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Nokia Siemens Networks and i t ll ti bl b i environmentally sustainable business Good green business sense El K Elena Kopanou Head of Marketing and Corporate Affairs, South Europe 0 © Nokia Siemens Networks

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Page 1: Nokia Siemens Networks and envitlltiblbiironmentally ...library.tee.gr/digital/m2521/m2521_kopanou.pdf · Nokia Siemens Networks and envitlltiblbiironmentally sustainable business

Nokia Siemens Networks and i t ll t i bl b ienvironmentally sustainable business

Good green business senseEl KElena KopanouHead of Marketing and Corporate Affairs,South Europe p

0 © Nokia Siemens Networks

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Striking theStriking the right balance

Economic EnvironmentalSocial

1 © Nokia Siemens NetworksSoc Classification level

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… with more than 600 Communications Service Provider customers in over 150 countriesProvider customers in over 150 countries

Δεν είναι δυνατή η εμφάνιση της εικόνας. Ίσως να μην επαρκεί η μνήμη του υπολογιστή για το άνοιγμα της εικόνας ή ίσω ς η εικόνα να έχει καταστραφεί. Επανεκκινήστε τον υπολογιστή και ανοίξτε ξαν ά το αρχείο. Αν εμφανίζεται ακόμα το κόκκινο x, ίσως να πρέπει να διαγράψετε την εικόνα και να την εισαγάγετε ξανά.

Δεν είναι δυνατή η εμφάνιση της εικόνας. Ίσως να μην επαρκεί η μνήμη του υπολογιστή για το άνοιγμα της εικόνας ή ίσως η εικόνα να έχει καταστραφεί. Επανεκκινήστε τον υπολογιστή και ανοίξτε ξαν ά το αρχείο. Αν εμφανίζεται ακόμα το κόκκινο x, ίσως να πρέπει να διαγράψετε την εικόνα και να την εισαγάγετε ξανά.

Δεν είναι δυνατή η εμφάνιση της εικόνας. Ίσως να μην επαρκεί η μνήμη του υπολογιστή για το άνοιγμα της εικόνας ή ίσως η εικόνα να έχει καταστραφεί. Επανεκκινήστε τον υπολογιστή και ανοίξτε ξανά το αρχε ίο. Αν εμφανίζεται ακόμα το κόκκινο x, ίσω ς να πρέπει να διαγράψετε την εικόνα και να την εισαγάγετε ξανά.

Δεν είναι δυνατή η εμφάνιση της εικόνας. Ίσω ς να μην επαρκε ί η μνήμη του υπολογιστή για το άνοιγμα της εικόνας ή ίσως η εικόνα να έχει καταστραφεί. Επανεκκινήστε τον υπολογιστή και ανοίξτε ξαν ά το αρχείο. Αν εμφανίζεται ακόμα το κόκκινο x, ίσω ς να πρέπει να διαγράψετε την εικόνα και να την εισαγ άγετε ξανά.

CSP customers: Supplier to top-100 CSPs: Connections served: Countries:

> 600~ 75> 1.5bn> 150

2 © Nokia Siemens Networks

Countries: Service professionals:

150~ 28,000

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Let’s aim high – net positive impact on the environmenton the environment

Maximize

C bi

MaximizeLeverage the benefits of ICT in other industry

MinimizeLife-cycle

CombineEnvironmentally sustainable b i l ti

in other industry sectors

ythinking business solutions

3 © Nokia Siemens Networks

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Basis for our environmental work – life-cycle thinking

Design for Supplier Network

life cycle thinking

SuppliergEnvironment (DfE)

ppManagement

Rawmaterials

ppNetwork

Management

Manufacturing

fD i f

ReuseRecovery Logistics

Design for Environment

Design for Environment

Own

yRecyclingDisposal

Logistics

End-of-Life Practices (EoL)

Environmental Management Systems (EMS)

OwnoperationsUse

4 © Nokia Siemens Networks

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CSPs’ energy use is mostly in the network…

% f CS

Communications Service Providers (CSP)

~ 86% of a CSP’s energy is used by the Network

Mast sites65%

Corporate sites12%

Switch sites Maintenance

Retail 1%

Switch sites21%

Maintenancevehicles 1%

5 © Nokia Siemens Networks Energy Solutions

Source: ABI Research

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CSPs’ are announcing environmental targets

Reduce CO2 by 20%(for FT Group below 2006 levels by 2020)

15% Reduction In the intensity of GHG emissions by 2012

Reduce worldwide CO2 by 80%per unit of BT’s contribution to GDP by 80% from 1996 levels

30% increase of eco-efficiency indicator for 2008

Reduce CO2 by 20%For DT Group below 2006 levels by 2020

Reduce CO2 by 50%against the 2006/07 footprint baseline, by 2020

6 © Nokia Siemens Networks

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Nokia Siemens Networks and environment: key milestones Existingkey milestones

First infrastructure vendor to join WWF’s Climate Savers

Existing portfolio with new partnerships used to

Drive to build competitive advantage from

Global partnership signed with

Renewable energy announced for

programme used to address opportunities in the energy sectoradvantage from

environmental performance

First phase of

signed with WWF

announced for being the first choice for remote base station sites

sector

First phase of Energy Efficiency solution launched in Beijing, China

by 2011

Second phase of EEnergy Solutions launched

April 07 Nov 07 Jan 08 Mar 08 Jun 08 Nov 09

7 © Nokia Siemens Networks

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Award winning products and first-class environmental commitmentenvironmental commitment

“This is a good example of how technological innovation can contribute to improved energy

CTIA E-Tech Awards 2009• Greenest Network Innovation:

Flexi Multiradio Base Station contribute to improved energy efficiency and profitability, while reducing a company’s ecological footprint. The fight against climate change requires

Flexi Multiradio Base StationGlobal Mobile Awards 2009

• Best Technology Advance Winner: Flexi Multiradio Base Station

• Outstanding Environmental Contribution: Nokia Group against climate change requires all the ingenuity and commitment that the corporate sector has to offer”.Jean-Paul Jeanrenaud Director of

• Outstanding Environmental Contribution: Nokia Group• Green Mobile Award

Environmentally Sustainable Business initiative (nominee)Sustainable Energy Europe Awards 2009

• Market Transformation: Flexi Base Station (nominee) Jean-Paul Jeanrenaud, Director of Corporate Relations at WWF International

• Market Transformation: Flexi Base Station (nominee)Dow Jones Sustainability Index 2009

• Supersector Leader in the Technology category• Nokia Siemens Networks included in the review as

a business segment of Nokiaa business segment of NokiaJuniper Research’s 2010 Future Mobile Green Awards

• Green Infrastructure category: Flexi Multiradio Base StationTelecom Asia

R d ’ Ch i A d 2009• Reader’s Choice Awards 2009: Green Infrastructure vendor of the year

Best ICT4EE Project Award (European Commission)• Optimising Power Efficiency in mobile RAdio Networks

(OPERA Net)

8 © Nokia Siemens Networks

(OPERA-Net)

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Combine

EnergyEnergySolutions

9 © Nokia Siemens NetworksSoc Classification level

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Three reasons why energy efficiency matters

Lack of l t i it l

Energy efficiency OPEX ffi i

Environmental t i bilitelectricity supply= OPEX efficiency sustainability

10 © Nokia Siemens Networks

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First phase of energy efficiency solutions launched 2007 –up to 70% savings of mobile base station sitesup to 70% savings of mobile base station sites

Latest base station technology• Nokia Siemens Networks Flexi base station has the

lowest energy consumption in the market• Ambitious targets to reduce consumption further• Over 90% of the base station materials are recyclable

Minimize the number of base station sites• Increase site capacity, when capacity limited• Increase cell coverage, when coverage limited

Minimize air conditioning• Using fresh air cooling instead of mechanical air

g , g

Using fresh air cooling instead of mechanical air conditioning brings savings up to 30%

• The ambient temperature can reach up to 40C

Deployment of software features• Use of power save modes during low traffic periods

11 © Nokia Siemens Networks

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Nokia Siemens Networks Energy Solutions: an innovative combination of services and systemsinnovative combination of services and systems

DeliverComplete

Understand and proposeCurrent energy system

Net

wor

k Ex

perie

nce Nokia Siemens Networks

Energy OPEX Management

Complete reliable energy solution by

bi i

Current energy system analysis and efficiency improvement proposal

Eer

vice

ci

ency

Nokia Siemens Networks Energy Efficiency ConsultingNokia Siemens Networks

Operate and maintainOPEX reduction via

i i f

combining efficient services and energy

Se Effi Green Energy Control

N ki Si N t kcontinuous improvement of network energy efficiency

gysystems

Net

wor

k Ef

ficie

ncy Nokia Siemens Networks

Off-Grid Site SolutionNokia Siemens Networks Bad-Grid Site SolutionE

Nokia Siemens Networks Energy Modernization

12 © Nokia Siemens Networks

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Nokia Siemens Networks Off-Grid Site Solution

• Reduces generator runtime up to 1/10th (solar hybrid)S 20K li /

Customer opportunities:• Cover new potential markets in

Off Grid Site Solution

• Saves up to 20K liters/year on a typical off grid site

• Provides connectivity to rural/remote areas

prural and remote areas

rural/remote areas

Solar Panel Wind turbine

Battery Generator

GreenEnergyControl

Renewable energy sources and green energy control to manage the site

13 © Nokia Siemens Networks

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Nokia Siemens Networks Bad-Grid Site Solution

Customer opportunities:• improve network availability and

• Reduces or eliminates the need for generator (fuel consumption reduction fromp y

carbon foot print reduction consumption reduction from 6 to 10KLiters/year to zero)

• Dramatically reduces the power related network poutages

• Improves power stability at siteSolar Panel Wind turbineGrid

Battery Generator

GreenEnergyControlControl

Renewable energy sources and green energy control to manage the site

14 © Nokia Siemens Networks

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A European operator to cut carbon emissions and reach more rural areas with Off-Grid Site Solutionreach more rural areas with Off Grid Site Solution

Challenges• NO access to grid (difficulties to reach rural areas)• High CO2 footprint (24/7 operation of site with diesel

generator- DG)• Limited traffic to serve , high OPEX

Solution• Nokia Siemens Networks Off-Grid Site solution to

replace diesel generator with hybrid (solar + wind) solution “In our search for improving solution

• Nokia Siemens Networks Green Energy Control

Benefits

p gnetwork efficiency we also kept thinking about the need to protect the environment. We are pleased to have a partner who shares our valuesBenefits

• Carbon emission reduction up to 50 tons• Pay-back time for this hybrid solution vs. diesel

generator < 2 yrs

partner who shares our values and our concerns.Nokia Siemens Networks has a clear vision of the future and turn it into solutions in which• Reaching rural areas in a more environmental friendly

way, while cutting operational costs at the same timeturn it into solutions in which efficiency and ecology go hand in hand."

15 © Nokia Siemens Networks Energy Solutions

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Ethiopia Telecommunications Corporation (ETC) network powered by renewable energy solutions

Challenges• Expand into rural areas, no or bad grid

network powered by renewable energy solutions

• Use of renewables (wind or solar)• Total cost of ownership (TCO)

Solution• 300 sites – 50% in rural areas with no grid• Bad-Grid Site Solution

C &“The project’s key challenges were electrical power and road• Complete turnkey solution + consulting, planning &

project management

Benefits

were electrical power and road access. There are places in Ethiopia where neither road access nor commercial electric powerBenefits

• Payback in 2 – 4 years• Low TCO• Minimal maintenance costs

commercial electric power exists.”

Ato Amare Amsalu, CEO of ETC

• Mature technology - Relatively easy and inexpensive to install

• Long lifetime

16 © Nokia Siemens Networks Energy Solutions

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Softbank achieves 40% savings in site rentals and 60% less power consumption with Flexi BTSand 60% less power consumption with Flexi BTS

Challenges• Rapid expansion of subscriber base• World’s most demanding high-speed data services market• High CAPEX & rental costs for sites• Stay green & reduce OPEX

“We have built up this l ti hi f t t ith N ki

Solution• Increase network capacity with Flexi BTS• Optimize BTS through unique software features

f S & relationship of trust with Nokia Siemens Networks, and it is our goal to offer good services that are competitively priced.

• Ready for new multimedia with HSDPA & LTE

Benefits Softbank Mobile wishes to continue to work further with Nokia Siemens Networks.”Mr Junichi Miyakawa

Benefits• Softbank met rapid growth in subscriber numbers• Optimized energy efficiency - reduces CAPEX by up to

15%Mr. Junichi MiyakawaEVP, Director & CTO, Softbank Mobile Corp.

• 40% savings in site rental costs = Flexi• 60% less power consumption, CO2 down

17 © Nokia Siemens Networks Energy Solutions

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ICT and smart opportunities

18 © Nokia Siemens Networks

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Maximize

ICT and smart opportunitiesopportunities

19 © Nokia Siemens NetworksSoc Classification level

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SMART2020: Enabling the low carboneconomy in the information ageeconomy in the information age

A report by The Climate Group on behalf of the Global eSustainability Initiative (GeSI)the Global eSustainability Initiative (GeSI)

• ICT’s own sector footprint currently is two per cent of global emissions and will almost double by 2020cent of global emissions and will almost double by 2020

• this is countered by the sector’s unique ability to monitor and maximize energy efficiency both within and outside of its own sectorsector

• ICT could cut CO2 emissions by up to five times ICT’s own footprintp

• the biggest and most accessible opportunities identified: smart motors, smart logistics, smart buildings and smart grid.

Leveraging ICT benefits - Business, Government & Consumers

20 © Nokia Siemens Networks

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Smart opportunities are emerging

China34% of investments allocated to eco-efficiency related measures. Explosive urbanization.p

U.S.A.17% of investments to eco-efficiency related measures17% of investments to eco efficiency related measures.$8.2 billion in smart grid investments: $3.4 billion by the Department of Energy, matched by more than $4.7 billion in private investment. The largest single energy grid modernization investment in U.S. history.

EUMember States need to invest at least 400-450 b€ in transmission and distribution infrastructures in the next 30 years. Shared design for integrating new generation technologies ICT for control and monitoring Smart meternew generation technologies. ICT for control and monitoring. Smart meterinstallations by 2013.

IndiaNeed for smart grids is paramount – India is the home of one of the weakest electric grids in the world. Target is ‘Power to all by 2012′. Energy demand will more than double by 2030.

21 © Nokia Siemens Networks

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ICT technologies are changing the energy market

Today Tomorrow

Deregulation and competition Creates market place for brokering, charging and customer care

Solutions needed for managingFrom centralized to distributed architecture

Business opportunities for Requires mechanism for intelligent

Solutions needed for managing dynamic networks and introducing automation

Business opportunities for environmental sustainability

Requires mechanism for intelligent energy saving

Smart Grid Smart Meteringg

22 © Nokia Siemens Networks

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ICT in energy: business opportunities for CSP’s

Unlock the potential

$$$Outsourced services

ICT in utility 16billE 2015 Hosting

New revenue

Connectivity Savings

Energy efficienc

y

Internal energy management

Time

23 © Nokia Siemens Networks

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Build your energy offering with us

• Integrated management platform and partner

• Open EMS Suite platform and partner solutions for Smart Grid management solutions

• Subscriber data

• One-NDS

• Directly and through Partners• Subscriber data

management solutions

• Communication solutions for smart metering and smart

g

• Business consultancy

h @smart metering and smart grid communication

• Solution Design

• charge@once mediate

• Charging and rating solutions for next-generation smart meter data handling

24 © Nokia Siemens Networks

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ServusNet: intelligence into wind farm managementmanagement

Wind farm network performance and fault managementIrish software company, Servus Net chose Nokia Siemens Networks Open EMS suite as a platform of their management solution for wind farms.

”We were looking for a solution that would help us rapidly introduce new value added applications as well as extra data from ppdifferent turbine vendors for a single unified view. Open EMS Suite from Nokia Siemens Networks provided a perfect match for the issues we faced It had allmatch for the issues we faced. It had all the functionality we needed – for our application framework – straight out of the box, giving our solution a rapid time to

k t ”market.” Des Farren, CEO, ServusNet

25 © Nokia Siemens Networks