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www.ii3.com
The Future of Search and
Enterprise Content
ILTA 2012 Series: Putting the
Enterprise Back in Search
Tw e e t i n g ? # I LTA E C M
Today’s Sponsor
www.ii3.com
Our Presenters
Shy Alter President and CEO, ii3
@ShyAlter
Matt Coatney Business Relationship Manager, WilmerHale
@BuckeyeSearch
Tw e e t i n g ? # I LTA E C M
www.ii3.com
Today’s Agenda
Cross-Industry Glimpse of the Future
New Opportunities (and Challenges)
The Shifting Law Firm Environment
Tw e e t i n g ? # I LTA E C M
www.ii3.com
Framing the Conversation
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We can’t talk about search or enterprise content
in a vacuum.
Our context is the changing legal business.
www.ii3.com
What keeps Managing
Partners up at night?
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Profitability Down
Expenses Up
Demand Down
Profit margins Down
Client and Market Driven Change
Accelerated by the 2008 meltdown
www.ii3.com
Why?
Tw e e t i n g ? # I LTA E C M
Source: Michael H. Trotter
More capable lawyers Not enough work
Costs are too high Clients balk
Commoditized services Greater competition
Clients control costs Competition
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Just how bad are things now?
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No Return to “The Good Old Days”
Library of Congress
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Options?
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Change.
Law firms will need to confront their worst fear…
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What does change look like?
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Work Efficiencies Up
Transparency and collaboration Up
Less Partners More Associates
Acquisitions Size matters
Specialty boutique Barrier to entry
Commodity work Profitable
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Tw e e t i n g ? # I LTA E C M
Law firms can take heart.
It was done before.
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A period of profound change
Change is happening.
Some of it is dramatic.
Some of it is unknown.
We should be ready.
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Tw e e t i n g ? # I LTA E C M
A period of profound change
What do we need?
Flexibility
Specificity
Simplicity
Speed
Examples:
Cloud based Solutions. Web 2.0 applications.
Tablets & Smartphones. Enterprise Search…..
www.ii3.com
Today’s Agenda
Cross-Industry Glimpse of the Future
New Opportunities (and Challenges)
The Shifting Law Firm Environment
Tw e e t i n g ? # I LTA E C M
www.ii3.com
Tw e e t i n g ? # I LTA E C M
“Future Proofing” with Search
What will the firm
need in 5 years time?
We don’t yet know.
A flexible knowledge
retrieval platform will
do the job.
www.ii3.com
Tw e e t i n g ? # I LTA E C M
What qualifies as a
good search platform?
Does it “think” like an attorney?
Does it look like it means (legal) business?
Will it work (almost) “out of the box”?
Does it have a proven track record in legal?
Can it “power” other solutions. Now and in the future?
www.ii3.com
Tw e e t i n g ? # I LTA E C M
A few good examples
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Tw e e t i n g ? # I LTA E C M
A few good examples
www.ii3.com
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Search and the Matter Lifecycle
Uncovering Opportunities
Pricing New Business
Managing Conflicts and
Risk
Finding Expertise and
Staffing Matters
Executing Legal Work
Search can power these solutions . . . If not now, soon
And when it does, it will sweep away traditional content management systems…
www.ii3.com
Tw e e t i n g ? # I LTA E C M
Uncovering Opportunities
Data analytics that mine relationships
+ Search that combines internal and external sources
= Death of traditional CRM?
How would it work?
Time and Billing,
Other Back Office Systems
Documents and Email
Information (Entity) Extraction,
Network Analysis Algorithms
Fred J. Client
ACME Corp
Jack K. Counsel
Search Platform
Target: Contact
(Person or Company)
Social CRM
Social Media
3rd Party Providers
Frank L. Judge
ACME Corp
Jill Q. Partner
What do we know about
ACME Corporation?
Data feeds, APIs
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Tw e e t i n g ? # I LTA E C M
Pricing New Business
1000123-010: Jitterbug v. RIM
Lead Attorney: Frank Grimes
Outcome: Settlement (favorable to firm client)
Jurisdiction: CA, Northern District
Overall spend: $6.57M
Profit margin: 33%
5764342-025: HTC Qualcomm Advice
Lead Attorney: Edna Krabappel
Outcome: Neutral, No Subsequent Litigation
Company Headquarters: Palo Alto, CA
Overall spend: $1.32M
Profit margin: 67%
Summary
Total Matters: 17
Average spend: $3.2M
Average profit margin: 19%
Average duration: 9.2 months
Revenue and Profit for
Similar Matters
012345678
Revenue ($M)
Profit ($M)
Data analytics that extract information about work performed
+ Search that combines and aggregates various data sources
= Experience Management (without the headache…)
How would it work?
Time and Billing,
Matter Systems
Documents and Email
Information (Entity) Extraction,
Classification
Big Bell Acquisition
Jurisdiction: No. CA
Total Revenue: $10M
L100: $2.3M …
Attorneys:
Jack K. Counsel
Jill Q. Partner
Search Platform
Corporate Directories,
Company Performance
I’m looking for IP matters similar to
my potential work with Jitterbug
Data feeds, APIs
Roll-Up
Target: Matter
www.ii3.com
Tw e e t i n g ? # I LTA E C M
Managing Conflicts and Risk
Albert Bernstein
Conflict Score: 75
Matching matters: 33
Relevant documents: 73
Timecard entries: 135, total of 57.8 hours
Clara Dienstag
Conflict Score: 52
Matching matters: 22
Relevant documents: 47
Timecard entries: 83, total of 33.6 hours
Elmer Frietag
Conflict Score: 27
Matching matters: 12
Relevant documents: 27
Timecard entries: 43, total of 17.2 hours
Summary
Total Hits: 15 attorneys (2 conflict,
13 warnings)
Breakdown by office:
Chicago: 7
Tallahassee: 5
Dallas: 3
Breakdown by level:
Partner: 3
Of Counsel: 7
Associate: 5
Data analytics that extract people, companies, and firms
+ Search that quickly explores vast arrays of content
= A ready-made conflicts database (just add conflicts team)
What attorneys will we need to
wall off if we take this work?
Client: RIM related_company: Jitterbug
Search Platform
Target: Attorney Time and Billing,
Matter Systems
Documents and Email
Prior Work
www.ii3.com
Tw e e t i n g ? # I LTA E C M
Finding Expertise and
Staffing Matters
Data analytics that extract legal and business topics
+ Search that easily links and surfaces connections
= Expertise Locator (no experience checklist required)
How would it work?
Time and Billing,
Matter Systems
Documents and Email
Information (Entity) Extraction,
Concept Extraction
Jill Q. Partner
Trade Disputes
China
Russia
Japan
International Arbitration Search Platform
I’m looking for someone knowledgeable about
filing WTO trade disputes against foreign entities
Roll-Up
Target: Attorney
Attorney Bios/
Marketing Literature
Social CRM
www.ii3.com
Tw e e t i n g ? # I LTA E C M
Executing Legal Work
Client Information
Legal spend (YTD): $12.7M
Overall client spend on Litigation: $310M
Relevant Documents
Microsoft RFP March 2012
Microsoft RFP Response (Draft)
Data analytics that capture, analyze, and
understand your current context
+ Search that is powerful and pervasive
= An end to search (the search bar, at least)
Matters I’m currently working on
Active clients in my portfolio
My upcoming meetings
My close colleagues and their interests
My upcoming tasks and deadlines
www.ii3.com
Today’s Agenda
Cross-Industry Glimpse of the Future
New Opportunities (and Challenges)
The Shifting Law Firm Environment
Tw e e t i n g ? # I LTA E C M
www.ii3.com
Tw e e t i n g ? # I LTA E C M
The Future by Example
New Search Interfaces
Digital Assistant (Consumer)
Recommendations and Predictions
Related Content (E-Commerce)
Contextual Results (Social Media)
Content Classification and Meaning
Technology Assisted Review (E-Discovery)
Sentiment Analysis (Media)
Information Extraction
Entity Extraction (Media)
Entity Relationships (Media)
Technical Maturity When will technology be “ready
for primetime”?
0-1 yrs
2-3 yrs
4+ yrs
Two Gauges of Readiness
When will technology be readily
available and accessible for Legal?
Industry Availability
www.ii3.com
Tw e e t i n g ? # I LTA E C M
Entity Extraction:
A Media Example
Technical Maturity Industry Availability
www.ii3.com
Tw e e t i n g ? # I LTA E C M
Entity Relationships:
A Media Example
Technical Maturity Industry Availability
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Tw e e t i n g ? # I LTA E C M
Technology Assisted Review:
An E-Discovery Example
Technical Maturity Industry Availability
ComplexDiscovery.com
www.ii3.com
Tw e e t i n g ? # I LTA E C M
Sentiment Analysis:
A Media Example
Technical Maturity Industry Availability
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Tw e e t i n g ? # I LTA E C M
Related Content:
An E-Commerce Example
Technical Maturity Industry Availability
www.ii3.com
Tw e e t i n g ? # I LTA E C M
Contextual Results:
A Social Media Example
Technical Maturity Industry Availability
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Tw e e t i n g ? # I LTA E C M
The Digital Assistant:
A Consumer Example
Technical Maturity Industry Availability
“Who are we competing with for
the Intel work?”
“I found the following law firms
that do IP work for Intel”
Firm Market Share
ACME LLP 25%
Pinnacle PLLC 18%
Summit Law 17%
Mount & Rainer 15%
Sutter & Home 10%
Apple Core LLP 5%
Micro & Soft 4%
Linux & Kernel 3%
SuSE & Redhat 2%
LISP & Rocks 1%
www.ii3.com
Thanks to Our Presenters!
Shy Alter President and CEO, ii3
@ShyAlter
Matt Coatney Business Relationship Manager, WilmerHale
@BuckeyeSearch
Tw e e t i n g ? # I LTA E C M
www.ii3.com
Thank you for joining us!
We hope you have enjoyed this Conference Series
Feedback and suggestions for future sessions are always welcome
Tw e e t i n g ? # I LTA E C M