufmann, Director of International Sales,

Carl Duisberg Centren, GermanyAudience: Agents

Canadian High Schools – Ranked Best Destination for High School Students

Bonnie McKie, Executive Director, Canadian Association of Public Schools – International

(CAPS-I), CanadaSuzanne Gagnon, Media Relations,

Canadian Association of Public Schools – International (CAPS-I), CanadaAudience: Agents

16:00 -

16:30

16:30 -

17:00

Quality and Investment in Canada’s Language Education Sector

Charbel Moreno, Manager - International Affairs, Languages Canada, Canada

Audience: Agents

16:30 -

17:00

17:00 -

17:30

Building a Global Education Brand: The BAU Global Network Experience

Dr. Sean Cox, Director, International Academic Affairs & Advisor to the Board of Trustees, BAU Global Network,

Bahçeşehir University, TurkeyAudience: Agents

Canada Course for Education Agents – Relevant UpdatesCharbel Moreno, Manager - International Affairs,

Languages Canada, CanadaAudience: Agents

17:00 -

17:30

17:30 -

18:00

Boarding School Redefined for Students of Jewish Heritage

Glenn A. Drew, CEO & General Counsel, American Hebrew Academy, USA

Audience: Agents

How Students and Agents can Benefit from the Booming German Economy

Andrew Geddes, Founding Director, EIIE - EURASIA Institute for International Education, Germany

Audience: Agents

17:30 -

18:00

18:00 -

18:30

Online Education Programmes Deliver “Immersion@Home” Solutions for Every Student

that Enters your Agency Door! David Hooser, Chief Administrative Officer, Franklin Virtual Schools & President/CEO,

Franklin Learning Centers, USAAudience: Agents

Students at the Centre - Agents, Universities and the Student Experience

Sam Jones, Recruitment Director Europe & Central Asia, INTO University Partnerships,

United KingdomAudience: Agents

18:00 -

18:30

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cancelled

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Room: Köpenick III Room: Charlottenburg III

14:00 -

14:30Best Practices for Student Recruitment Online –

Transparency Leads to Enrolments Ross Holmes, Director - Online Products,

ICEF, GermanyDavid Blackie, Director,

International Education Connect Ltd, United KingdomAudience: All

Britain Open for Business: How the Priory Group Supports International Students with Special Educational NeedsAndy Cobley, Projects Director, Priory Group, United Kingdom

Adam Foster, International Development Director, Priory Group, United Kingdom

Mandeep Gill, Business Development Manager, Education and Childrens Services and International

Development, Priory Group, United KingdomAudience: Agents

14:00 -

14:30

14:30 -

15:00

The Inspiring Dynamics of an English Language IB Boarding School in Germany

Whitney Sterling, Head of BBIS Boarding, Berlin Brandenburg International School, Germany

Audience: Agents

14:30 -

15:00

15:00 -

15:30

ICEF Agent Training and the ICEF Agency Recognition Programme (IAS)

Stephanie Zimmermann, Senior Agent Relationship Manager, ICEF, Germany

Audience: All

New Zealand: Small Country Big OpportunitiesOlga Elli, Education Marketing Manager Europe,

Education New Zealand, New ZealandCelia Coombes, Sector Relationship Manager

(Education), Immigration New Zealand, New ZealandAudience: All

15:00 -

15:30

15:30 -

16:00The Future for Student Recruitment: A Move Away

from a Traditional Language SchoolLea Aylett, Academic Director,

The Language Gallery, United KingdomAudience: Agents

15:30 -

16:00

16:00 -

16:30

Australia - Agent Update on new Visa Framework and National Strategies

Brett Blacker, CEO, English Australia, Australia

Rod Camm, CEO, Australian Council for Private Education and Training (ACPET), Australia

Audience: All

16:00 -

16:30

16:30 -

17:00The Rise of Private Universities in the UK,

and the Opportunities that FollowVassilis Konstantinou, Pro Vice Chancellor,

University of Law, United KingdomAudience: Agents

16:30 -

17:00

17:00 -

17:30Give your Students the Best Chance to Succeed

with the TOEFL® TestTimothy Kryaninko, Project Manager - Academic

Relations Germany, Educational Testing Service, USAAudience: Agents

17:00 -

17:30

17:30 -

18:00Canada’s Post-Secondary System... And several

Strategies for Keeping your Students out of the Visa Rejection Bin

Dr. Arthur Coren, President and Vice Chancellor, University Canada West, Canada

Audience: Agents

17:30 -

18:00

18:00 -

18:30Boutique Private University v. Large State School -

The Right Choice for your Student

Dr. Steven Stargardter, Provost and Chief Academic Officer, Boutique Universities Consortium, USA

Audience: Agents

18:00 -

18:30

18:30 -

19:00

Understanding the Sovereignty, Prominence and Prosperity Triple-Helix in International Student

Recruitment Policy-Making: A New Overhaul of Malaysia’s Education and

Visa Policies for 2017Dr. Syed Alwee Alsagoff, Senior Director - International

Development, Education Malaysia, MalaysiaAudience: All

18:30 -

19:00


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Room: Schöneberg

10:00 -

14:30

ALTO Annual General Meeting and

Professional Development Seminar(for members only)

10:00 -

14:30

14:30 -

15:00

Today‘s Challenges for Au Pair Agencies and their International Partners.

Three Strategies on how to Face themPatricia Brunner, Managing Director,

IAPA - International Au Pair Association, GermanyAudience: Agents

14:30 -

15:00

15:00 -

15:30

SIELE - the Online Test for International SpanishDr. Carmen Pastor, Deputy Academic Director,

Instituto Cervantes, SpainAudience: All

15:00 -

15:30

15:30 -

16:00

IALC 2016 Research: New Opportunities for Language Travel AgentsJan Capper, Executive Director, International

Association of Language Centres Limited (IALC), United Kingdom

Samuel Vetrak, Founder & CEO, StudentMarketing Ltd., Austria

Audience: Agents

15:30 -

16:00

16:00 -

16:30

16:00 -

16:30

16:30 -

17:00

Simplifying the Payments Nightmare - Lower Cost and Better Service

Brent Hobson, Co-Founder and Director, PayEd, United Kingdom

Audience: All

16:30 -

17:00

17:00 -

17:30Let’s Create a Common Language! Industry Standard

Thiago España, Board Member, ALTO and Director, World Study Brazil, Brazil

Mitch Gordon, Director, Go Overseas, USAMallory Meiser, Brand Manager, Go Overseas, USA

Audience: All

17:00 -

17:30

17:30 -

18:00

17:30 -

18:00

18:00 -

18:30Shifting Sands – Why Do Students Choose to Study Abroad and how Can we Help them Identify the Right

Path to Achieve their Goals? Matt Hird, Global Sales Director,

Oxford International Education Group, United KingdomAudience: All

18:00 -

18:30

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14:00 - 15:00How to Maximise your ICEF Workshop Experience - for ProvidersMike Henniger

Topic: Welcome & Introduction

Audience: Providers

►Session description

This session will provide you with a step by step guideline on how to make the most out of your participation in ICEF Workshops in general and the ICEF Berlin Workshop in particular. The session will cover the following topics:

• Preparation prior to the workshop• Workshop parameters and how to maximise your time

during the event• Post-workshop follow-up and agent contracts• How to maximise your working relationship with agents

►Speaker

Mike HennigerVice President, Sales & Marketing, ICEF, Germany

Mike Henniger is the VP Marketing and Sales for ICEF and has previously held senior positions in the language, vocational and post secondary sectors.

Mike has been actively involved in the marketing and recruitment sphere in international education for more than 15 years and is a regular presenter and panellist at international education conferences.

Mike specializes in cross media marketing, brand advocacy, social media strategies and effectively using agents to maximise international student recruitment.

15:00 - 16:00What if…? And so What…?Pamela Barrett

Topic: Marketing & Recruitment

Audience: Providers


This seminar is about consequences. What happens if things go wrong…? And what will it mean for my programme, my institution/organization? Things go wrong all the time and the patterns of global student mobility and international markets are in a constant state of change. We can’t always predict these changes or their consequences. Risk management is the art of managing the “What if….?” so that we can gain from shifts in demand and not lose everything when difficult events take place. Identifying and mitigating risk will help you be more effective, and will improve your international student recruitment and marketing. In this session we’ll analyse risks relevant to our industry and show you how to manage them. Based on close-up consulting experiences with many of the most active institutions and organizations in international education today, we will discuss the risk management practices which can deliver enhanced international student recruitment. We’ll identify those areas that can make a real difference and share the tools that can help you achieve your goals. ►Speaker

Pamela BarrettDirector,Barton Carlyle, United Kingdom

Pamela is an experienced international education consultant, having worked in senior positions in the UK, USA, and South East Asia. Pamela has more than 25 years’ experience in global education issues in higher education institutions and organisations worldwide. Over the past 8 years, Pamela has delivered training and consulting projects in the UK, North America, Australia and Europe through her company, Barton Carlyle, which is based in Scotland. An Associate with KPMG, one of the global “Big Four” audit and advisory firms; Pamela operates as an international education expert providing insight for KPMG clients in the UK, Ireland and Australia. Previously Education Attaché in Washington DC for the British Council, Pamela worked in Malaysia and the USA to represent the bilateral relationship in education. Pamela also represents i-graduate in North America for the ISB international student satisfaction survey and is an expert in the international student experience. A member of NAFSA: Association of International Educators, EAIE, NAGAP, AIR, Pamela has published articles on international student recruitment and marketing, retention and the student experience. Through Barton Carlyle, Pamela and the team deliver the ICEF Achieve service through a collaboration with ICEF.

Room: Bellevue

Artificial Intelligence and ChatbotsDr. Duleep Deosthale


Audience: All


Just when universities had slowly come to terms with the changing marketing landscape in order to recruit international students, there is seismic shift on the horizon in the works. Social media, in all its permutations, and much like all e-commerce is now heading down the ‘chatbot’ pathway. Artificial Intelligence is here to stay and become part of our engagement lifestyle, and the generation to come is quite at home with it. So how can universities harness this force to push themselves into consideration by international students? This session explores the ‘Artificial Intelligence’ perspective and where do we go from here in the ever changing and crowded international student recruitment space.

►Speaker

Dr. Duleep Deosthale Co-Founder & Vice President,Admission Table, USA

Dr. Duleep Deosthale (Ph.D., UCLA) is Co-Founder & Vice President of the Silicon Valley (USA) based Admission Table (www.admissiontable.com) which uses the world’s first Artificial Intelligence based university admission counsellor ‘chatbot’ named “Ana” to engage with and help recruit international students for universities around the world. Admission Table has a reach of 3 million prospective students on their community pages and services 400+ university partners in the US, Canada, Australia, and Europe. Duleep was Dean and Professor of Humanities & Interim Dean School of Business at Manipal International University, Kuala Lumpur, Malaysia and also served as Vice President for International Education for Manipal Global Education (India) where he oversaw all international education initiatives of the Manipal group of universities in India, Dubai, Malaysia, Nepal and Antigua. Prior to this he was President of the New York based study abroad provider Knowledge Exchange Institute and before that Associate Professor and Dean, International Programmes, Marist College, New York. He was an Asst. Professor and Director International Programmes, University of Alabama at Birmingham.

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16:00 - 17:00 17:00 - 18:00

Room: Bellevue

Beyond the Horizon: Trends Shaping the Future of International EducationMike Henniger

Topic: Market Intelligence

Audience: All


This session will draw on an industry publication jointly produced by Barton Carlyle and ICEF Monitor for NAFSA 2016.

The publication examines the major trends that will shape international education and international recruitment over the next five years, including the rising importance of risk management, the growing role of pathways and partnerships, the increasing complexity of the marketplace, and the wide-ranging impacts of technology.

►Speaker

Mike HennigerVice President, Sales & Marketing, ICEF, Germany

Mike Henniger is the VP Marketing and Sales for ICEF and has previously held senior positions in the language, vocational and post secondary sectors.

Mike has been actively involved in the marketing and recruitment sphere in international education for more than 15 years and is a regular presenter and panellist at international education conferences.

Mike specializes in cross media marketing, brand advocacy, social media strategies and effectively using agents to maximise international student recruitment.

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18:00 - 19:00

Room: Bellevue

Anti-Marketing – A New Way ForwardAdrian Liley


Audience: Providers


“Great marketing is about being so remarkably different that current customers can’t help but talk about you. That if you provide a delightful experience, customers will not only come back but they’ll bring their friends. They become your strongest marketing asset. Stop focusing on trying to get new customers. Focus on the customers you have. They will bring you the customers you want.” (Peter Shankman – writer and entrepreneur).

Anti-Marketing is a new way of looking at things. Whereas before, marketing teams concentrated on the four ‘P’s, the seven ‘E’s and ways to attract customers, anti-marketing is almost the total opposite. With the dawn of the digital age, the internet has come to dominate all marketing and sales activities and yet marketing practices have mostly remained the same. It is time to move on. The age of post-modernist marketing is here.

This session will look at such aspects as how the markets have fragmented, how the customer has assumed multiple conflicting identities and how companies are struggling to keep up with the technology and use it in their environment. It will also look at the importance of taking care of your most valuable asset – your staff. Finally, we will look at various new methods of marketing which would have been unheard of a few years ago – in the other words, the core of anti-marketing itself.

►Speaker

Adrian LileyDirector,SuperCourses,United Kingdom

Adrian Liley has worked in the language teaching industry for 38 years as a teacher and a marketing manager. He has spent time living in Japan, Saudi Arabia, Qatar and China working for language schools such as Embassy, Regent, British Study Centres and Language Studies International, the governments of Japan and Saudi Arabia, the British Council and International House. Whilst in China he set up his own company called Asiaquest which represented the needs of over 41 institutions worldwide in the Chinese market. He has written 6 novels on the industry and given many talks on the subject of marketing and anti-marketing in this industry. He is now Director of a new online student recruitment agency called SuperCourses (www.supercourses.co.uk) which uses all the tools of anti-marketing to do business.

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Navigating a Crowded Market: The Changing Models of Pathways ProgrammesNelson Furtado


Audience: All


Pathways programmes have moved from a niche, nice-to-have to a widespread, must-have in international student recruitment. Pathways providers thus need to evolve their programmes and business models to stand out in a crowded marketplace.

The continued upswing of investment in pathways providers is fuelling the development of global pipeline models and aggressive pitches to potential partner institutions. At the same time, students are being recruited earlier and earlier in their academic tracks – more pathways programmes are targeted to international students who have not completed upper secondary education. The outcomes of pathways programmes are beginning to diverge as well. Some programmes are increasingly integrated with degree programmes at partner universities/colleges, while others seek to offer students the most post-pathway options possible.

This session will explore recent examples of some of these trends and highlight implications of the changing pathways landscape on international recruitment and student success.

►Speaker

Nelson FurtadoLead Analyst, Illuminate Consulting Group, USA

Nelson Furtado is the lead analyst for ICG, with a specific focus on performance and trend analysis in international education.

Prior to joining ICG, Mr. Furtado worked for the Canadian Department of Foreign Affairs and International Trade (DFAIT). At DFAIT, Mr. Furtado also served on the secretariat to the Advisory Panel on Canada’s International Education Strategy and contributed to the Panel’s final report, International Education: A Key Driver of Canada’s Future Prosperity. Mr. Furtado also worked for the Ontario Ministry of Training, Colleges and Universities on issues including academic credit transfer and access to higher education. Currently pursuing a Master’s degree from the Division of Psychology and Language Sciences at University College London, Mr. Furtado holds a B.A. with Honours in Communication Studies from Carleton University, with Minors in Law and Statistics.

14:00 - 15:00How to Maximise your ICEF Workshop Experience - for AgentsTiffany Egler

Topic: Welcome & Introduction

Audience: Agents


This session will provide you with a step by step guideline on how to make the most out of your participation inICEF Workshops in general and the ICEF Berlin Workshop in particular. The session will cover the following topics:

• Preparation prior to the workshop• Workshop parameters and how to maximise your time

during the event• Post-workshop follow-up and contracts• How to maximise your working relationship with

providers

►Speaker

Tiffany EglerDirector - Agent Relations,ICEF,Germany

Tiffany is a leading professional in the field of agent relations and workshop procedures. As Director of the Agents Department at ICEF, her knowledge and dedication has been crucial to the development of ICEF workshops and agent recruitment.

During her tenure of over 15 years at ICEF, Tiffany has overseen the successful organisation of most of ICEF’s agent workshops and today, manages an international team which continues to develop and to increase efforts to ensure the recruitment of professional study abroad agents worldwide.

15:00 - 16:00

Room: Charlottenburg I / II

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16:00 - 17:00Stay Competitive in Tough Economic TimesMagdy Attalla

Topic: Professional Development

Audience: All


Keeping your small business afloat during tough economic times is extremely challenging. More often than not, owners of small and medium enterprises (SMEs) will resort to cost cutting strategies that would allow their businesses to survive. While these strategies may often work, its success however is short-lived and may cause long-term complications for the business.

This seminar will explore various “survival” strategies during tough economic times and propose hands-on tips, not only to survive but also to prepare to take your business to the next level when times are right. Primary audience are education agents.

►Speaker

Magdy AttallaRegional Marketing Director & Marketing Professor, BHMS University Centre, Switzerland

A marketing consultant and an educator with over 20 years of teaching and consulting experience in prestigious Swiss Hotel and Business Schools as well as British and American Universities.

He was an adjunct professor at SBS Swiss Business School, Florida International University, Schiller International University, IHTTI School of Hotel Management, IMI University Centre and Glion Institute of Higher Education. In addition, he has over 15 years of managerial and marketing experience in luxury hotels, resorts and tour operators in the Middle East and Switzerland.

He is a graduate of SSTH Swiss School of Tourism & Hospitality and holds a Master’s degree from EAEME jointly with Imperial College of London. He is pursuing his Doctor of Business Administration degree (DBA) at Heriot-Watt University with specialization in services marketing.

17:00 - 18:00


2017: What to Expect? Ultimate Guide for Schools, Providers and AgentsSamuel Vetrak


Audience: All


This session is for everyone who wants to make an informed decision affecting 2017 bookings and enrolments.

After a year, industry strategist and CEO of StudentMarketing Samuel Vetrak will present the newest data on who’s hot & cold among destinations; what the source market performance is and where you can find alternative sources; he will also share the upcoming trends in international student recruit-ment and forecasting projections that will enable you to understand market dynamics and set a proper 2017 strategy.

This must-attend presentation is being made available to the ICEF Berlin Workshop delegates only and will not be deliv-ered elsewhere.

►Speaker

Samuel VetrakFounder & CEO, StudentMarketing Ltd., Austria

Samuel Vetrak is the founder and CEO of StudentMarketing, a market research and business development company specialising in the global youth, student and educational travel market.

The company, a United Nations World Tourism Organization (UNWTO) Affiliate Member, also a member of the prestigious international research association ESOMAR (Samuel Vetrak), provides comprehensive insights on the global student mobility patterns and market trends, and helps organisations to succeed in the international youth travel market (strategies, policies, solutions).

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18:00 - 19:00


The ICEF Agent Barometer 2016Tijan Ramahi


Audience: All


This session will reveal the latest results from the 2016 Agent Barometer. In this presentation we reveal year-on-year comparisons of the attractiveness of international study destinations as perceived by agents recruiting across all types of study programmes, noting trends across 8 years of this study.

►Speaker

Tijan RamahiSenior Consultant - Middle East,i-graduate,United Kingdom

Tijan has worked in higher education for almost a decade now and specialised on the Arab World right from the start. While working for universities in the Netherlands he managed long-term projects between Europe and the Middle East ranging from student recruitment to research co-operation and capacity building. Since 2015 he is continuing to connect both regions through ArabEU Limited, a higher education consultancy.

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The Future of Student Recruitment in the Middle East - Updates on Iran, Jordan and BahrainMaryam Gamini, Toufic Lawand, Arwa Tayem Due-Gundersen, Suad Alhalwachi, & Nabil Najd


Audience: Providers


The Middle East is an important market and source region for international students. The session will provide you with an overview of three countries within this region: Iran, Jordan and Bahrain.

The following topics will be covered for each country:

• Background information: geopolitical, size of market, education system

• Current Status of the Study Abroad Market:

- Number of students studying abroad - Course and destination preferences - Average length a student spends abroad - Student expectations

• Future potential & market trends

►Speakers

Maryam GaminiDirector Manager, Lawand Education, Iran

Branch manager in Tehran, capital of Iran, Maryam holds a Bachelor of Information Technology and Master of Business Administration from Iran universities. Maryam has extensive knowledge of the Iranian study abroad market through her experience at recruiting students to Australia, New Zealand, USA, Canada and Malaysia since 2009. She had started when she was living in Malaysia from 2009 to 2011. Maryam is well-known in the Australian international education industry and is proud to be a member of Lawand Education’s growing network of branches.

Toufic LawandCEO, Lawand Education, International

Founder and CEO of Lawand Education, Toufic holds a Bachelor of Applied Science (Software Engineering) from University of Technology (UTS) in Sydney, Australia.

14:00 - 15:00

Room: Tegel

Lawand Education is member of the Lawand Group of Companies, whose business interests encompass trade and tourism, as well as education. Each of these companies is a pioneer in its field, and retains a leadership position in its markets of the Middle East, South Asia, Southeast Asia, or North Asia. Toufic was voted 54th in the top 100 most influential people of his city of the Gold Coast in Australia in 2013. He is often invited to speak at industry events in Australia.

Arwa Tayem Due-Gundersen Director of International Relations, The Oval Office for Studies and Research, Jordan

Arwa Tayem Due-Gundersen, is Director of International Relations and Operations Manager at The Oval Office for Studies and Research. Being at the heart of the MENA region has encouraged her specialization in MENA-Western relations In the higher education sector. Her professional and personal experiences motivate her to approach such relations through an intercultural perspective.

Suad AlhalwachiCEO, Education Zone, Bahrain

Suad began college at the age of 16 and was sponsored by the Iraqi government to study economics at a university in Iraq. She did not find college work particularly challenging and therefore spent time being a “strong member of the Bahraini club” and organising trips for students. She travelled for a year after her studies.

Following her undergraduate degree, Suad returned to Bahrain and worked in a government ministry as an international affairs officer where she also had the opportunity to travel and study.

Suad came to the UAE in 1980 following her marriage. She gained a position in a Dubai company and managed the financial accounts. That company sponsored her for two years overseas to gain a professional accounting qualification and she also completed another Arabic professional accounting qualification during the same period of work. The company was strong in training and education so she also gained an Organisation Development Certificate from UoT.

Suad immigrated to New Zealand for a period of five years for family reasons where she began a Ph.D. programme in accounting, but stopped because of the length of study and exited with a Master’s in commerce. Suad also taught and was a manager within an institute of technology. Exposure to international education led to her returning to the UAE to set up her business.

Page 13 of 38

Recent Developments in the German Language Travel MarketProf. Dr. Elke Platz-Waury


Audience: Providers


The presentation will focus on the German market for Language Travel. Starting with the main aspects of language travel, a general overview of the market situation in 2016 will be given concentrating on recent changes by comparison to 2015.

The talk will also touch on the influence of political developments on consumer behaviour and the resulting consequences. Moreover, the responsibilities of language tour operators in choosing destinations and quality control will be discussed as well.

►Speaker

Prof. Dr. Elke Platz-WauryMember of the IndependentAcademic Advisory Board of the FDSV,Fachverband Deutscher Sprachreiseveranstalter,Germany

Professor Elke Platz-Waury has studied English, French, Pedagogics and Ethnology at universities in Germany, Scotland and France. From 1980 to 2006 she had a chair of Applied Languages and Cross-cultural Studies at Heilbronn University of Applied Sciences, focusing on ESP as well as cross-cultural aspects of the Anglophone and Francophone worlds.

She has been a member of the Academic Advisory Board of the FDSV for many years and is auditor for the DIN CERTCO organisation for quality control of language travel.

15:00 - 15:30

Room: Tegel

Today, Suad owns and runs an educational consulting service; she opened this business more than a decade ago in Dubai, and has just opened a branch in Bahrain. The business advises students on local and international universities, administers educational tests, and is an agency for overseas universities. There are ten employees. Suad speaks four languages.

Moderator:

Nabil Najd, Manager MENA Region,ICEF, Lebanon

Nabil joined ICEF in 2011 as an Agent Relations and Business Development Manager for the Middle Eastern and North African markets and since 2014 holds the position of Manager MENA Region, ICEF Lebanon.

Nabil has developed a wide range of contacts within the industry and contributed towards broadening ICEF’s access to the region by focusing on introducing quality agents to our workshops around the world. In addition, Nabil is responsible for assisting and advising educational institutions new to working with education agents and/or new to ICEF Workshops and helping clients to select the most appropriate ICEF services to increase their international student enrolments.

Nabil graduated with a Master’s degree in Automation Technology from the Technical University Berlin, Germany in 2010. He speaks English and German as well as his native Arabic.

14:00 - 15:00

Page 14 of 38

15:30 - 16:30

Agent Panel: Recruiting from Central Asia and the Caucasus - Azerbaijan, Kazakhstan and Kyrgyz RepublicAyan Aliyeva, Dr. Marina Khan & Sergey Krasnyanskiy


Audience: Providers


Central Asia and the Caucasus is an emerging source region for international students.

This session will provide you with an overview of three countries within this region: Azerbaijan, Kazakhstan and Kyrgyz Republic.

The following will be covered for each country:

• Geopolitical background, market size, education system• Number of students studying abroad including future

potential and trends - course and destination preferences• Average length a student spends abroad• Student expectations

►Speakers

Ayan AliyevaCEO, A-Level, Azerbaijan

Ayan Aliyeva the CEO of “A-Level”, one of the highly trusted education centers and study abroad agencies in Baku, Azerbaijan. The co-founder of UFC (University Foundation Center), which allows students progress to the year one of UK, USA and EU universities. Ayan holds degrees from Chicago University (BA), University of London (MA), Bangor University, Wales (ongoing MA, Ph.D.).

Dr. Marina KhanFounder and Director, Intellect Agency, Kazakhstan

Marina is involved in international education for 20+ years. She is working with many schools, colleges and universities around the world helping young people to get access to the leading educational institutions. She is passionate about education and has a Ph.D. in sociology.

Intellect Agency was the organiser of the very first international educational fair in the Central Asian region in 2003. Since then many other events were established, some in partnership with the Canadian Embassy in Kazakhstan, the Australian Embassy in Moscow and Quality English.

A constant change in the market profile is the biggest challenge for Central Asian companies. Intellect has developed and successfully implemented many various marketing tools. In 2016 Intellect was awarded the Study Travel Star as the best agency of Eastern Europe.

Marina is the President of KAEA (Kazakhstan Association of Education Agencies), which was established in 2004. She is a regular speaker at British boarding schools workshops, ICEF and other industry conferences.

Moderator:

Sergey KrasnyanskiyDirector CIS, ICEF, Russia

Sergey studied in Russia, Ukraine and Germany and achieved two Master of Science degrees in Economics, Marketing and Controlling, one from Simferopol State University and another from The University of Applied Sciences Bonn-Rhein-Sieg, St. Augustin.

Sergey started his career at ICEF in 2000 and has been working in a variety of positions with agents as well as with educators and service providers from all over the world while focusing on the CIS market.

Room: Tegel

Page 15 of 38

Recruiting from ArgentinaGustavo Viale


Audience: Providers


Join this session which will provide you with an overall view of the current Argentine market and its perspectives and potential for 2017.

►Speaker

Gustavo VialeCEO, InterWay Educational Consultancy, Argentina

Gustavo Viale is CEO of InterWay Eucational Consultancy in Buenos Aires, Argentina. Interway works mostly with groups of students who wish to improve their language and communication skills for general purposes and study abroad.

He is also director at English Way School of English, located in the west of the Greater Buenos Aires region, and has been delivering English language courses to local students for 26 years.

16:30 - 17:00 17:00 - 17:30

Room: Tegel

The Brazilian Market Update - BELTA Research Results 2015-16Maura Leão


Audience: Providers


Learn about BELTA’s new research results and the trends in the Brazilian study abroad market. Information will be given about agencies and student profile in 2015 and the years before. The survey is entitled “The International Education in Numbers” and it shows important changes in the Brazilian market.

Educators will have updated information on the Brazilian international education market and will learn that partnering with quality Brazilian agents is an effective way to increase their participation in the Brazilian market.

►Speaker

Maura LeãoPresident,BELTA - Brazilian Educational & Language Travel Association, Brazil

Maura de Araújo Leão, BELTA’s (Brazilian Education & Language Travel Association) President for the 2015-2018 period and FELCA’s (The Federation of Education and Language Consultant Associations) for the 2015-2019 period. Maura already worked as BELTA President from 2009 to 2012.

As a translator and interpreter, with a specialisation at the Goethe-Institute, Munich, Germany, and a postgraduate in German Literature, Maura has worked in several areas of the São Paulo State Secretary of Education and the University of São Paulo. Nowadays, she is a business partner and CEO and responsible for the international education company YET Education & Travel, a holding company for the brands Yázigi Travel and Youniverse Intercâmbios.

Page 16 of 38

17:30 - 18:00 18:00 - 19:00

Room: Tegel

Successful Strategies for your School / Agency PartnershipsJeroen Bastiaansen & Katerina Mertenova


Audience: Providers


During this presentation Jeroen and Katerina will provide you with a deeper understanding on how to be more successfully by simplifying your relationship with agents. We will discuss:

• Trends in 2016 we see in the agency/education business• Pricing strategies• Effective communication and training strategies• Resources and work methodswhich you can easily implement and which allow you to get more out of your agents.

Practical and funny real life examples will help you understand and provide you with do’s and don’ts.

►Speakers

Jeroen BastiaansenCEO,Information Planet - Study Globe, The Netherlands

Jeroen Bastiaansen completed his Master’s degree in Organisation Studies, based on the development of organisations. After working for the Dutch Embassy in Yemen he got involved in the education and work & travel industry. He has been part of this industry for nearly 10 years.At the moment Jeroen is the owner and director of multiple agency brands with a diverse range of products and services. Furthermore Jeroen is a board member of EAQA (European Association of Quality Agencies).

Katerina MertenovaInternational Operations Manager,Information Planet Pty Ltd, Australia

Katerina Mertenova is the International Operations Manager at Information Planet Pty Ltd, an international agency recruiting for ELS as well as Higher Eduction providers. With 44 offices in 13 countries around the world Information Planet has a global reach.Katerina completed her MSc. in International Management at Royal Holloway, University of London, lived in Australia and the United Kingdom. She has been working for Information Planet for over seven years, being on various positions from Sales, Product Manager to the most recent, International Operations. She has an in depth understanding of European and Latin American markets.

Pace of Adoption of International Student Recruitment Agencies by U.S. UniversitiesJean-Marc Alberola & Samuel Vetrak


Audience: All


This innovative research commissioned by Bridge Education Group in partnership with StudentMarketing provides insight on both the pace of adoption of agencies as a recruitment channel partner by U.S. universities, as well as how specific market forces and public opinion are influencing how this adoption takes place and to what degree it differs from practices in other countries.

• Understand comprehensive quantitative data on the impact of third-party international recruitment on U.S. university enrolments, including pace of adoption, commission and compensation models, and average number of agents engaged by institutions

• Gain visibility into the effect of agent accreditation, role of intermediaries and master agents, trends in the role of agents, fees charged, and how public opinion is shaping how agency channel partner adoption is evolving and practiced

• Understand key concerns and the controversy over the use of agents

►Speakers

Jean-Marc AlberolaPresident, Bridge Education Group, USA

Jean-Marc is President of Bridge Education Group, a comprehensive provider of language and education services including corporate language

training, teacher training, study abroad, and university pathway programs. Jean-Marc has over 25 years’ experience in language and education abroad and regularly presents at NAFSA, AIRC, IALC, and ICEF events.


Samuel Vetrak is the founder and CEO of StudentMarketing, a market research and business development company

specialising in the global youth, student and educational travel market.


Page 17 of 38

14:00 - 14:30 14:30 - 15:30

Room: Tiergarten

Study in GermanyAnnette Friedl


Audience: Agents


Many young people dream about studying in Germany. Not only are the universities without tuition fee, they also have an excellent reputation around the world. Germany needs young, qualified people to help grow the economy.

In 2015 the number of foreign (non EU) students registered in European universities has for the first time exceeded the number of foreign students in the US. Germany and Swe-den have the biggest numbers amongst the European non-English speaking countries.

Pathway programmes (language, foundation and univer-sity) offer a structured way to access German universities. We will explain the necessary steps, the visa process, the documentation you need and take a look at prerequisites. There will be room for individual questions.

►Speaker

Annette FriedlOwner and Director, ISL Language School, Germany

Annette Friedl co-runs three schools in Germany and is focussed on customer contact in Asia and the Middle East. She has been working independently for over seven years in advising and helping international students who wish to study in Germany.

She has close contacts with many German Universities and the German Foreign Offices in many Mid-East/Asian countries. She deals with several hundred applications from potential students per year and has seen a large increase of interest in Germany in the last few years.

She holds a teaching and business degree from universities in Germany and Ireland.

The Changing Face of the UK’s ELT Sector in a Global ContextSarah Cooper, Hannah Alexander-Wright, Leanne Linacre, Stephan Roussounis, Samuel Vetrak & Michael Xuereb


Audience: All


The UK continues to sustain a leading position within the global ELT market, but in 2015 experienced a second consecutive year of decline. Early indications for 2016 suggest that end-of-year statistics will show this decline continuing into a third year. It is with little doubt that the UK ELT sector is facing an increasingly challenging operating environment: intense competition from other destinations, unsympathetic visa polices, a weakening overall demand for learning English abroad, a seismic structural shift in the maturing global industry and a more demanding and ever-evolving student profile. The expert panel will explore and give colour to recent statistical research conducted by English UK and its insight partner, StudentMarketing.

Panellists will consider how the UK ELT sector can best rise to meet the challenges that it currently faces, and what the future holds for the world’s oldest language learning destination.

►Panel Chair

Sarah Cooper Chief Executive Officer, English UK, United Kingdom

Sarah Cooper is Chief Executive of English UK. She joined the association in August of this year from South Thames College in London where she was Dean of Management and Professional Studies, International English. Before that she was the college’s Deputy Director for Higher Education and Curriculum Manager for English for International Students. Before moving into ELT, Sarah had a career as an advertising account manager, in marketing and consultancy, latterly working for an American company where she was responsible for strategic and new market development as well as stakeholder engagement.

Page 18 of 38

14:30 - 15:30

Room: Tiergarten

►Panellists

Hannah Alexander-WrightMarketing & Business Development Manager - Language Centre, University of the Arts London (UAL), United Kingdom

Hannah Alexander-Wright is the International Marketing & Sales Manager for Academic Enterprise at the University of the Arts London (UAL).

She is a DELTA qualified teacher, a Chartered Marketer, a board member of English UK and Chair of English UK London. Hannah started her ELT career as an English teacher in Italy and then moved to London where she taught for 5 years.

Hannah joined UAL in 2008, is a qualified coach, and part of the University of the Arts London Coaching Network.

Leanne LinacreDirector, LILA*, United Kingdom

Leanne’s career in the language travel industry started when she taught English to children in rural Greece straight after graduating from university. After a few years working in television production she got thinking about teaching EFL again and started on this adventure. She taught English and delivered CPD workshops in South Korea, Bolivia and the UK. Then, twelve years ago, her sister and Leanne decided to open a language school in Liverpool and LILA* was born.

While being active in all aspects of the running of the school, her primary focus is on the Sales, Marketing and Business Development aspect of the business. She is on the board of ALTO, an active member of Quality English and on the Steering Committee of English UK North because she believes in the enormous value of exchanging ideas and networking with peers and colleagues.

Stephan RoussounisManaging Director, Stafford House International, United Kingdom

Stephan Roussounis is the Managing Director of Stafford House International where he is responsible for the development of the English language division within Cambridge Education Group. He has overseen the re-branding of adult language schools, the opening of three new schools in London, Brighton and Cambridge and has led three major acquisitions in the USA and Canada.

He is a member of the Cambridge Education Group Executive Team.

Prior to this, Stephan was the Business Development Director at Malvern House International. He has worked in international education marketing and business development for more than 13 years.


Samuel Vetrak is the founder and CEO of StudentMarketing, a market research and business development company specialising in the global youth, student and educational travel market.


Michael XuerebChief Executive Officer, EC Group, Malta

Michael Xuereb is Chief Executive Officer (CEO) of the EC Group (www.ecenglish.com). EC has been involved in international education for the last 24 years and its principal activity is teaching English as a Second Language. Today EC runs 20 language schools, primarily in the UK and North America, educating around 40,000 students a year. EC is also involved in Higher Education and in August 2014 opened their first school on a university campus in New York State.

Before joining EC in 1999, Michael had acquired some work experience in the hospitality and accounting sectors. Between 2002 and 2005 he was a share- holder and director in EC Meetings, one of Malta’s leading destination management companies. Today he sits on the Enterprise Board of English UK, an association of language schools in the UK, and is also a member of the executive committee of YPO Malta.

Page 19 of 38

Room: Tiergarten15:30 - 16:30 16:30 - 17:30

Overview and Update on the J1 Exchange Visitor ProgrammeIda Abell & Darra Klein

Topic: Work & Travel

Audience: Agents


An overview of the J1 Exchange Visitor Programme, including the role and responsibilities of the Office of Private Sector Exchange, Subpart A regulatory changes, statistical information on the Exchange Visitor Programme, and a brief review of the J-1 Summer Work Travel.

►Speakers

Ida AbellBranch Chief,Office of Private Sector Exchange Administration, Summer Work Travel and Camp Counselor, US Department of State, USA

Ida Abell serves as one of the four Branch Chiefs, within the Office of Private Sector Exchange Administration at the U.S. Department of State’s Bureau of Educational and Cultural Affairs. In this capacity, she oversees the monitoring of U.S. sponsors designated for the Summer Work Travel, Australia/New Zealand Pilot Programme and Camp Counsellor programmes. This encompasses the handling of incidents and complaints and the development, continuation and education of Community Support Groups within local American communities. Ms. Abell and her staff assist U.S. designated sponsors to be in compliance with regulatory requirements, with the paramount focus on the health, safety and welfare of exchange visitors.

Ms. Abell has more than 20 years of experience in the J-1 Exchange Visitor Programme.

Darra KleinBranch Chief, Office of Private Sector Exchange Administration - Bureau of Educational and Cultural Affairs, US Department of State, USA

Darra Klein is a Branch Chief in the Office of Private Sector Exchange Administration within the Bureau of Educational and Cultural Affairs (ECA) at the U.S. Department of State. Her team’s portfolio focuses on programmes in the intern, trainee, and au pair categories. Darra previously spent three years working as a Compliance Officer in the Office of Exchange Coordination and Compliance, also within ECA, prior to assuming her current role in OPA. Before joining the Department, Darra spent more than a decade working with two J-1 visa sponsoring organizations where she was the Responsible Officer for programmes in the Intern and Trainee categories. In these positions she was responsible for embassy liaison, management of recruitment and placement services, regulatory compliance, and oversight of university relations. Darra graduated from the University of Pittsburgh and is an alumna of the Teaching Assistant Programme in France.

Make your Marketing Work HarderMartin Smith


Audience: Agents


How do you generate extra business without spending too much?

Martin Smith, Marketing Director for Kaplan International English, shares free and low-cost tips, tricks and industry trends to help you get the most out of your marketing activity. Accompanied by exclusive industry research in partnership with Google, Martin will show you how you can support your business with free and cost effective marketing tools, how to best optimise your activity to ensure you’re spending in the right places and provide insight into what is currently trending in our industry.

►Speaker

Martin SmithMarketing Director, Kaplan International English, United Kingdom

Martin Smith heads up global marketing for Kaplan International English.

He brings a wealth of marketing and digital experience gained in the travel and retail sectors, with recent roles as eCommerce Director then Vice President of eCommerce and Distribution at Wyndham Hotel Group, the world’s largest hotel company by number of hotels.

Prior to that he worked in a range of marketing roles at leading brands such as Premier Inn, John Lewis and Mothercare.

Page 20 of 38

Room: Tiergarten17:30 - 19:00

How Best to Sell your BusinessRené de Jong, Jack Coronna & Thomas Meier

Topic: Professional Development

Audience: All


If you think that building up your business has not been easy, just wait until you come to try and sell it.

This seminar, led by three serial entrepreneurs from the educational, youth and student travel business, who between them have created and sold over a dozen businesses will help you to navigate the pitfalls, understand the problems and hopefully help you achieve the best price for your business.

Topics that will be considered include timing, impact on fellow shareholders, on staff and family, motivation for selling, preparing your business for sale, finding a suitable buyer or even better several buyers, deciding whether to handle the process yourself or using the services of mergers and acquisition experts, the impact of taxation, post sale involvement and delayed or extended payments and how do you fix a price.

The speakers will be René de Jong founder and seller of Don Quijote Schools Spain, Internet Advantage Spain; Jack Coronna, founder and seller of JAC Travel, Irish Travel Partners, NETC Boston, Real Gap, Au Pairs Network International, CAPA and former FIYTO President; Thomas Meier founder and seller of carpe diem Sprachreisen and Travelworks Germany.

►Speakers

René de JongBusiness Angel, Mentor and Volunteer, Spain

René de Jong travelled around the world for a year at the age of 18, having saved up the money through side jobs and then studied business at Nijenrode University (Netherlands) followed by a postgraduate in marketing.

He founded “don Quijote” in 1986 with 250€ and sold in 2005. In 2004 René started the digital marketing agency Internet Advantage and sold it in 2015. René is now external advisor for a few companies, business angel and volunteer (mentor for start ups, position in juries and responsible for new memberships for Entrepreneurs organization Madrid).

Friends, food, and wine keep him fine.

Jack CoronnaPresident, European Tour Operators Association (ETOA), United Kingdom

Jack Coronna started his career in travel at Camp America in the late 60’s before he left to found JAC Travel in 1976. He has founded , co-founded or chaired a string of companies in the youth, student and educational travel sectors including International College, Au Pair Network International, CAPA, NETC Boston, International Student Housing, Irish Travel Partners, French Travel Partners, Hostel World and Real Gap.

He was treasurer of BITOA, President of FIYTO , co- founder of WYSTC and founder of BETA, the British Educational Travel Association.

He enjoys fast cars, fine wine and international conviviality.

Thomas MeierManaging Director, carpe diem M&A Consulting, Germany

Thomas Meier holds a Master degree in Business Administration from University of Münster, with a specialization in Banking and Finance.

Instead of starting a career in the finance sector Thomas founded carpe diem language travel in 1991, grew the company organically and by acquisitions, co-founded a second educational provider TravelWorks in 2001, merged both companies in 2006 and sold them to British Holidaybreak plc.

During the following seven years Thomas served as a director on the Adventure Travel and Education Board of Holidaybreak dealing with strategic development and acquisitions. Thomas is consulting small and mid-size companies on M&A and is a Business Angel in various start-ups.

Page 21 of 38

14:00 - 15:00

Room: Glienicke15:00 - 16:00

10 Reasons your Agency Needs Agency Management SystemIzzet Aslantatar

Topic: Industry Presentation

Audience: Agents


There are many reasons why your agency must start to use a management system.

We will outline only ten reasons out of many, for you to consider adopting the Agency Management System in your business no matter how big or small your company is. And the good thing is you do not have to invest a lot of money to start using the best software you can lay your hands on.

You are very welcome to come and see the live demonstration for yourself.

►Speaker

Izzet AslantatarDirector, Agency Management System - AMS, International

Izzet Aslantatar has more than 20 years’ experience in the agency and education industry.

The Paris Saint-Germain Academy England Football Camps with ACCORD ISSJamie Gould


Audience: Agents


The Paris Saint-Germain Academy England share a vision of enhancing soccer experiences to children across the world. The Paris Saint-Germain Academy England welcomes boys and girls between the ages of 8 to 12 and 13 to 17 from all skill levels. Players will have the opportunity to play soccer coached by bilingual French coaches sent by Paris Saint-Germain Academy, make new friends and develop their skills in a fun, relaxed environment at one of the four ACCORD ISS campuses. Each player will learn to play with the Paris Saint-Germain Academy values, working together, self-control and mutual respect for team players. The Paris Saint-Germain Academy England will fully integrate international students and UK students, giving all students an invaluable cultural experience.

We hope to welcome you at our presentation so that we can introduce our unique Paris Saint-Germain Academy England, a programme exclusive to ACCORD ISS throughout the UK, which welcome international and British students and football players.

►Speaker

Jamie GouldOperations Manager, ACCORD ISS, France

Jamie Gould is Operations Manager of ACCORD ISS and Paris Saint-Germain Academy England in the UK.

He is a graduate from Southampton Solent University from which he has a BA (Hons) degree in football studies. Since graduating he has worked across Europe, America and the UK delivering and improving football programmes for children.

He now represents ACCORD ISS where he supports the development and growth of the language programmes with Paris Saint-Germain Academy England to offer a unique English & Football programme (with and without English lessons).

Page 22 of 38

16:00 - 17:00 17:00 - 17:30

Room: Glienicke

Paving the Way to German UniversitiesSabine Kaufmann


Audience: Agents


Germany is one of the most attractive locations for international students and is now the fourth most popular study destination worldwide – for good reason. German universities offer a diverse range of study opportunities and world-class academic standards. As a global leader in innovation, Germany is one of the top three countries for international patent registration.

With university tuition fees and living expenses on the rise elsewhere (e.g in the United States and the UK), attending a German university is a cost-effective alternative. Despite additional costs for language courses and university preparation, Germany remains one of the most affordable places for students to earn a high-quality university degree.

In this seminar, Sabine presents the unique advantages of Germany as a study destination and the programmes and services offered by Carl Duisberg Centren to optimally prepare students for their studies at a German university.

►SpeakerSabine KaufmannDirector of International Sales,Carl Duisberg Centren, Germany

Sabine Kaufmann lives in Cologne, Germany. She is Director of International Sales at Carl Duisberg Centren, a leading service enterprise in the area of international training and qualification. Sabine has been with the company since 1986 after completing degrees in Spanish and French Philology.

With 30 years of experience at various positions in the area of international education, e.g. managing scholarship programmes for foreign governments, Sabine uses her extensive expertise to continually develop service packages for language course participants at Carl Duisberg Centren. The primary objective of Sabine’s work is to provide comprehensive, personalised support to prepare foreign students for their studies at a German university.

Building a Global Education Brand: The BAU Global Network ExperienceDr. Sean Cox


Audience: Agents


In the 21st century, the internationalization of education has taken a new form, found in the development of global education networks such as Navitas, Laureate Education and GEMS Education.

The BAU Global Network is one such young international education network which currently includes five universities, three language schools, two K-12 schools groups, five academic centres, and dozens of test preparation centres in seven countries on three continents. With much of this growth taking place in the last decade, and encompassing a student, faculty and staff population nearing 200,000, BAU Global Network is fast becoming a significant presence in the global education market. With this growth has come myriad challenges, opportunities and developments that have led to an organization which is attuned to the most current best practices in international education offerings.

This presentation provides insight into the growth of this organization and the benefits for students around the world.

►Speaker

Dr. Sean CoxDirector, International Academic Affairs,Advisor to the Board of Trustees, BAU Global Network, Bahçeşehir University, Turkey

Sean Michael Cox, Ph.D., is Director of the Office of International Academic Affairs and Advisor to the Board of Trustees for the BAU Global Network and Bahçeşehir University.

His office is responsible for all formal institutional agreements between the BAU Global Network and partners, as well as the maintenance of these relationships. Dr. Cox also works on business development for BAU Global, reporting to the Chair and Vice Chair of the Board, as well as teaching in the Graduate Institute of Social Sciences.

Dr. Cox received his Ph.D. in Comparative Politics from the University of Delaware, where he also worked earlier in his career.

Page 23 of 38

17:30 - 18:00 18:00 - 19:00

Room: Glienicke

Boarding School Redefined for Students of Jewish HeritageGlenn A. Drew


Audience: Agents


A unique opportunity for agents to serve a unique client base.

The American Hebrew Academy is the only International Jewish College Prep Boarding School in the world. The Academy provides a rigorous academic programme combined with a curriculum that embraces the values, customs, history, culture and practices of the Jewish people together with an emphasis on the arts, athletics and community service. The Academy is a co-educational school that welcomes students of all Jewish backgrounds. Forty-five percent of the student body are international students who have come from 35 countries outside of the U.S.

The Academy is situated on a stunning 100 acre lake-front campus with state of the art facilities constructed of Jerusalem stone and a unique classroom environment that fosters the Socratic teaching methodology. Graduates are regularly admitted to prestigious colleges and universities in the United States and around the world.

►Speaker

Glenn A. DrewCEO & General Counsel, American Hebrew Academy, USA

Glenn A. Drew presently serves as the Chief Executive Officer and General Counsel at the American Hebrew Academy in Greensboro, North Carolina. Mr. Drew is a founding member of the Academy’s Board of Trustees and has been the principal most responsible for the development, campus construction and operation of the Academy since it’s opening in 2001.

Mr. Drew has practised law for 25 years and advises corporate clients on international business matters and high net worth philanthropically minded individuals and families on asset management issues. He holds a Bachelor of Arts degree cum laude from the University of Maryland, a Juris Doctorate degree from the University of Miami and is the recipient of an American Jurisprudence Award for his work in the area of property law. Mr. Drew speaks frequently on issues of leadership, education ingenuity , entrepreneurship and communal affairs.

Online Education Programmes Deliver “Immersion@Home” Solutions for Every Student that Enters your Agency Door! David Hooser


Audience: Agents


FLC (Franklin Learning Centers) is a recognised, global education organisation bringing cost effective, blended classroom and online academic and language learning solutions to students all over the world (via our authorized agent network). FLC/FVS academic and language learning programmes (American middle school, high school, English immersion) are supported by our live certified American teacher and tutor support.

FLC solutions also include English language enhancement, full “immersion@home” language programmes, and a variety of study abroad and university preparation programmes via its FLC brand. FLC’s partnership programmes will ensure your agency or school is ready for a bright future in education services.

►Speaker

David HooserChief Administrative Officer, Franklin Virtual Schools & President/CEO, Franklin Learning Centers, USA

Mr. Hooser is the President and CEO of Franklin Learning Centers, LLC. David is a 13-year electronics executive turned 18+ year entrepreneur. His career in the semiconductor business included sales and senior management positions at notable companies like Advanced Micro Devices, National Semiconductor and Motorola Semiconductor.

Mr. Hooser has been in digital learning since 2006 and launched its branded online American academic education programme, Franklin Virtual Schools (FVS) in 2009. FVS is leveraging the internet to deliver solutions to those needing a comprehensive, cost-effective and innovative way to complete a middle or high school, immerse in English or other key languages from their home country, enhance their English comprehension skills, prepare for college, or complete trade specific adult learning programmes. FLC/FVS is now offering 300+ courses (grades 6-12) to meet American graduation requirements, and teaching English to students of all ages (pre-kindergarten to “parents and professionals”), in over 50 countries, using its brain-based language learning programme.

Page 24 of 38

14:00 - 15:00 15:00 - 16:00

Room: Köpenick I / II

UKVI - Tier 4 Policy UpdateEd Lowe

Topic: Visa

Audience: All


This session will give an overview of:

• The UKVI Sponsor Operations• Tier 4 Sponsorship changes

- Undated terminology

- Sponsor planning and CAS allocation

- Compliance and sanctions

• Tier 4 Immigration rules changes in 2016• In-country operations• UKVIs digital customer journey• The reach of UKVIs international operations• Visa processing information

►Speaker

Ed LoweUK Visas & Immigration, United Kingdom

Study in Canada Information SessionThilo Lenz

Topic: Market Intelligene

Audience: Agents


Come and get the latest information on Canada as a top study destination from the Government of Canada.

The information presented will be of interest to agents in international education who seek facts, resources and other information to promote Canada to students and parents.

The session will cover several key topics such as characteristics for each level of study; average costs for international students; and a better idea of what it’s like to study, live and work as a student in Canada. We will also discuss the Government of Canada’s activities abroad that are of interest to agents, including an overview of recent changes related to international students coming to study in Canada and for consultants advising students. The session will close with a Q&A session.

►Speaker

Thilo LenzTrade Commissioner, Canadian Embassy in Berlin, GermanyGlobal Affairs Canada, Canada

Thilo Lenz is a Public Affairs and Education Officer at the Embassy of Canada in Berlin where he is responsible for Education Marketing, Student Mobility and Academic Relations.

Prior to joining the Embassy, Thilo worked for online agencies in Hamburg and Düsseldorf.

He studied History, Political Science and Geography at Freiburg, Ottawa and Hamburg Universities and holds an M.A. degree from the University of Hamburg.

cancelled

Canadian High Schools – Ranked Best Destination for High School StudentsBonnie McKie & Suzanne Gagnon


Audience: Agents


Canadian public schools enrol almost 40,000 international students each year. The opportunity to be immersed in English, French or have a bilingual experience while living and learning makes Canada a unique destination. This presentation will provide insights as to why agents ranked Canada the ‘best destination for high school students’ in the 2015 ICEF Agent Barometer. Agents will also learn about the many specialized educational programmes offered in Canadian high schools and resources available to assist in identifying a programme best-suited to a student’s goals and interests.

The Canadian Association of Public Schools - International is a non-profit association of 128 public school districts offering English/French programmes from elementary to high school.

►SpeakersBonnie McKieExecutive Director, Canadian Association of Public Schools – International (CAPS-I), Canada

Bonnie has provided leadership for the Canadian Association of Public Schools – International (CAPS-I) as the Executive Director since its incorporation as a non-profit association in 2008. Bonnie completed her undergraduate studies in Business Administration and Criminology at Simon Fraser University. Throughout her career in international education, Bonnie developed and managed the International Education Department for Surrey Schools in BC. She also served on the Executive Committee of IPSEA (International Public School Education Association of BC) as Vice-President and currently plays an active role in the Canadian Consortium for International Education. Bonnie currently resides in Calgary, Alberta.

Suzanne GagnonMedia Relations,Canadian Association of Public Schools – International (CAPS-I), Canada

Suzanne was directly involved in starting up the New Brunswick French International Student Programme six years ago. She has been the director of the programme since 2012. For the previous 10 years, she worked for an economic development agency; her main field of activity was educational partnerships. She also taught French for the Public Service Commission of Canada for three years. She is very involved in her community, notably with a network of community cafeterias in New Brunswick schools, and with the New Brunswick Economic Council. She is the mother of 11-year-old twin boys.

Quality and Investment in Canada’s Language Education SectorCharbel Moreno


Audience: Agents


Discover why partnering with Languages Canada member programmes can be crucial to protecting your investment and reputation as an agent.

Languages Canada is recognized for the high quality education standards and for the student protection that its members embrace and provide to students from around the world.

The new regulatory landscape in Canada offers new opportunities and also pitfalls that agents need to understand and that will be presented during this session.

►Speaker

Charbel MorenoManager - International Affairs, Languages Canada, Canada

Originally from Mexico, Charbel has a Bachelor’s degree in Communications and a Master’s degree in Administration specialized in Marketing.

He currently holds a Digital Marketing Management certificate from the University of Toronto. Charbel has over 12 years of experience working for the education sector putting in place marketing strategies, events, giving presentations and building public relations.

He speaks Spanish, English and French.

Page 25 of 38

16:00 - 16:30 16:30 - 17:00


Page 26 of 38

17:00 - 17:30

Room: Köpenick I / II17:30 - 18:00

Canada Course for Education Agents – Relevant UpdatesCharbel Moreno

Topic: Agent Training

Audience: Agents


The CCEA offers free and valuable information as well as recognition for agents of their understanding about Canada as a study destination. The Canadian Consortium for International Education and Global Affairs Canada are committed to providing updates to ensuring the relevance of the course and the latest edition of the course will be presented at ICEF Berlin.

This information will be valuable for agents who have already taken the course and for any interested in learning more about its benefits.

►Speaker

Charbel MorenoManager - International Affairs, Languages Canada, Canada

Originally from Mexico, Charbel has a Bachelor’s degree in Communications and a Master’s degree in Administration specialized in Marketing.

He currently holds a Digital Marketing Management certificate from the University of Toronto. Charbel has over 12 years of experience working for the education sector putting in place marketing strategies, events, giving presentations and building public relations.

He speaks Spanish, English and French.

How Students and Agents can Benefit from the Booming German EconomyAndrew Geddes


Audience: Agents


After a short introduction to life in Germany and the present economic situation, Andrew will give a brief introduction to the strategic business development models offered to educational agents to grow business.

He will also delve into the wide range of opportunities for students to find their own career niche in Germany in the engineering, medical and hospitality fields while touching on the various study and career pathways to get there.

A short question and answer session will follow.

►Speaker

Andrew GeddesFounding Director, EIIE - EURASIA Institute for International Education, Germany

Andrew read Chinese at Leeds and after living in Asia for almost 5 years he moved to Germany to set up the EURASIA Institute with a vision of developing an international platform for academic and intercultural exchange.

Over a quarter of a century, the Institute has become a renowned global player on the international education market and works with some of the top universities in the world. Andrew is in charge of strategic business development with a focus on developing innovative educational products with international academic partners.

Page 27 of 38

18:00 - 19:00


Students at the Centre - Agents, Universities and the Student ExperienceSam Jones


Audience: Agents


An analysis of the relationship between student experience & satisfaction and agent performance for successful partnerships with international education institutions.

INTO recruits 14,000 international students each year to its 20 partners across 3 continents.

Student success is at the core of our business and we strive to transform higher education through partnerships. We have been growing at a tremendous pace over the last ten years and today we operate 31 regional offices and work with 900 agents, 95% of whom rate our services as good or excellent. Celebrating our 10th anniversary this year, we are looking to the future to reach new heights.

►Speaker

Sam JonesRecruitment Director Europe & Central Asia, INTO University Partnerships, United Kingdom

Sam Jones has been working at INTO since 2006.

Prior to this he was involved in teaching and student recruitment with Study Group among other employers. As such his career has been based strongly on partnership with professional recruitment partners throughout the world, but especially in the Europe and Central Asia regions where he continues to base his activities today.

Page 28 of 38

14:00 - 15:00

Room: Köpenick III15:00 - 15:30

Best Practices for Student Recruitment Online – Transparency Leads to EnrolmentsRoss Holmes & David Blackie


Audience: All


There are more ways to reach students online than ever before, and it is easier than ever to get it wrong.

This seminar will discuss how to market to digital natives that have become immune, or even have adverse reactions, to commercial messages; what their expectations are, and how to get it right.

►Speakers

Ross HolmesDirector - Online Products, ICEF, Germany

Ross has worked in international student recruitment for 10 years. He began his career in Brazil organising student fairs and agent events across Latin America.

He then returned to his native UK where he helped brands such as HSBC, British Airways and Harrods develop strategies to reach international students studying in the UK.

He joined ICEF 3 years ago where he has managed the development of Coursefinders.com and brought on board new services such as CoursePricer.

David BlackieDirector, International Education Connect Ltd, United Kingdom

David Blackie has worked as a teacher and manager in schools and universities, and on training and development projects, in Europe, the Middle East, Africa, the Americas and the Far East, as well as in international publishing, systems analysis and software development.

His company owns and runs the English in Britain and the Colleges in Britain web services, and has more recently developed CoursePricer™, the web application which provides students with instant itemized quotations, now published in association with ICEF GmbH.

ICEF Agent Training and the ICEF Agency Recognition Programme (IAS) Stephanie Zimmermann

Topic: Agent Training

Audience: All


This session will provide you with an introduction to ICEF’s agent training courses as well as its agency recognition programme:

• The ICEF Agent Training Course (IATC) is a practical, professional training course developed by ICEF for education agency-based student counsellors. The course is available online and free of charge to agency student counsellors in a self-paced modular format

• The USA Agent Training Course (USATC) is designed for international education agents working with American schools, universities, and colleges to recruit international students, and is aimed at increasing agents’ knowledge and standards of practice in their work with both institutions and students

• The ICEF Agent Status (IAS) is recognised as an indicator of agent quality, showing that an agent has been successfully vetted for, and participated in, ICEF Workshops. The IAS is renewed through ongoing quality assurance screening and reference checks

Educators and service providers are welcome to join the session.

►Speaker

Stephanie ZimmermannSenior Agent Relationship Manager, ICEF, Germany

Stephanie joined ICEF in 2006 through an internship programme while completing her Master’s degree in Germany. In 2007 she accepted a full time role as a Project Manager in ICEF’s Agents Department and has since May 2011 held the position of Senior Agent Relationship Manager.Stephanie’s role includes connecting multinational student recruitment agents with international educators at ICEF events. In addition, she is responsible for building and managing a wide range of agent relationships and advising agents as to which ICEF Workshops will provide them with educator contacts to fit their student profiles and demand.

Page 29 of 38

Room: Köpenick III15:30 - 16:30 16:30 - 17:30

The Future for Student Recruitment: A Move Away from a Traditional Language SchoolLea Aylett


Audience: Agents


We recognise that people learn English because they have a real need for it in their everyday lives, and we are transforming our portfolio to reflect this.

We have an innovative range of services to go that extra step, including our Internship Pathway Programme, University Pathway Programmes, Summer Business School, and our partnership with Liverpool Football Club.

In addition, our free SMART Learning activities connect the classroom to the real world, allowing your students to be part of the school community and make lasting friendships. In this talk, I will discuss how we can transform your students’ lives.

►Speaker

Lea AylettAcademic Director,The Language Gallery, United Kingdom

Lea has worked in English language teaching for the past 16 years. She has worked in China and the UK, both in private language schools and university education. She was a teacher and academic manager, and has written course books for the Indian market.

She is now responsible for the global academic direction and provision for all of the schools at The Language Gallery.

The Rise of Private Universities in the UK, and the Opportunities that FollowVassilis Konstantinou


Audience: Agents


In the past few years, the UK Government has encouraged the establishment of private Universities in order to enhance the innovation and entrepreneurship of the UK Higher Education sector. As is the case with public Universities, the UK Quality Assurance Agency safeguards the academic standards of the programmes provided by these institutions.

At this session we will examine the changing landscape of the UK HE sector and consider the new opportunities for collaboration and innovation in the delivery of higher education both in UK and around the world.

►Speaker

Vassilis Konstantinou Pro Vice Chancellor, University of Law,United Kingdom

Vassilis has substantial experience in major academic and industrial partnerships, international collaborations, branch campus development, innovative revenue strategies, and use of online interactive systems for TNE. He also possesses significant management of change experience having led major post-merger restructuring projects at the University of South Wales and campus realignment projects at the University of Westminster. Vassilis currently leads the development of international partnerships and the expansion of TNE/online education projects at the University of Law.

His research interests include image processing, cultural heritage preservation using innovative AI-based technologies, intelligent content-based multimedia search and retrieval methods, and Human-centric user interfaces.

Page 30 of 38

17:30 - 18:30

Room: Köpenick III

Canada’s Post-Secondary System...And several Strategies for Keeping your Students out of the Visa Rejection BinDr. Arthur Coren


Audience: Agents


Canada continues to be a very desirable destination for international students. This session is designed to give participants a closer look at Canada’s post-secondary system, how it is structured, and several of its unique characteristics. Particular emphasis will be on British Columbia, Canada’s westernmost province and home to Vancouver, Victoria, and Surrey.

During this presentation, Dr. Coren will also discuss why student applications might be rejected and share some tips for making their applications stronger.

►Speaker

Dr. Arthur CorenPresident and Vice Chancellor, University Canada West, Canada

Arthur Coren is President and Vice Chancellor of University Canada West in Vancouver. Prior to that, he was the Dean of the School of Business at Kwantlen Polytechnic University - British Columbia’s largest undergraduate business school. He served in various positions ranging from marketing instructor to chair of the Bachelor of Business Administration programme, as well as Executive Director for International Education and Dean of Academic and Career Advancement.

Dr. Coren holds an appointment with Guangdong University of Foreign Studies as Visiting Professor, MBA Education Center (Guangzhou, China). His private sector experience included work with companies such as Northern Telecom and Hewlett-Packard.

Dr. Coren received his Ph.D. from the University of Nebraska, Lincoln. He also holds a master’s degree from the University of British Columbia and a baccalaureate from the University of the State of New York.

18:30 - 19:00Understanding the Sovereignty, Prominence and Prosperity Triple-Helix in International Student Recruitment Policy-Making: A New Overhaul of Malaysia’s Education and Visa Policies for 2017Dr. Syed Alwee Alsagoff

Topic: Market Intelligence / Visa

Audience: All


Should governance policies - traditionally a process of sovereignty - be swayed by the new world economics, new global competition pressures and new internationalization models of the education process.? If so - by how much?

This talk will explain the process of international education policy-making in Malaysia; leading up to our overhaul of institutional education governance and more specifically to an overhaul of our international student visa regulations to be implemented in 2017.

Importantly, it puts in a fourth dimension to the triple-helix model. One of TIME - where arguably the formulation of policies, strategies and market effort governance must be in line with the maturity of a nation itself in the process of building its own mark in global education.

►Speaker

Dr. Syed Alwee AlsagoffSenior Director - International Development, Education Malaysia, Malaysia

Dr. Syed Alwee Alsagoff is the Senior Director for International Development at Education Malaysia Global Services, an agency under the Ministry of Higher Education Malaysia. His team is responsible for realising Malaysia’s goal to become a leading education hub in the region.

Presently there are over 130,000 international students in Malaysian higher educational institutions - over 10% of the total student population there. This is expected to grow to 200,000 international students by 2020.

Page 31 of 38

14:00 - 14:30

Room: Charlottenburg III

Britain Open for Business: How the Priory Group Supports International Students with Special Educational Needs Andy Cobley, Adam Foster & Mandeep Gill


Audience: Agents


Improving access to Education for Children with Special Educational Needs remains an ongoing global issue. The decision for the UK to leave the EU has also led to a degree of turbulence within the International Education Sector.

Despite this, the UK’s largest provider of behavioural care, the Priory Group remains committed to working with partners from across the world to deliver high quality, innovative education and care in safe and nurturing environments. Our International Students have a range of conditions and special educational needs including autism, dyslexia and behavioural or social problems.

This presentation discusses how the Priory Group continues to make a real and lasting difference to young people’s lives across the world with Special Educational Needs through quality education and care solutions.

►Speakers

Andy CobleyProjects Director, Priory Group, United Kingdom

Andy Cobley has over 23 years’ experience as a teacher working in the field of special needs and holds a Masters in Educational Research, a Master’s In Education and an Honours degree, he has focussed his professional practice on working with children and young people with special needs, especially autism, often in the residential/boarding school setting, this includes working with children from overseas.

He has worked for over 20 years with the Priory Group holding senior positions as Principal, Operations Director and Project Director.

Adam FosterBusiness Development Director, Priory Group, United Kingdom

Adam has over 15 years experience in the Life Sciences Industry in a variety of commercial roles.

During the last six years he has been heavily involved in service development in the field of mental health, autism and learning disabilities across both healthcare, adult social care and more recently education and children’s services.

He has been with the Priory Group now for three years holding the senior position of Business Development Director.

Mandeep GillBusiness Development Manager, Education and Childrens Services and International Development,Priory Group, United Kingdom

Mandeep Gill has extensive experience in education and children’s services having been a commissioner in the South of England for a number of years. Prior to that she has worked within private medical practice as a business manager during which time she worked extensively with overseas clients. Mandeep joined the Priory Group in 2015 as Business Development Manager, working alongside schools and residential homes to help develop services and work closely with local authorities to find suitable placements for some of the UK’s most vulnerable children.

Page 32 of 38

15:00 - 16:00New Zealand: Small Country Big OpportunitiesOlga Elli & Celia Coombes


Audience: All


Olga and Celia will take you on a whirlwind tour of New Zealand and the exciting study opportunities awaiting international students. Olga will introduce ENZ’s strategic objectives and upcoming promotional activities for the European market, and will share the latest marketing resources available to help agents tell the New Zealand story in a powerful and engaging way.

Celia will explain New Zealand’s immigration policies in a way that is easy to understand. As many students seek part-time work while they study abroad, Celia will cover New Zealand’s student visas, working holidays and post-study work opportunities as well as briefly discuss the online application processes.

►SpeakersOlga ElliEducation Marketing Manager Europe, Education New Zealand, New Zealand

Olga is located in Berlin and works across Europe promoting New Zealand as the ultimate education destination - a role she has enjoyed for nearly three years. Olga works closely with education agents and provides support and guidance on the best ways to raise awareness of what New Zealand has to offer, both inside and outside the classroom.

Celia CoombesSector Relationship Manager (Education), Immigration New Zealand, New Zealand

Celia leads INZ’s engagement with the education industry and government agencies on all matters to do with international students and immigration. Celia is located in INZ’s National Office in Wellington and has been with INZ for 12 years.

14:30 - 15:00


The Inspiring Dynamics of an English Language IB Boarding School in GermanyWhitney Sterling


Audience: Agents


The IB Middle Years Programme (MYP) in years 9 and 10 and the new IB Career-related Certificate (IBCP) and IB Diploma Programmes (IBDP) in the years 11 and 12 at an English language boarding school in Germany lead to a unique opportunity for high school age students 14-19 years old.

Not only do the students receive an excellent English language education and automatically develop selfmotivation to achieve academic success, but they also experience a unique multicultural environment and even have the chance to learn German. This presentation will include a short description of these IB programmes.

►Speaker

Whitney SterlingHead of BBIS Boarding, Berlin Brandenburg International School,Germany

Mr. Whitney Sterling completed his BA at Yale University and Masters of Education at Hamburg University. A qualified English and German teacher in both the United States and Germany, he gained high school principal certification at the Boston College Lynch School of Education.

He taught as an English teacher for many years and was Headmaster of a German boarding school for almost a decade. Whitney Sterling is married and has three children.

Page 33 of 38

Room: Charlottenburg III16:00 - 17:00 17:00 - 18:00

Australia - Agent Update on new Visa Framework and National StrategiesBrett Blacker & Rod Camm


Audience: All


International students’ enrolments reached record levels in 2015 and have continued to grow in 2016. However, the landscape is far from stable with the introduction of a new visa programme the Simplified Streamlined Visa Framework (SSVF), changes to regulation and the release of two national strategies for international education.

This session aims to provide essential information for agents who may be new to Australia as a study destination, as well as a valuable update on recent developments that will be relevant to agents who have more experience in sending students to Australia. Whether you are new or experienced, come along and find out what you need to know about Australia as a study destination for your students.

►Speaker

Brett BlackerCEO, English Australia, Australia

Brett is Chief Executive Officer of English Australia, the national association for English language colleges in Australia. Previously he was President of the International Education

Association of Australia (IEAA), International Director at the University of Newcastle, Director of Murdoch International at Murdoch University and also National Business Development Manager and subsequently General Manager - Health at OSHC Worldcare, Mondial Assistance (Allianz Insurance).

Rod CammCEO, ACPET, Australia

Rod Camm is the Chief Executive Officer for the Australian Council for Private Education and Training. Prior to this Rod was Managing Director of the National Centre for Vocational

Education Research. Rod was also Chief Executive Officer leading Skills Queensland where he drove the reform of skills and workforce development investment and policy.

Rod has also held senior appointments in the Department of Education and Training where he was Associate Director-General for Tertiary and Non-State Education with responsibility for international education and training, higher education and the regulation and funding of non-state schooling; and Chief Executive Officer at Construction Skills Queensland with responsibility for establishing the centre, ensuring Construction Skills Queensland played a critical role in influencing public and industry policy, and in helping industry develop and implement workforce development strategies to meet its future skills needs. Rod has also held a range of other executive roles in Government. Rod has performed the role of director on a range of boards and is a fellow of the Australian Institute of Company Directors. He has a Bachelor of Business (Human Resource Management) and an Executive Masters of Public Administration.

Give your Students the Best Chance to Succeed with the TOEFL® TestTimothy Kryaninko


Audience: Agents


This session will provide you with a comprehensive overview of the TOEFL® Test, the most widely accepted English-language test in the world. You will find out which skills are assessed and how institutions use the test in the admissions process.

You will also learn about scoring and the resources available to help your students prepare for test day. TOEFL® scores are accepted by more than 9,000 colleges and universities in more than 130 countries.

Please join us for this informative session which will benefit you and your students.

►Speaker

Timothy KryaninkoProject Manager - Academic Relations Germany, Educational Testing Service, USA

Timothy has been working in Academic Relations at ETS Global since April 2014 and acts as a contact for students, English language teachers and universities regarding the TOEFL iBT® und GRE® Test in Germany. He received his Bachelor’s degree in Philosophy and Literature from West Virginia University and a Masters in Social Sciences from Humboldt University in Berlin and Middle Eastern Technical University in Ankara. He has had several years of experience in the education sector, including 2 years teaching in the English language preparatory department of Bosphorus University in Istanbul, and 3 years with Language Direct, an online-based language school, where he held the position of Educational Coordinator.

Page 34 of 38

18:00 - 19:00


Boutique Private University v. Large State School - The Right Choice for your StudentDr. Steven Stargardter


Audience: Agents


This session will explore whether a boutique private university or a large state school is the right choice for your student.

►Speaker

Dr. Steven StargardterProvost and Chief Academic Officer,Boutique Universities Consortium, USA

Dr. Stargardter became Provost and Chief Academic Officer of United States University in January of 2013. A native of New York City, he received his undergraduate degree at Fordham University and his doctorate at Boston College. He spent a year during his doctoral studies as a Fulbright Fellow at the University of Mainz, Germany, researching his dissertation: “Niklas Vogt, 1756-1836: A Personality of the Late Enlightenment and Early Romantic Movement.” He went on to receive a J.D. from the University Of Washington School of Law in 1991.

Dr. Stargardter has served as a faculty member, Continuing Education Director, Undergraduate Dean, and Provost and Chief Academic Officer. For the past 15 years he served as sitting President of first City University of Seattle and then John F. Kennedy University. Among other achievements, he oversaw the reaffirmation of regional and specialized accreditations at both institutions.

Dr. Stargardter is especially committed to the creation and maintenance of a transformative and supportive educational environment for students traditionally underserved by American colleges and universities.

Page 35 of 38

14:30 - 15:00 15:00 - 15:30

Room: Schöneberg

Today’s Challenges for Au Pair Agencies and their International Partners. Three Strategies on how to Face themPatricia Brunner

Topic: Work & Travel

Audience: Agents


The presentation will give a short overview of today’s situation in the au pair sector worldwide. Like other branches the placement of au pairs is changing and traditional agencies are facing challenges from all sides be it internet platforms or changes in legislation.How to respond to these challenges? Business as usual or is there a way to embrace these new developments whilst finding ways of adapting business practises and techniques to do this? How can agencies position themselves in a triangle of conflicting priorities between the need to change, maintenance of quality and rising customer expectations? What is the way forward?The presentation will try to consider how agencies are moving with the times yet distinguishing themselves as quality agencies. And how an association like IAPA can support its members.

►SpeakerPatricia BrunnerManaging Director, IAPA - International Au Pair Association, Germany

Patricia Brunner has over 15 years of experience in cultural exchange programmes particularly in the au pair sector. Up until recently she ran her own au pair agency in Munich for 15 years, sending German au pairs abroad and receiving au pairs from partner agencies all over the world.

From the very beginning Patricia has been actively engaged in association work having chaired the national German au pair association “Aupair Society” www.apsev.de for 7 years. Patricia was an executive board member of IAPA International Au Pair Association for six years, three of which as their chair person. In this role she was also part of the executive board of WYSE Travel Confederation for almost three years.

This year in May she made her passion for association work her full time job and became the Managing Director of IAPA, bringing all of her expertise as an industry specialist to the au pair sector. Patricia ́ s goal is to grow IAPA; make the au pair programme more visible and recognised amongst governments and consumers; and to establish quality standards to help ensure this programme provides a safe and enriching experience for everyone involved.

Patricia holds an engineer’s degree and is about to write her master thesis on non-profit organisation management.

SIELE - the Online Test for International SpanishDr. Carmen Pastor


Audience: All


We will present SIELE, the International Assessment Service for the Spanish language developed by the Instituto Cervantes, the Universidad Nacional Autónoma de México, the Universidad de Salamanca and the Universidad de Buenos Aires.

SIELE is the first internationally recognized computer based certification that accredits Spanish proficiency from a pan-hispanic point of view, which reinforces its validity at a global level and recognizes the richness of a language as alive and diverse as is Spanish.

Launched in 2016, SIELE’s candidates can select their exam modality, location and date, and obtain a certificate or report within a period of no more than three weeks.

►Speaker

Dr. Carmen PastorDeputy Academic Director, Instituto Cervantes, Spain

Carmen Pastor holds a Ph.D. in Comunicación y Mediación Multilingue, a degree in Spanish Philology, and a Diploma de Estudios Avanzados en Lingüística Aplicada de la Enseñanza de Español como Lengua Extranjera.

She is currently the Deputy Academic Director of Instituto Cervantes, the Spanish Government institution concerned with the teaching, the evaluation and the promotion of the Spanish language.

Dr. Pastor is a specialist in the field of the teaching of Spanish as a foreign language, an area in which she has researched and published. She has also got extensive experience in teacher training and the teaching of Spanish.

Page 36 of 38

15:30 - 16:30 16:30 - 17:00

Room: Schöneberg

Simplifying the Payments Nightmare - Lower Cost and Better ServiceBrent Hobson


Audience: All


In today’s competitive education market cost control and service are critical for success and even survival.

High transfer fees, poor rates of exchange, fluctuating exchange rates, intermediary deductions, reconciliation challenges, and lack of transparency are rife and likely to be undermining the efficiency and profitability of your organisation.

With an outdated banking system todays alternative specialist payment providers offer the education sector an opportunity to streamline their payment processes and cost to increase bottom line profit and deliver an improved customer experience.

Come and find out how your organisation could benefit from the solutions specialist providers offer.

►Speaker

Brent HobsonCo-Founder and Director,PayEd,United Kingdom

As a co-founder of ‘PayEd’ Brent focusses on delivering payment solutions for the international education sector that enhance the customer experience.

Having already created an international education payment division within Baydonhill in 2011, he spent the past five years providing smarter and more efficient ways to make international payments.

During the 20 previous years Brent gained invaluable experience in the fast moving and demanding global electronics supply chain. Working and consulting with top grade and diverse companies such as Nokia, Sony, Vodafone, Virgin and Sky has given Brent the expertise and skills to start and run successful businesses. His expertise includes the know-how to create lean and fast delivery solutions that streamline company costs whilst optimising service levels that increase the all-important customer value and satisfaction.

A key factor in any international trade is the settlement of the deal which involves managing any exposure to foreign exchange or disruptions in the payment. With this background Brent identified similar challenges being faced by the education sector.

IALC 2016 Research: New Opportunities for Language Travel AgentsJan Capper & Samuel Vetrak


Audience: Agents


Did you know that German and Spanish are now growing as fast as English ten years ago? IALC’s 2016 research into Trends in the Demand for Foreign Languages reveals the main growth areas in language learning. Understanding these trends will help your future business planning and stability by aligning what you offer students with market demand.

This session is co-presented with research expert Samuel Vetrak who will provide a deeper analysis into the results of the research study and the business opportunities arising from it. The full report will be available at the end of the session and can be downloaded at http://www.ialc.org/report/study-travel-research-2016

►SpeakersJan CapperExecutive Director, International Association of Language Centres Limited (IALC), United Kingdom

A graduate of German and French, Jan began her career in tourism, working for British, American and Malaysian companies. In 1990, she became international marketing director of Pitman Central College in London and five years later moved to Berlin to work in a similar role for GLS. She has managed the IALC Secretariat since 1996. She has also worked as a translator, copywriter, journalist, marketing consultant and tutor, and holds the Chartered Institute of Marketing Diploma. She served as Co-convenor of the Global Alliance of Education and Language Associations (GAELA) from 2012-2015.


Samuel Vetrak is the founder and CEO of StudentMarketing, a market research and business development company specialising in the global youth, student and educational travel market.The company, a United Nations World Tourism Organization (UNWTO) Affiliate Member, also a member of the prestigious international research association ESOMAR (Samuel Vetrak), provides comprehensive insights on the global student mobility patterns and market trends, and helps organisations to succeed in the international youth travel market (strategies, policies, solutions).

Page 37 of 38

17:00 - 18:00

Room: Schöneberg

Mitch GordonDirector, Go Overseas, USA

Mitch Gordon is the CEO / Co-founder of Go Overseas and the Entrepreneur in Residence at the UC Berkeley Haas School of Business. Mitch is an entrepreneur, starting a number of companies in the field of travel & education. Go Overseas, with ~1 million monthly visitors, is the most trusted resource for researching international education programmes around the world.

Mitch is a frequent presenter in the areas of entrepreneurship, business and international education. Mitch previously lived in Taipei, Taiwan for 5 years and currently resides in San Francisco. He received his BS from Binghamton University and his MBA at UC Berkeley. When he’s not working you can find Mitch on a run, hiking, travelling or reading.

Mallory MeiserBrand Manager, Go Overseas, USA

Mallory is the Product Manager at Go Overseas for the ALTO Standard. Prior to joining Go Overseas, Mallory worked in England as Location Coordinator for Global Experiences while studying for her MA in Global Media and Transnational Communications at Goldsmiths, University of London.

Her career in international education began at NAFSA as a Communication Outreach Specialist. She received her BA from Towson University.

Let’s Create a Common Language! Industry StandardThiago España, Mitch Gordon & Mallory MeiserTopic: Marketing & Recruitment

Audience: All


The Association of Language Travel Organisations ALTO is a perfect platform for agents, schools, associations and service providers to discuss issues affecting the whole industry and try to find ways of working together more efficiently.

ALTO has initiated a dialogue between agents and schools to create a common language and lay down some simple guidelines regarding the way schools feature their programmes and prices.

These few changes would create a clearer communication between partners, cut down on time and energy spent on analysing schools’ offer, reduce the number of errors and make life easier for both schools and agents.

►Speakers

Thiago EspañaBoard Bember, ALTO and Director, World Study Brazil, Brazil

Thiago has been working with International Education since 2001, at first having a World Study’s franchising office and in 2007 he became one of the owners of the brand. His company has been growing in Brazilian market and will finish 2013 with 35 branches, around Brazil.

During the last years he has been participating actively with BELTA (Brazilian Education & Language Travel Association) and Thiago believes that our market has a big potential to grow, develop and get much more mature and the way to do that, is organizing ourselves and working together.

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18:00 - 19:00

Room: Schöneberg

Shifting Sands – Why Do Students Choose to Study Abroad and how Can we Help them Identify the Right Path to Achieve their Goals? Matt Hird


Audience: All


An ever growing range of study options at home, increasing online options for the provision of both language and higher education courses and the rapid growth of the TNE sector is reshaping traditional International Student Mobility and poses ever greater challenges and increasing competition to schools, institutions and agencies.

How can both providers and agents respond to this shifting landscape, help students continue to make the right choices and thrive in this challenging and rapidly changing environment?

►Speaker

Matt HirdGlobal Sales Director,Oxford International Education Group, United Kingdom

Matt began his career in international education in 1991 as an English language teacher in a Polytechnic College in the South of Thailand and upon his return to England in 1996 taught in the ISIS Education Summer Centres. He moved on to become the Recruitment Manager for the summer centres, followed by managing a start-up school in Poland, as well as later running the Greenwich School. Over the last 6 years, Matt has been overseeing the EFL Sales department at Oxford International and successfully growing a Global Sales team.

He is responsible for and the creator of the BEO and Masters Programmes concepts.

Documents

The ICEF Berlin Workshop · ICEF Seminars & Industry Presentations • October 30, 2016 Hotel InterContinental, Berlin • October 30 - November 01, 2016 Connecting international