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3 © Nokia Siemens Networks
Broadband is the fastest growing utility service
0
5
10
15
20
25
30
35
40
2007 2008 2009 2010 2011 2012 2013 2014 2015
An
nu
al tr
affic
(E
xa
B)
Global Mobile Traffic Forecast
NSN 2009 NSN 2011 Cisco 2010
Cisco 2011 Informa 2010 ABI 2010
By 2020
Networks needs to be
ready for 1000 fold
traffic increase of
mobile data traffic
550% more mobile
broadband phone
subscriptions:
2015: 2.3B*
*Total mobile subscriptions over 9B
4 © Nokia Siemens Networks
Independence in time, place and usage leads to unpredictability
Sudden peaks
User ContentCoreRadio
25-80% overcapacity 30-50% overcapacity
Time12am 12am
City
Suburbs
Residential
Broadband demand at
Different times, various locations
5 © Nokia Siemens Networks
Data network efficiency & increased revenues are essential
Google, Facebook
Skype are going to
dominate the voice
market
World’s largest VoIP
long-distance
carrier
“Traditional operators were
used to selling water in the
desert, such as voice
communication and SIM
cards. They need to
urgently change their
operating model. Most now
have to make up their minds
– are they network players
or not?”*
Financial reality
Network investment
5x
Data
Revenues
5x
Voice Data*Source: Roman Friedrich
(Booz & Company)
What is the right
operating model?
Voice
6 © Nokia Siemens Networks
How to make existing communication networks flexible
Self-aware
self-adapting
Inter-linked
architectureSoftware-defined
applications on
multi-purpose
hardware
Evolutionary
7 © Nokia Siemens Networks
Get your broadband whenever and wherever you needTowards 2020: 1 GB per user
Waiting for broadband
• Connection too slow?
• Better experience required?
• Pipe too small?
• New quality level needed?
Intelligent Broadband
Management
• Optimize and adapt content
and service
• Provide end-to-end Quality
of Service
• Content closer to the
customer
Bring capacity where
needed
• Unleash capacity frozen in
the network
• Dynamically provide core
and radio capacity to deliver
services and content
• Efficiently channel traffic
through the transport
network
8 © Nokia Siemens Networks
Liquid Net has an immediate business and user impact
Premium services with premium experience
Higher revenue potential of more than 50%
Superior customer experience and new revenues
Unleash up to 80% of unused baseband capacity
Up to 65% capacity gain in the cell
High OPEXsavings in the corewith• up to 80%
footprint reduction in the core
• up to 65% lower energy consumption
Up to 60% TCO savings in transport network
Enhanced capital and operational efficiency
Network following my demands instantly
Reduced risk of churn of 25% of high end smart phone users
9 © Nokia Siemens Networks
Liquid Net iconic products provenUtilize what exists - build even on multi-vendor installed base
Europe:Multi-Layer
Optimization to prepare for upcoming
demands
Europe: Network innovation with active antenna system
Europe: Extension from Radio to end-to-end
Quality of serviceEMEA: Content Delivery
Network for multinational carrier
APAC: Liquid Core into multivendor network
APAC: Towards Core virtualization
LiquidNet
10 © Nokia Siemens Networks
With Liquid Net we innovate today’s network to meet the forthcoming broadband wave
• Unleash frozen network capacity
• Fluidly adapt to meet unpredictable broadband demand
• Enhanced network capital efficiency
• Superior user experience and new revenues
11 © Nokia Siemens Networks Document classification
Thank You
For further information on Liquid Net, please
refer to Nokia Siemens Networks’ website at
www.nokiasiemensnetworks.com/liquidnet.